Faith Forster has spent 15 years in product leadership. She was VP of product at Dex, acquired for approximately $600 million, and went on to serve as CPO at Legal, a payments and compliance platform. She now runs discovery.com, an AI-native platform that helps product leaders and teams make faster, better product decisions by connecting to their tools and synthesising competitor, customer and growth intelligence. She is also the driving force behind the Makers Manifesto — a cross-disciplinary set of values and principles for building great products in the age of AI, developed with 45 contributors from across product, engineering, design, and business leadership. We discuss: The manifesto emerged from 96 conversations with product leaders whose grasp of AI ranged from fully automated pipelines to treating it as a faster way to write PRDs — a gap that revealed an industry in urgent need of a shared reference point.Four values anchor the manifesto: purpose over possibility, value created over effort spent, learning loops over launch plans, and human accountability over full automation."Maker" was chosen over "builder" to signal that designers, engineers, salespeople, customer support staff, and founders all share equal ownership of the creation process — regardless of job title.Feature parity is no longer a defensible moat: when any competitor can replicate a capability within days, durable advantage must come from data, relationships, distribution, and business model.Product market fit can no longer be treated as a static milestone — in a market where products, competitors, and customer expectations shift simultaneously, fit must become a continuous, living part of decision-making."Done" now means adopted, not shipped. AI removes every excuse for clunky, one-size-fits-all experiences, and teams that still equate production deployment with completion are measuring the wrong thing.Making context explicit — codifying strategy in a form that agents and humans can both act on daily — is the principle teams consistently identify as their most urgent, immediate priority. Chapters 00:00 Introduction 01:12 Faith's background 02:28 Origins of the Makers Manifesto 06:18 Makers Manifesto vs the Agile Manifesto 07:23 Why "maker" not "builder" 11:42 Four values and 16 principles 15:01 Purpose over possibility 19:10 Learning loops over launch plans 22:36 Who gets to be a maker 28:55 Durable advantage in the AI era 33:22 Staying close to customers 36:04 What's next for the manifesto 43:59 Wrap-up Referenced Makers Manifesto — https://makersmanifesto.orgdiscovery.com — Faith's AI-native product decision platformOur Hosts Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath. Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.
