Profit With A Plan

Marcia Riner - Business Growth Strategist
  • 5.0 (25)
  • Entrepreneurship
  • Updated Weekly

Marcia & her guests share business growth ideas so that you can create strategies that increase your profit, drive your growth, and plan for your future sale. Our informative topics cover areas around increasing revenue, boosting profit, business management, leadership, team building, marketing, sales, and pre-exit planning. Join us each Tuesday for a half-hour conversation that is sure to give you a couple of ideas that you can add to your business right now. You can also check us out in video format on www.Youtube.com/ProfitWithAPlan We love to hear your comments & questions. Don‘t forget to subscribe to get updates on future shows. Thanks for joining us today!

  1. 6d ago

    EP362 Content Marketing ROI: What to Fix Before You Create More

    Content Marketing ROI: What to Fix Before You Create More 🎯 Episode Summary Spending hours creating content without a clear return? Marcia Riner and business coach Kenneth Kollasch explore why small business owners get stretched thin, how to choose one marketing platform, and what makes messaging relevant to potential buyers. Kenneth explains the three stages of marketing: curiosity, enlightenment, and commitment. He also outlines how a StoryBrand brand script, a personalized AI knowledge base, and a 12-month calendar support his approach to creating a year’s worth of content in one month. Podcast: Profit With A Plan Host: Marcia Riner, CEO of Infinite Profit® Guest: Kenneth Kollasch, Certified Business Coach at Kenneth Coaches Episode: 362 Release Date: September 29, 2026 🎥 What You’ll Learn • Identify the owner bottleneck before deciding what to delegate or automate. • Choose a marketing platform where your ideal clients actually engage. • Replace insider language with messaging built around your customers’ problems. • Move potential buyers through curiosity, enlightenment, and commitment. • Give each content piece a hook, useful insight, and next step. • Connect your brand script, AI knowledge base, and annual content calendar. ⏱️ Timestamp Highlights Source recording times. Update against the final edited episode before publishing. [04:21] Why business owners stay involved in every decision [06:48] Audit your workload before building systems or hiring [11:25] Choose one platform and reach the right customers [19:05] Fix messaging that speaks to owners instead of buyers [24:00] Move buyers through curiosity, enlightenment, and commitment [28:22] Connect your brand script, AI, and annual content calendar 🔗 Resources & Links Kenneth’s free resources Hear about his 12-month content calendar template and AI knowledge-base guide. https://kennethcoaches.com/free Connect with Kenneth on LinkedIn https://linkedin.com/in/kennethkollasch Infinite Profit https://Infinite-Profit.com Free Profit Booster Growth Map The resource mentioned in this episode to help identify revenue opportunities and profit leaks. https://ProfitBooster.biz 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com 📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at ProfitBoosterBiz.com 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

  2. Sep 22

    EP361 Get Your Time Back by Making the Right Hire at the Right Time

    Get Your Time Back by Making the Right Hire at the Right Time 🎯 Episode Summary If your business keeps demanding more of your time, better productivity may not be the answer. You may need to make the right hire. Darren Tompkins explains how owners can recognize when it is time to hire, identify the role the business actually needs, avoid panic hiring, and build a company culture that supports both performance and a better quality of life. Podcast: Profit With A Plan Host: Marcia Riner, CEO of Infinite Profit® Guest: Darren Tompkins, Founder and CEO of Vader-Rey Companies Episode: 361 Release Date: September 22, 2026 🎥 What You’ll Learn How to recognize when your workload has reached its limit Which role your business should hire for first Why waiting until hiring becomes urgent creates expensive mistakes How company culture affects recruiting, performance, and retention Where AI helps recruiters identify stronger candidates faster What to outsource first when you need time back ⏱️ Timestamp Highlights [00:00] Is the wrong workload stealing your time? [02:48] How poor recruiting inspired Darren’s company [06:06] The workload signal that says it is time to hire [11:23] How to identify your first key hire [14:13] Why companies lose qualified candidates [25:13] Building a company people enjoy working for [30:22] What overwhelmed owners should outsource first [33:14] Hiring, retention, and organizational assessments 🔗 Resources & Links Vader-Rey Recruiting and Consulting https://vaderreyrecruiting.com Darren Tompkins on LinkedIn https://www.linkedin.com/in/darren-tompkins-21b86814/ Infinite Profit® https://infinite-profit.com Profit Booster® Growth Map https://profitbooster.biz 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit https://infinite-profit.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at https://ProfitBoosterPod.com 📈 Free Profit Booster® Growth Map Find the gaps slowing down your revenue, profit, and growth. Get yours now at https://ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

  3. Sep 15

    EP360 Build a Transferable Business- Could Yours Run Without You?

    Build a Transferable Business: Could Yours Run Without You? 🎯 Episode Summary If you stepped away from your business, would the profits, customer relationships, and daily decisions keep moving without you? Marcia Riner talks with Nitin Khanna, founder and president of N3 Business Advisors, about why a profitable business isn’t automatically transferable. They explore owner dependence, customer concentration, management succession, and a practical time-away test that reveals what needs fixing. Whether selling is years away or you simply want more freedom, this conversation shows you where to start building a company worth keeping or selling. Profit With A Plan Podcast Guest: Nitin Khanna, Founder and President of N3 Business Advisors Host: Marcia Riner, business growth strategist and CEO of Infinite Profit®️ Episode 360 Released Date: September 15, 2026 🎥 What You’ll Learn Why strong profits alone don’t prove your business can transfer. How owner dependence puts customer, supplier, and employee relationships at risk. What buyers consider beyond your last three years of financials. Why having a general manager doesn’t automatically mean succession is covered. How a seven-day absence can expose the systems you need. Why selling your business doesn’t have to mean immediate retirement. ⏱️ Timestamp Highlights [00:32] Could your business keep running if you handed over the keys? [04:13] Every owner exits: why planning should start before you need it. [08:25] Why profitable isn’t transferable, and how to build your business backwards. [13:42] What buyers examine beyond financials, including relationships and customer concentration. [24:53] The 90-day test: start with seven days and fix what breaks. [30:14] Preparing for unexpected offers, gradual exits, and your next chapter. 🔗 Resources & Links Connect with Nitin Khanna on LinkedIn https://www.linkedin.com/in/nitinkh/ N3 Business Advisors https://n3business.com/ Infinite Profit https://Infinite-Profit.com/ Free Profit Booster Growth Map, mentioned in this episode Find opportunities to grow revenue and identify profit leaks. No sales call required. https://ProfitBooster.biz/ 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit Infinite-Profit.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine—without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com 📈 Free Growth & Marketing Audit Your leads should be converting. Let’s find out what’s missing. 👉 Book yours now at ProfitBoosterBiz.com 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

  4. Sep 8

    EP359 What’s Keeping Your Business Smaller Than It Should Be

    What’s Keeping Your Business Smaller Than It Should Be 🎯 Episode Summary You can have the right strategy, a good offer, and years of experience and still keep building a smaller business than you actually want. Marc Hildebrand joins Marcia Riner to explore the beliefs and automatic reactions that can quietly shape business decisions. They discuss why working harder often creates more complexity, how better questions create new possibilities, and why small tests can help business owners move through growth plateaus without forcing massive change. Podcast: Profit With A Plan Host: Marcia Riner, CEO of Infinite Profit® Guest: Marc Hildebrand, Founder of Modern Leadership Coaching Episode: 359 Release Date:  September 9, 2026 🎥 What You’ll Learn • How hidden beliefs can quietly keep your business at the same level • Why working harder may create complexity instead of solving the problem • How to recognize reactive thinking when pressure hits your business • Why better questions can create business options you could not see before • How small tests help you move forward without forcing massive change • Why reflection and accountability matter after taking the first step ⏱️ Timestamp Highlights [00:00] The hidden belief behind expensive business decisions [06:38] Why old thinking can limit your next stage of growth [13:28] How pressure triggers automatic business decisions [21:49] Turning a mindset shift into real business action [25:16] Using small tests to get out of your own way [30:33] How to recognize and break through a growth plateau 🔗 Resources & Links Marc Hildebrand’s 5-Part Self-Leadership Series https://modernleadership.us/lead Infinite Profit® https://infinite-profit.com Profit Booster® Growth Map https://profitbooster.biz 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. Questions? Call (949) 229-2112 or visit Infinite-Profit.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com 📈 Free Profit Booster® Growth Map Find the gaps slowing down your revenue, profit, and growth. Get yours now at ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

  5. Sep 1

    EP358 Accidentally Successful: The Hidden Risk Behind Business Growth

    Accidentally Successful: The Hidden Risk Behind Business Growth 🎯 Episode Summary Your business can be growing while the reason behind that growth remains surprisingly unclear. And when you do not know what is actually producing your results, changing the wrong thing can quickly expose how fragile that success really is. Joel Miller, co-founder of The Sky Floor, explains what he calls an “accidentally successful” business and how owners can identify the customers, positioning, marketing, relationships, and decisions that are really driving results. You will also hear how one company eliminated more than $100,000 in questionable marketing spending and increased leads by 40%. Podcast: Profit With A Plan Host: Marcia Riner, CEO of Infinite Profit® Guest: Joel Miller, Co-Founder of The Sky Floor Episode: 358 Release Date: September 1, 2026 🎥 What You’ll Learn • How to recognize whether your business has become accidentally successful • Why knowing where customers come from is not enough • How customer feedback reveals your real competitive positioning • What happens when you remove something that was quietly driving revenue • Why marketing activities should be measured instead of simply maintained • How founder-led businesses can scale without removing the founder completely ⏱️ Timestamp Highlights [00:00] The hidden fragility behind successful business growth [04:12] What an accidentally successful business actually looks like [07:46] One overlooked change that caused sales to collapse [11:15] How customers reveal why they really choose you [18:08] Cutting marketing spend and increasing leads by 40% [22:16] When the founder is actually part of the positioning 🔗 Resources & Links The Sky Floor https://theskyfloor.com Accidentally Successful Quiz https://theskyfloor.com/accidentally-successful Infinite Profit https://Infinite-Profit.com Profit Booster® Growth Map https://ProfitBooster.biz 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com 📈 Free Profit Booster® Growth Map Find the gaps slowing down your revenue, profit, and growth. Get yours now at ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

  6. Aug 25

    EP357 Stop Chatting With AI and Start Building With It

    🎙 Episode Title Stop Chatting With AI and Start Building With It 🎯 Episode Summary Most businesses are already using AI. But if your process still looks like this, open a chat, type a prompt, copy the answer, paste it somewhere else, then repeat the whole thing tomorrow, AI is still depending on you to move the work forward. In this episode of PROFIT With A Plan, Marcia Riner talks with Alane Boyd, Co-CEO of Biggest Goal, about what happens when you move past basic AI chat and start building AI into the way your business actually operates. Alane breaks down how Claude Cowork can connect to your files, email, project management tools, and other platforms, then use reusable skills, plug-ins, and scheduled tasks to handle repeatable work more consistently. She also shares real examples from her own business, including automating client call follow-up, updating project systems, preparing sales information, creating CPA-ready spreadsheets, and building daily meeting briefs before her workday begins. The big takeaway is simple: AI becomes far more valuable when it stops being another place to ask questions and starts becoming part of your workflow. EP357 Profit With A Plan Podcast Release date:  August 25, 2026 Guest: Alane Boyd, Co-CEO of The Biggest Goal Host: Marcia Riner, business growth strategist, CEO of Infinite Profit®️ 🎥 What You’ll Learn Why AI chat often creates only small efficiency gains How Claude Cowork differs from browser-based AI chat How to give AI better business context without constantly retraining it What connectors, skills, and plug-ins can do inside your workflow How AI can handle post-call follow-up, CRM updates, and project tasks How scheduled tasks can prepare work before you even ask for it Alane explains that chat still relies on the user to initiate the interaction, take the output, and manually move it elsewhere, which is why she considers much of that use “micro-efficiency” rather than true operational improvement. ⏱️ Timestamp Highlights [03:41] Why AI chat is still only the beginning [07:07] Moving from browser chat into Claude Cowork [11:46] Giving AI better business context [14:34] Connectors, skills, and repeatable workflows [20:16] Turning weeks of manual research into a finished spreadsheet [25:35] Security, permissions, and protecting business data [30:36] Using scheduled AI tasks to prepare your day automatically 🔗 Resources & Links Biggest Goal https://biggestgoal.ai Free Claude Cowork Masterclass https://your.biggestgoal.ai/c/claude-cowork-masterclass/ Alane’s free training includes 26 lessons designed to help users set up Claude Cowork, configure the Claude.md instructions file, and start creating skills instead of relying only on chat. 💼 About Marcia Riner & PROFIT With A Plan Marcia Riner is a Business Growth Strategist and the Profit Booster behind Infinite Profit. Each week on PROFIT With A Plan, Marcia shares practical strategies, expert insights, and real-world ideas to help business owners increase revenue, improve profitability, and build a stronger, more valuable business. Learn more at: https://infinite-profit.com 🚀 Profit-Driven Resources Want to find more qualified revenue opportunities and identify where profit may be leaking out of your business? Get your free Profit Booster® Growth Map at: https://profitbooster.biz And if this episode gave you value, subscribe to PROFIT With A Plan and share it with another business owner who may need to hear it.

  7. Aug 5

    EP356 Let AI Take More Off Your Plate

    Let AI Take More Off Your Plate 🎯 Episode Summary When calls, follow-up, scheduling, customer communication, content, and everyday decisions keep landing on you, the business becomes harder to grow and harder to enjoy. Andrea Palacio learned this after buying a landscaping company that began falling apart within days of closing. She shares how she rebuilt the operation with stronger processes and AI automation, and how business owners can start removing repetitive work without chasing every new tool or trying to automate everything at once. Podcast: Profit With A Plan Host: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit® Guest: Andrea Palacio, AI Automation Strategist Episode: 356 Release Date: August 4, 2026 🎥 What You’ll Learn • Why AI cannot repair a process that is already broken • How to choose the first business task to automate • Why one well-used AI tool can be enough to begin • How to train AI like a new employee • What separates basic AI use from advanced automation • How AI can free your team for higher-value work ⏱️ Timestamp Highlights [00:00] When too much of the business depends on you [03:36] Building an e-commerce business from a sailboat [04:56] The acquisition began falling apart within five days [08:23] Taking responsibility and rebuilding the operation [11:55] The first automation that reduced customer complaints [15:16] Why broken processes should not be automated [18:08] How to train AI for better business results [21:10] The five levels of AI in business [24:39] Where overwhelmed business owners should begin [29:32] How AI changes employee productivity [32:16] Andrea’s personalized AI business guide 🔗 Resources & Links Andrea’s Personalized 90-Day Game Plan https://andreapalacio.ai/personalized-90-day-game-plan Andrea Palacio https://andreapalacio.ai Infinite Profit https://Infinite-Profit.com Profit Booster® Growth Map https://ProfitBooster.biz 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com 📈 Free Profit Booster® Growth Map Find the gaps slowing down your revenue, profit, and growth. Get yours now at ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

  8. Jul 21

    EP355 Your Business Is Profitable, But Is It Built to Last?

    Your Business Is Profitable, But Is It Built to Last? 🎯 Episode Summary Your business may look profitable on paper, but would it still work if your most capable employee took two weeks off? In this episode of Profit With A Plan, Marcia Riner sits down with Levi Lawrence, Managing Partner at Iron House Pro, to talk about the hidden operational debt that quietly puts founder-led companies at risk. Levi shares how undocumented knowledge, overworked key people, weak systems, and delayed infrastructure can make a business look healthier than it really is. Podcast: Profit With A Plan Host: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit® Guest: Levi Lawrence, Managing Partner at Iron House Pro Episode: EP355 Release Date: July 21, 2026 🎥 What You’ll Learn • How hidden operational debt weakens profitable businesses • Why key-person knowledge creates serious business risk • How owner dependence reduces freedom and company value • What to document before scaling, selling, or using AI • Why quarterly business reviews protect your future growth • How to right-size systems without overbuilding too early ⏱️ Timestamp Highlights [00:00] Can your business work without your best person? [03:47] Levi’s hard lesson from losing his company [09:50] Why business foundations matter before growth [14:21] The boring risk most owners still ignore [15:00] Why undocumented knowledge creates fragility [18:22] Is the company selling, or are you? [20:34] When owners must manage systems, not work [24:05] Why quarterly reviews keep growth intentional [26:24] Business 101 advice most owners miss [28:36] Levi’s free foundations assessment for owners 🔗 Resources & Links Iron House Pro https://ironhousepro.com Levi Lawrence https://levilawrence.ca Org Foundations Assessment https://foundations.ironhousepro.com Infinite Profit https://Infinite-Profit.com Free Profit Booster® Growth Map https://ProfitBooster.biz 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com 📈 Free Profit Booster® Growth Map Find the gaps slowing down your revenue, profit, and growth. Get yours now at ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

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5
out of 5
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About

Marcia & her guests share business growth ideas so that you can create strategies that increase your profit, drive your growth, and plan for your future sale. Our informative topics cover areas around increasing revenue, boosting profit, business management, leadership, team building, marketing, sales, and pre-exit planning. Join us each Tuesday for a half-hour conversation that is sure to give you a couple of ideas that you can add to your business right now. You can also check us out in video format on www.Youtube.com/ProfitWithAPlan We love to hear your comments & questions. Don‘t forget to subscribe to get updates on future shows. Thanks for joining us today!

Information

  • Creator
    Marcia Riner - Business Growth Strategist
  • Years Active
    2019 - 2026
  • Episodes
    357
  • Rating
    Explicit
  • Copyright
    © Copyright 2019-2025 All rights reserved.
  • Show Website
    Profit With A Plan