149 episodes
Golf Essentials (for Weekend Warriors) Casey Bourque - Former Professional Golfer | VP Marketing WebDesign-Phoenix.com
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- Sports
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4.7 • 15 Ratings
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If you're into golf and also trying to run a business, then you're a lot like me. I used to play golf for a living, now I run an online marketing agency. I'm documenting my journey, the people, tips, advice, mistakes, and crazy thoughts to help.
Here's what I believe about both golf and business:
1. Both are challenging, but don't need to be complicated - simple and consistent is best.
2. Large and infrequent improvement sessions aren't optimal - light, regular refinements are much better.
3. There's no magic pill (sorry) - it's about making the most of the time you're spending.
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Why Processes, Buying Power and Expertise are Just Table Stakes in Golf Management
People buy into franchises for 2 reasons: better processes/buying power and brand.
In golf management, there's really no brand element...everyone is trying to differentiate themselves as experts, with buying power and better processes. That's not why you buy into a franchise.
You buy into a franchise because you want more customers coming in the door. You buy in for Brand.
Processes and buying power are just table stakes, not differentiators.
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Add Some "Muscle Confusion" to your Practice
Read an article the other day about learning new skills and practice.
Turns out that repeating exactly the same move over and over is not nearly as effective as mixing things up...but just slightly. When we practice golf, I believe we need to work on technique, but we also need to simulate on-course experiences by hitting variations of each shot.
Do this and I feel it will help you improve fast.
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Which Social Platforms are Best for My Business?
In this episode, we're talking about all the ways to win attention online. Every business is different, and you shouldn't feel like you have to win on EVERY platform...only the ones that suit your mission the best.
Not every platform is created equal, and your content needs to be applied contextually for the platform it's on. That means choosing which platforms to engage with carefully.
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Practice Blueprint: How to Blend Science and Art on the Driving Range
I promise this practice session will help your game.
Today we're talking about improving our technique, and nailing down our setup and alignment (science)...
Then taking it to real-golf simulations on the practice range (art and creativity).
I believe it's super important to work on both areas. One of my best practice sessions yet.
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College Golf - How to Win the Attention of Coaches
I grew up playing golf in Maine...not exactly golf central. I had no idea about how the college recruitment process worked, and how college coaches selected their teams.
Of course, premium showcases like the AJGA are great, but for most kids looking to play team golf, it's not a reality. There are other ways to get on radar screens and win the attention of a college coach who's willing to bet on you.
Here are a few strategies I should have thought about years ago.
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Interview with a New York City Graffiti Artist: How he became a Head Golf Pro at Brown Golf
JP Longeuil is the Head Pro at Orange Lake Resort in Orlando...but it hasn't always been white glove country clubs and pure 7-irons knocking down flagsticks for him. He began as an artist...with lofty ambitions of helping people "see things differently".
JP grew up in a really tough neighborhood outside New York City. That "gritty" beginning made him into the person he is today...one of Brown Golf's go-to guys.
Today, we're getting into some of his childhood adventures sneaking into the city, the Graffiti art culture, and connections to his viewpoints on golf.
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Customer Reviews
Fresh Perspective
A fresh and unique perspective on the game of golf. Well worth the listen and interesting content.
Golf business
Here for more golf business. Excited to watch KPI grow.
Casual Golfer
Interesting stuff...love the practice blueprints for drills I can work on at the range.
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