Legendary Chiropractor Podcast

Dr. John Reuter and Dr. Kendall Price

Welcome to the Legendary Chiropractor Podcast, hosted by Dr. John Reuter and Dr. Kendall Price. We are bridging the gap between clinical mastery and digital market dominance. Every Monday, we deliver the conversations, systems, and marketing tips you need to scale beyond your wildest dreams and build a lasting legacy through chiropractic. Stop being average and start being Legendary. Follow us @legendarychiropractor on socials and visit legendarychiropodcast.com to join the movement!

  1. 4d ago

    Ep. 285 | Find and Join Your State Chiropractic Association

    This episode emphasizes the importance of supporting and investing in your state chiropractic association. Dr. John and Dr. Kendall discuss how these organizations protect your rights, foster community, and drive professional growth, especially for subluxation-based chiropractors. Keywords chiropractic, state associations, professional growth, community, advocacy, subluxation, chiropractic politics, Illinois, COVID-19, lobbying Key topics The role of state associations in legislative advocacy The importance of community and camaraderie among chiropractors How associations help during crises like COVID-19 Differences between large and small state associations The impact of funding and resources on association quality Encouraging chiropractors to get involved and give back The significance of subluxation-based organizations Strategies for strengthening local chiropractic communities Takeaways Supporting your state association helps protect your practice rights. Community and camaraderie are vital for chiropractor well-being. Involvement in associations can influence legislation and policy. Small, subluxation-based associations are powerful and resourceful. Active participation ensures the organization serves its members effectively. Sound bites "We protect your billing and your rights" "You're not alone in what you're going through" "Support your state association to protect your practice" Chapters 00:00 Introduction and episode overview 02:04 Legislative protection and advocacy during COVID-19 04:55 Voluntary nature and skin in the game in associations 07:20 The quality of conferences and education in associations 08:19 Finding and supporting subluxation-based organizations 09:40 The role of leaders and big names in chiropractic 11:56 Growth and self-improvement within associations 12:54 Getting involved to improve your community 15:47 The impact of lobbying and funding during COVID-19 16:51 Call to action: support your local association

  2. Oct 19

    Ep. 284 | Getting Back to Service-First Chiropractic

    This episode explores the importance of service over revenue in chiropractic practice, emphasizing how reconnecting with the core purpose can lead to greater success and fulfillment. Keywords Chiropractic, Service, Revenue, Practice Management, Patient Care, Burnout, Leadership, Mindset, Business Success Key topics The importance of service over revenue in practice How burnout affects chiropractors and solutions Recalibrating practice focus towards patient care Using team culture and communication to reinforce service The role of leadership and mindset in practice success Takeaways Focusing on service helps prevent burnout and increases fulfillment. Recalibrating your practice around patient care can improve outcomes. Celebrating wins and sharing success stories boosts team morale. Aligning your practice with core values attracts more patients. Taking time for introspection can realign your purpose and passion. Sound bites "Money is not evil, the love of money is." "The more disciples you create, the more your practice grows." "Caring for your team and patients is acts of service." Chapters 00:00 Introduction: The importance of service in practice 00:24 Balancing service and revenue in entrepreneurship 01:20 Reigniting the fire for patient care 02:00 Making decisions based on values and service 03:45 The impact of focus on patient care and practice success 06:10 The role of systems and over-delivering in service 07:25 Burnout signs and the importance of service-centered practice 10:20 Creating a culture of service and celebration 15:01 Using internal communication to reinforce wins 21:25 Signs of burnout and how to recover 23:25 The power of service in transforming practice and life

  3. Oct 12

    Ep. 283 | Coachability and Implementation of New Things

    Summary In this episode, Dr. John Reuter and Dr. Kendall Price explore the importance of coachability, adaptability, and effective implementation in building a successful chiropractic practice. They discuss how embracing change and learning from experience can lead to sustained growth and success. Keywords coaching, adaptability, practice growth, implementation, chiropractic success, business systems, self-reflection, digital marketing, leadership, continuous improvement Key topics The importance of coachability and listening to advice Adapting to changing industry landscapes and technology The difference between practice and business systems The significance of self-reflection and continuous learning Strategies for effective implementation and follow-through The analogy of the practice as a duck with paddling feet Overcoming analysis paralysis and taking action The importance of foundational systems before scaling Building trust and rapport with patients and staff The mindset shift needed for long-term success Takeaways Coachability is the key to adapting and thriving in a changing industry. Successful practices focus on implementing systems, not just ideas. Self-reflection helps identify disjointed areas in practice and business. Building a solid foundation is essential before scaling. Embrace change and take calculated risks to grow. Sound bites "If you're not willing to be coached, you won't succeed" "Chaos can be tamed with filters and discipline" "Your practice is the duck, the business is the feet" Chapters 00:00 Introduction and episode overview 00:28 Defining coachability and its importance 01:07 The success difference between coachable and non-coachable practices 02:07 Adapting to industry changes and avoiding complacency 03:12 The chaos of entrepreneurship and the need for filters 04:34 Processing information and overcoming analysis paralysis 05:33 Building Rome one step at a time 06:30 Implementation challenges for veteran doctors 08:00 Taking leaps of faith in new initiatives 09:13 The importance of systems and execution 10:37 The practice as a duck and the business as paddling feet 12:20 Stabilizing the foundation before scaling 14:43 The role of filtering and tweaking systems 15:40 Self-reflection and continuous learning 16:36 Creating margin in life, practice, and business 17:42 Distinguishing practice from business 18:39 Investing time in all aspects of practice and business 19:15 The value of self-evaluation and learning from success 20:15 Encouragement to implement and engage 21:13 Closing remarks and call to action

  4. Oct 5

    Ep. 282 | 4th Quarter Assessment & Reset for the New Year

    In this episode, Dr. John Reuter and Dr. Kendall Price discuss strategies for chiropractors to effectively plan for the fourth quarter and set up for success in the new year. They emphasize the importance of mindset, team management, financial review, and long-term goal setting. Keywords chiropractic practice, business planning, team management, financial strategy, goal setting, burnout, marketing, practice growth Key topics Quarter 4 planning and strategy Team ownership and responsibility Financial review and budget optimization Long-term goal setting and vision Burnout prevention and motivation Marketing review and ROI analysis Importance of team culture and accountability Adjusting goals based on realistic expectations The power of small tweaks for big results Maintaining passion and purpose in practice Sound bites "Small tweaks can have the biggest impact" "Not having crucial team conversations costs money" "Practice growth is a long-term process" Chapters 00:00 Introduction and episode overview 02:28 Aligning your vision with your daily actions 03:26 Financial review and cutting wasteful expenses 04:34 Setting long-term goals and making small adjustments 05:02 The impact of team ownership and responsibility 06:58 The value of having honest conversations with your team 07:56 Identifying and developing A, B, and C players 09:20 The cost of not having crucial team conversations 10:39 Revising goals to match reality and capacity 11:09 Focusing on service and purpose over ego 12:52 Celebrating long-term patient relationships 14:19 Staying present and appreciating current patients 16:12 Reigniting passion and purpose in your practice 18:44 Reflecting on success and building for the future 19:52 Understanding the long-term nature of practice growth 21:06 Analyzing past marketing efforts for future success 22:28 Budgeting and ROI analysis for marketing strategies 23:23 Thinking long-term and building for the future 24:50 The importance of vision and purpose in entrepreneurship 25:07 Closing thoughts and encouragement for practice owners

  5. Sep 28

    Ep. 281 | Building a Practice Someone Else Could Actually Run

    In this episode, Dr. John Reuter and Dr. Kendall Price discuss how to build a practice that can run independently of the owner. They share practical strategies for systematizing operations, creating SOPs, and developing leadership within your team to achieve greater practice freedom. Keywords chiropractic practice, systems, SOPs, team leadership, practice management, automation, training, delegation, KPIs, practice growth Key topics Importance of systems and SOPs in practice management Step-by-step process for creating effective SOPs Using AI tools to automate and document tasks Training team members for independence and accountability Tracking KPIs to optimize practice performance Building a leadership culture within the team The importance of documentation for onboarding and training Testing your practice's independence by leaving for 30 days Chapters 00:00 Introduction and topic overview 00:30 The importance of dialed-in systems for practice growth 01:25 Scaling with an associate and systematizing operations 02:11 Key steps to successfully onboarding a new team member 04:23 Creating SOPs through team member role documentation 05:51 Using AI to automate and streamline tasks 07:36 Training manuals and granular documentation for onboarding 08:34 Handling practice challenges through documentation and systems 11:21 Rapid onboarding of new associates with systems in place 12:53 Tracking KPIs and building a management culture 17:45 The ultimate test: leaving your practice for 30 days 22:28 Practice as an asset and the importance of systems 25:07 Personal experiences with practice transition and independence 26:34 Creating leaders through ownership and accountability 27:16 Closing remarks and resources for chiropractors

  6. Sep 21

    Ep. 280 | Aligning Growth with Your Vision

    In this episode, Dr. John Reuter and Dr. Kendall Price explore the complexities of growth in chiropractic practices, emphasizing the importance of aligning growth with personal and business vision, and the pitfalls of scaling too quickly. Keywords chiropractic practice, business growth, scaling, practice management, entrepreneurship, revenue, profit, multiple clinics, leadership, work-life balance Key topics The impact of growth on personal life and practice quality How to evaluate if growth is the right next step The importance of understanding profit margins and cash flow Challenges of scaling multiple clinics successfully Leadership and systems needed for multi-location practices The role of vision in guiding growth decisions Work-life balance considerations for practice owners The significance of hiring the right team and systems Takeaways Growth can negatively impact life if not aligned with personal vision Understanding profit margins and cash flow is crucial before scaling Most successful multi-location practices are run by CEOs, not clinicians Scaling should be done with strong systems and leadership in place Regularly revisiting your vision helps stay on track Family time and personal life should guide growth decisions Hiring the right people and systems is key to successful expansion Growth should be intentional, not just for revenue increase Sound bites "Growth can shoot you in the foot because we get hungry" "Understanding profit margins and cash flow is crucial" "You only scale as far as your best team member" Chapters 00:00 Introduction to growth challenges in chiropractic practices 02:20 The importance of aligning growth with personal vision 03:44 Understanding profit margins and cash flow 04:38 The pitfalls of expanding multiple clinics 07:04 Skills required for practice growth and scaling 08:33 The role of leadership and systems in multi-location success 10:33 Balancing growth with family and personal life 13:27 The importance of vision and recalibration 15:03 Final thoughts on intentional growth and staying present

  7. Sep 14

    Ep. 279 | Revenue is a vanity metric - we are talking about what actually matters

    In this episode, Dr. John Reuter and Dr. Kendall Price discuss the importance of viewing revenue as a vanity metric and focus on profitability and systematizing financial management in chiropractic practices. They share practical strategies for managing overhead, marketing investments, and tracking financial data to maximize practice success. Keywords chiropractic practice, revenue, profit margins, overhead management, marketing ROI, financial systems, practice growth, profitability, practice management, business systems Key topics Revenue as a vanity metric Profit margins and overhead management Macroeconomic impacts on practice growth Strategies for reducing overhead costs Using data and AI tools for financial analysis Balancing growth expenses with operational efficiency Marketing as an investment, not an expense Systematic financial review routines Takeaways Revenue should not be the sole success metric in a practice. Understanding and managing overhead is crucial for profitability. Use data analysis tools to identify and cut unnecessary expenses. Marketing should be viewed as an investment that drives growth. Regular financial review routines help maintain control over expenses. Practice owners should differentiate between growth and operational expenses. Making strategic decisions about office space and investments impacts long-term profitability. Creating a system for tracking financial metrics leads to better decision-making. Chapters 00:00 Introduction to revenue as a vanity metric 00:29 Why focusing only on revenue can lead to burnout 01:28 The impact of macroeconomics on practice growth 02:50 Adjusting practice growth strategies in changing markets 04:07 Overhead management and the challenge of scaling 05:34 Clawing back expenses and managing marketing spend 06:43 Differentiating growth expenses from operational costs 08:15 Making strategic office space and investment decisions 10:13 Creating a system for financial tracking and analysis 15:03 Using AI and data tools to optimize expenses 20:01 The importance of routine financial review 21:10 Practical tips for expense reduction and efficiency

  8. Sep 7

    Ep. 278 | BONUS EPISODE: Guest interview w/ Dr. Mark Mouw

    Summary In this episode, Dr. Kendall Price and Dr. Mark Mao discuss the importance of maintaining a lean practice, the role of personal touch in chiropractic care, and how virtual assistants can revolutionize practice management. They explore the benefits of hiring overseas virtual staff, the importance of systems in hiring, and how to leverage technology while preserving the human element. Keywords chiropractic practice, virtual assistants, hiring, practice management, systems, personal touch, overseas staff, team building, AI, compliance Key topics The importance of a lean practice and avoiding bloat The impact of COVID-19 on practice growth and culture The limitations and potential of AI in healthcare How virtual assistants can save costs and improve efficiency The process of hiring and assessing virtual staff Compliance and regulation considerations for overseas staff Building a strong team culture with virtual support The financial benefits of virtual staff compared to local hires Takeaways Maintaining a lean practice is crucial for efficiency and quality of life. Personal touch remains vital in chiropractic care despite technological advances. AI is not yet capable of replacing the human element in healthcare. Virtual assistants, especially overseas, can significantly reduce costs and increase productivity. A systematic hiring process, including assessments, improves the quality of virtual staff. Compliance and proper onboarding are essential when hiring overseas virtual staff. Building a positive team culture with virtual support enhances retention and service quality. Practices can save thousands of dollars annually by using virtual staff instead of local employees. Sound bites "Chiropractic is always going to be personal touch." "AI can't replace the innate intelligence inside of us." "Hiring the right virtual staff saves time, money, and stress." Chapters 00:00 Introduction and guest overview 00:33 Dr. Mao's background and practice overview 02:45 The importance of a lean practice 04:22 The role of personal touch in chiropractic care 05:08 AI in healthcare and its limitations 07:29 Introduction to virtual assistants and their benefits 08:04 The genesis of Cairo Matchmakers 09:24 How virtual assistants are selected and assessed 10:48 The cost-effectiveness of virtual staff 12:11 Building a positive team culture with virtual staff 13:18 The importance of proper hiring systems 16:07 Testing and assessing virtual staff 18:00 Local vs overseas virtual staff 21:01 Compliance and regulation considerations 23:54 The value of virtual staff in practice management 27:16 Final thoughts and contact information

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About

Welcome to the Legendary Chiropractor Podcast, hosted by Dr. John Reuter and Dr. Kendall Price. We are bridging the gap between clinical mastery and digital market dominance. Every Monday, we deliver the conversations, systems, and marketing tips you need to scale beyond your wildest dreams and build a lasting legacy through chiropractic. Stop being average and start being Legendary. Follow us @legendarychiropractor on socials and visit legendarychiropodcast.com to join the movement!