Watch the Media with John Shrader

John Shrader
  • 4.5 (6)
  • Sports
  • Updated Bimonthly

An inside look at the media business, with interviews and analysis from a college professor and long time radio and TV broadcaster.

  1. May 13

    WATCH THE MEDIA with guest NATE ROHR, voice of Nebraska Softball

    NATE ROHR is the voice of the Nebraska softball team, which opens the NCAA tournament as the fourth seed and, according to the coaches poll, the Number One ranked team in the country. Nate has called the games for more than two decades; he is also the stadium Public Address announcer for Nebraska football. He’s a native Nebraskan and UNL college of journalism grad. His work can be heard on Huskers.com, the Huskers app and for the tournament on radio at B-107.3 FM. Recorded May 13, 2026 THE SHOW: Features interviews with sports media people from around the country, regionally and in Nebraska. John Shrader is an Emmy-award winning sportsbroadcaster and journalist who teaches Sports Media and Broadcasting at the University of Nebraska-Lincoln. His career includes more than 30 years in San Francisco, 15 years at KNBR Radio, the home of the Giants and the 49ers. He was the voice of the San Jose Earthquakes on radio and TV for 15 years; and spent about a decade as voice of San Jose State football and basketball. He was the primary 49ers reporter for KNBR for most of those 15 years. John is a free-lance writer for Soccer America and hosts and produces the weekly Soccer Media Podcast. For more information and inquiries about John's free lance work, go to www.ShraderMedia.com.

    31 min

  2. May 8

    WATCH THE MEDIA with guest Matt McMaster, 1620 The Zone sports radio Omaha

    MATT McMASTER is the midday host at sports radio station 1620 The Zone in Omaha, Nebraska. He’s a Chicago native who earned a sports media and broadcasting degree fromthe University of Nebraska-Lincoln. Matt says he has wanted to be a sports radio host since he was about ten years old. He got his start in Omaha working on the morning show with Gary Sharp.   Recorded May 4, 2026 THE SHOW: Features interviews with sports media people from around the country, regionally and in Nebraska. John Shrader is an Emmy-award winning sports broadcaster and journalist who teaches Sports Media and Broadcasting at the University of Nebraska-Lincoln. His career includes more than 30 years in San Francisco, 15 years at KNBR Radio, the home of the Giants and the 49ers. Hewas the voice of the San Jose Earthquakes on radio and TV for 15 years; and spent about a decade as voice of San Jose State football and basketball. He was the primary 49ers reporter for KNBR for most of those 15 years. John is a free-lance writer for Soccer America and hosts and produces the weekly Soccer Media Podcast. For more information and inquiries about John's free lance work, go to www.ShraderMedia.com.

    41 min

  3. Mar 4

    WATCH THE MEDIA with guest Jake Bartecki, Huskers Reporter & PxP, News Channel Nebraska & KWBE Radio

    JAKE BARTECKI, a Chicago native and graduate of the University of Nebraska College of Journalism and Mass Communications, has been calling games and covering newsand sports in Nebraska for five years. He’s the Sports Director of KWBE Radio in Beatrice, where he calls games for Beatrice High School, as well as other schools in the area and calls a Doane College game here and there.  Jake also covers the Huskers sports programs and news for News Channel Nebraska. We talk here about covering the Huskers, the state basketball tournaments, about developing a relationship with the audience in a small market and much more. Recorded March 2, 2026 WATCH THE MEDIA features interviews with sports media people from around the country, regionally and in Nebraska. John Shrader is an Emmy-award winning sports broadcaster and journalist who teaches Sports Media and Broadcasting at the University of Nebraska. His career includes more than 30 years in San Francisco, 15 years at KNBR Radio, the home of the Giants and the 49ers. He was the voice of the San Jose Earthquakes on radio and TV for 15 years; and spent about a decade as voice of San Jose State football and basketball. He was the primary 49ers reporter for KNBR for most of those 15 years. John is a free-lance writer for Soccer America and hosts and produces the weekly Soccer Media Podcast. For more information and inquiries about John's free lance work, go to www.ShraderMedia.com.

    29 min

  4. Feb 12

    WATCH THE MEDIA with guest Joseph Reina MAJOR ARENA SOCCER LEAGUE

    JOSEPH REINA is the host and producer of Soccer Signal on MASL TV, a program produced by the Major Arena Soccer League. Joseph is a graduate of the University of Nebraska-Lincoln College of Journalism and Mass Communications. He is a writer and analyst for the league, based in his hometown of Milwaukee. In this conversation we talk about the league, the game of indoor soccer, his work as a writer and host, and his work with J.P. Dellacamera, one of the legends of American soccer who works closely with MASL. THE SHOW: Features interviews with sports media people from around the country, regionally and in Nebraska. John Shrader is an Emmy-award winning sports broadcaster and journalist who teaches Sports Media and Broadcasting at the University of Nebraska-Lincoln. His career includes more than 30 years in San Francisco, 15 years at KNBR Radio, the home of the Giants and the 49ers. He was the voice of the San Jose Earthquakes on radio and TV for 15 years; and spent about a decade as voice of San Jose State football and basketball. He was the primary 49ers reporter for KNBR for most of those 15 years. John is a free-lance writer for Soccer Americaand hosts and produces the weekly Soccer Media Podcast. For more information and inquiries about John's free-lance work, go to www.ShraderMedia.com.

    42 min

  5. Feb 6

    WATCH THE MEDIA with guest Lauren Michelson KETV Channel 7

    LAUREN MICHELSON is starting her third year as a sports reporter/anchor for KETV Channel 7 in Omaha. She covers almost everything Huskers as well as Creighton and Omaha and high school sports in the area.  The University of Missouri grad worked in Lincoln for two years out of college. In this conversation we talk about her career, building an audience in the 21st century, how to cover sports in this new media era, and much more. Recorded February 5, 2026   THE SHOW: Features interviews with sports mediapeople from around the country, regionally and in Nebraska. John Shrader is an Emmy-award winning sports broadcaster and journalist who teaches Sports Media and Broadcasting at the University of Nebraska-Lincoln. His career includes more than 30 years in San Francisco, 15 years at KNBR Radio, the home of the Giants and the 49ers. He was the voice of the San Jose Earthquakes on radio and TV for 15 years; and spent about a decade as voice of San Jose State football and basketball. He was the primary 49ers reporter for KNBR for most of those 15 years. John is a free-lance writer for Soccer America and hosts and produces the weekly Soccer Media Podcast. For more information and inquiries about John's free lance work, go to www.ShraderMedia.com.

    36 min

  6. Jan 15

    WATCH THE MEDIA with Robin Washut, Senior Team Reporter Husker Online

    ROBIN WASHUT has been with Husker Online, whichis now the On3 affiliate in Nebraska, since 2008. Robin is the 2025 NSMA Sport Writer of the Year. He’s a UNL grad who covers mostly Huskers football and men’s basketball and some recruiting. He has some clearly articulated and direct thoughts about the football program. We also talk about the need for regulation in big-time football and big-time college athletics. Also, about a Huskers men’s hoops team that has made its way into the Top Ten. And, we talk about the changing nature of reporting and the delivery of information. Recorded January 12, 2026   THE SHOW: Features interviews with sports media people from around the country, regionally and in Nebraska. John Shrader is an Emmy-award winning sports broadcaster and journalist who teaches Sports Media and Broadcasting at the University of Nebraska. His career includes more than 30 years in San Francisco, 15 years at KNBR Radio, the home of the Giants and the 49ers. He was the voice of the San Jose Earthquakes on radio and TV for 15 years; and spent about a decade as voice of San Jose State football and basketball. He was the primary 49ers reporter for KNBR for most of those 15 years. John is a free-lance writer for Soccer Americaand hosts and produces the weekly Soccer Media Podcast. For more information and inquiries about John's free lance work, go to www.ShraderMedia.com.

    38 min

  7. Jan 8

    WATCH THE MEDIA with guest Adam Krueger KMTV Channel 3 Omaha

    ADAM KRUEGER has been the sports director of KMTV Channel 3 in Omaha since August of 2016. He covers the Huskers, Creighton, Omaha and high schools in the Omaha and greater Nebraska market. The graduate of the UNL College of Journalism and Mass Communications worked at Channel 10/11 in Lincoln before moving to Nebraska’s biggest city and biggest media market. In this conversation we talk about covering the Huskers, the biggest sports brand in the state, as well as the other things a television sportscaster must do on a regular basis. Recorded January 3, 2026   THE SHOW: Features interviews with sports media people from around the country, regionally and in Nebraska. John Shrader is an Emmy-award winning sports broadcaster and journalist who teaches Sports Media and Broadcasting at the University of Nebraska. His career includes more than 30 years in San Francisco, 15 years at KNBR Radio, the home of the Giants and the 49ers. He was the voice of the San Jose Earthquakes on radio and TV for 15 years; and spent about a decade as voice of San Jose State football and basketball. He was the primary 49ers reporter for KNBR for most of those 15 years. John is a free-lance writer for Soccer America and hosts and produces the weekly Soccer Media Podcast. For more information and inquiries about John's free lance work, go to www.ShraderMedia.com.

    31 min

  8. Jan 2

    WATCH THE MEDIA with guest Luke Mullin, Huskers Football Writer Lincoln Journal Star

    LUKE MULLIN is the Huskers football writer for the Lincoln Journal Star, where he started working while still a student at the University of Nebraska. He’s now through four seasons covering the Huskers. In this conversation we talk about reporting on a football team that lost its last three games and five of its last seven. Also, the coach, the off-season, the perception of the program locally and nationally. Recorded January 2, 2026 THE SHOW: Features interviews with sports media people from around the country, regionally and in Nebraska. John Shrader is an Emmy-award winning sportsbroadcaster and journalist who teaches Sports Media and Broadcasting at the University of Nebraska. His career includes more than 30 years in San Francisco, 15 years at KNBR Radio, the home of the Giants and the 49ers. He was the voice of the San Jose Earthquakes on radio and TV for 15 years; and spent about a decade as voice of San Jose State football and basketball. He was the primary 49ers reporter for KNBR for most of those 15 years. John is a free-lance writer for SoccerAmerica and hosts and produces the weekly Soccer Media Podcast. For more information and inquiries about John's free lance work, go to www.ShraderMedia.com.

    32 min
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Ratings & Reviews

4.5
out of 5
6 Ratings

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An inside look at the media business, with interviews and analysis from a college professor and long time radio and TV broadcaster.

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