647 episodes

If it affects your business or your digital life, it's fair game on this show. Voice Marketing with Emily Binder is an award winning mini podcast about marketing and innovation. Three minutes, twice a week. Topics range from advertising to Alexa, fintech, branding, ecommerce, copywriting, product design, technology, customer experience, startups, and investing. About your host: Emily Binder is an entrepreneur, speaker, and strategist. She is the Founder of WealthVoice and Beetle Moment Marketing. Twitter: @emilybinder. Hear it on your podcast app or Alexa Flash Briefing (search your Alexa app or Amazon.com for "Voice Marketing with Emily Binder"). Subscribe free, hear past episodes, and leave a review at emilybinder.com/briefing. Awards: Project Voice 2019 Flash Briefing of the Year - Finalist.
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Voice Marketing with Emily Binder Emily Binder

    • Business
    • 5.0 • 9 Ratings

If it affects your business or your digital life, it's fair game on this show. Voice Marketing with Emily Binder is an award winning mini podcast about marketing and innovation. Three minutes, twice a week. Topics range from advertising to Alexa, fintech, branding, ecommerce, copywriting, product design, technology, customer experience, startups, and investing. About your host: Emily Binder is an entrepreneur, speaker, and strategist. She is the Founder of WealthVoice and Beetle Moment Marketing. Twitter: @emilybinder. Hear it on your podcast app or Alexa Flash Briefing (search your Alexa app or Amazon.com for "Voice Marketing with Emily Binder"). Subscribe free, hear past episodes, and leave a review at emilybinder.com/briefing. Awards: Project Voice 2019 Flash Briefing of the Year - Finalist.
See acast.com/privacy for privacy and opt-out information.

    How to Know if Your Marketing is Working

    How to Know if Your Marketing is Working

    How to track your marketing efforts simply and effectively and find out which tactics or channels to abandon. Don't overcomplicate things. And remember the hidden value of branding through content marketing like social media, a podcast or other voice marketing (like WealthVoice / Alexa skills): these tactics may not have a direct immediate ROI but don't discount them. Brand is everything, and it's built over time and trust. Enjoying the show? Please leave a review for this podcast on Apple Podcasts and subscribe free anywhere: https://emilybinder.com/podcast
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    • 5 min
    3 Tips to Double Your YouTube CTR

    3 Tips to Double Your YouTube CTR

    Yes TikTok, but listen: YouTube still matters big time for marketing, lead gen, and SEO. See my YouTube analytics screenshot (tweet). Here's how to optimize your YouTube videos to get an 8% CTR or more. Fact: 90% of people say they discover new brands or products on YouTube (via Think with Google 2019 via oberlo). More than 70% of YouTube watch time comes from mobile devices: so how do you make titles and thumbnails that succeed on mobile? I share three tips in this episode. Example videos illustrating my points: 1) Check out my fastest growing video: Top Money Saving Reason to Have an LLC; 2) See the thumbnail and title for my most popular video with over 53,000 views today: How to File an LLC in 2021 - DIY vs Incfile Review. Get email updates of my new blog posts with marketing tips like this: https://emilybinder.com/blog/
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    • 5 min
    Six Best Free Marketing Tools

    Six Best Free Marketing Tools

    These are the six BEST free marketing tools I use for my brands and my clients. These will save you time and make you look and sound good. All of these are free or freemium. Promo links for you and details in this blog post: 6 Best Free Marketing Tools to Save Time and Look / Sound Good (Promo Codes). Featuring Canva, Linktree, TubeBuddy, WealthVoice for Alexa Skill marketing, and more.
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    • 6 min
    Amazon Prime: "An IQ Over 80 and a Credit Card"

    Amazon Prime: "An IQ Over 80 and a Credit Card"

    About 75% of U.S. households have Amazon Prime. That’s more Amazon households than households who decorate a Christmas tree, have a pet, or vote. If you have an IQ over 80 and a credit card you’re a Prime member, as Scott Galloway says. You can’t underestimate how important Alexa will be. We will see 100 years of change in the next 10 years. (Statista predicts 76% of U.S. households will subscribe to Amazon Prime in 2022.)
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    • 42 sec
    Who Has 1400% Higher Customer Lifetime Value (LTV)

    Who Has 1400% Higher Customer Lifetime Value (LTV)

    Instead of typing a paragraph in chat support what if you could just record your screen and narrate with your voice? Intercom lets you do this and I experienced this on Acast's chat support, want to tell you all about it and why it matters for your customer experience. Promo link: get a $25 Amazon Gift Card when you sign up for a year of podcast hosting on Acast Open Influencer: beetlemoment.com/acast.
    STATS: 1) Across the globe, 96% of consumers say customer service is an important factor in their choice of loyalty to a brand. -Microsoft.
    2) 72% of consumers say that when contacting customer service they expect the agent to “know who they are, what they have purchased and have insights into their previous engagements.” -Nextiva
    3) A customer experience promoter has a lifetime value to a company that’s 600 to 1,400% that of a detractor. -Bain
    4) 40% of Americans believe that businesses have better focused their attention on customer service recently. -Stats via nextiva.
    BONUS CONTENT: Hear "What Podcasters Should Know", my chat with Tess Neudeck, Marketing Manager U.S. at Acast, on Beetle Moment Marketing Podcast episode 72.

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    • 4 min
    How to Get More Listens to Your Podcast with Your Email Signature

    How to Get More Listens to Your Podcast with Your Email Signature

    Take advantage of the best place to market yourself that your most captive audience or closest relationships are seeing multiple times a day. Add links to your podcast or your product demo / speaker reel YouTube video to your email signature. Use Plink to promote your podcast with a universal 1-click link - get my promo here: beetlemoment.com/plink. Remember to track your email signature links with the free short link tracking service bit.ly.
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    • 3 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

The Best 5 Minute Wine Podcast ,

A must subscribe!

Practical, logical yet professional information in a compact form. An excellent voice-activated Podcast.

Val_K_Orange_County ,

Exceptional Podcast!

Outstanding content. Super relevant material.

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