Legendary Chiropractor Podcast

Dr. John Reuter and Dr. Kendall Price

Welcome to the Legendary Chiropractor Podcast, hosted by Dr. John Reuter and Dr. Kendall Price. We are bridging the gap between clinical mastery and digital market dominance. Every Monday, we deliver the conversations, systems, and marketing tips you need to scale beyond your wildest dreams and build a lasting legacy through chiropractic. Stop being average and start being Legendary. Follow us @legendarychiropractor on socials and visit legendarychiropodcast.com to join the movement!

  1. 6d ago

    Ep. 281 | Building a Practice Someone Else Could Actually Run

    In this episode, Dr. John Reuter and Dr. Kendall Price discuss how to build a practice that can run independently of the owner. They share practical strategies for systematizing operations, creating SOPs, and developing leadership within your team to achieve greater practice freedom. Keywords chiropractic practice, systems, SOPs, team leadership, practice management, automation, training, delegation, KPIs, practice growth Key topics Importance of systems and SOPs in practice management Step-by-step process for creating effective SOPs Using AI tools to automate and document tasks Training team members for independence and accountability Tracking KPIs to optimize practice performance Building a leadership culture within the team The importance of documentation for onboarding and training Testing your practice's independence by leaving for 30 days Chapters 00:00 Introduction and topic overview 00:30 The importance of dialed-in systems for practice growth 01:25 Scaling with an associate and systematizing operations 02:11 Key steps to successfully onboarding a new team member 04:23 Creating SOPs through team member role documentation 05:51 Using AI to automate and streamline tasks 07:36 Training manuals and granular documentation for onboarding 08:34 Handling practice challenges through documentation and systems 11:21 Rapid onboarding of new associates with systems in place 12:53 Tracking KPIs and building a management culture 17:45 The ultimate test: leaving your practice for 30 days 22:28 Practice as an asset and the importance of systems 25:07 Personal experiences with practice transition and independence 26:34 Creating leaders through ownership and accountability 27:16 Closing remarks and resources for chiropractors

  2. Sep 21

    Ep. 280 | Aligning Growth with Your Vision

    In this episode, Dr. John Reuter and Dr. Kendall Price explore the complexities of growth in chiropractic practices, emphasizing the importance of aligning growth with personal and business vision, and the pitfalls of scaling too quickly. Keywords chiropractic practice, business growth, scaling, practice management, entrepreneurship, revenue, profit, multiple clinics, leadership, work-life balance Key topics The impact of growth on personal life and practice quality How to evaluate if growth is the right next step The importance of understanding profit margins and cash flow Challenges of scaling multiple clinics successfully Leadership and systems needed for multi-location practices The role of vision in guiding growth decisions Work-life balance considerations for practice owners The significance of hiring the right team and systems Takeaways Growth can negatively impact life if not aligned with personal vision Understanding profit margins and cash flow is crucial before scaling Most successful multi-location practices are run by CEOs, not clinicians Scaling should be done with strong systems and leadership in place Regularly revisiting your vision helps stay on track Family time and personal life should guide growth decisions Hiring the right people and systems is key to successful expansion Growth should be intentional, not just for revenue increase Sound bites "Growth can shoot you in the foot because we get hungry" "Understanding profit margins and cash flow is crucial" "You only scale as far as your best team member" Chapters 00:00 Introduction to growth challenges in chiropractic practices 02:20 The importance of aligning growth with personal vision 03:44 Understanding profit margins and cash flow 04:38 The pitfalls of expanding multiple clinics 07:04 Skills required for practice growth and scaling 08:33 The role of leadership and systems in multi-location success 10:33 Balancing growth with family and personal life 13:27 The importance of vision and recalibration 15:03 Final thoughts on intentional growth and staying present

  3. Sep 14

    Ep. 279 | Revenue is a vanity metric - we are talking about what actually matters

    In this episode, Dr. John Reuter and Dr. Kendall Price discuss the importance of viewing revenue as a vanity metric and focus on profitability and systematizing financial management in chiropractic practices. They share practical strategies for managing overhead, marketing investments, and tracking financial data to maximize practice success. Keywords chiropractic practice, revenue, profit margins, overhead management, marketing ROI, financial systems, practice growth, profitability, practice management, business systems Key topics Revenue as a vanity metric Profit margins and overhead management Macroeconomic impacts on practice growth Strategies for reducing overhead costs Using data and AI tools for financial analysis Balancing growth expenses with operational efficiency Marketing as an investment, not an expense Systematic financial review routines Takeaways Revenue should not be the sole success metric in a practice. Understanding and managing overhead is crucial for profitability. Use data analysis tools to identify and cut unnecessary expenses. Marketing should be viewed as an investment that drives growth. Regular financial review routines help maintain control over expenses. Practice owners should differentiate between growth and operational expenses. Making strategic decisions about office space and investments impacts long-term profitability. Creating a system for tracking financial metrics leads to better decision-making. Chapters 00:00 Introduction to revenue as a vanity metric 00:29 Why focusing only on revenue can lead to burnout 01:28 The impact of macroeconomics on practice growth 02:50 Adjusting practice growth strategies in changing markets 04:07 Overhead management and the challenge of scaling 05:34 Clawing back expenses and managing marketing spend 06:43 Differentiating growth expenses from operational costs 08:15 Making strategic office space and investment decisions 10:13 Creating a system for financial tracking and analysis 15:03 Using AI and data tools to optimize expenses 20:01 The importance of routine financial review 21:10 Practical tips for expense reduction and efficiency

  4. Sep 7

    Ep. 278 | BONUS EPISODE: Guest interview w/ Dr. Mark Mouw

    Summary In this episode, Dr. Kendall Price and Dr. Mark Mao discuss the importance of maintaining a lean practice, the role of personal touch in chiropractic care, and how virtual assistants can revolutionize practice management. They explore the benefits of hiring overseas virtual staff, the importance of systems in hiring, and how to leverage technology while preserving the human element. Keywords chiropractic practice, virtual assistants, hiring, practice management, systems, personal touch, overseas staff, team building, AI, compliance Key topics The importance of a lean practice and avoiding bloat The impact of COVID-19 on practice growth and culture The limitations and potential of AI in healthcare How virtual assistants can save costs and improve efficiency The process of hiring and assessing virtual staff Compliance and regulation considerations for overseas staff Building a strong team culture with virtual support The financial benefits of virtual staff compared to local hires Takeaways Maintaining a lean practice is crucial for efficiency and quality of life. Personal touch remains vital in chiropractic care despite technological advances. AI is not yet capable of replacing the human element in healthcare. Virtual assistants, especially overseas, can significantly reduce costs and increase productivity. A systematic hiring process, including assessments, improves the quality of virtual staff. Compliance and proper onboarding are essential when hiring overseas virtual staff. Building a positive team culture with virtual support enhances retention and service quality. Practices can save thousands of dollars annually by using virtual staff instead of local employees. Sound bites "Chiropractic is always going to be personal touch." "AI can't replace the innate intelligence inside of us." "Hiring the right virtual staff saves time, money, and stress." Chapters 00:00 Introduction and guest overview 00:33 Dr. Mao's background and practice overview 02:45 The importance of a lean practice 04:22 The role of personal touch in chiropractic care 05:08 AI in healthcare and its limitations 07:29 Introduction to virtual assistants and their benefits 08:04 The genesis of Cairo Matchmakers 09:24 How virtual assistants are selected and assessed 10:48 The cost-effectiveness of virtual staff 12:11 Building a positive team culture with virtual staff 13:18 The importance of proper hiring systems 16:07 Testing and assessing virtual staff 18:00 Local vs overseas virtual staff 21:01 Compliance and regulation considerations 23:54 The value of virtual staff in practice management 27:16 Final thoughts and contact information

  5. Aug 31

    Ep. 277 | Growth Practice or Lifestyle Practice - which is the right choice for you and your dreams?

    In this episode, Dr. John Reuter and Dr. Kendall Price explore the differences between lifestyle and growth chiropractic practices. They discuss how to define your practice goals, the challenges of each approach, and how personal life stages influence practice decisions. Keywords chiropractic practice, lifestyle vs growth, practice management, business strategies, work-life balance, chiropractic success, practice growth, practice lifestyle, entrepreneurship, chiropractic tips Key topics Differences between lifestyle and growth practices How personal life stages influence practice choices Strategies for building a profitable practice The importance of defining practice goals Challenges of scaling a chiropractic business Work-life balance in chiropractic The role of systems and leadership in growth Financial considerations and profit margins Practice planning for long-term success Sound bites "Your life stage should influence your practice goals." "Revenue is often sixth or seventh on your list." "Ask yourself if the juice is worth the squeeze." Chapters 00:00 Introduction to Practice Types and Goals 01:19 Personal Stories and Practice Aspirations 02:28 Defining Lifestyle Practice Characteristics 03:49 Growth Practice Dynamics and Volume 05:10 Life Stages and Practice Goals 07:29 Aligning Practice with Personal Values 09:16 Vision Casting and Future Planning 11:13 Priorities Beyond Revenue 13:23 Challenges of Scaling Practices 15:29 Importance of Clarity and Planning 17:55 Investing in Systems and Leadership 19:58 Advice for New Chiropractors 21:25 Practice Growth and Personal Fulfillment 23:56 Planning for Retirement and Practice Transition 24:33 Closing Remarks and Final Tips

  6. Aug 24

    Ep. 276 | Systems and the Important vs. Urgent Quadrangle

    In this episode, Dr. John Reuter and Dr. Kendall Price explore the importance of systems, prioritization, and team management in chiropractic practice. They discuss how to categorize tasks using the urgent and important quadrangle to reduce burnout and improve office culture. Keywords chiropractic, systems, team management, urgent important quadrangle, office culture, burnout prevention, leadership, workflow, productivity, practice management Key topics The urgent and important quadrangle and its application in practice The role of systems in managing office workflow and culture Strategies to prevent burnout and micromanagement How to prioritize tasks effectively in a busy practice The impact of leadership and team edification on office performance Takeaways Most office issues fall into the urgent and important categories, but not everything needs immediate attention. Implementing systems allows for quick decision-making and reduces micromanagement. Regular review of KPIs and team performance fosters a positive culture and continuous improvement. Delegating and coaching based on system data enhances team performance and morale. Practicing patience and letting go of non-urgent tasks can improve overall office health. Sound bites "Most office issues are urgent and important, but not everything." "Systems run a business, and people run systems." "Micromanaging destroys office culture and morale." Chapters 00:00 Introduction to the topic of systems and office management 00:27 The importance of prioritization and the urgent-importance quadrangle 01:17 Story of backup and analogy to practice management 02:05 Common mistake: treating everything as urgent and important 03:43 The role of systems and structure in decision-making 05:34 Visualizing the quadrangle: urgent vs. important tasks 06:01 Examples of urgent and non-urgent tasks in practice 07:14 Implementing systems for time off and task management 08:07 The power of systems run by people and coaching 09:36 Using post-it notes to manage emotional reactions and systematize 10:31 Self-awareness and leadership in practice management 12:20 Reviewing KPIs and team performance for growth 14:34 Controlling the narrative: ownership and accountability 15:29 Impact of micromanagement on culture and morale 16:54 Creating hierarchical decision-making systems 17:49 Examples of categorizing urgent and important tasks 20:04 The importance of systems in practice success 21:08 Breaking down office flow into smaller systems 22:08 Final thoughts: stress reduction and practice growth

  7. Aug 10

    Ep. 275 | Numbers & KPIs and their importance in your chiropractic office

    Summary In this episode, Dr. John Reuter and Dr. Kendall Price discuss the importance of tracking numbers in a chiropractic practice. They explore how data-driven decisions can improve practice efficiency, profitability, and patient care, emphasizing the value of coaching and self-investment. Key topics Importance of tracking practice numbers Using KPIs to improve team performance Seasonality and comparing practice data The role of coaching and self-investment Data-driven decision making in healthcare practices Practice profitability and efficiency Patient retention and conversion metrics Implementing systems for tracking and accountability Sound bites "People lie, numbers don't." "In your office, you're just guessing without numbers." "Blind spots in your practice can be costly." Chapters 00:00 Introduction to Tracking Numbers in Practice 00:27 How AI Enhances Data Analysis in Clinics 01:22 The Role of Numbers in Practice and Personal Growth 02:16 Tracking KPIs in Your Practice 03:14 Understanding Call Center Metrics and Efficiency 05:08 Key Practice KPIs: Leads, Bookings, and Retention 06:01 Simplifying Practice Metrics for Better Insights 07:26 The Importance of Consistent Data Review 08:53 Using Numbers to Identify Practice Leaks 09:23 The Value of Tracking for Practice Success 12:42 The Impact of Data on Practice Profitability 13:11 The Analogy of Driving Without a Speedometer 14:08 The Role of Coaching and External Help 16:11 Investing in Yourself and Practice Growth 18:23 The Future of Chiropractic Practice and Data 21:16 Final Thoughts on Practice Data and Success Keywords chiropractic practice, tracking numbers, KPIs, coaching, practice growth, data-driven decisions, profitability, patient retention, practice management

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About

Welcome to the Legendary Chiropractor Podcast, hosted by Dr. John Reuter and Dr. Kendall Price. We are bridging the gap between clinical mastery and digital market dominance. Every Monday, we deliver the conversations, systems, and marketing tips you need to scale beyond your wildest dreams and build a lasting legacy through chiropractic. Stop being average and start being Legendary. Follow us @legendarychiropractor on socials and visit legendarychiropodcast.com to join the movement!