This is the Panhandle

Amarillo Area Foundation

The top 26 counties of the Texas Panhandle is filled with amazing people and places. This podcast will introduce you to those people as they share their stories of how they are making their communities better.

  1. Jan 25

    Rising From the Ashes: Brandi Reed on Healing, Hope, and Family Support Services

    In this episode, Broc Carter sits down with Brandi Reed, the CEO of Family Support Services, to talk about the life experiences that shaped her leadership—and the critical, behind-the-scenes work Family Support Services provides across the Texas Panhandle. Brandi shares her journey from being born in Fresno, California, to growing up in tiny Logan, New Mexico, before moving to Amarillo to attend West Texas A&M University. After earning her degree in mass communications, she spent years serving others—working everywhere from nonprofit and community service roles to mission-driven work that fueled her passion for helping underserved populations. Her career path eventually led her to the Amarillo Globe-News, then to Camp Fire USA, where she worked in development and events, deepening her nonprofit leadership experience. Brandi explains how motherhood, life transitions, and a strong pull toward advocacy ultimately brought her to Family Support Services—first as a volunteer hospital advocate, then as a staff member starting nearly two decades ago. Broc and Brandi discuss how her early "hands-in-everything" role evolved into building prevention and education programming through evidence-based models, community partnerships, and competitive state and federal grants. Brandi breaks down what "evidence-based" really means and why fidelity to proven program models matters when working with families and youth. Brandi also reflects on stepping into the CEO role at a pivotal time—especially after the agency's devastating 2020 fire and the long road to rebuilding. She shares the emotional loss of the organization's historical archives, the resilience of staff who kept services running (including the crisis hotline), and the community support that helped the organization continue serving survivors through both the fire and the pandemic. The conversation closes with a look at the ongoing needs in Amarillo—especially around counseling access, prevention work in schools, support for veterans, and sustainable funding. Brandi emphasizes that there are many ways to support Family Support Services, and Broc highlights the organization's essential role in the region. About the show: This Is the Panhandle is a production of the Amarillo Area Foundation. Learn more at amarilloareafoundation.org.

    57 min
  2. The Next Chapter at Amarillo Area Foundation with Keralee Clay

    Jan 11

    The Next Chapter at Amarillo Area Foundation with Keralee Clay

    In this special edition of This Is the Panhandle, Broc Carter sits down with Amarillo Area Foundation CEO Keralee Clay for a wide-ranging conversation about her "long and windy road" back to the Texas Panhandle—and the leadership journey that brought her to the Foundation's top role. Keralee shares her deep Panhandle roots, her unexpected pivot into vocal performance and opera, and the steep learning curves that shaped her: managing the Amarillo Civic Center at a young age, moving to New York City with everything she owned in a Ryder truck, and building a career that blended leadership, HR, operations, IT, and people development. Keralee reflects on living in New York through 9/11 and how that season strengthened her belief in shared humanity—something she also sees in the Panhandle during disasters and hard times. After starting a family, she and her husband made the "step-down" move from NYC to Denver, then home to Amarillo for community, quality of life, and the support of family (and affordable childcare realities). Back in Amarillo, Keralee returned to the Civic Center before receiving a call from Clay Stribling that changed her path: joining the Amarillo Area Foundation first as Director of Operations, then advancing into senior leadership and ultimately CEO. She credits Clay with seeing potential in people and stretching them into new leadership spaces—something Keralee now aims to continue through culture-building, collaboration, and long-term systems work. The conversation also highlights the Foundation's strategic shift toward big, complex quality-of-life challenges like broadband access/digital equity and childcare as infrastructure. Keralee explains why these aren't problems you can "grant-cycle" your way out of—and why convening, partnerships, and systemic change are essential. Looking ahead, she shares her priorities as CEO: listening, questioning assumptions, strengthening the Foundation's role across all 26 counties, and helping donors build place-based philanthropic legacies—especially as the "transfer of wealth" becomes a daily reality for many families.

    1h 4m
  3. More Than a Superintendent: The Life and Leadership of Dr. Deidre Parish

    08/17/2025

    More Than a Superintendent: The Life and Leadership of Dr. Deidre Parish

    In this inspiring episode of This is the Panhandle, host Kimberly Anderson sits down with Dr. Deidre Parish, the new superintendent of Amarillo ISD. While many know her for her impressive career in education—including two doctorates and leadership roles from rural districts to large urban schools—this conversation goes deeper, uncovering the personal side of Dr. Parish. From her Lubbock roots to her early teaching days, Dr. Parish shares the winding path that led her from biology research labs to public school classrooms, and eventually to district leadership. Along the way, she opens up about her family's deep ties to education, her love of music and fine arts, her work as a certified yoga instructor, and the life lessons she learned from her biggest supporters—her grandparents. We also meet the rest of her family: her husband of 33 years, Bud, and their two daughters, both educators themselves, carrying forward the family legacy. Dr. Parish talks candidly about her hopes for Amarillo ISD, her vision of the district as a "destination" for students and educators, and why collaboration with the community is key to student success. This episode is full of heart, wisdom, and a reminder that great leaders are shaped as much by their passions and relationships as by their résumés. Listen in to learn: How Dr. Parish's background in science and fine arts shapes her leadership Why she believes collaboration is the secret to strong schools and communities The personal routines and hobbies that keep her grounded in a demanding role Her vision for Amarillo ISD's future as a premier destination for education in the Panhandle

    43 min

Ratings & Reviews

4
out of 5
8 Ratings

About

The top 26 counties of the Texas Panhandle is filled with amazing people and places. This podcast will introduce you to those people as they share their stories of how they are making their communities better.