300 episodes

Voice Marketing with Emily Binder is an award winning Alexa Flash Briefing and podcast about marketing, voice technology, and business. Host Emily Binder is an entrepreneur and a voice technology strategist and popular speaker. Hear new episodes in under three minutes every weekday on Alexa Flash Briefing (search your Alexa app or Amazon for "Voice Marketing with Emily Binder") or hear in your favorite podcast app. Subscribe free to listen anywhere at emilybinder.com/briefing. Follow host Emily Binder on Twitter: @emilybinder. Awards: Project Voice 2019 Flash Briefing of the Year - Finalist.
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Voice Marketing with Emily Binder Emily Binder

    • Marketing
    • 5.0, 4 Ratings

Voice Marketing with Emily Binder is an award winning Alexa Flash Briefing and podcast about marketing, voice technology, and business. Host Emily Binder is an entrepreneur and a voice technology strategist and popular speaker. Hear new episodes in under three minutes every weekday on Alexa Flash Briefing (search your Alexa app or Amazon for "Voice Marketing with Emily Binder") or hear in your favorite podcast app. Subscribe free to listen anywhere at emilybinder.com/briefing. Follow host Emily Binder on Twitter: @emilybinder. Awards: Project Voice 2019 Flash Briefing of the Year - Finalist.
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    Not Customers: People

    Not Customers: People

    Consider removing "customer" or "consumer" from your vocabulary. Think of them as people who are more complex, and with whom you can really build a relationship to your brand. This briefing was inspired by Pauline Jordan's ideas on Six Pixels of Separation episode 711 with Mitch Joel. Pauline is a brilliant marketer and business thinker.
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    • 58 sec
    Advertising and Social Media Trust - All Time Low

    Advertising and Social Media Trust - All Time Low

    "Last week Kantar’s Dimension study revealed a brewing mistrust among consumers towards both advertisers and social media platforms. The report surveyed 8,000 people in eight markets, including the US, UK and China, which have a combined total ad spend of $400bn. It found advertising to be the least likely source people would use to garner information about a business, with just 14% saying they trust advertisers in this respect. When it came to seeking out news and information, social media – which captures $84bn worth of global ad budgets) – was ranked as the least trusted medium, with just 17% of respondents citing the likes of Facebook and Twitter as a reputable source." Via The Drum
    On average, globally we spend 144 minutes, or two hours and twenty-four minutes, on social media (via Nielsen, 2019).
    If you’re a brand or a business, you have to see the writing on the wall and realize that your efficacy on social channels will continue to decrease. Habits change and people change channels. If you want to discuss your marketing strategy and the best channels to reach your audience, book a consultation call with me at emilybinder.com/call.

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    • 1 min
    25% Haven't Read a Book This Year

    25% Haven't Read a Book This Year

    Grab a book! According to the Pew Research Center, the typical American reads just 4 books a year and over 25% haven’t read a single book this year. I am reading The Future is Faster than You Think by Peter Diamandis. Follow me on Twitter for insights, quotes, and book and podcast recommendations: @emilybinder.
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    • 1 min
    "One day, Amazon will fail."

    "One day, Amazon will fail."

    The Sears catalog democratized American commerce. In 1896 Congress passed the Rural Free Delivery Act, which opened up the Postal Service to all of America. Rural mom and pop shops did not want postal delivery because mail like the Sears catalog would arrive and could put them out of business. Amazon CEO Jeff Bezos has said to employees:
    "One day, Amazon will fail but our job is to delay it as long as possible."Bezos also said separately:
    "Amazon is not too big to fail. In fact, I predict one day Amazon will fail. Amazon will go bankrupt. If you look at large companies, their lifespans tend to be 30-plus years, not a hundred-plus years."Subscribe free and leave a review for this show on Apple Podcasts here. And listen hands-free: Enable the free Alexa Flash Briefing "Voice Marketing with Emily Binder" for daily updates here.

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    • 2 min
    Why Zoom? Was it Luck?

    Why Zoom? Was it Luck?

    Why has Zoom skyrocketed to more than a twentyfold increase in use since December 2019? “Success is where preparation and opportunity meet.” -Bobby Unser.
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    • 1 min
    The Power of Sound for Purchase Decisions

    The Power of Sound for Purchase Decisions

    Humans can hear 20 to 100 times faster than we can see. And that has a stronger impact on us than we might expect. One study by North, Hargreaves, and McKendrick, entitled The influence of in-store music on wine selections appeared in the Journal of Applied Psychology and found that people shopping for wine in a store playing German music were more likely to buy German wine. When the store played French music, the purchasing preference shifted to French wine.
    What is the sound of your brand? Get help with your sonic branding or your voice marketing (including podcasts and smart speakers). Book a call with Emily Binder at emilybinder.com/call

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    • 51 sec

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4 Ratings

4 Ratings

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