Authorship Secrets | Book Marketing and Authorpreneurship

Tye Hillam
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So here’s the real mystery... Why is it that Authors are the only professionals who have to work a normal job just to make ends meet? They can dedicate years of their life to produce a work of art that no one ever reads... What if there was a way to earn a real income selling your book and get it into the hands of your ideal reader? What if there was a way for Authors to ditch their job and make Authorship their full time profession? That’s the glaring question and this podcast will take you on a journey to this answer. My name is Tye Hillam and welcome to Authorship Secrets...

Episodes

  1. 07/06/2020

    Ep. 011 - Why Amazon Deletes Your Hard-Earned Book Reviews

    If your Amazon book reviews have ever just "disappeared", here's the reasons why it's happening... including one very controversial reason that you have probably long-suspected to have been true. Plus, some practical tips you can apply today that will reduce the likelihood of it ever happening again. For more information on this episode or the Podcast, head to www.AuthorshipSecrets.com P.S. The following webpage provides a great summary of Amazon's terms and conditions: https://www.feedbackexpress.com/amazon-terms-of-service/ P.P.S. If you want to submit your own question on the Authorship Secrets Podcast, head to https://www.AuthorshipSecrets.com and scroll down to the "G'day Tye" widget.

    17 min

  2. 06/29/2020

    Ep. 010 - How to Get More Amazon Book Reviews

    Welcome to the brand new segment called "G'day Tye", where listeners get to submit their questions directly to Tye for answering on the Authorship Secrets podcast.  In this episode, Tye answers the fabled question... "How do I get more reviews for my books on Amazon?" This is perhaps the only question authors ask more often than "How do I sell more books"? In this episode, you'll receive practical and actionable advice for increasing the number of reviews your books receive on Amazon or any other 3rd party marketplace of your choice. Plus, you'll learn about the massive, hidden trap most authors don't know about when it comes to asking for reviews.  Don't go asking for reviews until you learn what this is. For more information on this episode or the Podcast, head to www.AuthorshipSecrets.com P.S. If you want to submit your own question on the Authorship Secrets Podcast, head to https://www.AuthorshipSecrets.com and scroll down to the "G'day Tye" widget.

    14 min
  3. Ep. 009 - Finding Your Dream Reader (Traffic Secrets 2 of 2)

    06/15/2020

    Ep. 009 - Finding Your Dream Reader (Traffic Secrets 2 of 2)

    *** The finale to this special 2-part series of the Traffic Secrets Book *** In Secret #1, Russell Brunson explained why you MUST understand exactly who your Dream Reader is, and then he provided you with a framework and process for figuring out WHO that person is for you and your books.  In today's episode, Tye brings you Secret#2 which will help you find exactly WHERE your Dream Reader is hiding, how to access them and then how to ATTRACT them to wherever you and your books are available from. Tye convinced Russell to allow him to share both Secret #1 and 2 with you, the listeners of the Authorship Secrets Podcast... ...something no one else on planet Earth has been allowed to do.  You're in for a real treat ;-) There's also some INSANE bonuses available exclusively for listeners of the Authorship Secrets Podcast.  #TrafficSecrets #RussellBruson #Dream100 #AuthorshipSecrets   P.s. Here's the link to Russell's Book, Traffic Secrets and those INSANE bonuses we spoke about... https://www.AuthorshipSecrets.com/TrafficSecrets

    31 min

  4. 06/09/2020

    Ep. 008 - Finding Your Dream Reader (Traffic Secrets 1 of 2)

    There's one thing that matters more than anything when it comes to successfully selling your book. That one thing is being crystal clear on who YOUR dream reader is. There is nothing you can do in your book marketing that will provide better results than this... yet it's the one activity most authors give  the least thought to, or worse... no thought at all. Tye has convinced his mentor, Russell Brunson to share not one, but TWO chapters from his ground-breaking, brand new book Traffic Secrets. In this episode, you'll get Secret #1 from Russell's new book, which will help you identify exactly WHO is YOUR dream customer is. #TrafficSecrets #RussellBruson For more information on this episode or the Podcast, head to www.AuthorshipSecrets.com P.s. If you want to join like-minded Authorpreneurs and see what's working in their book marketing and sales, join the Authorpreneur Community today at https://www.facebook.com/groups/AuthorpreneurCommunity/

    41 min
  5. Ep. 007 - Are You Proposing to Your Readers on the First Date?

    06/01/2020

    Ep. 007 - Are You Proposing to Your Readers on the First Date?

    Most authors think they're marketing their books, when in reality they're actually trying to "propose" to their prospective readers on the first date. Scaring them off for good. In this episode Tye shares examples of this fatal mistake he's observed thousands of authors make; often without even knowing they're doing it. Plus, how you can change this dynamic around so you're no longer chasing your prospective readers, but actually drawing them towards you.   *** This episode is an extract from Tye's live Q&A Coaching Call in his private book marketing Facebook Group. *** For more information on this episode or the Podcast, head to www.AuthorshipSecrets.com P.s. If you want to join like-minded Authorpreneurs and see what's working in their book marketing and sales, join the Authorpreneur Community today at https://www.facebook.com/groups/AuthorpreneurCommunity/ P.p.s. Here's a link to Eugene Schwartz' 5 Levels of Awareness https://www.authorshipsecrets.com/resources-eugene-schwartz-5-levels-of-awareness

    40 min
  6. Ep. 006 - How Being Vulnerable Sold 50,000 Books

    05/18/2020

    Ep. 006 - How Being Vulnerable Sold 50,000 Books

    Without knowing it, people make purchasing decisions based on emotion. To elicit an emotional response, you first have to form a connection with your audience. Nothing builds connection faster than being vulnerable. In this episode Tye shares why he became emotional during the last episode of Authorship Secrets and how one author's vulnerability led to her selling 50,000 copies of her book in just 5 months! *** This episode is an extract from Tye's live Q&A Coaching Call in his private book marketing Facebook Group. *** For more information on this episode or the Podcast, head to www.AuthorshipSecrets.com P.s. If you want to join like-minded Authorpreneurs and see what's working in their book marketing and sales, join the Authorpreneur Community today at https://www.facebook.com/groups/AuthorpreneurCommunity/ P.p.s. Here's the link I promised to share in the show notes... https://www.facebook.com/NatalieHodsonOfficial/photos/a.202743759803353/1970518219692556/?type=3&theater

    14 min

  7. 05/12/2020

    Ep. 005 - How To Use The Military Mass-Movement Model To Sell More Books

    How do you create a movement so powerful, that people rally behind it even though its founders are long gone?  In this episode Tye shares how the ANZAC (Australian & New Zealand Army Corps) legend lives on more than a century after it started and the secret behind its ongoing popularity lies with the 3 components of a Mass-Movement. Listen to this episode to see how you can adapt the 3 components of a Mass-Movement to increase your book sales. *** This episode is an extract from Tye's live Q&A Coaching Call in his private book marketing Facebook Group. *** For more information on this episode or the Podcast, head to www.AuthorshipSecrets.com Ps. If you want to join like-minded Authorpreneurs and see what's working in their book marketing and sales, join the Authorpreneur Community today at https://www.facebook.com/groups/AuthorpreneurCommunity/

    14 min

  8. 06/28/2019

    Ep. 004 - A Coaching Call with Social Media Royalty - Sarah Holloway

    It's not often you get the chance to meet Social Media Royalty... when you do, you don't waste the opportunity! So when I had the opportunity to meet today's guest, I not only convinced her to provide a Social Media Coaching call, I asked her to do it on the Authorship Secrets podcast so you could benefit from it too! The first ever guest on the Authorship Secrets Podcast is the amazing Sarah Holloway. In this episode, Sarah shares how she built two enormously successful brands from the ground up using nothing other than organic (non-paid) social media strategies. We also discussed how Authors can leverage these same strategies to build their own brand and successfully market their books. To learn more about Sarah: + Insta at @spoonful_of_sarah + Matcha Maiden https://www.matchamaiden.com/ + Matcha Mylkbar http://www.matchamylkbar.com/ For more information on this episode or the Podcast, head to www.AuthorshipSecrets.com Ps. For a limited time, I'm giving free access for Authors to Beta test my Book Marketing Masterclass. To join the Beta test, register at www.AuthorshipSecrets.com/book-marketing-masterclass

    57 min

  9. 06/17/2019

    Ep. 003 - The Secret to Balance & Why it's Critical for Success

    Why is it that some people seem to have success in all areas of their lives, whilst others struggle to grow in just one? The BIG secret is... Balance. But real balance isn't what you think... Join me in this episode of Authorship Secrets to hear how how this little known secret about balance, is critical for your success and how it can transform your relationships, book marketing and business like nothing else. For more info, head to www.AuthorshipSecrets.com

    11 min

  10. 05/17/2019

    Ep. 002 - The TRUTH about social media and receiving feedback...

    Want to know the TRUTH about receiving feedback on social media? And why it should encourage rather than discourage you from taking advantage of it... Join me in this episode of Authorship Secrets to hear this little known secret about feedback on social media, and how understanding it can increase your confidence and book marketing to new levels. For more info, head to www.AuthorshipSecrets.com

    10 min
  11. Ep. 001 - Why I Hung Up The Uniform For Authorship...

    03/18/2019

    Ep. 001 - Why I Hung Up The Uniform For Authorship...

    So here’s the real mystery... Why is it that Authors are the only professionals who have to work a normal job just to make ends meet? They can dedicate years of their life to produce a work of art that no one ever reads... What if there was a way to earn a real income selling your book and get it into the hands of your ideal reader? What if there was a way for Authors to ditch their job and make Authorship their full time profession? That’s the glaring question and this podcast will take you on a journey to this answer. My name is Tye Hillam and welcome to Authorship Secrets Radio...

    24 min
  • 11 Episodes

About

So here’s the real mystery... Why is it that Authors are the only professionals who have to work a normal job just to make ends meet? They can dedicate years of their life to produce a work of art that no one ever reads... What if there was a way to earn a real income selling your book and get it into the hands of your ideal reader? What if there was a way for Authors to ditch their job and make Authorship their full time profession? That’s the glaring question and this podcast will take you on a journey to this answer. My name is Tye Hillam and welcome to Authorship Secrets...

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