The Amanda Kaufman Show

Amanda Kaufman
  • 5.0 (22)
  • Entrepreneurship
  • Updated Weekly

Looking for a dynamic and fun podcast to level up your coaching business? Look no further than The Amanda Kaufman Show! Hosted by the founder of Clairvenu, Amanda Kaufman, this show brings a fresh and inspiring perspective to the world of entrepreneurship and personal development. With her wealth of knowledge and experience as a successful high performance coach and business mentor, Amanda delivers engaging interviews with industry experts and thought leaders that will leave you feeling motivated and inspired to take action. But that's not all! Amanda also offers practical tips and strategies to help you overcome common challenges faced by entrepreneurs - from mindset and motivation to marketing and sales. So, if you're looking for the inspiration, knowledge, and tools you need to succeed as an entrepreneur, grab your headphones and join the fun on The Amanda Kaufman Show. Tune in to the podcast or subscribe to the YouTube channel today and get ready to level up your game like never before!

  1. 2d ago

    What to Do When You've Tried Everything and Nothing Is Working

    Tried the team, the brand, the funnel, and none of it is working the way it was supposed to by now? This episode is for the business owner who is tired, frustrated, and quietly wondering whether they have run out of options. It is a Double Kaufman episode: co-host Rebecca Kaufman puts Amanda in the hot seat on what to do when you feel like you have tried everything, a topic that came straight out of a recent client survey full of heavy comments. Amanda, founder of Clairvenu, has lived it recently herself. She shares the brutal mentorship moment that shook her awake, the language shift that turns a feeling into a fact you can check, her 15-minute rule for asking for help, and how she broke up with the perfectionism that was keeping her stuck. In this episode, you will learn: 💛 Self-compassion first, then permission to get mad at the status quo  🔥 The reason "you haven't tried everything" is good news, and how a coach said it to Amanda 🗣️ Swapping "I feel like" for "I think that," and what a feeling wheel has to do with it 📊 Connecting to the data instead of the story your brain is telling you ⏱️ The 15-minute rule and what asking for help sounds like when you do it well  📋 The honest list: what you tried, and how hard you actually tried it 🎯 Perfectionism as performance anxiety, and choosing excellence over perfect 🔍 The reason blind spots need an outside perspective, and what a coach is really for CHAPTERS 00:00 Welcome to a Double Kaufman episode 00:42 The client survey that inspired this conversation 02:19 Start with self-compassion 04:22 Let yourself get mad at the status quo 05:35 Engage with the problem instead of avoiding it 06:20 No, you haven't tried everything 06:38 The brutal mentorship moment that woke me up 07:57 The pattern interrupt I needed 09:26 Connect to the data, not the story 10:01 Swap "I feel like" for "I think that" 12:29 Three habits to cultivate when you're stuck 13:06 Habit one: my 15-minute rule 14:22 Asking for help in a way that actually works 15:11 Make a real list of what you tried and how hard 15:39 Check in on what your goals were in the first place 16:04 Perfectionism is anxiety about your performance 17:06 Stop being so judgmental 18:30 Make excellence the goal, not perfection 18:56 Blind spots and the value of an outside perspective 19:21 What a coach is actually for 21:40 Wrap-up RESOURCES FROM THIS EPISODE 🎓 Free live training, How Serious Service Businesses Build High-Converting Funnels & Acquisition Systems That Run 24/7: https://clairvenu.com/training 📞 Apply for a free Revenue Clarity Conversation with Amanda: https://clairvenu.com CONNECT WITH AMANDA KAUFMAN & THE SHOW 🌐 Website: https://clairvenu.com 💼 LinkedIn: https://www.linkedin.com/in/amandackaufman/ 📸 Instagram: @theamandakaufman or https://www.instagram.com/theamandakaufman 👍 Facebook: https://www.facebook.com/ChatwithAmandaKaufman/ 🎤 Want to be a guest? Amanda is always looking for guests who can help business owners build something that actually works. If that sounds like you, apply at https://clairvenu.com/the-podcast STAY IN THE LOOP 💌 Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business, without the performance. Sign up at: https://clairvenu.com/the-quiet-part LISTEN TO THE AMANDA KAUFMAN SHOW ▶️ YouTube: https://www.youtube.com/@theamandakaufmanshow 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 🎵 Spotify: https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f If this episode helped you, a quick review on Apple Podcasts goes a long way. It helps the show reach more business owners who are ready to do the real work. Thank you in advance!

  2. 4d ago

    Is It a Sales Problem or a Marketing Problem? How to Tell

    Convinced you have a conversion problem? Before you go hunting for better magic words on the sales call, count how many offers you made last week. This episode is for the business owner whose money machine is not moneying and who wants to find the actual broken piece instead of guessing. It is a Double Kaufman episode: co-host Rebecca Kaufman asks Amanda how to diagnose a business that is not working, prompted by a client survey where nearly everyone named conversion as the problem. Amanda, founder of Clairvenu, breaks the business into its four real activities, shares the one question that separates a sales problem from a visibility problem, tells the story of the over-built machine that nearly sank her company, and explains the reason most conversion problems are really offer problems, and what reputation has to do with it. In this episode, you will learn: 🧩 The four activities every business runs on: attention, conversation, invitation, fulfillment ❓ The one question that tells you if it's a sales problem or a visibility problem 📞 Reps on the calendar: what a new closer can realistically expect, and how to get better 🧱 The checklist trap: how adding complexity cost more than the offer earned 🪞 "If I can't sell it ugly, we don't build," and what ratios have to do with it 🥬 The colonoscopy and kale example: expert positioning versus pushing what's good for people 🏆 Compete by being better, not new, and the many ways "better" can look 🔥 Conviction: the reason Amanda built the Inner Circle the way she did, and what a system did during this recording 🪪 Reputation and credibility: earn the awards, do the reps, and let your brand do the converting CHAPTERS 00:00 Is it a sales problem or a marketing problem? 00:32 The "perfect business system" belief 02:11 It's not a machine: the four activities of a business 03:28 Capture the data before you diagnose 04:27 How many offers did you make last week? 05:29 Reps on the calendar: how sales skills actually improve 06:15 The checklist trap: adding complexity instead of clarity 07:27 Inputs and outputs: if I can't sell it ugly, we don't build 07:56 It's usually an offer problem, not a conversion problem 08:51 The colonoscopy example: expert positioning beats advertising 10:28 Find what the market expects, then make it better 11:26 Compete by being better, not new 13:20 The reason I built the Inner Circle the way I did 14:43 The power of systems, and the cost of not having them 16:43 Conviction: don't sell what you don't believe in 17:11 How much visibility is enough? 18:33 Your reputation does the converting for you 19:17 Have you actually facilitated the transformation you sell? 19:57 Credibility over popularity: earn the awards 20:56 Wrap-up: the order to diagnose in 22:31 Be a case study on Here, Let Me Do That For You RESOURCES FROM THIS EPISODE ⭕ Join The Clairvenu Inner Circle, the coaching, community, and systems Amanda describes in this episode: https://clairvenu.com 💻 Book a private ClairvenuOS demo: https://clairvenu.com/demo 📞 Apply for a free Revenue Clarity Conversation with Amanda: https://clairvenu.com 🎓 Free live training, How Serious Service Businesses Build High-Converting Funnels & Acquisition Systems That Run 24/7: https://clairvenu.com/training ▶️ Here, Let Me Do That For You playlist: [LINK TO BE ADDED] 🙋 Want to be a case study on the show? Apply at https://clairvenu.com/the-podcast CONNECT WITH AMANDA KAUFMAN & THE SHOW 🌐 Website: https://clairvenu.com 💼 LinkedIn: https://www.linkedin.com/in/amandackaufman/ 📸 Instagram: @theamandakaufman or https://www.instagram.com/theamandakaufman 👍 Facebook: https://www.facebook.com/ChatwithAmandaKaufman/ 🎤 Want to be a guest? Amanda is always looking for guests who can help business owners build something that actually works. If that sounds like you, apply at https://clairvenu.com/the-podcast STAY IN THE LOOP 💌 Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business, without the performance. Sign up at: https://clairvenu.com/the-quiet-part LISTEN TO THE AMANDA KAUFMAN SHOW ▶️ YouTube: https://www.youtube.com/@theamandakaufmanshow 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 🎵 Spotify: https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f If this episode helped you, a quick review on Apple Podcasts goes a long way. It helps the show reach more business owners who are ready to do the real work. Thank you in advance!

  3. 6d ago

    Your Business Is Making Money. What About You?

    Most business owners can tell you what is in the bank account. Almost none can answer the question Penny Armbruster asks first: what is your gross profit margin? This one is for every owner whose business is making money while their own paycheck is still guesswork. Penny Armbruster is a Fractional CFO and the founder of 1610 Financial Solutions. She spent twenty years in the accounting industry watching owners of $300K to $2M businesses fly blind: guessing at cash flow, dreading tax time, and hearing from their CPA once a year when the bill arrived. She built 1610 Financial Solutions to replace that transactional model with real strategic partnership, teaching owners to pay themselves every single month, reserve tax money without the panic, and hear about their finances in plain English with none of the shame. She joins Amanda Kaufman to break down the number every business competes on, the three cash flow mistakes that kill businesses in their first five years, and her simple system for paying yourself. In this episode, you will learn: 💰 What gross profit margin really means (how much does it cost you to make money?) and why it is the number you compete with your competitors on 🤖 Penny's actionable first step: ask your AI which KPIs to watch for your type of business, then benchmark against your competitors 📉 The three reasons businesses die in the first five years: not paying yourself, mixing personal and business finances, and taking too much money out 🌾 The farmer's rule for cash flow: you cannot eat all your seed and still have a harvest next year 💵 Penny's pay-yourself system: average the last three months of net profit, pay yourself on the first of the month, and live on last month's money 🍽️ The restaurant benchmarks that reveal exactly why a business is losing money: cost of goods sold and labor each between 25 and 30 percent 💡 The story of a $6M to $7M business owner who had no idea how bad last year was until the books got cleaned up 🗣️ Why Penny leads the money conversation in plain English, and how to find an accountant who does the same CHAPTERS 00:00 Introduction to Penny Armbruster and her expertise 01:54 The importance of understanding gross profit margin 03:35 The role of gross profit margin in business performance 06:19 How Penny helps business owners pay themselves systematically 10:09 Real-life examples of financial cleanup and insights 12:30 Making data-driven trade-offs for growth 13:54 Penny's personal journey and passion for numbers 15:14 The importance of clear communication in finance 16:41 Free resource: How to pay yourself PDF 17:28 Separating personal and business finances CONNECT WITH PENNY ARMBRUSTER 🌐 Website: https://www.1610consulting.com 💼 LinkedIn: https://www.linkedin.com/in/penny-armbruster/ 📸 Instagram: https://www.instagram.com/parmbruster/ ▶️ YouTube: https://www.youtube.com/@PennyDawn 👍 Facebook: https://www.facebook.com/penny.armbruster 🎁 Free gift: the Pay Yourself PDF, a simple, confidence-building guide for business owners who are ready to stop guessing and start paying themselves consistently, with the formula for how much to pay yourself and the mechanics of how to do it. DM Penny the keyword "Pay Yourself PDF" on LinkedIn to get your copy. STAY IN THE LOOP 💌 Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business, without the performance. Sign up at: https://clairvenu.com/the-quiet-part 🎤 Want to be a guest? Amanda is always looking for guests who can help business owners build something that actually works. If that sounds like you, apply at https://clairvenu.com/the-podcast LISTEN TO THE AMANDA KAUFMAN SHOW ▶️ YouTube: https://www.youtube.com/@theamandakaufmanshow 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 🎵 Spotify: https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f If this episode helped you, a quick review on Apple Podcasts goes a long way. It helps the show reach more business owners who are ready to do the real work. Thank you in advance!

  4. Sep 4

    Mastering Social Media Visibility: Strategies That Work

    Posting like crazy and still not getting found by the people who count? Amanda Kaufman spent years feeling like she was screaming into the void, and this episode is for every business owner who is showing up online and wondering what the point is. It is a Double Kaufman episode: co-host Rebecca Kaufman puts Amanda in the hot seat on social media visibility, a topic that came straight out of a recent coaching call. Amanda, founder of Clairvenu, shares what changed when a mentor challenged her to post far more often than felt sane, why visibility feels so risky, the three parts every piece of content needs, and where each kind of content belongs so that it actually does its job. In this episode, you will learn: 🌐 What visibility really means: growing your sphere of influence faster than people drift out of it 📈 What Amanda learned from posting eight times a day for over a year, and whether anyone actually complained 🧠 Why one-note educational content eventually loses your audience 💬 The difference between parasocial and real relationships, and why offline confidence makes you braver online 🎣 The three parts of content that gets a response: hook, tension, and payoff 📝 Why a snapshot, a one-liner, or a quick face-to-camera video all count as a post 🌪️ The marketing tornado: attention-seeking behavior at the top, the "yeah, but" list in the middle, and consideration content in private 📚 The two books that changed how Amanda approaches visibility CHAPTERS 00:00 Welcome to another double Kaufman episode 01:22 Everyone is posting, nobody is getting found 02:39 What visibility really means: your sphere of influence 06:37 The 8-posts-a-day experiment and what it taught me 10:12 Does anyone notice when you post more often? 10:45 My most viral post and the DM that flamed me 13:07 Parasocial vs. real relationships: why visibility feels risky 18:12 The notes of your marketing: don't be the loud talker at the party 19:35 The biggest mistake established business owners make with content 20:32 What actually counts as a post: snapshots, one-liners, threads, yapping 22:32 Hook, tension, payoff: the three-part content structure 25:04 The marketing tornado: attention-seeking behavior at the top 27:22 The "yeah, but" list: middle-of-funnel content that never runs out 28:58 Consideration content belongs in private, not on social 30:30 Commit to doing it: how I got good at interviewing 31:14 Recommended reads: The Culture Code and The Common Path to Uncommon Success 33:23 Free training at clairvenu.com/training 33:51 Wrap-up RESOURCES FROM THIS EPISODE 🎓 Free live training, How Serious Service Businesses Build High-Converting Funnels & Acquisition Systems That Run 24/7: https://clairvenu.com/training 📞 Apply for a free Revenue Clarity Conversation with Amanda: https://clairvenu.com 📖 The Culture Code by Daniel Coyle 📖 The Common Path to Uncommon Success by John Lee Dumas CONNECT WITH AMANDA KAUFMAN & THE SHOW 🌐 Website: https://clairvenu.com 💼 LinkedIn: https://www.linkedin.com/in/amandackaufman/ 📸 Instagram: @theamandakaufman or https://www.instagram.com/theamandakaufman 👍 Facebook: https://www.facebook.com/ChatwithAmandaKaufman/ 🎤 Want to be a guest? Amanda is always looking for guests who can help business owners build something that actually works. If that sounds like you, apply at https://clairvenu.com/the-podcast STAY IN THE LOOP 💌 Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business, without the performance. Sign up at: https://clairvenu.com/the-quiet-part LISTEN TO THE AMANDA KAUFMAN SHOW ▶️ YouTube: https://www.youtube.com/@theamandakaufmanshow 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 🎵 Spotify: https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f If this episode helped you, a quick review on Apple Podcasts goes a long way. It helps the show reach more business owners who are ready to do the real work. Thank you in advance!

  5. Sep 3

    5 Clients Hiding in Your Contact List

    What if your next five clients are already in your phone? In this Here, Let Me Do That For You episode, Amanda coaches a client live, and it's for every coach, consultant, and speaker who is about to build a big outreach machine before anyone has paid for the offer at the end of it. Kathi Kulesza is a leadership strategist, executive coach, and keynote speaker who helps experienced leaders, especially high-performing women, translate strong results into influence, opportunity, and compensation. She's also a longtime member of the Clairvenu Inner Circle, and in this episode she brings Amanda a real plan: a new eight-week strategic self-advocacy program, a $1,250 price she's nervous about, and a corporate webinar strategy to sell it. Watch Amanda break the plan into testable pieces, unpack the six parts of an offer, and score three sales paths side by side until the fastest one to five pilot clients becomes obvious. In this episode, you will learn: 🔍 Why "be more confident" is bad advice, and why confidence follows clarity instead 🗄️ The Value Vault: how to keep proof of your contributions so sharing them never feels braggy 🧪 How to treat a launch as a hypothesis, name every assumption, and test it backwards 🎯 The six Ps of an offer: person, problem, promise, process, price, and protection 💳 Never sell from your own wallet, and what high ticket actually looks like for consumers vs. corporate ⚖️ ICE scoring (Impact, Confidence, Ease) to pick the sales path most likely to work this month 📣 Why 3 asks tell you nothing, 30 barely more, and 300 turns noise into signal CHAPTERS 00:00 Introduction to Kathi Kulesza and her evolving coaching focus 01:17 Kathi's current projects: new website, webinar, and repositioning 03:28 Strategic self-advocacy and the problem with "be more confident" 05:56 The Value Vault: creating proof of your contributions 07:43 Targeting women's groups, corporations, and employee resource groups 11:34 Treating the plan as a hypothesis and naming the assumptions 13:11 Test it backwards: start with the offer 16:28 The six Ps of an offer 20:41 The hesitancy around a $1,250 price 21:46 Never sell from your own wallet 25:06 Consumer high ticket vs. corporate pricing 26:02 What five pilot clients would unlock 27:34 Vision, goals, and being open to alternative paths 30:10 Scoring three sales paths with Impact, Confidence, and Ease 35:27 The results: referrals win 36:26 Signal vs. noise: 3 asks, 30 asks, or 300 37:56 Eight names on a Post-it: how Amanda's network grew by asking 40:35 Qualifying questions, letting them say no, and the follow-up question 43:29 Kathi's takeaway: coaching that adds instead of competes 46:31 Wrap-up CONNECT WITH KATHI KULESZA 🌐 Website: https://www.kathispeaks.com/ 💼 LinkedIn: https://www.linkedin.com/in/kkulesza/ 📸 Instagram: https://www.instagram.com/kathikuleszaspeaks/ ▶️ YouTube: https://www.youtube.com/@KathiSpeaks 📘 Facebook: https://www.facebook.com/kathispeaks 🎁 Free gift: Kathi's 45-minute webinar for high-performing professionals who are doing the work but not getting the recognition, rewards, and opportunities they deserve. [WEBINAR LINK TO BE ADDED] WORK WITH AMANDA This episode is what working with Amanda actually looks like. If you want this kind of coaching on your business: 🎓 Free LIVE Training: https://clairvenu.com/training 💻 Private ClairvenuOS Demo: https://clairvenu.com/demo ⭕ Join The Inner Circle: https://clairvenu.com STAY IN THE LOOP Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business, without the performance. Sign up at: https://clairvenu.com/the-quiet-part LISTEN TO THE AMANDA KAUFMAN SHOW YouTube: https://www.youtube.com/@theamandakaufmanshow Apple Podcasts: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 Spotify: https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f If this episode helped you, a quick review on Apple Podcasts goes a long way. It helps the show reach more business owners who are ready to do the real work. Thank you in advance!

  6. Sep 2

    How to Build a High-Performing Team from Scratch

    Hired your first assistant or salesperson and somehow your plate is just as full? Amanda Kaufman says that is the moment most business owners discover leadership is a separate job, and this episode is for anyone ready to learn it. It is a Double Kaufman episode: co-host Rebecca Kaufman puts Amanda in the hot seat on how to build a high-performing team from scratch, and she brings a rare perspective, because Amanda hired her, fired her, and hired her again over roughly three years of working together. Amanda, founder of Clairvenu, breaks down the moment she knew she had to hire, the three chunks that make a hire pay off, the insecurity that quietly kills delegation, and the probation, OKRs, and KPIs that keep hard conversations about the work instead of about identity. In this episode, you will learn: 🧮 The 168-hour spreadsheet that told Amanda her vision had outgrown her personal capacity 🎯 Why your vision has to be bigger than you and your family before you can lead a team 🗺️ The three chunks that get your investment back from a hire: vision, plan, and a feedback loop 🔁 How to tell a team member what good looks like, and the two questions that keep you calibrated 🛑 The difference between insecurity and caring, and how tiny tasks train people to check in forever 🪞 Why a reactionary team usually starts with a reactionary leader 📋 How Amanda ramps every new hire with a real probation period, OKRs, and KPIs 🧱 The scaffolding that let Amanda and Rebecca stay close through a firing, and why there are no A players, only great process and alignment CHAPTERS 00:00 The Power of Leadership in Business 02:49 The Evolution of Leadership Styles 07:32 Maximizing Employee Potential 13:18 Effective Communication and Ownership 16:32 Transforming Reaction into Proactive Leadership 20:47 Clarity and Accountability in Leadership RESOURCES FROM THIS EPISODE 🎓 Free live training, How Serious Service Businesses Build High-Converting Funnels & Acquisition Systems That Run 24/7: https://clairvenu.com/training 📞 Apply for a free Revenue Clarity Conversation with Amanda: https://clairvenu.com CONNECT WITH AMANDA KAUFMAN & THE SHOW 🌐 Website: https://clairvenu.com 💼 LinkedIn: https://www.linkedin.com/in/amandackaufman/ 📸 Instagram: @theamandakaufman or https://www.instagram.com/theamandakaufman 👍 Facebook: https://www.facebook.com/ChatwithAmandaKaufman/ 🎤 Want to be a guest? Amanda is always looking for guests who can help business owners build something that actually works. If that sounds like you, apply at https://clairvenu.com/the-podcast STAY IN THE LOOP 💌 Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business, without the performance. Sign up at: https://clairvenu.com/the-quiet-part LISTEN TO THE AMANDA KAUFMAN SHOW ▶️ YouTube: https://www.youtube.com/@theamandakaufmanshow 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 🎵 Spotify: https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f If this episode helped you, a quick review on Apple Podcasts goes a long way. It helps the show reach more business owners who are ready to do the real work. Thank you in advance!

  7. Aug 31

    Your Numbers Will Tell You What's Wrong: How to Fix Your Marketing Before You Hire Anyone

    If anyone promises to 10X your business in three months, Morgan Phelps says run for the hills. This one is for every business owner who suspects the marketing is not working and is tempted to hire someone before they know their own numbers. Morgan Phelps is the founder of Sage Creatives and the most creative numbers girl you will meet: a data-driven growth strategist and marketing expert who loves analytics and strategy, and who might cry if you ask her for a graphic. After six years running a full-stack agency, she now audits the marketing and operations of founder-led businesses to find the leaks, bottlenecks, and gaps that keep them from growing. She joins Amanda Kaufman to break down how the numbers tell you what is wrong, what answer engine optimization means for the next eighteen months, and the baseline metrics to learn before hiring anyone. In this episode, you will learn: 🔧 The reason marketing and operations have to be fixed together, and how Morgan audits the whole funnel from first touch to post-purchase 🔁 How many touches it really takes to sell on social, and the 7-11-4 research behind omnipresence 🤖 Where AI earns its place in an entrepreneur's day, and the one thing Morgan will not hand it 🔍 What answer engine optimization (AEO) is, and the two numbers that make it urgent right now ❓ The FAQ recipe that gets your content recommended by AI: four to seven real questions, three sentences each 📊 The baseline metrics to learn before you hire: cost per lead, cost of acquisition, lifetime value, and close rate 🚩 The guarantees that are red flags, and the "100 leads or you don't pay" pitch Morgan puts in the yellow flag category 💪 Amanda's reminder that you can handle seeing the numbers, fixing them, and learning whatever it takes CHAPTERS 00:00 Introduction to marketing in 2026 and guest Morgan Phelps 01:50 The importance of operational and marketing alignment 03:59 The role of data in identifying marketing bottlenecks 05:49 Understanding different content consumption behaviors 07:59 The impact of AI on marketing and search behavior 09:59 Difference between traditional SEO and answer engine optimization 11:49 How to optimize content for AI and search engines 13:56 When entrepreneurs should learn their numbers, and what drives it 15:59 Red flags in marketing agency promises 18:01 Tools and resources for understanding your marketing data 20:04 Morgan Phelps' resources and how to stay connected CONNECT WITH MORGAN PHELPS 🌐 Website: https://www.sagecreatives.co 💼 LinkedIn: https://www.linkedin.com/in/morgan-p-343388100/ 📸 Instagram: https://www.instagram.com/sagecreatives/ 👍 Facebook: https://www.facebook.com/profile.php?id=61552405112819  🎁 Free gift: the Sage Creatives Profit Planner, a numbers-first look at your service business profit so you know exactly where you stand before you spend another dollar on growth. Grab it at https://www.sagecreatives.co/profit-tool  📝 Morgan's Substack, where she is breaking down AEO step by step and sharing updates on Bravaya, her upcoming software launch STAY IN THE LOOP 💌 Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business, without the performance. Sign up at: https://clairvenu.com/the-quiet-part  🎤 Want to be a guest? Amanda is always looking for guests who can help business owners build something that actually works. If that sounds like you, apply at https://clairvenu.com/the-podcast  LISTEN TO THE AMANDA KAUFMAN SHOW ▶️ YouTube: https://www.youtube.com/@theamandakaufmanshow 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 🎵 Spotify: https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f  If this episode helped you, a quick review on Apple Podcasts goes a long way. It helps the show reach more business owners who are ready to do the real work. Thank you in advance!

  8. Aug 24

    The Surprising Power of Omnipresence and AI in Modern Marketing

    MySpace announced it was coming back, and Aleric Heck had a post and a video up within a day. That instinct is the whole episode. This one is for every business owner trying to figure out where to show up and what AI is actually good for. Aleric Heck is back for round two. He is the founder and CEO of AdOutreach and a YouTube Ads and video marketing expert who started a YouTube channel at 12, scaled it past 600,000 subscribers, and now at 28 runs a business whose clients have collectively generated over $300 million in revenue from YouTube ads. AdOutreach has hit the INC 5000 three years running, landing at number 60 in 2022, and Aleric is the author of Video Authority: The Art and Science of Converting Viewers Into Clients. He joins Amanda Kaufman to break down omnipresence, why organic versus paid is a false argument, and the difference between amplifying with AI and trying to replace yourself with it. In this episode, you will learn: 🌐 What omnipresence actually means, and why Aleric posts on a platform before anyone knows if it will last 💸 Why organic versus paid is a false argument, and the $10 a day starting point that changes the whole conversation 🎥 The two and only two reasons to post content, from the author of Video Authority 🧮 The AI math that explains everything: zero effort multiplied by ten is still zero 🔍 The sales-call-transcript prompt that reshaped Amanda's entire business 🎯 How Aleric uses AI for ad targeting, custom audiences, and drafting VSL funnels, and why he never stops at the 80% draft 🪞 Why AI is a mirror, and the honest check-in for anyone reaching for it while exhausted ⚡ The internal AI hackathon Aleric has run nearly every year for eight years ▶️ Part one with Aleric: Million Dollar Messages Start With You: https://youtu.be/yHA9MAtxnWw CONNECT WITH ALERIC HECK 🌐 Website: https://aleric.com/ 📺 YouTube: https://www.youtube.com/@AlericHeckYT 💼 LinkedIn: https://www.linkedin.com/in/alericheck/ 📸 Instagram: https://www.instagram.com/alericheck/ 👍 Facebook: https://www.facebook.com/AlericJHeck/ 🎁 Free gift: grab Aleric's 19-page YouTube Ad Strategy PDF and training, the strategies AdOutreach uses to scale coaching businesses, at https://AdOutreach.com/gift 🖼️ Aleric's AI YouTube thumbnail and clips software: https://thumbnailcreator.com 📕 His book, Video Authority: The Art and Science of Converting Viewers Into Clients STAY IN THE LOOP 💌 Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business, without the performance. Sign up at: https://clairvenu.com/the-quiet-part 🎤 Want to be a guest? Amanda is always looking for guests who can help business owners build something that actually works. If that sounds like you, apply at https://clairvenu.com/the-podcast LISTEN TO THE AMANDA KAUFMAN SHOW ▶️ YouTube: https://www.youtube.com/@theamandakaufmanshow 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 🎵 Spotify: https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f If this episode helped you, a quick review on Apple Podcasts goes a long way. It helps the show reach more business owners who are ready to do the real work. Thank you in advance!

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5
out of 5
22 Ratings

About

Looking for a dynamic and fun podcast to level up your coaching business? Look no further than The Amanda Kaufman Show! Hosted by the founder of Clairvenu, Amanda Kaufman, this show brings a fresh and inspiring perspective to the world of entrepreneurship and personal development. With her wealth of knowledge and experience as a successful high performance coach and business mentor, Amanda delivers engaging interviews with industry experts and thought leaders that will leave you feeling motivated and inspired to take action. But that's not all! Amanda also offers practical tips and strategies to help you overcome common challenges faced by entrepreneurs - from mindset and motivation to marketing and sales. So, if you're looking for the inspiration, knowledge, and tools you need to succeed as an entrepreneur, grab your headphones and join the fun on The Amanda Kaufman Show. Tune in to the podcast or subscribe to the YouTube channel today and get ready to level up your game like never before!

Information

  • Creator
    Amanda Kaufman
  • Years Active
    2019 - 2026
  • Episodes
    350
  • Rating
    Clean
  • Copyright
    © Copyright 2026 - Clairvenu LLC, All Rights Reserved
  • Show Website
    The Amanda Kaufman Show