31 episodes

DevRel? Hackathons? Personas?
Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to work with developers.
In every episode, each special guest covers a *hot* developer marketing topic, laying close to the outline of our “Developer Marketing: The Essential Guide” book. Profit from books sales is given away to a worthy coding cause.

Under the Hood of Developer Marketin‪g‬ SlashData

    • Marketing
    • 5.0 • 2 Ratings

DevRel? Hackathons? Personas?
Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to work with developers.
In every episode, each special guest covers a *hot* developer marketing topic, laying close to the outline of our “Developer Marketing: The Essential Guide” book. Profit from books sales is given away to a worthy coding cause.

    The goals and future of developer events with Jana Boruta

    The goals and future of developer events with Jana Boruta

    You probably guessed today's theme: Events
    Speaking of events, the https://www.futuredeveloper.io/?utm_source=S03E08andutm_medium=EpisodeDescriptionandutm_campaign=Podcast (Future Developer Summit) will be back on March 10 to talk about "DevRel, the next day". You can claim your free community pass https://www.futuredeveloper.io/?utm_source=S03E08andutm_medium=EpisodeDescriptionandutm_campaign=Podcast (here) or grab your Though Leader pass to access the exclusive MasterClass.
    Do you miss attending physical events? Surely many of us do. In this episode we welcome Jana Boruta, at Hashicorp to talk about:
    What she loves most about events
    The biggest challenges in organising developer events as well as goals and priorities
    Why developer-focused events are important
    How she encourages interaction in their events
    How she pivoted the strategy in 2020
    Whether virtual events are a good thing
    The future of events
    Listen to this episode to see what makes an event great and what's in the future of developer-focused events.
    Let’s talk Data
    This is the graph we discuss with Jana: https://www.devrelx.com/trends?lightbox=comp-kisq1dnj__item-j9r9uz7e_runtime_dataItem-kisq1dsx (Documentation, tutorials, tools, and community engagement are the core of developer programs).
    Trends page now has a new look and fresh graphs! Make sure to check it out.
    Jana Boruta's speciality and passion include developing community and experiential marketing programs for early-stage startups. Since 2008, She has been an early employee of high-growth technology startups, including Engine Yard, Prismatic, New Relic, and HashiCorp for six years now. She started building their offline and online community programs and these programs helped create widespread awareness of open source tools used by millions today. In 2020, she launched EpicConf.

    • 39 min
    Meeting developers where they are: DevRel and Community with Leandro Margulis

    Meeting developers where they are: DevRel and Community with Leandro Margulis

    Theme of the week:
    How integral is "community" in Developer Relations?
    Happy New Year! This is our first episode for 2021 and we are joined by a great friend, Leandro Margulis.
    Community is all about people coming together and working together. But, do you really need to build your own community?
    We talked about this with Leandro and also about several Developer Relations and community topics:
    What he loves most in Developer Relations
    How integral is "community" in Developer Relations
    Tactics to make your community more welcoming - and hence more inclusive
    Do you need to build a community?
    Meeting developers where they are
    The future of Developer Relations
    Listen to this episode to meet developers where they are and make your community welcoming.
    Let’s talk Data
    This is the graph we discuss with Leandro: https://www.devrelx.com/trends?lightbox=comp-kisqz2fe3__item-kisqu8ax_runtime_dataItem-kisqz2ff?utm_source=UTHODM_0307_Descriptionandutm_medium=UTHODM_0307andutm_campaign=UTHODM_0307 (Ranking of reasons for adoption).
    Trends page now has a new look and fresh graphs! Make sure to check it out.

    Leandro Margulis is the VP of Developer Relations at UnifyID. He is an entrepreneurial leader with strong Business Development experience, effective sales and marketing skills used to launch new products and businesses. Leandro sits at the intersection between business and product, thinking creatively about product and partnerships to fulfil the customer's use case. Leandro is the customer's advocate internally and the company's advocate externally. Prior to joining Unify ID, Leandro led Developer Relations at TomTom. In this role, Leandro led a global, multidisciplinary team including Sales, Marketing, Product Marketing and Developer Portal engineers with the mandate to build the developer community around TomTom Maps APIs.

    • 41 min
    How the API community can be more inclusive with Claire Barrett

    How the API community can be more inclusive with Claire Barrett

    Theme of the week:
    Why and how can the API community be more inclusive?
    Inclusivity is key. Allowing more people to join a community and interact with it, network and find and offer help. More diverse communities have more voices heard and can drive progress.
    In this episode, we are joined by Claire Barrett, Director at APIsfirst consulting and Global leader of the Women In APIs which has members in 19 countries across 5 continents.
    We discuss:
    What she loves most about her work with Women in APIs and their strategic priorities
    If and why we need a more diverse API community
    The challenges for someone joining the API community
    What we can do to encourage a more diverse audience to join it
    The importance of balance and diversity within engineering teams and how can team leaders encourage it
    The evolution of APIs in the future
    Opportunities and challenges due to the pandemic
    Listen to this episode to see how we can build more inclusive and diverse communities in APIs and tech.
    Let’s talk Data
    This is the graph we discuss with Claire: https://www.devrelx.com/trends?lightbox=dataItem-k9mqu4kj1 (How developer marketing and relations leaders segment their audience).
    https://www.eventbrite.com/e/apidays-live-paris-responding-to-the-new-normal-with-apis-for-business-tickets-105486956326?aff=Slashdata (Join us at apidays Paris on December 8-10).
    Claire Barrett makes strategy happen. An experienced consultant and technology leader, Claire gets traction with IT- and API-enabled programs. She provides structure for helping people to get going and to gain pace; forging their buy-in and commitment so that the change sticks. She believes that an inclusive team, with diverse perspectives applied to the approach and implementation, leads to the best outcomes. She actively supports career and professional development opportunities for people getting into or on with technology careers and leads Women In APIs.

    • 51 min
    MasterTips: DevOps panel with Nicole Forsgren, Kelsey Hightower and Greg Wilson

    MasterTips: DevOps panel with Nicole Forsgren, Kelsey Hightower and Greg Wilson

    Trick question of the week:
    DevOps or not?
    Today's Under the Hood of Developer Marketing podcast episode is called “DevOps or not?”.
    And, who is more suited to talk about it than the leaders in the field? This episode is part of our MasterTips series, which includes tips from industry leaders from the https://www.futuredeveloper.io/?utm_source=UTHODM_S03E05andutm_medium=Podcast_Descriptionandutm_campaign=DevOps (Future Developer Summit).
    It is a panel discussion from the Future Developer Summit, an exclusive event for developer marketing industry leaders.
    The discussion focuses on DevOps and how to implement and measure its success, from the following industry leaders:
    Greg Wilson, Director of Cloud Developer Relations at Google
    Nicole Forsgren, VP of Research and Strategy at GitHub
    Kelsey Hightower, Staff Developer Advocate at Google Cloud
    Some of the topics discussed are:
    What is DevOps?
    Is DevOps something that small companies could consider too? Or is DevOps only for big ones?
    Where do you start the discussion to implement DevOps?
    What do you implement? Does it always work?
    What does “tooling” mean when it comes to DevOps?
    How can you measure success in DevOps implementation?
    What is your suggestions to leaders and practitioners in the field?
    All these questions answered in the latest Under the Hood of Developer Marketing episode “DevOps or not?”.

    • 32 min
    MasterTips: Open Source panel with Chris DiBona, Stormy Peters, Nithya Ruff and Sam Ramji

    MasterTips: Open Source panel with Chris DiBona, Stormy Peters, Nithya Ruff and Sam Ramji

    Theme of the week:
    Let's listen to the pros talk Open Source!
    Today's episode is about Open Source.
    And who is better to talk about it than an industry all-star panel!
    This episode is part of our MasterTips series, which include tips from industry leaders.
    It is a panel discussion from the Future Developer Summit, an exclusive event for developer marketing industry leaders.
    The discussion focuses on Open Source software and contributions, from the following industry all-stars:
    Chris DiBona, Director of Open Source at Google,
    Nithya Ruff, Executive Director of OSPO at Comcast,
    Stormy Peters, Director of Open Source Office at Microsoft
    And the panel moderator: Sam Ramji, CTO at DataStax
    Some of the topics they discussed are:
    How does your company decide when to contribute to Open Source?
    Are there projects from hobbyists that drive major company contributions?
    How can we open up Open Source?
    Should we include non-developers in Open Source for content and use-cases?
    What job title will help you be more successful in OSPO? Do you really need a title?
    All these questions answered in our latest episode.
    Don’t worry that you missed the event. You can watch all sessions on-demand at http://www.futuredeveloper.io/?utm_source=Podcast_DevRelXandutm_medium=Episode_S03E04andutm_campaign=Mail_Campaign (www.futuredeveloper.io)
    Intro Music: Planting Flags by Blue Dot Sessions (www.sessions.blue)

    • 36 min
    MasterTips: Step up your DevRel Game with Katherine Miller, Leandro Margulis and Pablo Fraile

    MasterTips: Step up your DevRel Game with Katherine Miller, Leandro Margulis and Pablo Fraile

    Today we're sharing a very special episode, a bit different from our usual format.
    On September 29 and 30, the Future Developer Summit – a traditionally exclusive event – opened its virtual doors to the DevRel community for a free event that everyone could attend.
    One of the sessions was a panel discussion on “How to step up your DevRel game” where Developer Relations professionals shared their pro tips with everyone, including you as you are about to listen to their discussion.
    The pros:
    Katherine Miller, Global Lead, Cloud Developer Events Program at Google
    Leandro Margulis, Vice President of Developer Relations at UnifyID
    Pablo Fraile, Director of Developer Ecosystems at ARM
    The panel was moderated by SlashData Data Journalist, Richard Muir
    Topics discussed:
    What can you do to make your community inclusive
    Building partnerships
    Engaging developer influencers
    Understanding the developer journey
    Helping developers grow with you along their journey
    How to build meaningful connections at events
    Tips for successful virtual events
    What else do these people have in common except talking to this panel? They have all authored chapters to the “Developer Marketing and Relations: The Essential Guide” which has just launched its third edition, with 9 new and 1 revised chapters compared to its first edition. You can find more about the book at https://www.devrelx.com/book?utm_source=Podcast_episode_descriptionandutm_medium=Panel_FDSandutm_campaign=Book (devrelx.com/book)
    Don’t worry that you missed the event.
    All sessions will be soon available to watch on demand.
    Visit http://www.futuredeveloper.io (www.futuredeveloper.io) for more details.
    Intro Music: Planting Flags by Blue Dot Sessions (www.sessions.blue)

    • 29 min

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