13 episodes

DevRel? Hackathons? Personas?
Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to work with developers.
In every episode, each special guest covers a *hot* developer marketing topic, laying close to the outline of our “Developer Marketing: The Essential Guide” book. Profit from books sales is given away to a worthy coding cause.

Under the Hood of Developer Marketing /Data

    • Marketing

DevRel? Hackathons? Personas?
Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to work with developers.
In every episode, each special guest covers a *hot* developer marketing topic, laying close to the outline of our “Developer Marketing: The Essential Guide” book. Profit from books sales is given away to a worthy coding cause.

    Empowered Communities with Jono Bacon

    Empowered Communities with Jono Bacon

    Trick question of the week:
    Why should you invest in a community and how can you empower your community?

    That's a difficult one, unless you look at the value a community gives your business. If you've been following this podcast for a while, you have noticed how often the importance of communities comes up. That's because their value can be huge!

    How huge?
    Such that if you wanted to pay for it you probably couldn't afford it.

    Today's episode is -you guessed it- all about communities. We're joined by Jono Bacon who comes with rich insights on:


    How to create your community
    How to empower it to grow
    How to measure its success
    How to avoid common mistakes

    A must-listen if you care about communities.

    Jono will join the Future Developer Summit for a fireside chat. Is there something you'd like to hear about at FDS? Tweet about it.

    Jono Bacon is an industry-leading consultant, author, advisor, and speaker. He previously served as Director of Community at Canonical, GitHub, and XPRIZE and runs Jono Bacon Consulting where he provides community strategic development, leadership, and advisory services.

    Link to Jono's article for HBR.

    • 37 min
    Save yourself from burnouts in DevRel with Anjuan and Aneika Simmons

    Save yourself from burnouts in DevRel with Anjuan and Aneika Simmons

    Trick question of the week:
    How can you lead a healthy community when you are not feeling healthy?

    Burnouts are -unfortunately- a common theme in the Tech industry and in DevRel.
    Why?
    Because of our empathy. According to Anjuan and Aneika Simmons who join us for this episode, burnout is the result of chronic stress.  As Anjuan puts it: "in DevRel you work with many developers that are under stress and because you care, this stress is projected back at you.".

    In this episode, we discuss stress and burnouts in developer marketing and:


    Early signs of burnout
    How to recover from a burnout
    How to make yourself, and your community and team, more burnout-resistant

    A hot episode about saying healthy and helping your community grow without burning out.

    Anjuan Simmons is a technologist with a successful track record of delivering technology solutions from the user interface to the database. He combines his experiences working at Big 4 management consulting companies as well as small technology startups to implement practical solutions that can be understood and scaled across organizations.

    Aneika Simmons is a Full Professor of Management at Sam Houston State University who specializes in organizational behavior, human resources, leadership development, team dynamics, interpersonal relationships, and principles of management.

    • 33 min
    Moving from startups to global companies with Max Katz

    Moving from startups to global companies with Max Katz

    Happy New Year!

    Trick question of the week:
    How different is practising developer marketing at a startup vs at one of the world’s largest companies?

    For our guest in this episode, it’s like moving to another country. Under the Hood of Developer Marketing is back in 2020 with a new episode that touches several subjects from a heavyweight in the field: Max Katz.

    Max walks us through the lessons learned, the KPIs, the priorities that changed along the way as he moved from a startup to leading the developer advocacy program and a big team at IBM.

    A great, all-inclusive episode you'll love, to kick-off the new year! 


    Max Katz is the Program Director for Developer Advocacy at IBM. He leads a team of Developer Advocates, together they provide developer education in NA West region.

    • 34 min
    Producing valuable content for developers with Martin Gontovnikas

    Producing valuable content for developers with Martin Gontovnikas

    Trick question of the week:
    Is developer marketing the dark side?

    Looks like we will be continuing for a second week with parallels that could make Freakonomics fans jealous.

    In our latest episode, we discuss the value of content. Marketing, by default, involves selling (aka the dark side) but there are more ways to go than aggressive tactics or excessive spending on paid ads. Try content for example. By producing high-quality content, you can stand out as a thought-leader in your area. And this will bring more high-quality leads than any ad.

    Up to what point? Up to the point that content accounts for 95% of your company's revenue. At least that is what happened to Martin Gontovnikas.  
    Should dev marketing people be developers?
    A favourite question in the field. Martin says yes, but if they don't, they should spend some time with the product teams to get a better understanding of the product.

    Another great episode in Season 2, full of useful....well, content!

    Martin Gontovnikas is the VP of Marketing and Product at Auth0. He is a software engineer that now works in Marketing. Yes, you heard right. He found a way to combine his two passions and apply his engineering thinking model to marketing.

    • 38 min
    Helping developers grow with Jesse Davis

    Helping developers grow with Jesse Davis

    Trick question of the week:

    What does developer marketing have in common with Star Trek Borgs?

    Sounds like a stretched parallel, but hear us out. While Borgs want to create a better version of humans, developer marketing should be helping developers grow into the best version of themselves.

    Back to Earth. - In our latest episode, we discuss how developer marketing should start with developers' needs and then help developers grow, to build a community that's welcoming to everyone, why you should not blame developers for and self-driving car accidents, all with a touch of (you guessed it) Star Trek.

    • 47 min
    Why to run or NOT run a hackathon with Shaharris

    Why to run or NOT run a hackathon with Shaharris

    Shaharris, CEO of HackerNest joins us on our first episode of season 2 to discuss hackathons.

    He talks about the benefits of running a hackathon, the reasons why you shouldn't run a hackathon and what aspects make a group of developers a real community. 

    12 Reasons Public Hackathons Fail

    • 52 min

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