The Dealership Fixit Podcast

Jacob Berry
  • 4.8 (21)
  • MANAGEMENT
  • UPDATED BIWEEKLY

Welcome to the Dealership Fixit Podcast, a show dedicated to power sports dealership professionals! In today's ever-evolving market, staying ahead of the game is vital. We invite you to subscribe to our podcast and gain access to the secrets of success in the motorcycle and ATV dealership life. In each episode, we dive into the challenges and opportunities each power sports dealership faces today. Our expert insights from various industry leaders, seasoned professionals, and innovative thinkers have significantly impacted the industry. After All, In Your Dealership, You Are The Fixit.

  1. Powersports DMS Deep Dive: Inventory, AI & RFID with with Lou Pedler from ZiiDMS

    1D AGO

    Powersports DMS Deep Dive: Inventory, AI & RFID with with Lou Pedler from ZiiDMS

    Lou Pedler didn't start in software. He started at the parts counter. From parts associate to parts manager, service manager, and general manager across multiple rooftops, Lou spent years living inside the dealership before transitioning to the software side, first with Zios, then DX1, and now ZiiDMS. In this episode, Lou and Jacob dig deep into what dealerships are actually getting out of their DMS, and more importantly, what they are leaving on the table. Most dealers only use 50-60% of what their DMS can do. The dealers who unlock the rest? They sell more, waste less, and run tighter operations. What we cover: Why the DMS should be the nucleus of your entire tech stackThe most underused features in dealership management softwareHow to use your DMS as an intelligence platform, not just accounting softwareRFID physical inventory — how to count $250K in parts in under 15 minutesMulti-rooftop dealership challenges and how ZiiDMS handles themThe customer data goldmine sitting in your DMS right nowAI and where dealership software is headed in the next 2-5 yearsRapid fire: the one report every GM should pull on Monday morningIf you run a powersports or motorcycle dealership and you're not fully leveraging your DMS, this episode is the reset you need. Watch on YouTube: ⁠https://youtube.com/@dealershipfixit?si=xGw636a89UUDAK20⁠ Connect with Lou: ⁠https://www.linkedin.com/in/lou-pedler-21486b37/⁠ Connect with Jacob: ⁠https://linkedin.com/in/jacob-b-berry⁠ Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠ Sponsor: ⁠https://dealers.motohunt.com⁠

    46 min
  2. Throwback: PPC for Powersports Dealers: Stop Wasting Ad Spend & Sell More Units with Mike Shaug

    MAR 24

    Throwback: PPC for Powersports Dealers: Stop Wasting Ad Spend & Sell More Units with Mike Shaug

    In this throwback episode of the Dealership Fix-It Podcast, I’m joined by Mike Shaug, founder of Premier Online Marketing, for a deep dive into PPC and paid media strategy built specifically for Powersports dealerships. We break down: Why paid search still outperforms “list it on a marketplace and hope” How to structure campaigns around inventory-level intent How to avoid wasted spend from broad targeting and irrelevant queries How to use first-party dealer data to find more buyers (and re-market service/gear) YouTube strategy: skippable vs non-skippable, video length, and funnel placement Why ad copy relevance + landing page alignment matters more than most dealers realize If you want more leads that actually convert — and fewer clicks that waste budget — this episode will help. Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠ Connect with Mike: https://www.linkedin.com/in/michael-shaug-80925920/ Connect with Jacob: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

    25 min
  3. Moving Metal Podcast - Used Inventory, Dealer Marketing, and the Future of Powersports Retail

    MAR 11

    Moving Metal Podcast - Used Inventory, Dealer Marketing, and the Future of Powersports Retail

    Jacob Berry joins the Moving Metal crew for a real conversation about what dealers are facing right now in powersports. We cover the state of the market, why used motorcycles are moving faster than new in many segments, how dealers should think about sourcing pre-owned inventory, and what separates strong operators from everyone else. They also get into dealership marketing, customer retention, ride events, vendor expectations, and why the best dealers are selling experience instead of chasing a race to the bottom on price. This is a tactical episode for motorcycle and powersports dealers that want to sharpen their strategy and improve performance in 2026. We post weekly updates, so make sure to subscribe and follow us. If you have any suggestions or want to chat with us, do not hesitate to leave a comment. Watch on YouTube:https://youtube.com/@dealershipfixit?si=xGw636a89UUDAK20 Connect with Pack:https://www.linkedin.com/in/bpack-rel-mmg/ Connect with Prokupek:https://www.linkedin.com/in/brandon-prokupek-69b26b140/ Connect with Jacob:https://linkedin.com/in/jacob-b-berry Follow the Fixit Online:https://linktr.ee/dealershipfixit Sponsor:https://dealers.motohunt.com

    1h 25m
  4. The Silent Killer on Most Powersports Dealer Websites with Mark Sheffield

    MAR 7

    The Silent Killer on Most Powersports Dealer Websites with Mark Sheffield

    Inventory listings are the foundation of the modern buying journey for powersports customers, yet most dealerships are still presenting their bikes online in ways that hurt engagement, trust, and ultimately sales. In this episode, Jacob Berry sits down with industry operator and writer Mark Sheffield to discuss what dealerships are getting wrong when it comes to their website inventory. Mark shares insights from years of working with dealer 20 groups and analyzing dealership operations across the country. Together they explore why “Call for Price” listings push customers away, why stock photos dramatically reduce engagement, and how dealerships should think about pricing strategy, photos, descriptions, and call-to-action design. They also discuss the psychology of the online buyer, the role of transparency in building trust, and how tools like AI are changing how dealerships can create better inventory listings faster. For dealers looking to improve website performance without spending more on advertising, this episode offers practical insights into how better inventory presentation can dramatically improve the customer experience and drive more sales. We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Connect with Mark: https://www.linkedin.com/in/markjsheffield/ Connect with Jacob: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

    1h 7m
  5. Throwback: Dealership Growth + Leadership The “10 Pennies” Method with Phillip Orange

    MAR 2

    Throwback: Dealership Growth + Leadership The “10 Pennies” Method with Phillip Orange

    In this throwback episode, we sit down with Philip Orange, a Texas dealer/operator who’s scaled stores, built winning teams, and lived through the market chaos of the last two years. We cover: Why customer experience suffered during the shortage era — and how to fix it now Surcharges vs rebates (and why OEMs can’t “just remove” surcharges) How Philip turned a struggling store into a high-volume operation Packaging accessories through education instead of “market adjustments” The best leadership habit in the episode: the 10 pennies method (10 compliments/day) Getting teams off “COVID mode” and back to process, speed, and follow-up We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠ Connect with Phillip: https://www.linkedin.com/in/phillip-orange-71a96a20/Connect with Jacob: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

    27 min
  6. NPA Used Motorcycle Wholesale Trends: Cruisers, Sport Bikes, MX, SxS in 2026 with Mike Murray

    FEB 26

    NPA Used Motorcycle Wholesale Trends: Cruisers, Sport Bikes, MX, SxS in 2026 with Mike Murray

    Wholesale prices hit a low point in late 2025 and have already started moving up as dealers shift into spring buying mode. Mike Murray from NPA joins the show to explain what the latest market trends mean for powersports dealers in 2026, where the strongest demand is showing up, and what to be cautious with when sourcing pre-owned inventory. We cover cruisers, sport bikes, motocross, adventure/dual sport, side-by-sides, and seasonal marine/PWC trends, plus the reality of book values vs real market pricing and why mileage sensitivity can crush premium adventure trade values. If you want to reach Mike, you can find him through NPA or connect with him on LinkedIn here: https://www.linkedin.com/in/mmurray22/ Check out the NPA Market report: https://www.npauctions.com/cp/npa-market-reportWe post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.Watch on YouTube: https://youtube.com/@dealershipfixit?si=b_pF17bshpsm0K29⁠Connect with Jacob: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

    42 min
  7. Used Inventory Secrets for Powersports Dealers | Acquisition, Recon & Profit Growth with Mark Sheffield & Kyle Reid

    FEB 24

    Used Inventory Secrets for Powersports Dealers | Acquisition, Recon & Profit Growth with Mark Sheffield & Kyle Reid

    Used inventory is becoming the most strategic profit center inside a powersports dealership, but most dealers are not structured to win. In this episode, Jacob Berry joins Mark Sheffield and Kyle Reid to break down how successful dealerships build scalable used inventory operations. From sourcing strategies and service department recon workflows to merchandising, video response tactics, and F&I opportunity, this conversation covers what actually works in today’s market. If you want better inventory turn, higher gross margins, stronger lead conversion, and a repeatable process for buying and retailing used motorcycles and UTVs, this episode is for you. The future of dealership profitability isn’t luck. It’s process. Watch on YouTube: https://youtu.be/d9omsTdWFBQ Connect with Jacob: ⁠https://linkedin.com/in/jacob-b-berry ⁠Connect with Mark: https://www.linkedin.com/in/markjsheffield/Connect with Kyle: https://www.linkedin.com/in/kyle-reid-5a661880/Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

    1h 1m
  8. Inventory Discipline, DMS Data & Dealer Profitability with Brian Tierney from Lightspeed

    FEB 19

    Inventory Discipline, DMS Data & Dealer Profitability with Brian Tierney from Lightspeed

    In this episode, Jacob Berry talks with Brian Tierney of Lightspeed about how data-driven dealers outperform emotional ones. They discuss aging reports, flooring pressure, CRM discipline, mobile service opportunities, industry benchmarks, and how AI will reshape dealership operations over the next five years. If you’re sitting on aging units, struggling with response times, or unsure how to actually use your DMS to drive better decisions, this episode is for you. The difference between profitable stores and struggling ones isn’t more inventory. It’s clarity. We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Connect with Jacob: ⁠https://linkedin.com/in/jacob-b-berry ⁠Connect with Brian: https://www.linkedin.com/in/tierneyb/ Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

    59 min
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4.8
out of 5
21 Ratings

About

Welcome to the Dealership Fixit Podcast, a show dedicated to power sports dealership professionals! In today's ever-evolving market, staying ahead of the game is vital. We invite you to subscribe to our podcast and gain access to the secrets of success in the motorcycle and ATV dealership life. In each episode, we dive into the challenges and opportunities each power sports dealership faces today. Our expert insights from various industry leaders, seasoned professionals, and innovative thinkers have significantly impacted the industry. After All, In Your Dealership, You Are The Fixit.

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