Strategy with Sally

Sally Sparks-Cousins

Strategy with Sally (formerly Straight Talk with Sally) Strategy with Sally is the podcast for women in business who are ready to stop winging it and start building a business that actually works — with clear strategy, smart systems, and the confidence to take imperfect action. Hosted by Sally Sparks-Cousins, business strategist, automation nerd, and co-founder of OmniSAM, this show dives into business strategy, personal branding, marketing, social media, mindset, automation, and scalable systems — without the fluff or hustle-for-hustle's-sake. Sally is on a mission to help women build businesses around their zone of genius (aka inner sparkle), reclaim their time, trust their numbers, and create sustainable success while balancing business, family, lifestyle, and mindset. Each week, you'll find: ◉ Practical business strategy you can actually implement ◉ Real conversations about growth, confidence, and leadership ◉ Simple systems and automation insights for small business owners ◉ Thought-provoking lessons on what it really takes to be a business owner and thought leader If you're ready to build a business on your terms, back yourself, and get out of overthinking and into action — you're in the right place. It's time to get sh*t done — strategically. ✨

  1. 2D AGO

    #542: LONG: Where are they now - LeeAnn Romine

    In this episode of our Where Are They Now? series, we sit down with LeAnn Romine, founder of Ignite Global, to talk about what's possible when confidence, systems, and strategy come together. LeAnn began with a one-on-one psychic reading business, charging $65 per hour and working manually behind the scenes. Today, she runs a thriving global coaching company, signs $30,000 clients, enjoys consistent six-figure years, and leads powerful communities focused on conscious leadership, money mindset, and limitless growth. But the most powerful transformation wasn't financial. It was personal. Once shy and hesitant to even press "Go Live," LeAnn now confidently hosts her own podcast, leads rooms of hundreds, and shows up fully in her leadership. Her husband Robert shares how he's watched her step into her voice — and now works alongside her in the business. In this conversation, we explore: The shift from one-on-one services to scalable offers How automation changed everything Moving from hourly income to premium clients Building systems that support impact The real reason confidence grows (hint: action) Why backend setup is just as important as visibility LeAnn shares how putting the right systems in place allowed her to stop trading time for money and start focusing on what truly matters — changing lives. Her message is clear: you don't need to be a massive brand to make massive impact. With the right support and structure, growth becomes sustainable — and powerful. This episode is proof that transformation is possible when you commit, implement, and get out of your own way. Connect with LeAnn: 🌐 igniteyouglobal.com 📘 Facebook: LeAnn Romine If you've ever doubted your ability to show up bigger — this one's for you. *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-WEB:cf8c28bb-e18f-46fc-84e3-13765f69964a-12" data-testid= "conversation-turn-6" data-scroll-anchor="true" data-turn= "assistant"> *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "431f637a-8d5d-49f6-84c9-5ab73c481c98" data-testid= "conversation-turn-24" data-scroll-anchor="true" data-turn= "assistant">   Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

    22 min
  2. 4D AGO

    #541 Quick Tip: This Looks Productive, But It's Actually a Trap

    In this quick tip episode of Strategy with Sally, Sally unpacks the productivity trap of constant tweaking — the endless adjusting of websites, sales pages, niches, and systems that feels responsible but is often just avoidance in disguise. Tweaking keeps you busy and comfortable because it delays the vulnerable moment of putting your work out into the world where people can see it, react to it, and have opinions about it. Real progress requires a decision, a commitment, and a line in the sand — and that's uncomfortable. Instead of polishing another sentence or reworking something that's already good enough, Sally challenges you to ask yourself one honest question: what am I avoiding finishing or committing to? Because clarity doesn't come from more thinking; it comes from feedback. "Done" doesn't mean perfect — it means visible, testable, and learnable. Progress actually works like this: done leads to feedback, feedback leads to iteration, and iteration builds momentum. So if it's good enough, ship it, share it, and let it be real — you can always refine later, but only after it's out there.   Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

    9 min
  3. FEB 25

    #540 Quick Tip: The Simplest Way to Spot Leaks in Your Business

    *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-WEB:cf8c28bb-e18f-46fc-84e3-13765f69964a-12" data-testid= "conversation-turn-6" data-scroll-anchor="true" data-turn= "assistant"> *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "431f637a-8d5d-49f6-84c9-5ab73c481c98" data-testid= "conversation-turn-24" data-scroll-anchor="true" data-turn= "assistant"> In this episode of Strategy with Sally, Sally unpacks one of the simplest ways to make your business feel lighter: spotting the quiet leaks draining your time and energy. Leaks aren't dramatic breakdowns — they're the repetitive tasks you keep doing manually, like explaining the same thing to clients, rewriting the same emails, or making the same decisions every week. These patterns aren't failures; they're signals that something needs to be captured. Sally explains how most leaks only require one of four things — a documented process, a simple template, a small system, or a clearer boundary — and why fixing them creates compound progress over time. If your business feels busy but oddly heavy, this episode will help you patch the leaks and build stronger foundations without adding more to your plate.   Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

    8 min
  4. FEB 23

    #539: Why Creating a Course Might Be the Wrong Move for Your Business

    f you've been feeling pressure to create a course — this session is for you. Courses can be powerful. But creating one too early, or for the wrong reasons, can actually slow your business down and knock your confidence. In this live Strategy with Sally, we'll talk honestly about when a course doesn't make sense yet — and what to do instead. In this session, you'll learn: ✅ When creating a course is the wrong next move (and why that's OK) ✅ Why starting with 1:1 work can be the smartest way to build clarity and confidence ✅ How to map and validate a course before you build it ✅ Why selling before creating isn't risky — it's strategic ✅ How to stop thinking you're "behind" and start building in the right order This is about clarity, not rushing — and choosing the next step that actually fits where you are right now. 📘 Download the Decision Checklist Use this simple checklist to decide your next move without pressure or second-guessing. 👉 https://drive.google.com/file/d/1zA537uyAN26nHL66Pn4VmJbaTbzQB2RW/view?usp=sharing  👉 Explore OmniSAM or book a demo to see how it all connects: https://omnisam.com.au 🎥 Stay up to date with live streams: Subscribe on YouTube and turn on notifications.   Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

    19 min
  5. FEB 20

    #536 LONG: Where are they now - Jennie Milton

    *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-WEB:cf8c28bb-e18f-46fc-84e3-13765f69964a-12" data-testid= "conversation-turn-6" data-scroll-anchor="true" data-turn= "assistant"> Recorded live during Sally's Sparkle World Christmas Party — complete with sparkly hats, festive lights, and celebration energy. In this special episode, Sally reconnects with Jennie Milton, also known as "Adrenaline Jenny." Jennie shares her journey from extreme sports champion to courage coach, author, and speaker — including surviving three brain aneurysms and completely redefining her mission. Once terrified to go live on camera, she went on to build a weekly show with 2,000 viewers and now hosts live events, including her own 150-person Fearless Women's Summit in Montana. In This Episode: Overcoming fear on and off the mountain Investing in yourself (even when it's scary) Turning adversity into purpose Building confidence, community, and visibility Why business can be both powerful and fun A powerful reminder that courage isn't the absence of fear — it's choosing to move forward anyway. ✨   Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

    29 min
5
out of 5
7 Ratings

About

Strategy with Sally (formerly Straight Talk with Sally) Strategy with Sally is the podcast for women in business who are ready to stop winging it and start building a business that actually works — with clear strategy, smart systems, and the confidence to take imperfect action. Hosted by Sally Sparks-Cousins, business strategist, automation nerd, and co-founder of OmniSAM, this show dives into business strategy, personal branding, marketing, social media, mindset, automation, and scalable systems — without the fluff or hustle-for-hustle's-sake. Sally is on a mission to help women build businesses around their zone of genius (aka inner sparkle), reclaim their time, trust their numbers, and create sustainable success while balancing business, family, lifestyle, and mindset. Each week, you'll find: ◉ Practical business strategy you can actually implement ◉ Real conversations about growth, confidence, and leadership ◉ Simple systems and automation insights for small business owners ◉ Thought-provoking lessons on what it really takes to be a business owner and thought leader If you're ready to build a business on your terms, back yourself, and get out of overthinking and into action — you're in the right place. It's time to get sh*t done — strategically. ✨