Authority Building Content

One Stone Creative
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The internet is awash with content. It's hard to know what content you should make and WHY you should make it! Welcome to the Authority Building Content podcast. We'll teach you to make smart choices about the content you and your team create, to build authority for your brand, generate leads for your business, and connect with your audience.

  1. 04/12/2019

    What is a Content Upgrade?

    When was the last time you checked your website stats for old pages? If you aren’t checking, you might be missing a veritable goldmine for list building. Today we’re talking about what content upgrades are, how to use them alongside popular content, and get people on your list by giving them more of what they want. Read more…

  2. 04/11/2019

    4 Ways to Repurpose a Video

    Video takes time, team resources, and money to produce. So you should make sure you’re squeezing every last bit of value out of that video you worked so hard to create! In today’s show, we’re talking about four of our favorite ways to repurpose a video that will take you BEYOND just the video platform and into other areas of social media. Read more…

  3. 04/10/2019

    How to Write a Great Video Script

    Want to write an amazing video script? You have to consider more than just the words to say. In today’s episode, we talk about what a video storyboard is, how to plan one using different shots, and whether or not you should script your episode. If you’ve got a ‘how to’ video in mind for your business, there’s a simple template you can use! Read more…

  4. 04/09/2019

    The Art of the Blog Post with Lisa Baker

    Blog posts have been around for a long time, and you’d think that everyone would have it down to an art by now. But the truth is, they don’t. We have a special guest expert, Lisa Baker, joining us to talk about how blog posts are like sonnets and a sure-fire way to get people to continue reading through the entire thing. Read more…

  5. 04/08/2019

    The Superpowers of Each Multi-Media Content Platform

    Every multi-media platform has its superpower: blogging, video, podcasting, livestreaming, courses, and books. The trick is to identify your business goals - what you want to achieve - and then decide which superpower you need to succeed. In today’s episode, we’re talking about each of the multi-media platforms and what they excel at. Read more…

  6. 04/03/2019

    Using Livestreams to Support Other Platforms

    Livestreams aren’t just for sales webinars and spouting off random views. In fact, you can make livestreaming one of your most powerful tools for more efficient and effective support across multiple platforms. Think about it: would you rather answer 50 emails answering the same questions or would you prefer holding a livestream with those 50 people and being able to answer follow-up questions immediately? Not to mention, you can make these videos available forever! Learn all about how livestreams can support your other platforms on this episode.

  7. 04/02/2019

    Repurposing Content into Worksheets

    We love worksheets. So does your audience, especially when you help them systematize information gathering, prioritizing the right things, and making decisions. A simple set of worksheets can take someone from having no idea what to do to being informed and in control of their actions. But how do you know which worksheet to make and why? We’ve got the answer on today’s episode!

  8. 04/01/2019

    Creating a Promotional Calendar

    You have a content calendar, but that isn’t enough. At least, it’s not enough if you want to see some results and traction from all that content you’re creating! You need a promotional calendar. It can be as simple or complex as you like, but in essence, this little thing will tell you what to do with every piece of content you make - in other words, how you intend to promote it. Even better, having a record of that will help you know if what you’re doing is effective. Read more…

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The internet is awash with content. It's hard to know what content you should make and WHY you should make it! Welcome to the Authority Building Content podcast. We'll teach you to make smart choices about the content you and your team create, to build authority for your brand, generate leads for your business, and connect with your audience.

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