Voice Marketing with Emily Binder

Emily Binder
  • 5.0 (14)
  • MARKETING
  • UPDATED BIWEEKLY

Get better at marketing in just a few minutes. This show is for business leaders and entrepreneurs. You'll get a mix of practical marketing tips, insights on the business landscape in relation to media, personal finance and wealth management perspectives, and fun pop culture tie-ins. Episodes average ten minutes and are evergreen. This show is designed to be concise, thought provoking, and entertaining. Everything comes back to marketing and psychology but you'll come to enjoy the variety and style unlike any other business podcast. This show began as a daily Alexa Flash Briefing in 2018 and morphed into a mini-podcast. About your host: Emily Binder is a marketing and branding leader, entrepreneur, speaker, and consultant. Emily is the Founder of WealthVoice, the top voice AI marketing and podcast app in financial services, a SaaS est. 2020. She is also the Founder and Chief Strategist at Beetle Moment Marketing since 2017. Emily's clients include TIGER 21, TD Ameritrade, Dimensional Fund Advisors, TD Ameritrade Institutional, ThinkersOne and multi billion-dollar RIAs and financial services firms. Emily has been podcasting since 2012 and is a recognized authority in Voice Marketing. Enjoy on your favorite podcast app or YouTube. Clips on Instagram: @beetlemoment. Subscribe free, hear past episodes, and leave a review: emilybinder.com/podcast. Hosted on Acast. See acast.com/privacy for more information.

  1. JAN 19

    Your Audience Knows Your Content is AI (Here's Why) - Henna Pryor

    Are you using AI to create content for your personal brand? You might be destroying the trust you've worked so hard to build. When your online persona is crafted by AI but your in-person presence doesn’t match, your audience can feel it. Best selling author of "Good Awkward" and keynote speaker Henna Pryor calls this mismatch "incongruence," and it's one of the biggest dangers for creators, thought leaders, and speakers today. We break down why an authentic voice is more important than ever and how to use modern tools without sacrificing the soul of your brand and your voice. What value do we place on creativity? Watch on YouTube Executive Personal Brand & Media Coaching Session: Book a 1:1 with me: emilybinder.com/call (4 available per month) Chapters: (0:00) The #1 Mistake Creators Make With AI (2:15) What is "Incongruence"? (The "Bad Vibe" Explained) (4:50) Why Our Brains Are Hardwired to Detect Fakes (7:31) When Your AI Persona Doesn't Match Your Real Voice (10:04) The Expert Whose Speaking Doesn't Match Their Writing (13:28) Henna Pryor: "It Lacks Soul" (16:40) Are You "Gamifying" Your Online Presence? (19:15) How Incongruence Destroys Audience Trust (22:30) Savvy Audiences Now Value Congruency More Than Ever (25:42) How to Use AI Tools Authentically (28:55) Final Thoughts: Your Voice is Your Value (31:00) ThinkersOne - Keynotes and Thought Leadership Video Marketplace (Mitch Joel) Watch: YouTube clips playlist Links mentioned: Article: Pew Research: How Americans View AI and Its Impact on People and Society 1950s AI song: 7.8 million views: viral AI music... "my shoes forgot how to follow the ground": Enlly Blue - Through My Soul Book: "Good Awkward: How to Embrace the Embarrassing and Celebrate the Cringe to Become the Bravest You" by Henna Pryor Featured 15-min videos - shop ThinkersOne marketplace: - Henna Pryor: How to Make Impossible Changes Possible - Emily Binder: From AI Hype to Human Impact Connect with Henna Pryor: https://pryoritygroup.com https://www.linkedin.com/in/hennapryor/ https://www.instagram.com/hennapryor/ New Virtual Workshop: Podcast Surgery Details at emilybinder.com/call Book directly on Calendly Shop my podcast apps & gear (promo links): Record guests and create Magic Clips on Riverside: emilybinder.com/riversideRecord + edit like a Word Doc with AI - Descript: emilybinder.com/descriptMy mic gearVideo podcast gear listOrganized lists - all products I recommend: Amazon Storefront: amazon.com/shop/emilybinder Hire me - virtual coaching: Business Advisory, Executive Media + Personal Branding, or Marketing Strategy: emilybinder.com/call Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

    32 min

  2. 12/12/2025

    You Don't Need AI—You Need a POV. The 2026 Marketing Edge.

    Most important thing for your brand and marketing as AI content comes in, especially the abundance of AI slop coming in 2026 to 2028. Do you sound like everyone else or do you have an opinion that sets you apart? Watch this episode on YouTube or Spotify. Good marketing: You're not meant to be for everyone. You're for a certain audience. Analogy: you go to a nightclub and there's a strict ripped bouncer at the door. He's burly. He's a little scary. He'll cut your fake ID with a scissors right in front of you... People wait in line because they desire the specific experience inside. It's their favorite kind of music. They will wait to get in and pay more to get in. Your marketing paints a picture of what's in the club. Chapters: (01:28) The uncanny valley of AI content (02:50) Marketing succeeds when you have a point of view (03:17) Nightclub analogy (05:40) Brand is a promise (06:45 Offer: Podcast Surgery New Virtual Workshop: Podcast Surgery Details at emilybinder.com/call Book directly on Calendly Shop my podcast apps & gear (promo links): Record guests and create Magic Clips on Riverside: emilybinder.com/riversideRecord and edit like a Word Doc with AI on Descript: emilybinder.com/descriptMy mic gearVideo podcast gear listEverything: Amazon Storefront: amazon.com/shop/emilybinder Hire me: Business Advisory and Marketing Coaching: emilybinder.com/call Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

    8 min

  3. 11/07/2025

    If You’re Not Making Video Clips, You’re Wasting Your Podcast

    Download my guide: All You Need for a Video Podcast: Apps, Tools, Gear & Tips: stan.store/emilybinder Free trial of Riverside: emilybinder.com/riverside Watch this episode on YouTube Are you leveraging video the right way in your podcast or content? If not, you're missing the top audience growth tool. Chapters: (0:00) Power of Video Clips for Your Podcast (0:17) Leveraging Algorithms for Reach (0:53) Creating Effective Video Clips (01:27) Tools and Tips for Podcasting (02:10) Future of Content: Authenticity vs. AI Slop (03:37) Maximize Your Time. UnPodcast Package video production: beetlemoment.com/unpodcast Book 1:1 coaching session: Apply Secrets of Top 50 Podcasters (S.T.A.R. Method) My podcast software and gear: Record guests and create clips: emilybinder.com/riversideRecord solo and edit with AI: emilybinder.com/descriptMic gear: Shure mic list on AmazonVideo gear: All You Need: Video Podcast EquipmentMy Amazon Storefront: amazon.com/shop/emilybinder Hire me: Speaking: emilybinder.com/speaking Advisory & Coaching Calls: emilybinder.com/call Bring me into your next Zoom meeting: thinkersone.com/emilybinder Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

    4 min

  4. 10/10/2025

    How to Sell Your Expertise Without Discounts: Marketing the Value of Time

    Price is what you pay, value is what you get. Here's why you shouldn't lower your RATE and a better way to close deals with price sensitive clients. Emphasize how you save customers TIME and you'll win. Understanding the Real Value of Time in Modern Business Marketing: Video version: watch on YouTube here. Book a call with me: emilybinder.com/call This episode discusses: -Critical difference between price and value -Time is the most valuable non-renewable resource you should be marketing -Challenges faced by small business owners, especially in marketing -Importance of leveraging video content marketing on platforms like YouTube -Necessity of authenticity in content creation -What's wrong with current perceptions of marketing ROI -insights into effective strategies for building trust and maximizing returns Chapters: (00:15) Pricing Challenges Faced by Small Businesses (00:56) The True Value of Time (01:39) Success Stories with UnPodcast Package (03:26) The Importance of Authentic Social Media Presence (04:05) The Role of AI in Content Creation (04:29) Trust and Authenticity in Marketing (05:11) The Shift in Media Landscape (08:01) The ROI of Content Marketing (10:55) Creating Effective Video Content (13:11) Practical Tips for Various Industries (14:05) Conclusion: Embracing Modern Marketing My podcast software (promo links): Record guests, create clips - Riverside: emilybinder.com/riversideRecord solo, edit with AI - Descript: emilybinder.com/descriptMy mic gear listVideo podcast gear list Hire me: Speaking: emilybinder.com/speaking Advisory Calls: emilybinder.com/call Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

    14 min

  5. 09/10/2025

    3 Irresistible Video Ideas for Financial Advisors: How to Get Quality Views

    Unlock the power of authentic video marketing with engaging topic ideas that help financial advisors attract quality views and leads. Move beyond generic advice and create content that converts your ideal audience. This episode provides actionable strategies, critical nuances, and proven tips to elevate your brand and attract prospects. Plus, get our free guide with 3 personal finance video topics + 13 idea starter prompts. Watch on YouTube Chapters: (0:00) Introduction to Irresistible Video Ideas (0:30) Why Authentic Video Works for Financial Advisors (1:00) Idea #1: The Worst Financial Advice I Ever Received (Relatability & Trust) (2:34) Idea #2: Expectations vs. Reality (Debunking Myths & Showcasing Expertise) (4:00) Idea #3: Do This Right Now (Essential Financial Preparations) (5:00) The UnPodcast Package: Done-for-You Video Marketing (6:30) Leveraging Specific Tips for Stronger Videos (7:30) Free Video Marketing Guide Links mentioned: Three Irresistible Video Ideas for Financial Advisors beetlemoment.com/blog UnPodcast Package: beetlemoment.com/unpodcast My apps and gear: Record on Riverside: emilybinder.com/riversideRecord / edit with AI (Descript): emilybinder.com/descriptMy mic gearVideo podcast gear Let's talk: Book a call: emilybinder.com/call Connect: This podcast | My website | Beetle Moment | LinkedIn | X | Insta | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

    9 min

  6. 08/08/2025

    The New Individual-Business Fit: How Alignment Drives Success and Satisfaction (Personal Brand, Career)

    Achieving alignment between personal strengths and business roles leads to effortless and natural success. I emphasize the importance of finding roles or building businesses that complement your natural gifts and values. Human Design and Enneagram can aid in self-discovery. Plus, challenges of generative AI technology. Finally, hear what you can get out of my newly expanded coaching for branding and marketing. Chapters: (00:00) Introduction to alignment (00:42) Individual-business fit (beyond product-market fit) (01:29) Supporter - Wealth Dynamics (02:11) Enneagram. Human Design. Video: Are You a Projector or Generator? Human Design (02:49) Importance of brand alignment (03:56) Media is most powerful of four levers in business (Naval) (04:28) Leveraging media (05:03) One-person business models, AI agent startups (05:18) Vibe coding, AI hallucinations (05:22) AI and the future of business (07:00) Executive coaching - personal brand offer: emilybinder.com/call Links mentioned: Episode: Four Levers in Your Business (Naval concept) Ron Lynch post: August 5th Google AI Search Results: "Mercury Retrograde was from July 18-August 11, 2025." My podcast tools: Record on Riverside: emilybinder.com/riversideRecord / edit with AI (Descript): emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me: Speaking: emilybinder.com/speaking Advisory: emilybinder.com/call Bring me into your next Zoom: thinkersone.com/emilybinder Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

    10 min

  7. 07/01/2025

    The Six Aspects of Personal Brand, Why You Need One, + LinkedIn Headshot Tips

    Keyword: Opportunities. I discuss the importance of personal branding, starting with its six components. I emphasize why having a personal brand is crucial even for those in stable jobs or non-entrepreneurial roles. Build trust, create opportunities, and stay top-of-mind. Nuances of maintaining personal brand visuals e.g. headshots. Chapters Part 1 (0:20) 1- Identity and values (0:32) 2 - Expertise and skills (0:45) 3- Reputation and trust. Related: You Need All Three: Ethos, Pathos, and Logos in Marketing (1:13) 4- Communication style (1:22) 5- Network and influence (1:30) 6- Visual presentation (1:41) Why everyone needs to invest in personal brand (4:40) Personal brand allows access to more opportunities (4:46) Let people leave (5:10) Bet on the jockey not the horse (5:54) Story: Gaby Migoya's golfwear startup, Foreplay Golf (7:26) Human Design strategy: wait for the invitation (Projector) (8:05) When it's time to update your LinkedIn profile pic Part 2: Your headshot, LinkedIn, + website is a must (8:40) Announce a new headshot? (9:36) Napoleon theatre quote - Robert Greene (12:00) Your likeness or testimonial is not free (12:39) Recap + takeaways (13:09) Bonus tip: your website (13:38) TLD or dot com: replyall.limo (Reply All Podcast) (14:00) Personal brand SEO tip for photos - Google Image Related links: Ethos, Pathos, and Logos in Marketing Let people leave (unsubscribe is good) My tools: Record on RiversideRecord/edit with AI: DescriptShop my gearHire me: Speaking Advisory Calls Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email Hosted on Acast. See acast.com/privacy for more information.

    16 min

  8. 06/23/2025

    June Roundup: Bangers Only with Tom Lydon, 2 Time-Saving Apps, and Speaking Volume Tip

    Personal Branding, Speaking Tips, and UX Insights. Medley / round-up of latest tips, guest episode, and apps I like. Chapters: (0:35) 1. Tip: Podcast speaking volume (1:28) 2. Bangers Only with Tom Lydon (3:00) Case study- UnPodcast - Beetle Moment: LinkedIn videos 10.8k views (4:00) Why build an audience (5:15) "Money is good" speech - Atlas Shrugged (7:20) Fidelity's famous study about investors who lost their password (8:12) 3. Tip: Dashlane (9:04) What bad UX does to society. Related: "Never Forgive Them" by Ed Zitron (10:52) Announcing your updates vs soft launching (11:46) "48 Laws of Power" - Robert Greene: "If I am often seen at the theater, people will cease to notice me." -Napoleon tweet (11:19) Free Mac app: CopyClip Links: Bangers Only with Tom Lydon: Upgrading Your Personal Virtual Brand- Emily Binder (ep 2) UnPodcast Package 6 Free Months of Dashlane Premium password manager: emilybinder.com/dashlane My tools: Record on RiversideRecord/edit with AI: DescriptShop my gearHire me: Speaking Advisory Calls Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email Hosted on Acast. See acast.com/privacy for more information.

    14 min
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About

Get better at marketing in just a few minutes. This show is for business leaders and entrepreneurs. You'll get a mix of practical marketing tips, insights on the business landscape in relation to media, personal finance and wealth management perspectives, and fun pop culture tie-ins. Episodes average ten minutes and are evergreen. This show is designed to be concise, thought provoking, and entertaining. Everything comes back to marketing and psychology but you'll come to enjoy the variety and style unlike any other business podcast. This show began as a daily Alexa Flash Briefing in 2018 and morphed into a mini-podcast. About your host: Emily Binder is a marketing and branding leader, entrepreneur, speaker, and consultant. Emily is the Founder of WealthVoice, the top voice AI marketing and podcast app in financial services, a SaaS est. 2020. She is also the Founder and Chief Strategist at Beetle Moment Marketing since 2017. Emily's clients include TIGER 21, TD Ameritrade, Dimensional Fund Advisors, TD Ameritrade Institutional, ThinkersOne and multi billion-dollar RIAs and financial services firms. Emily has been podcasting since 2012 and is a recognized authority in Voice Marketing. Enjoy on your favorite podcast app or YouTube. Clips on Instagram: @beetlemoment. Subscribe free, hear past episodes, and leave a review: emilybinder.com/podcast. Hosted on Acast. See acast.com/privacy for more information.

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