Strategy with Sally

Sally Sparks-Cousins

Strategy with Sally (formerly Straight Talk with Sally) Strategy with Sally is the podcast for women in business who are ready to stop winging it and start building a business that actually works — with clear strategy, smart systems, and the confidence to take imperfect action. Hosted by Sally Sparks-Cousins, business strategist, automation nerd, and co-founder of OmniSAM, this show dives into business strategy, personal branding, marketing, social media, mindset, automation, and scalable systems — without the fluff or hustle-for-hustle's-sake. Sally is on a mission to help women build businesses around their zone of genius (aka inner sparkle), reclaim their time, trust their numbers, and create sustainable success while balancing business, family, lifestyle, and mindset. Each week, you'll find: ◉ Practical business strategy you can actually implement ◉ Real conversations about growth, confidence, and leadership ◉ Simple systems and automation insights for small business owners ◉ Thought-provoking lessons on what it really takes to be a business owner and thought leader If you're ready to build a business on your terms, back yourself, and get out of overthinking and into action — you're in the right place. It's time to get sh*t done — strategically. ✨

  1. Jul 11

    #591: Mindset Myth 8/9: Rest Means You're Falling Behind

    *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="71b135a0-65ef-4032-b81f-c7da7d40a089" data-turn-id-container="71b135a0-65ef-4032-b81f-c7da7d40a089" data-testid="conversation-turn-70" data-turn="assistant"> Do you ever feel guilty for taking a break, as though resting means you're not doing enough? In this episode of Mindset Myths, we're unpacking the belief that slowing down means you're falling behind. The truth is, rest isn't laziness or a lack of ambition—it's what allows you to think clearly, make better decisions, and keep showing up consistently in your business. We'll explore the difference between avoiding work and recovering from it, and why protecting your energy is an essential part of long-term success. Your mindset reset for this episode is to stop asking, "Should I push through?" and instead ask, "Will pushing through help, or am I creating more problems for future me?" Your Get Sh*t Done (GSD) task is to choose one small recovery action today—whether that's stepping away from your desk, taking a proper lunch break, closing your laptop on time, or giving yourself a screen-free hour. Because rest isn't something you earn once everything is finished—it's what helps you do your best work in the first place. Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

  2. Jul 9

    #590: Why Smart Business Owners Still Freeze on Video feat. Zoe Wood

    *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-69e19692-f7b0-8323-966f-a6701045d246-0" data-turn-id-container= "request-69e19692-f7b0-8323-966f-a6701045d246-0" data-testid= "conversation-turn-22" data-turn="assistant"> In this episode of Strategy with Sally!, Sally, welcomes Zoë Wood, Video Confidence Coach and founder of Video Confidence Coach. Zoë helps women and non-binary business owners become the obvious choice by building confidence on camera through clearer messaging, stronger personal branding, and practical video strategies. Together, they unpack why even the smartest business owners can go full "deer in the headlights" when the camera starts rolling. Zoë shares why confidence isn't about having the perfect script or expensive equipment—it's about having genuine conversations, trusting yourself, and showing up authentically. You'll discover practical tips to stop overthinking every word, communicate your message with clarity, and create videos that feel natural instead of forced. Zoë also shares her insights on mindset, overcoming self-doubt, and making video a powerful tool for building trust and growing your business. The episode wraps up with a fun Fast Talk round where Zoë shares everything from her ideal weekend getaway to her karaoke song of choice, biggest fear, favorite creative outlet, and what makes a brand unmistakably "Zoë." Whether you're creating content for social media, recording videos for your business, or preparing to go live, this episode will give you the confidence to press record and let your personality shine. Connect with Zoë Wood: Website: www.vcc.training Facebook: https://www.facebook.com/VideoConfidence Instagram: https://www.instagram.com/videoconfidence/ LinkedIn: https://au.linkedin.com/company/videoconfidencecoach Special Offer: Zoë is currently offering 30-minute Spark Sessions—stay tuned for details on how to book your session and boost your confidence on camera. Tune in and discover how to stop freezing on video, communicate with confidence, and become the obvious choice in your industry.   Connect with Sally: Website: https://sparkleclassroom.com.au Facebook: https://www.facebook.com/sparkleclassroom Instagram: https://www.instagram.com/sparkleclassroom LinkedIn: https://www.linkedin.com/in/sallysparkle

  3. Jul 2

    #587: Stop Working on Sand: How to Set Your Real Business Priorities

    *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-69d5b709-e004-8322-a9df-edf20e813ecc-3" data-turn-id-container= "request-69d5b709-e004-8322-a9df-edf20e813ecc-3" data-testid= "conversation-turn-62" data-turn="assistant"> Are you building your business on real priorities—or just reacting to whatever feels urgent? 👀 In this week's Strategy with Sally, we're exploring why so many business owners stay busy without actually moving forward. They're constantly working, creating, and doing, but underneath it all, there's often no solid foundation holding everything together. We'll unpack why reactive work keeps businesses stuck and the important difference between urgent tasks and the priorities that truly drive growth. Join us as we discuss how to identify what actually moves your business forward, what to stop focusing on if you want sustainable growth, and how to build your business on something solid instead of constantly rebuilding from overwhelm. 🎙️✨    Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

  4. Jun 30

    #586: Mindset Myth 5/9: You Need a Bigger Audience Before You Sell

    *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-69d5b709-e004-8322-a9df-edf20e813ecc-5" data-turn-id-container= "request-69d5b709-e004-8322-a9df-edf20e813ecc-5" data-testid= "conversation-turn-64" data-turn="assistant"> Do you keep telling yourself you'll start selling properly once you have more followers, more subscribers, or a bigger audience? In this episode of Mindset Myths, we're unpacking the belief that audience size is the thing holding your business back. The truth is, a bigger audience isn't always the missing piece. More often, it's a clarity problem. We'll explore why a small, engaged audience can be far more valuable than a large audience that's simply scrolling past, and why learning to communicate your offer clearly matters far more than waiting for more people to show up. Your mindset reset for this episode is to stop asking, "How do I get more people before I sell?" and start asking, "Have I clearly shown the people already here how I can help?" Your Get Sh*t Done task is to look at your current audience—your followers, email list, past clients, warm leads, or community—and make one clear invitation to take the next step. Because a bigger audience is nice, but clarity, connection, and helping the right people move forward will always matter more.   Connect with Strategy with Sally Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

5
out of 5
7 Ratings

About

Strategy with Sally (formerly Straight Talk with Sally) Strategy with Sally is the podcast for women in business who are ready to stop winging it and start building a business that actually works — with clear strategy, smart systems, and the confidence to take imperfect action. Hosted by Sally Sparks-Cousins, business strategist, automation nerd, and co-founder of OmniSAM, this show dives into business strategy, personal branding, marketing, social media, mindset, automation, and scalable systems — without the fluff or hustle-for-hustle's-sake. Sally is on a mission to help women build businesses around their zone of genius (aka inner sparkle), reclaim their time, trust their numbers, and create sustainable success while balancing business, family, lifestyle, and mindset. Each week, you'll find: ◉ Practical business strategy you can actually implement ◉ Real conversations about growth, confidence, and leadership ◉ Simple systems and automation insights for small business owners ◉ Thought-provoking lessons on what it really takes to be a business owner and thought leader If you're ready to build a business on your terms, back yourself, and get out of overthinking and into action — you're in the right place. It's time to get sh*t done — strategically. ✨