The Accidental Product Manager

Jim Anderson

Managing a product is not just a business, it’s a science. Nobody knows more about the science of product management than Dr. Jim Anderson. As Dr. Anderson says “I don’t embrace excuses from product managers about why their products are not successful, I embrace solutions.” Over the last 25 years, Dr. Anderson has transformed failing products worldwide. Dr. Anderson will turn these money pits into money makers. Welcome to the premier blog for learning how to develop, launch, and manage wildly successful products. For a product to be successful, it takes an entire company working together.

  1. Product Managers Go Searching For More Kitchen Space To Complete Orders

    08/01/2022

    Product Managers Go Searching For More Kitchen Space To Complete Orders

    Just in case you didn’t know it, ordering food to be delivered to your  home has exploded in the past few years.  More and more customers are  going online and placing orders for food that they expect to show up at  their home quickly. For the product managers who are working at the  restaurants that are providing all of this food, times have been tough.  As the number of orders has been increasing, the restaurant’s ability to  create and ship that much food has been strained. What the product managers need is more kitchen space.  They are starting to think that they may have found a new place to build more of what they need.

    3 min
  2. Product Managers Need To Know What It Means When Partners Go Bankrupt

    07/25/2022

    Product Managers Need To Know What It Means When Partners Go Bankrupt

    In order to be a successful product manager, often we will have to use our product development definition to find partners for our company to work with.   Once we’ve entered into an agreement with them, in order for our  product to be a success, both partners have to do their part. This is  all fine and good until the day that you discover that your partner has gone bankrupt. If that happens, what does it mean for your partnership?  What does it mean for your partner?

    8 min
  3. How Should Starbucks Product Managers Sell Coffee In China?

    07/18/2022

    How Should Starbucks Product Managers Sell Coffee In China?

    When you want to get a cup of coffee, where do you go? In the U.S., most  of us generally head to a Starbucks.  It turns out that if we were in  China, this is also something that we can do – Starbucks has expanded  until they are just about everywhere in China. However, as Starbucks has  become more and more successful, other firms have seen this and have  decided that they want to start to offer coffee in China. The Starbucks  product managers are now starting to face more competition for business in China than they have ever experienced before.  What should they do with their product development definition now?

    9 min
  4. Chinese App Product Managers Race To Capture Indian Users

    07/11/2022

    Chinese App Product Managers Race To Capture Indian Users

    If you were the product manager for a new social media app, what would  your #1 goal be every day when you went to work?  There is only one  answer to that question: to sign up more users for you app. Social media is all about growth. There are a number of new social media apps that are being created by  Chinese companies (who else would know about what appeals to millions of  people?) and they think that they may have found an untapped market.   The product managers for these Chinese companies are going after users in India where there are millions of people just waiting to discover the next big social media app.

    4 min
  5. Walmart Product Managers Struggle To Provide A Grocery-Delivery Service

    06/27/2022

    Walmart Product Managers Struggle To Provide A Grocery-Delivery Service

    You would think that if you were a product manager at one of the world’s  largest retail companies, getting into a new line of business would not  be all that hard to do.  I mean your company has deep pockets and can  probably spend a lot of money to do whatever everyone else in this new  market is doing. The result isn’t if you are going to be successful,  it’s really more a question of just how successful you are going to be.   As Walmart has gotten into the home grocery delivery business, their  product managers have discovered that even being big may not be enough to ensure that they will be a success.

    10 min
  6. Product Managers Prepare To Go To Battle Over Fried Chicken

    06/20/2022

    Product Managers Prepare To Go To Battle Over Fried Chicken

    You would think that being a burger product manager would be a fairly  simple job: you get the burger, you make the burger, you sell the  burger.  However, once upon a time it might have been that simple;  however, these days it has become much more complicated. If you can  ignore for a moment the fact that you are facing a great deal of  competition, it now turns out that your customer’s tastes are changing.   Burger product managers have a challenge on their hands and they are  going to have to get creative and change their product development  definition.

    8 min
  7. Product Managers Start To Go Directly To Their Customers

    06/13/2022

    Product Managers Start To Go Directly To Their Customers

    Advertising product managers are always looking for the next “big  thing”.  The advertising market has its ups and downs as customer’s  needs, wants, and moods change seemingly overnight. These product  managers have the responsibility to keep their eyes open all the time  searching for the new ways that they can expand their product  development definition and help the firms that manufacture goods get their message in front of their next customer.   Right now what these product managers are doing is turning their attention to what they hope will be the next new engine of growth for  the industry: direct-to-consumer marketers.

    9 min
  8. Facebook Product Managers Go Looking For More News

    06/06/2022

    Facebook Product Managers Go Looking For More News

    The product managers at Facebook are facing a serious challenge.  They  have to find ways to expand their product development definition and  make Facebook more interesting and relevant to their visitors. One great  way to make this happen is to provide Facebook visitors with access to current news.  This is easy to do on the national and international scale – there are a  lot of sources of that news.  However, what the product managers are  discovering is that getting local news can be a really tough job.

    9 min
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About

Managing a product is not just a business, it’s a science. Nobody knows more about the science of product management than Dr. Jim Anderson. As Dr. Anderson says “I don’t embrace excuses from product managers about why their products are not successful, I embrace solutions.” Over the last 25 years, Dr. Anderson has transformed failing products worldwide. Dr. Anderson will turn these money pits into money makers. Welcome to the premier blog for learning how to develop, launch, and manage wildly successful products. For a product to be successful, it takes an entire company working together.

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