The Fitness Business Podcast

Brian Keane
  • 5.0 (3)
  • BUSINESS
  • UPDATED MONTHLY

The business podcast for personal trainers and anyone working in the health and fitness industry. Hosted by Fitness Entrepreneur and Business Consultant Brian Keane

  1. 1D AGO

    #191: 6 Things I Believe That Most Business Coaches Disagree With..

    Solo podcast going through the 6 hills I will die on as a business coach (and why).. Timestamps: 00:00 Introduction to Business Coaching Philosophy 05:05 The Importance of Pull Marketing 09:47 Value First: Building Trust Before Selling 15:06 Work-Life Balance: The Myth of Hustle 19:50 Lead Generation: Targeted Messaging Over Quantity 24:52 Scaling Your Business: Leverage vs. Hustle 26:55 Premium Pricing: The Value of Expertise   The Circle Group Mastermind:  https://briankeanefitness.com/online-mastermind Business Mentorship:  https://briankeanefitness.com/mentorship-and-business-coaching

    27 min

  2. FEB 17

    #190: The Truth About Why You're Not Scaling (It's One of These Three)

    I was planning to release this a new series on The Brian Keane Podcast; but after listening back, I think its a better fit here.  It's an unedited podcast talking about belief, skills and process; alongside some other things that may be holding your business back.   Timestamps: 00:00 Introduction to Strategy Saturday 02:45 Identifying the Core Problems in Business 06:01 Understanding Belief Issues 08:53 Exploring Skills Gaps 12:12 The Importance of Process 15:06 Navigating Financial Literacy 17:51 Addressing Delegation Deficits 20:55 Creating Effective Systems 24:08 Conclusion and Next Steps     The Circle – Group Mastermind: https://briankeanefitness.com/online-mastermind   6 Month Business Mentorship: https://briankeanefitness.com/mentorship-and-business-coaching

    29 min

  3. JAN 6

    #189: 10 Weird Signs Your Fitness Business Is Actually Growing!

    Solo with Brian: 00:00 Introduction to Growth Signals in Fitness Business 03:13 Understanding Growth Beyond Metrics 06:00 The Importance of Saying No 09:06 Evolving Content and Curiosity 11:58 Redefining Busy and Productive 14:50 Navigating Imposter Syndrome 18:09 The Value of White Space in Your Calendar 20:46 Client Dynamics and Growth 24:02 Teaching vs. Training 26:45 Feeling Behind While Ahead https://briankeanefitness.com

    29 min

  4. 12/23/2025

    #188: THE LIFESTYLE AUDIT FOR 2026: Are You Building a Business or Buying a Job?

    Solo with Brian:  Timestamps:  00:00 Introduction to the Lifestyle Audit 02:48 Reality Check: Tracking Your Week 05:56 Identifying Your Business vs. Job 08:47 The Energy Audit: Understanding Your Drains and Gains 12:02 Automate, Eliminate, Delegate: Streamlining Your Business 15:11 Revenue Audit: Assessing Your Income Streams 17:59 Actionable Steps for Business Improvement 20:54 Final Thoughts: Building a Sustainable Business https://briankeanefitness.com/online-mastermind https://briankeanefitness.com/mentorship-and-business-coaching https://briankeanefitness.com/landing/lead-generation-for-fitness-businesses

    28 min
  5. #187: Gavin Meenan on Transitioning from PT to Modern Warrior Coach, Building Retreats into Your 1:1 Coaching and Rewards of Serving People on a Deeper Level!

    12/09/2025

    #187: Gavin Meenan on Transitioning from PT to Modern Warrior Coach, Building Retreats into Your 1:1 Coaching and Rewards of Serving People on a Deeper Level!

    In this episode, I sit down in person with Gavin Meenan from Modern Warrior to discuss his journey from personal trainer to holistic coach and retreat leader. Gavin shares his experience transitioning beyond traditional PT work to create the Modern Warrior methodology—a deeper approach to transformation that integrates physical training with mindset and personal development. We dive into how Gavin built retreats into his coaching model, the practical steps for fitness professionals looking to add retreat experiences to their business, and why this format creates such powerful transformations for clients. Most importantly, Gavin opens up about the rewards of serving people on a deeper level—moving beyond just physical results to facilitate genuine life change. If you've ever felt called to do more meaningful work with your clients or wondered how to elevate your coaching beyond the gym floor, this conversation is for you.   Today's podcast is sponsored by The Circle:  https://briankeanefitness.com/online-mastermind       (Website) Fat Loss Trainer | Muscle Building Coach | Best Top Personal Fitness Trainers Online in Ireland | Gavin Meenan   (Facebook) www.facebook.com/gavinmeenan1/   (Instagram) Ireland's No. 1 Men's Mentor & Coach (@gavinmeenan) • Instagram photos and videos   (LinkedIN) Gavin Meenan - 📚 Author 🏋️‍♂️ Coach 🚀 Mentor | LinkedIn

    50 min
  6. #186: Marketing Expert Neil "Shoney" Maclean on Running Facebook, Meta and Instagram Ads That Actually Get Clients and Raise Your Profile!

    11/25/2025

    #186: Marketing Expert Neil "Shoney" Maclean on Running Facebook, Meta and Instagram Ads That Actually Get Clients and Raise Your Profile!

    Neil "Shoney" Maclean is a marketing practitioner and coach who builds and runs Facebook/Meta ad campaigns for coaches and knowledge-business owners, plus produces paid training.  He's an ads expert, agency co-owner, course creator and speaker. He is also a dad, husband and investor and in today's show we are going to unpack all the mistakes you are potentially making with your ads strategy online.    Timestamps (may vary by 2-4 minutes based on your podcast app) 02:11 Introduction to Ad Strategies for Fitness Professionals 05:06 Understanding Conversion Systems in Advertising 08:01 Effective Ad Frameworks: Live Masterclasses and Lead Magnets 10:57 Warm vs Cold Campaigns: Strategies for Success 14:02 Navigating High Skepticism Markets 17:01 Macro vs Micro: The Balance in Ad Strategy 20:17 The 3x Reel Strategy: Amplifying Success 25:28 Boosting Posts Effectively 28:51 Custom Ads vs. Amplifying Organic Content 31:01 The Seven Day Stack Facebook Ad Strategy 32:39 Overcoming Ad Aversion 36:11 Choosing Between Facebook and Instagram Ads 39:20 Identifying Who Shouldn't Run Ads   Today's podcast is sponsored by The Circle:  https://briankeanefitness.com/online-mastermind   (Website) https://neil-maclean-marketing.mykajabi.com/ (Instagram) www.instagram.com/neilshoneymac/ (Threads) https://www.threads.com/%40neilshoneymac

    48 min

  7. 11/11/2025

    #185: How an Ayahuasca Retreat Led to My New Business Book: Scaling Your Story!

    A solo podcast going through my new business book (coming 2026) and how it all came together after an ayahuasca retreat.  00:00 Introduction to Ayahuasca and Business Transformation 02:48 The Birth of the Scale Framework 06:10 Storytelling: The Foundation of Business 08:52 Core Offer: Defining Your Business's Heart 12:07 Amplifying Your Impact and Income 18:06 Leveraging Your Time and Resources 21:52 Evolving: Transitioning from Operator to Owner   https://sacruna.com Give the code KEANE2025 when you sign up and get 5% off the price.   The Circle: https://briankeanefitness.com/online-mastermind Business mentorship: https://briankeanefitness.com/mentorship-and-business-coaching

    32 min
  8. #184: Scaling Coach Brendan McGurgan on The Principles of Simple Scaling, The Four Freedoms of Entrepreneurship and Filtering Opportunities & Staying Focused!

    10/28/2025

    #184: Scaling Coach Brendan McGurgan on The Principles of Simple Scaling, The Four Freedoms of Entrepreneurship and Filtering Opportunities & Staying Focused!

    Brendan McGurgan is a global business leader, coach, and investor passionate about building profitable, purposeful, and scalable businesses.  He has co-founded, built and led over ten 7,8 and 9 figure revenue businesses across 6 continents. He believes that if you have a remarkable product or service, you have an obligation to scale it, to bring it to the world with intention and impact. He is co-author of the Amazon best-seller Simple Scaling: 10 Proven Principles to 10x Your Business, described by Kirkus Reviews as "comprehensive, concrete counsel for business leaders." Brendan also hosts the acclaimed ScaleX™ Insider podcast, ranked in the top 2% of podcasts globally. Through candid conversations with thought leaders and high-growth entrepreneurs, he explores the mindset and mechanics of scaling with purpose.   Timestamps (may vary by 2-4 minutes depending on your podcast platform)  01:53 Introduction to Scaling with Brendan McGurgan 04:05 The Principles of Simple Scaling 14:07 Understanding the Psyche of a Leader 19:31 The Four Freedoms of Entrepreneurship 24:30 Common Pain Points in Scaling Businesses 32:07 Filtering Opportunities and Staying Focused 39:57 Finding Your Unique Ability and Passion   Today's podcast is sponsored by The Circle (my online group business mastermind)  https://briankeanefitness.com/online-mastermind   (website) https://simplescaling.com/ (Instagram) www.instagram.com/bennymcgurgan www.instagram.com/simple_scaling/   (Facebook) www.facebook.com/simplescaling   (LinkeIn) How to create a clear vision for scaling success | Brendan McGurgan posted on the topic | LinkedIn

    46 min
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5
out of 5
3 Ratings

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The business podcast for personal trainers and anyone working in the health and fitness industry. Hosted by Fitness Entrepreneur and Business Consultant Brian Keane

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