Fitness Business Blueprint with Justin Devonshire

Fitness Business Blueprint
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Growing a personal training studio or gym that makes $60k/month and gives you more freedom is the goal for most personal trainers. But it comes with challenges such as getting clients, tracking numbers and hiring trainers. Join Justin Devonshire, co-owner of the TransformHub (20+ locations), and leading business mentor to gym owners all over the world, as he shares fitness marketing strategies to help you get more clients, make more money & live the life you deserve. Each episode contains real-world advice on how to get more clients, systemize your gym and scale to multiple locations

  1. JAN 8

    How to Close Clients BEFORE They Show Up

    🚨 If you're not closing enough of your sales conversations, listen to this. Most trainers think that the objections they get are because of their price. Its actually something that happens BEFORE the prospect ever shows up to your studio. In this episode you'll discover how we PRE-QUALIFY our prospects so they are already sold before they step foot in our studio. Do this and you'll immediately start talking to more qualified people and close much easier. 🎁 How Local Personal Trainers Are Gaining 3-5 New High Paying Clients Every Week (Without Organic Marketing) Inside the workshop: Step-by-step walkthrough of the simple “Flywheel Model” that let me stop posting on social media, ditch free trials, and scale to a $60K/month studio with huge profit — working just 2 hours a day (Without Content, Cold DMs, or Ever Begging for Leads Again) ➡️ ⁠⁠Get the recording here ⁠⁠ 🎧 Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed. 👉 Got questions? Drop me a ⁠⁠⁠⁠DM on Instagram⁠⁠⁠⁠ and let’s chat!

    7 min

  2. 12/24/2025

    Working Hard BUT Not Growing MRR? Its Because You Don't Have THESE 5 Systems

    🚨 Hustling harder will only take you so far. Most trainers are grinding away, posting content all day and putting out fires... but nothing seems to grow. That's because you're not fixing the ROOT PROBLEMS. Those root problems can only be fixed by 5 specific systems that every fitness studio must have, to get new clients consistently and grow at a profit. Today's in-depth podcast walks you through each of these 5 systems. You're about to have refreshing clarity on exactly what you need to do to get unstuck. 🎁 How Local Personal Trainers Are Gaining 3-5 New High Paying Clients Every Week (Without Organic Marketing) Inside the workshop: Step-by-step walkthrough of the simple “Flywheel Model” that let me stop posting on social media, ditch free trials, and scale to a $60K/month studio with huge profit — working just 2 hours a day (Without Content, Cold DMs, or Ever Begging for Leads Again) ➡️ ⁠Get the recording here ⁠ 🎧 Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed. 👉 Got questions? Drop me a ⁠⁠⁠DM on Instagram⁠⁠⁠ and let’s chat!

    25 min

  3. 12/23/2025

    Are Cheap Clients Draining You?

    🚨 If you're losing the passion for being a trainer... its likely NOT the business. Its the type of clients you're attracting. In this episode I talk about how to stop attracting the flakey, non-committed clients - and instead the clients who light you up, get results and pay more. 🎁 How Local Personal Trainers Are Gaining 3-5 New High Paying Clients Every Week (Without Organic Marketing) Inside the workshop: Step-by-step walkthrough of the simple “Flywheel Model” that let me stop posting on social media, ditch free trials, and scale to a $60K/month studio with huge profit — working just 2 hours a day (Without Content, Cold DMs, or Ever Begging for Leads Again) ➡️ ⁠Get the recording here ⁠ 🎧 Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed. 👉 Got questions? Drop me a ⁠⁠⁠DM on Instagram⁠⁠⁠ and let’s chat!

    8 min

  4. 12/22/2025

    Why Rising Ad Costs Are GOOD For Personal Trainers

    🚨 You've probably noticed your ad costs rising year on year? A lot of trainers tell me that their ads don't pull in as many clients as they used to. And they've gone from profitable ad campaigns to now losing money every time. However... rising ad costs are GOOD for business. But only if you know how the game works. If paying $20 per lead concerns you, you need to listen to this episode. (Because I'm mentoring plenty of trainers who do NOT fear high lead costs - and they still make 3-5X return on their ad spend). 🎁 How Local Personal Trainers Are Gaining 3-5 New High Paying Clients Every Week (Without Organic Marketing) Inside the workshop: Step-by-step walkthrough of the simple “Flywheel Model” that let me stop posting on social media, ditch free trials, and scale to a $60K/month studio with huge profit — working just 2 hours a day (Without Content, Cold DMs, or Ever Begging for Leads Again) ➡️ ⁠Get the recording here ⁠ 🎧 Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed. 👉 Got questions? Drop me a ⁠⁠⁠DM on Instagram⁠⁠⁠ and let’s chat!

    9 min

  5. 12/21/2025

    Why Leads Are Ghosting You (Not What You Think)

    🚨 Biggest problem I hear: "I'm not getting serious leads!" "They ghost after 1 message" ... so then how is it that we can run the exact same ads - yet our leads talk with us, book a consult, show up - and buy? In this episode I reveal a truth-bomb about how leads are actually qualified - based on my experience closing thousands of cold leads into fitness sales - that I guarantee you've never heard any business experts talk about. 🎁 How Local Personal Trainers Are Gaining 3-5 New High Paying Clients Every Week (Without Organic Marketing) Inside the workshop: Step-by-step walkthrough of the simple “Flywheel Model” that let me stop posting on social media, ditch free trials, and scale to a $60K/month studio with huge profit — working just 2 hours a day (Without Content, Cold DMs, or Ever Begging for Leads Again) ➡️ ⁠Get the recording here ⁠ 🎧 Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed. 👉 Got questions? Drop me a ⁠⁠⁠DM on Instagram⁠⁠⁠ and let’s chat!

    11 min

  6. 12/20/2025

    Hormozi is great BUT here's why "Bait & Switch" offers don't work any more

    🚨 I like Alex Hormozi as much as the next guy. However, the approach of offering "bait & switch" challenges, or "low barrier offers" does NOT work for most training studios any more. But why not? And what does work? Listen to find out what we're doing to sign 3-5 new high paying clients every week - without discounts and zero trials. 🎁 How Local Personal Trainers Are Gaining 3-5 New High Paying Clients Every Week (Without Organic Marketing) Inside the workshop: Step-by-step walkthrough of the simple “Flywheel Model” that let me stop posting on social media, ditch free trials, and scale to a $60K/month studio with huge profit — working just 2 hours a day (Without Content, Cold DMs, or Ever Begging for Leads Again) ➡️ ⁠Get the recording here ⁠ 🎧 Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed. 👉 Got questions? Drop me a ⁠⁠⁠DM on Instagram⁠⁠⁠ and let’s chat!

    7 min

  7. 12/19/2025

    Why Most PTs Lose Money With Ads

    🚨 Most personal trainers are burning money when they run ads. Even if they hire expensive agencies it doesn't solve the problem. But what IS the problem? I've been running ads to get personal training clients and fill studios for over a decade, and in this episode I explain exactly why your ads aren't working - and what you need to do instead. 🎁 How Local Personal Trainers Are Gaining 3-5 New High Paying Clients Every Week (Without Organic Marketing) Inside the workshop: Step-by-step walkthrough of the simple “Flywheel Model” that let me stop posting on social media, ditch free trials, and scale to a $60K/month studio with huge profit — working just 2 hours a day (Without Content, Cold DMs, or Ever Begging for Leads Again) ➡️ Get the recording here 🎧 Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed. 👉 Got questions? Drop me a ⁠⁠DM on Instagram⁠⁠ and let’s chat!

    9 min

  8. 02/27/2025

    6 Things I WISH I Knew Before Opening My Gym

    🚨 Thinking about opening a gym? STOP and listen to this first! 🚨 Most fitness coaches dream of having their own studio… but when they finally open? Reality hits HARD. 💸 No clients. No money. And a whole lot of unexpected problems. In this episode of The Fitness Business Blueprint Podcast, I’m sharing the 6 CRUCIAL lessons I wish someone had told me before I opened my first gym. 💰 Why most gym owners run out of money too soon (and how to avoid it)💡 How to find investors—even from your current clients📢 The #1 marketing mistake gym owners make before launching🏋️‍♂️ Why buying an existing gym might be smarter than starting from scratch If you want to open a gym that’s profitable from Day 1, this episode is a MUST-LISTEN. 😱 Want me to run your ads & send you qualified leads - AND give you the proven Follow Up & Closing Scripts & Playbooks we've used to create a 7-figure fitness studio - FOR FREE? Get a 2-WEEK FREE trial of our Ads Management Service ⁠[Here]⁠ 🎁 Want the exact systems & strategies to scale your gym? Download my ⁠High-Ticket Studio System Masterclass⁠ for step-by-step guidance on building a gym that attracts premium clients and runs like a machine. 💪 Need ongoing coaching, strategies, and support? ⁠Join Gym School⁠ —the membership for gym owners who want to master marketing, sales, and systems to grow a profitable fitness business. 🎧 Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed. 👉 Got questions? Drop me a ⁠DM on Instagram⁠ and let’s chat!

    14 min
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About

Growing a personal training studio or gym that makes $60k/month and gives you more freedom is the goal for most personal trainers. But it comes with challenges such as getting clients, tracking numbers and hiring trainers. Join Justin Devonshire, co-owner of the TransformHub (20+ locations), and leading business mentor to gym owners all over the world, as he shares fitness marketing strategies to help you get more clients, make more money & live the life you deserve. Each episode contains real-world advice on how to get more clients, systemize your gym and scale to multiple locations

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