The Elastic Brand

Elizabeth Elcoate
  • 5.0 (2)
  • DESIGN

The Elastic Brand is a podcast which explores the art of creating outstanding brands. On the show we take a deep dive into what the term "brand" actually means. We discuss brand storytelling, visual identity, best practices, processes, future proofing brands, accessibility and inclusivity, and so much more.

Episodes

  1. S3 Ep6 Gavin Strange on passion projects, creativity and inspiration

    02/28/2020

    S3 Ep6 Gavin Strange on passion projects, creativity and inspiration

    In this episode Liz chats to modern day polymath and all round incredible person Gavin Strange. Gavin is a designer and director at Aardman Animations by day and prolific passion project creator by night. In the show Gavin and Liz talk about: - Gavin’s roots in the design industry - Gavin’s recent passion projects - Branding passion projects - Where he finds inspiration - His processes for different projects - Working on multiple passion projects at once - Connecting with subject matter - Finding fearlessness in your work - Films, music and art inspiration - The complexities of creativity

    1h 13m
  2. Naomi White on creating brands for social-good businesses

    02/20/2020

    Naomi White on creating brands for social-good businesses

    In this episode Liz chats to brand designer, creative director, and speaker extraordinaire Naomi White of Branded by Naomi. Branded by Naomi is a Newcastle based branding agency that works with social-good organisations. In the show Naomi and Liz talk about: - Redesigning the Branded by Naomi website - What makes a social-good business - Challenges working with charities and social-good organisations - Naomi’s brand design process - Branded by Naomi’s most recent projects - Favourite projects that Naomi has worked on - Naomi’s favourite brands

    1h 6m
  • 2 Episodes

Ratings & Reviews

5
out of 5
2 Ratings

About

The Elastic Brand is a podcast which explores the art of creating outstanding brands. On the show we take a deep dive into what the term "brand" actually means. We discuss brand storytelling, visual identity, best practices, processes, future proofing brands, accessibility and inclusivity, and so much more.

Information

  • Creator
    Elizabeth Elcoate
  • Years Active
    2019 - 2020
  • Episodes
    2
  • Rating
    Clean
  • Copyright
    © The Elastic Brand
  • Show Website
    The Elastic Brand