The Wellness Business Show

Kirsty Kianifard
  • 5.0 (9)
  • MARKETING
  • UPDATED WEEKLY

The Wellness Business Show is your go-to space for building a wildly impactful and profitable wellness business - without burning out or selling out. Hosted by wellness business mentor Kirsty Kianifard, each episode is packed with practical strategies, bold conversations, and behind-the-scenes insights to help you: Attract dream clients consistently Scale your income without sacrificing your values Build systems that support real freedom If you're a coach, healer, therapist or wellness pro ready to amplify your message, expand your impact, and create a business that works for your life (not the other way around), you're in the right place. 🎧 Subscribe for weekly episodes, exclusive podcast-only content, and tools you can implement right away to get real results. ✨ Connect with Kirsty at kirstykianifard.com or on Instagram @kirstykianifard.

  1. 2D AGO

    The £5/Day Ads Strategy For Predictable Enquiries

    Ads. Some people swear by them. Some people swear at them. In this episode, I'm breaking down what it actually takes to make Facebook and Instagram ads work without blowing your budget, losing your mind in Ads Manager, or feeling like you've "wasted money again." Because here's the truth: ads aren't the problem. Random ads are. Inside this episode, I talk about: Why "organic only" isn't a badge of honour (and why there's no shame in paid growth) What's really happening when ads don't work The difference between nurture ads, lead gen ads and direct-to-sale ads How to use £5/day strategically instead of sporadically Why audience targeting is the make-or-break factor How ads fit into a bigger ecosystem (not just a one-off campaign) What predictable enquiries actually require behind the scenes Why automation and evergreen sales become possible when ads are done properly I also share real client results, including cost-per-lead figures that prove this isn't theory — it's tested, refined, repeatable strategy. If you've ever: Felt burnt by Ads Manager Assumed you "need a bigger budget" Believed ads are only for big businesses Or secretly wanted more predictable enquiries without working twice as hard This episode will give you clarity. Because £5 a day isn't about the number. It's about the structure. Want the full step-by-step training? If you're inside The Wellness Business Club, head to Magnetic Marketing and watch Instagram & Facebook Ads For Any Budget. If you're not yet a member, you can join for £37/month and get access to: The full ads training 50+ business growth trainings Live support Strategy sessions Ongoing refinement of your marketing Come and tell me where you stand on ads. Are you: Team Organic? Team Paid? Or Team "I tried once and it traumatised me"? DM me over on Instagram: instagram.com/kirstykianifard Let's have the conversation. Because predictable enquiries aren't about luck. They're about strategy.

    29 min

  2. FEB 10

    Marketing Isn't Your Problem (This Is)

    If marketing feels heavy, awkward, or like something you're just "bad at"… this episode is for you. In this week's show, I'm unpacking the biggest marketing myths I see keeping wellness business owners stuck, second-guessing themselves, and playing small. Not in a fluffy, motivational way, but in a very real, lived-experience way that comes straight from years of building my own businesses and mentoring hundreds of others. Because the truth is, most of the time it's not your strategy that's broken. It's the beliefs you're carrying about what marketing is, what it's supposed to look like, and who it's for. In this episode, we talk about: Why "build it and they will come" is one of the biggest time-wasters in business The real difference between marketing and selling (and why confusing the two makes everything harder) Why social media is not the only way to market your work Why niching by values beats demographics every time The myth of "ethical marketing" that quietly keeps wellness professionals invisible Why consistency matters more than perfection And why you're not bad at marketing, you've just been measuring it the wrong way I also share how I grew my business without fancy websites, polished branding, or perfect content, and why letting people see you will always outperform trying to get marketing "right". If you've been telling yourself: "I'm just not cut out for marketing" "I hate selling" "I don't want to be annoying" "I'll show up once it's perfect" This episode will gently, firmly, and honestly challenge that. 🎧 Listen now and then come and tell me which myth hit closest to home. 📩 DM me over on Instagram @kirstykianifard and let's carry the conversation on there.

    38 min

  3. FEB 3

    Client Loyalty: What Keeps Them Coming Back

    We talk a lot about attracting new clients. New eyes. New leads. New energy. But what if the real growth in your business isn't coming from who's next… it's coming from who's already been here? In this episode, I'm unpacking why regulars are one of the most overlooked (and undervalued) parts of a sustainable wellness business — and how shifting your focus here can change everything from your income to your confidence. I share: why loyalty creates more ease than constant attraction what long-term clients actually need from you (and what they don't) how nurturing relationships beats chasing algorithms the small, intentional ways to make clients feel genuinely valued and how regulars quietly become your best sales strategy This isn't about doing more. It's about relating more. If you've ever felt like you're constantly starting from scratch… or wondered why things feel harder than they need to be… This episode will land. Listen now and rethink what real growth looks like in your business.  Come and find me on Instagram: instagram.com/kirstykianifard

    28 min

  4. JAN 27

    When Business Is Slow: The Exact Steps to Take

    If business feels quiet right now and your brain is starting to spiral, this episode is for you. Slow seasons can feel heavy. They can trigger self-doubt, comparison, and that awful "is this even working?" narrative. But they're also one of the most powerful moments to reset, refine, and reposition your business if you know how to use them. In this episode, I'm walking you through seven exact actions to take when business is slow so you can stop panicking, start responding strategically, and turn this season into a turning point rather than a setback. It's about doing the right things, in the right order, with clarity and self-trust. In this episode, we cover: Why slow periods are normal (and why they don't mean you're failing) How to zoom out and assess what's actually happening in your business The marketing and messaging mistakes that quietly stall momentum Why your offers might be slightly out of sync with where your clients are right now How self-mastery and mindset impact sales more than you think Simple ways to reconnect with existing clients and uncover new opportunities Why growth is never linear and how to stop making slow seasons mean something about you This episode is designed to be a life jacket. Something you can come back to whenever things feel wobbly and you need steady, grounded direction. 🎧 If business feels slow right now, press play. 📸✨ The Big Picture Day – March 2026 If you've been feeling like your business has outgrown the way you're showing up, this is for you. The Big Picture Day is my in-person strategy + branding day in Brighton, designed for wellness business owners who want to step away from the day-to-day, zoom out, and get properly clear on what's next. You'll spend the day: mapping your next 90 days with clarity and focus creating a calm, doable strategy that supports your nervous system and walking away with a bank of elevated brand images that make showing up online feel easy again The next Big Picture Day is happening in on Monday 23 March, 2026, places are intentionally limited, and the early bird is currently available for a short time. 👉 Find out more and book your spot here: https://www.kirstykianifard.com/bigpicture

    47 min

  5. JAN 20

    Why Your New Wellness Service Isn't Selling (Yet)

    There's a new service sitting in your business that should be doing better than it is. You know it solves a real problem. You've poured thought, care, and experience into it. And yet… it's landing with a dull thud. Crickets. Polite interest. "Sounds amazing!" No movement. In this episode of The Wellness Business Show, I'm breaking down why brand-new wellness services so often struggle to sell, and why it's rarely about the quality of what you've created. More often, it's about what came before the sell. I walk you through a simple but powerful five-step framework for selling a new service in a way that feels grounded, ethical, and actually works, whether you're launching something brand new, relaunching a past offer, or finally giving an idea the airtime it deserves. We talk about: why mindset matters before you market anything new the biggest mistake wellness business owners make when launching how to build demand before you ever open sales why "getting crickets" is usually a positioning issue, not a people issue how to flip the sales dynamic so clients feel ready and excited the structure that turns interest into actual sign-ups how to future-proof an offer so each launch gets easier If you've ever: shelved an offer because it "didn't work" felt nervous selling something without testimonials yet launched quietly and hoped for the best or wondered why something good just didn't take off… This episode will give you clarity, reassurance, and a repeatable process you can come back to every time you create something new. 🎧 Listen to the episode, then come and tell me in the DMs: Which step do you usually skip? You can find me over on Instagram: 👉 https://instagram.com/kirstykianifard And if you're questioning whether your business model is actually supporting your growth, you can take my free quiz here: 👉 https://kirstykianifard.com/bizquiz

    24 min

  6. JAN 14

    How Wellness Niching Drives Value, Clarity and Sales

    Niching isn't hard because you don't understand it. It's hard because no one ever explains why it actually works — especially in the wellness industry. If the idea of "choosing a niche" still feels restrictive, scary, or like you're cutting off opportunities… this episode is for you. In this conversation, I'm reframing niching entirely. Not as limiting your audience — but as building a client community that values your work more, understands you faster, and actually buys. We explore why broad positioning waters down your message, why clients hesitate when offers feel generic, and how clarity creates momentum in ways no new strategy ever could. This isn't about picking a label. It's about increasing perceived value, simplifying your marketing, and unlocking more aligned opportunities — without losing your authenticity. In this episode, we cover: why wellness offers feel more valuable when designed for a specific client community how niching increases trust and shortens the decision-making process the real reason broad messaging leads to silence, not sales how clarity simplifies your content, marketing and offers why niching reduces competition while increasing opportunities how to release FOMO and adopt an abundance mindset where to start if you feel torn between multiple directions If your marketing feels noisy, your message feels diluted, or you know you're doing "all the right things" without seeing traction — this episode will help you reconnect to what actually drives growth. 🎧 Listen now, then come and tell me over on Instagram: 👉 instagram.com/kirstykianifard And if you want clarity on the right business model to support your niche and goals, take the free quiz here: 👉 kirstykianifard.com/bizquiz

    40 min

  7. JAN 6

    Wellness Business Trends for 2026

    The wellness industry is changing faster than most people realise. New behaviours. New expectations. New buying patterns. And if you're a wellness business owner, this year will reward those who pay attention. In the first episode of the year, I'm sharing the key shifts shaping wellness businesses right now - not predictions, not fluff, but what's already unfolding behind the scenes. This episode is designed to help you: sense where the industry is heading understand what clients are prioritising next and make smarter decisions about how you market, position, and grow this year Inside, we explore: why wellness is no longer a "nice to have" how consumer behaviour around health has fundamentally shifted the hidden opportunities most wellness business owners are missing what clients are quietly demanding more of in 2026 and how to future-proof your business without burning yourself out This isn't about doing more. It's about doing the right things - in the right way - at the right time. 🎧 Listen to the full episode and ask yourself: What am I ready to lean into this year? 👉 Follow me on Instagram: https://www.instagram.com/kirstykianifard 👉 Take the Business Quiz: https://www.kirstykianifard.com/biz-quiz

    35 min

  8. JAN 1

    If You Want Sales This Year, Start Here

    A new year always brings that familiar feeling. A blank canvas. A fresh start. A sense of possibility. And if you're a wellness entrepreneur, chances are you're holding two intentions right now: More impact… and more income. But instead of overhauling everything, rewriting your entire strategy, or waiting until you feel "ready", this episode is about something much simpler: Taking action. Now. In the first episode of the year, I'm sharing 16 practical ways you can create more sales in your business immediately. These aren't trends. They're foundational moves that work whether you're just starting out or you've been in business for years. This is a fast-paced, pen-and-paper episode designed to get you out of planning mode and into momentum. Here's how I recommend you use it: Listen once. Choose five ideas that jump out at you. Commit to implementing them in the next 7 days. Inside, we cover things like: positioning yourself where your ideal clients already are collaborating instead of trying to grow alone validating offers before you build them asking for the sale clearly and consistently strengthening your rejection muscle so fear stops slowing you down creating more sales from your existing clients visibility that actually suits you giving results-driven value that builds trust fast leveraging referrals and affiliates building relationships that convert over time communicating your transformation (not just what you do) combining organic and paid marketing using your clients' language to sharpen your messaging flagging warm leads so you stop losing people why email marketing still outperforms everything else and how to activate your existing network for support This is the kind of episode you can come back to any time sales feel slow or momentum dips. There will always be something here you can action immediately. Start the year by moving the needle. Once you've listened, come tell me in the DMs which five you're implementing — I'll happily be your accountability buddy.

    31 min
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5
out of 5
9 Ratings

About

The Wellness Business Show is your go-to space for building a wildly impactful and profitable wellness business - without burning out or selling out. Hosted by wellness business mentor Kirsty Kianifard, each episode is packed with practical strategies, bold conversations, and behind-the-scenes insights to help you: Attract dream clients consistently Scale your income without sacrificing your values Build systems that support real freedom If you're a coach, healer, therapist or wellness pro ready to amplify your message, expand your impact, and create a business that works for your life (not the other way around), you're in the right place. 🎧 Subscribe for weekly episodes, exclusive podcast-only content, and tools you can implement right away to get real results. ✨ Connect with Kirsty at kirstykianifard.com or on Instagram @kirstykianifard.

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