Episode Summary:In this episode, Dr. John Reuter and Dr. Kendall Price tackle a massive, often misunderstood topic in the chiropractic profession: associateships. Dr. Kendall drops a hard truth—statistically, more than 50% of chiropractors should not own a business, making top-tier associateships a crucial career path. Drawing from their own highly successful past relationship as employer and associate, the doctors break down how to structure a win-win contract, the exact return-on-investment (ROI) math behind hiring, and why a lack of rigorous onboarding is an employer's fault, not the associate's. The 50% Rule: Business ownership requires spinning an overwhelming number of plates. For many practitioners, joining a group practice or an associateship provides the stability, focus on patient care, and income security they actually want. The Math of an Associate (The 3X–4X Rule): Borrowing a principle from industry experts, any employee or associate you bring into your office should yield a 3x to 4x return on their compensation. If simple math dictates a $50,000 salary, their output needs to generate $150,000 to $200,000 for the office to maintain healthy margins. From Liability to Asset: No associate walks into a practice as an asset on day one. To eliminate the initial liability, employers must commit to massive, focused training up front. The 8-Week Bootcamp: Dr. Kendall details his blueprint for training associates to run the entire practice solo within two months—requiring late nights, role-playing scripts, mastering day 1 and day 2 protocols, and practicing hands-on skills outside of normal patient hours. Continuity over Democracy: To build a practice that allows the owner to step away for vacation seamlessly, care must be completely systematic. This means associates adjust, communicate, and follow clinical flows exactly like the primary doctor. Continuity creates customer comfort and hospitality. Dr. John shares his current real-time onboarding strategy for training new technology staff: Protect the Focus: Don’t cram training into lunch breaks or hectic mid-day shifts. Dedicated Block Time: Running rigorous, focused instruction two mornings a week (e.g., 8:00 AM to 9:30 AM) well before the adjustment doors open at 10:00 AM. The Progression: Mastering front-desk operational basics, billing, and communication systems before ever touching advanced clinical or diagnostic equipment. If you are an employer looking to hire, look at your training manuals. Do you have a structured, day-by-day protocol to take a new doctor or CA from a day-one liability to a fully autonomous asset within 8 to 12 weeks? If you don't build the system, you can't blame the hire. As John Maxwell famously noted in his teachings: You either win or you learn. Treat every team stumble as a paid investment in their training. Website: legendarychiropodcast.com Social Media: Follow us @LegendaryChiropractor across all platforms to access an archive of over 260 episodes. Reach Out: Dealing with a challenging associate transition or looking to scale your team? Drop us a DM or get in touch through our platform. Stay Legendary.
