We are Amada

Marcos Moura
  • 5.0 (5)
  • CAREERS
  • UPDATED WEEKLY

With a rapidly expanding senior population, non-medical in-home care franchises are perfectly positioned for huge growth. And, an Amada Senior Care business has benefits you won’t find anywhere else.

  1. We Are Amada with Marcos Moura: Making the Transition and Starting from Scratch with Don Pratt

    3D AGO

    We Are Amada with Marcos Moura: Making the Transition and Starting from Scratch with Don Pratt

    In this episode of We Are Amada, we sit down with Charleston, South Carolina owner Don Pratt for a candid, nuts-and-bolts conversation about what it really takes to build a home care business with staying power. With a unique professional background (you'll have to listen to find out!), Don was faced with a decision later in his career; keep going in the same industry, or make a jump into an entirely unknown industry with a business model well outside of his comfort zone.  Don shares what ultimately influenced his decision to make the leap, and we discuss what he’s learned so far, including his decision making process, how to keep momentum when things get messy, and how to use numbers as a guide instead of a source of stress. In this episode, we cover: How Don approached ownership in the Charleston market and what helped him gain early tractionThe day-to-day operational realities of home care, and how to prioritize when everything feels urgentWhich performance numbers matter most (and how to stop drowning in reports)Building a dependable team and culture while maintaining quality of care and servicePractical lessons learned: what he’d do differently if starting again today, and what went well the first time aroundIf you’re an owner who needs to understand what story the numbers are telling and feel like the idea of starting from scratch is a daunting prospect, this is the episode for you. This extended episode packed full of information from an entrepreneur paving the road to success, one brick at a time. Disclaimer: We’re here to share a real conversation and get to know the people who elevate the industry. We make no financial claims or guarantees about business results. Any mentions of past performance or personal financial history are simply individual experiences, and results vary. The information shared in this video is provided for general informational purposes and entertainment purposes and does not constitute financial, legal, or business advice. We make no representations, warranties, or guarantees regarding business performance, profitability, or earnings. Any discussion of personal financial background or business outcomes is shared as personal experience and may not be representative of others. The views and opinions expressed are those of the guests and speakers and do not necessarily reflect the views of Amada Senior Care.

    42 min
  2. We Are Amada with Marcos Moura: Authenticity, Honesty, and Hard Work with Luis Vasquez

    FEB 27

    We Are Amada with Marcos Moura: Authenticity, Honesty, and Hard Work with Luis Vasquez

    In this episode of the "We Are Amada" podcast, Marcos speaks with Luis Vasquez, the proud owner of Amada Senior Care Coral Gables, FL. Luis is a serial entrepreneur with an engineering background who brings a range of experience from a variety of jobs and businesses. Most importantly, he brings his obvious passion for care and improving the quality of life of seniors to this conversation. Luis discusses the road that led him to Amada, sharing his difficult experience with dementia and close family, something that deeply influenced his desire to find a future with purpose. Although Luis is in the early stages of success, he provides a fresh insight into the initial stages of joining the Amada system.  In this episode, we discuss:  Positive experiences with the support and training he has receivedAttending his first annual conferenceThe three Amada businesses of staffing, placements, and home healthWhat an engineering background made easier, and more difficultAnd the contrast of Amada’s authenticity and honesty with franchise partners to other companiesThe unusual approach Amada takes by being upfront about the need for hard work and passion to be successful We were very fortunate to hear from such an experienced entrepreneur who brings a genuine understanding of what it takes to build a successful business, who also recognizes when a company is doing things differently. From following a formula of success, to the value of support systems, to overcoming aspects of a business that prove to be most difficult, Luis was a guest we look forward to inviting back soon. Don’t miss out on this outstanding episode.  Happy listening!

    15 min
  3. We Are Amada with Marcos Moura: The Value of Advocacy & Expertise with Ken Jenson

    FEB 19

    We Are Amada with Marcos Moura: The Value of Advocacy & Expertise with Ken Jenson

    In this episode of the We Are Amada Podcast, we have the pleasure of speaking with return guest, Ken Jenson! Operating out of Colorado Springs, CO, Ken was one of the first Amada franchisees to start providing care in the U.S.  With so much experience under his belt, Ken has a uniquely informed perspective on the trends that have occurred within the senior care industry, and the improvements Amada Senior Care has added to its business model. In this episode, Marcos and Ken talk about: How Ken found Amada Senior Care, and why he ultimately chose to partner with usWhat is different about our Discovery Days vs. the competitionHis experiences starting his own home care business, and just what is a "Franchise in a Box"?The incredible impact of the Baby Boomers are having on the senior demographicJust why LTCi expertise is so essential when helping families locate fundingKen has a wealth of knowledge to share, and we are so thankful to once more sit down with someone who embodies Amada’s values so consistently. Don’t miss out on this episode if you are looking to hear from an Amada owner who has been there from the beginning, and who still looks forward to many more years of providing life-changing care.  Happy listening!

    21 min
  4. We Are Amada with Marcos Moura: A Farmer's Mentality with Correy Webb

    FEB 13

    We Are Amada with Marcos Moura: A Farmer's Mentality with Correy Webb

    In this episode of the We Are Amada Podcast, we sit down with Correy Web of Sacramento North during the annual Amada conference for a fascinating conversation. Every partnership has a unique heartbeat, but Correy’s story is special: he’s navigating the complexities of business ownership alongside his best friend and business partner, Joel Wilson. Together, they’ve refined a working dynamic that balances personal trust with professional excellence. Correy and Marcos take a deep dive into the massive impact an Amada owner can have on not only the seniors they serve, but on the local workforce and the Veteran community. Key highlights from this conversation include:-The Partnership Blueprint: What it’s really like to operate a business with your best friend.-Strength Discovery: The process of identifying individual lanes to optimize operations.-The Veteran Mission: Leveraging benefits expertise to support those who served.-The Human Connection: Seeing the tangible "fruits of labor" when connecting with families.-The Future of Care: From becoming Long-Term Care insurance specialists to integrating AI technology for superior client service. Whether it’s mastering the placement process or scaling their local community impact, Correy shows us that the right partnership can change countless lives. Happy listening!

    17 min
  5. We Are Amada with Marcos Moura: A Mission & Model to Believe In with Jenny Novy

    FEB 6

    We Are Amada with Marcos Moura: A Mission & Model to Believe In with Jenny Novy

    In this episode of the We Are Amada podcast, we sit down with long time partner and owner from NorthShore, Illinois, Jenny Novy, to talk about the evolution of senior care and her many experiences with Amada! With a masters degree in gerontology and another in therapeutic recreation, Jenny provides a uniquely educated viewpoint on the industry she has contributed so much to. We discuss:  The start of the home care preference waveHer early and ongoing passion for seniorsThe reduction of resources in the aftermath of COVIDExpenses and their steady riseThe real Amada differenceCombining her clinical experience with Amada’s business modelAnd Jenny’s journey from aide to owner This is the perfect episode to hear directly from an Amada owner about how she got her Amada location going, and how she went about growing into one of the biggest home care providers in the U.S. And if you’re musically inclined, make sure you stick around to the end!  Happy listening!

    28 min
  6. We Are Amada with Marcos Moura: A Love for Entrepreneurs with Heidi Maddocks

    JAN 30

    We Are Amada with Marcos Moura: A Love for Entrepreneurs with Heidi Maddocks

    In this episode of the We Are Amada podcast, we are joined by one of Amada’s very own; Vice President of Healthcare Strategies, Heidi Maddocks! We cover a range of topics in this episode and provide some insight into the inner workings and strategies that drive Amada’s ever evolving support programs and systems.  We talk about:  Transitioning from one franchise to another, and where Amada stands outLeveraging a home business backgroundWhy Amada’s core values made all the difference when deciding to joinHow we value and nurture partnerships Creating the National Healthcare Strategies DepartmentWhy Amada’s expertise in Long Term Care insurance & VA benefits provide an advantageFrom business ownership, to leading a franchise, to building a nationally trusted brand with Amada, Heidi has a wealth of experience and expertise to share. Don’t miss out on such a great look behind the scenes with someone who joined Amada early and has kept the passion ever since.  Happy listening!

    32 min
  7. We Are Amada with Marcos Moura: Starting From Compassion with Greg Hines and Kevin Manuel

    JAN 23

    We Are Amada with Marcos Moura: Starting From Compassion with Greg Hines and Kevin Manuel

    In this episode of the We Are Amada podcast, we sit down with the power duo, Greg Hines and Kevin Manuel, to discuss how ‘starting with compassion’ laid the foundation for their Amada legacy! Each bringing their own unique skill-set to the operational side of things, it’s no wonder why their approach to building a lasting network of referral sources resulted in such a degree of ongoing success and growth.  These like-minded entrepreneurs turned a close friendship into a powerful partnership under the Amada umbrella, and show no signs of slowing down. When meeting with a family, it is more about having a conversation to understand the loved one's situation and needs, rather than "selling" a product. Families are often at their wit's end and are often referred by a professional after a hospital stay or skilled nursing facility. They work from the understanding that this business is about the people, and if you take good care of the people, the success will follow. From corporate to compassion, Greg and Kevin share insights into: The steps taken to get their business off the groundScratching the entrepreneurial ‘itch’How they leveraged their sales backgrounds to build necessary trustHow they altered their approach to selling services vs. products. Why success takes a ‘100%’ approach, not the ‘dabble when there is time’Why the growing senior demographic ensures an ample customer-base for all home care businesses It’s rare when a partnership works as well as Greg and Kevin’s, so if you’re considering walking the ownership road one day and are planning on operating with a partner, this is the episode for you!  Happy listening!

    37 min
  8. We Are Amada with Marcos Moura: A Conversation with a Veteran, Jim Hornbuckle

    JAN 16

    We Are Amada with Marcos Moura: A Conversation with a Veteran, Jim Hornbuckle

    In the newest episode of the We Are Amada podcast, Amada founder, Tafa Jefferson, sits down with a very special guest and Veteran, Jim Hornbuckle, for a conversation that should not be missed! Jim, himself on service with Amada Senior Care, speaks from personal experience about home care as both a Veteran and someone who utilizes Long Term Care Insurance.     In this episode, we talk about: What went into the decision to join the serviceA particular event that stands out so many years laterHis introduction to home careThe value of Long Term Care InsuranceHow essential good caregiver matchmaking isThe additional safety factor in-home care addsThe benefits of aging in placeThis episode shares a unique perspective from someone intimately familiar with home care, and provides a chance to get to know who we serve on a deeper level.

    31 min
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Ratings & Reviews

5
out of 5
5 Ratings

About

With a rapidly expanding senior population, non-medical in-home care franchises are perfectly positioned for huge growth. And, an Amada Senior Care business has benefits you won’t find anywhere else.

Information

  • Creator
    Marcos Moura
  • Years Active
    2018 - 2026
  • Episodes
    42
  • Rating
    Clean
  • Copyright
    © Copyright 2024 All rights reserved.
  • Show Website
    We are Amada