Digital Marketing Masters Podcast

Matt Rouse

Digital Marketing Masters Podcast with your host, Bestselling Author, Matt Rouse and your co-host, Film Maker, Mahek Anam. Actionable information and interviews with leading experts in AI, marketing, productivity, and business. Every show has a business-changing idea and will knock your socks off.

  1. Advertising in the Age of AI with Sean Sweeney Part 2 (284)

    May 14

    Advertising in the Age of AI with Sean Sweeney Part 2 (284)

    In part two of our conversation with Sean Sweeney, we dig into the messy, real-world intersection of AI, advertising, and the future of work. From whether brands should disclose AI-generated creative to what “authenticity” even means in marketing, Sean and Matt openly disagree, and that’s where the gold is. We explore the legal and practical angles of AI disclosure, the double standards between AI and past production techniques, and how fast-evolving tools are reshaping creative teams. We also zoom out to the bigger picture: which jobs are most at risk, why upskilling is non-negotiable, and how the “age of AI” might elevate live performance and human connection rather than replace it. If you’re leading a brand or building your career, this episode is a field guide to preparing for the dip and coming out stronger on the other side. Highlights: AI in ad creative and whether consumers care, the liability lens for disclosure, authenticity vs. effectiveness in marketing, double standards across AI/CGI/music, job loss and creation (and the gap in between), the urgency of upskilling, real-world automation from warehouses to robotics at home, and why human-centered experiences could thrive in an automated economy. Connect with Sean Sweeney on LinkedIn for ongoing insights (link in show notes), and don’t miss part one for PMax, geo tracking, and where brands quietly lose money.  https://www.firstpositiondigitalsolutions.com/  Looking for a podcast guest? Author Matt Rouse Hook Digital Marketing | Hook Digital Marketing Canada Market your local business on autopilot: SMB Autopilot

    22 min
  2. Advertising in the Age of AI with Sean Sweeney Part 1 (283)

    May 7

    Advertising in the Age of AI with Sean Sweeney Part 1 (283)

    In today’s conversation, I sit down with Sean Sweeney, the “Blues Brother of PPC” from Chicago, to cut through the AI hype and talk about what’s actually changing in digital advertising. We get candid about Google Performance Max and Meta’s algorithmic buying: why “just give us your credit card and we’ll do the rest” can erode brand control, underfund top‑of‑funnel, and starve discovery. We dig into the real work that still moves the needle: full‑funnel strategy, first‑party data, programmatic done right, and organic discovery that feeds paid performance. We unpack AEO/GEO for AI chatbots, why no tool can definitively track AI recommendations, and how to increase your odds of inclusion with human‑helpful, machine‑readable content (schema, FAQs, glossaries), plus platform plays like Reddit and Pinterest. We also talk creative in the AI era: how a smart mix of real assets with AI enhancements can outperform big‑budget shoots, and why model selection matters, using the right AI for the right task is a competitive edge. Finally, we call out the incentives baked into ad platforms, the shrinking visibility into data, and why mid‑market brands can’t afford to hand over the steering wheel. If your SEO, paid, content, and “AI optimization” still live in silos, this episode is your nudge to integrate your discovery ecosystem end‑to‑end. https://www.firstpositiondigitalsolutions.com/ Looking for a podcast guest? Author Matt Rouse Hook Digital Marketing | Hook Digital Marketing Canada Market your local business on autopilot: SMB Autopilot

    53 min
  3. Intro to AI for Business & Work with Matt Rouse (280)

    Apr 16

    Intro to AI for Business & Work with Matt Rouse (280)

    In this solo episode, I share a practical beginner’s guide to using AI at work and in your business—plus a solid refresher if you’ve already dabbled with tools like ChatGPT. I break down, in plain language, how modern AI is trained, why tokens matter (and what they cost), and where the real money in AI comes from. Then we dive into the six essential skills you should build right now: prompting chatbots with context and constraints, generating and editing images, uploading and analyzing documents, using computer vision to solve real‑world and software problems, conducting deeper research, and creating lightweight “software on demand.” Along the way, I give concrete prompting frameworks, tips to reduce hallucinations, ideas for cross‑checking outputs, and hands‑on examples; from summarizing contracts to troubleshooting hardware with photos and iterating on AI‑built mini apps. I also highlight free and accessible tools you can start with today, including image generators, Microsoft Copilot, and Google’s NotebookLM for research, slide decks, summaries, and auto‑generated audio/video overviews. Whether you’re an employee sharpening AI literacy or a small business owner looking for leverage, this episode will help you build confidence, pick the right workflows, and get meaningful results, fast. We wrap with practical do’s and don’ts, emphasizing context, constraints, audience, and outputs for better prompts; when to start a new chat to avoid lost context; how to cross-check outputs; and why computer vision is an underused superpower. If you want a no-nonsense roadmap to immediate AI wins—and a clearer picture of where the industry is headed—this episode is for you. https://matthewrouse.com If you like to hear about AI & marketing, and posts about chickens, connect with me on the LinkedIn: https://www.linkedin.com/in/mattmrouse/ or SubStack if that's your jam: https://mattrouse.substack.com/  Looking for a podcast guest? Author Matt Rouse Hook Digital Marketing | Hook Digital Marketing Canada Market your local business on autopilot: SMB Autopilot

    41 min
5
out of 5
23 Ratings

About

Digital Marketing Masters Podcast with your host, Bestselling Author, Matt Rouse and your co-host, Film Maker, Mahek Anam. Actionable information and interviews with leading experts in AI, marketing, productivity, and business. Every show has a business-changing idea and will knock your socks off.