Marketing & Communication - What do you do‪?‬ Marketer Hub Lebanon

Facebook advertising is one of the biggest advertising platforms in the world. Although it’s a bit confusing to master all the features that the platform provides, there are some tools that are essential to learn and implement if you want to succeed. Whether you are already advertising on Facebook or planning on starting soon, there is one key tool that you should start using right away, called the Facebook Pixel. 

Let’s see how the Facebook Pixel works, and how you can use it for retargeting and creating a lookalike audience




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We can all agree that the biggest online advertising platforms today are Facebook and Google. Facebook currently has two billion monthly active users, while there are 2.3 million searches performed on Google every second. Google ads reach billions of people every day. Those 2 platforms have always been in direct competition, and businesses use them to increase their leads and sales, as well as find new customers.

Let’s take a look at those two platforms and see how they can be used to advertise online.



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Customers play the most significant part of a business. Organizations should always work on retaining customers as well as work on getting new ones in order to flourish their business. In sales, customers are the greatest source of joy for a salesperson. Whether you are in B2B or B2C, your actual customer will always be the individual who makes the buying decision.

Let’s take a look at the different types of customers that salespeople encounter throughout their careers.

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A buyer’s journey can be simply defined by the combination of steps and stages that a prospect or lead goes through before paying and becoming a customer. It’s the process of becoming aware of, evaluate and purchase a new product or service. The journey consists of three stages, awareness, consideration and decision stage. 

Stages, real life examples, stats and lots of information well structure by DME Hakim in this exciting interview live from Starbucks Coffee Shop Zalka.

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No one wants to work in a place where he doesn’t feel appreciated, happy and motivated. Modern-day working environments with long periods of sitting on a chair facing a computer, with lots of meetings and very few breaks in between isn’t good to the mental and physical health of the employees. 
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A  mobile marketing strategy uses a combination of marketing channels to  connect with an audience through a mobile device, and generates leads  through these channels. Which channels you use depends on where your  buyers spend their time and what type of content they’re consuming on  their smartphone.

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