70 episodes

“The most exciting new podcast in the startup world.” - Eric Ries, Founder and NYTimes Best-Selling Author

Below the Line — Observing what’s really there.

Should we “aim as high as possible” or “detach from results”? Should I be content where I am or always strive for “better”? We now know a lot about the field of sports psychology — but what can the best creators, founders, leaders, and research tell us about the nascent field of creator psychology? What are the real stories behind the men and women leading the world forward?

Subscribe to Below The Line to find out.

Below the Line with James Beshara James Beshara

    • Business
    • 4.9, 252 Ratings

“The most exciting new podcast in the startup world.” - Eric Ries, Founder and NYTimes Best-Selling Author

Below the Line — Observing what’s really there.

Should we “aim as high as possible” or “detach from results”? Should I be content where I am or always strive for “better”? We now know a lot about the field of sports psychology — but what can the best creators, founders, leaders, and research tell us about the nascent field of creator psychology? What are the real stories behind the men and women leading the world forward?

Subscribe to Below The Line to find out.

    #DeepDive — The World of PR — Ed Zitron

    #DeepDive — The World of PR — Ed Zitron

    "The most exciting new podcast in the startup world.” - Eric Ries, Founder, and NYTimes bestselling author

    Today's episode is another deep dive. It's in the world of startup PR. My guest today is Ed Zitron.

    Ed went from being a journalist to a PR professional within a large firm to start his own firm, EZPR about a decade ago. We got to know each other about nine years ago when he helped me navigate the strange foray into startup PR with my company at the time, Tilt. He was insanely helpful then, and he's even more helpful now with another decade of experience under his belt.

    This is an episode on a topic that is on so many creators’ minds — but it's something that was a black box for me for many years. What is PR? How do you navigate the world of PR well? How do you get those great articles you read about other companies? How do you get others to help amplify a message that you're trying to bring to the world with your product or your company?

    We touch on everything that PR is good for, everything that is not good for, and what you can expect to get out of “great PR” (and what you can’t really expect from it).

    We talk about price ranges that you might pay for a great PR firm, the tactics that can help you get press *without* a PR firm if you are aiming to get press yourself, and also about the topic of “crisis management” which is something that I had never heard a PR professional breakdown as simply as Ed did for me in this episode.

    It was great to hear insight into something as gnarly and really disorienting as having to manage through a PR crisis —  and do it with a level head as a founder as a creator.

    As I said, startup PR is a topic that is on many people's minds. It is something that I knew took me a few years to really understand, and I wish I had an episode like this with someone that broke it down for me.

    You can email James questions directly at askbelowtheline@gmail.com or follow us on Twitter @ twitter.com/gobelowtheline — “Below the Line with James Beshara" is brought to you by Straight Up Podcasts LLC.

    • 1 hr 41 min
    #Plog — Mental Wealth

    #Plog — Mental Wealth

    "The most exciting new podcast in the startup world.” - Eric Ries, Founder, and NYTimes bestselling author

    This is another plog (podcast + blog post) about a shift in perspective on how we think and talk about mental health. One that takes us from synonymizing mental health with mental illness, a distinction we already have with physical health and physical illness.

    Enjoy this shorter episode on a specific topic (one near and dear to me)!

    You can email James questions directly at askbelowtheline@gmail.com or follow us on Twitter @ twitter.com/gobelowtheline — “Below the Line with James Beshara" is brought to you by Straight Up Podcasts LLC

    • 37 min
    #Check-In with James Beshara

    #Check-In with James Beshara

    "The most exciting new podcast in the startup world.” - Eric Ries, Founder, and NYTimes bestselling author

    Today's episode is another check-in episode.

    For this episode, I’m going to talk about the below the line, unscripted version, of what’s going on my side of things. I share the details about the reason why we decided to move to Los Angeles (and why LA is shaping up to become the creative capital in the next 5-7 years in my opinion). I also talk about the experiences that led me to start a new company, Magic Mind.

    You can email James questions directly at askbelowtheline@gmail.com or follow us on Twitter @ twitter.com/gobelowtheline — “Below the Line with James Beshara" is brought to you by Straight Up Podcasts LLC.

    • 56 min
    #49 — Rahul Vohra — Superhuman Design

    #49 — Rahul Vohra — Superhuman Design

    "The most exciting new podcast in the startup world.” - Eric Ries, Founder, and NYTimes bestselling author

    Rahul Vohra is a founder a couple of times over — with his last company Rapportive getting bought by LinkedIn in 2012. His next company, the one in which I became a customer of (and a major fan of), is called Superhuman.

    You may have heard of this fast-growing email application that easily cuts my inbox time in half each day. You may also be a customer and a fellow fan. For something that we all spend countless hours in each day like email, very few companies have succeeded in captivating our attention in recent years. Superhuman is seizing this moment, and you'd be surprised by the foundational thinking that goes into the design of this application.

    From this episode, you're going to get to hear all about the underlying design principles, the moments of joy, the key insights, and truly understand and appreciate the frustrations that have made Superhuman such a fan favorite and made Raul such a well-known founder in Silicon Valley and abroad. Similar to the product and the high flying company, you'll hear about the underlying experiences that shaped Rahul and his entrepreneurial path.

    He shares his key insights when it comes to building and creating, and his own moments of joy and defeat. You'll also get to hear about the things he thinks a lot about but rarely gets a chance to talk about on most business podcasts.

    I'm really excited for you to hear this episode from such a thoughtful and insightful founder.

    You can email James questions directly at askbelowtheline@gmail.com or follow us on Twitter @ twitter.com/gobelowtheline — “Below the Line with James Beshara" is brought to you by Straight Up Podcasts LLC.

    • 1 hr 50 min
    #DeepDive — Space Technology — Mikhail Kokorich

    #DeepDive — Space Technology — Mikhail Kokorich

    "The most exciting new podcast in the startup world.” - Eric Ries, Founder, and NYTimes bestselling author

    Today's episode is a deep dive into the space technology sector. It's with the Y-Combinator backed Momentus founder and CEO, Mikhail Kokorich. Momentus is one of the most exciting space tech startups in the world right now — and is a rocket technology company focusing on “last-mile delivery” based here in the Bay Area.

    He has founded five businesses before but we really focus the episode on his experience in the space tech sector, especially with SpaceX's recent launch of humans into space by a commercial, private company. The first of its kind.

    We cover everything from the current environment of launching satellites, astronauts, and so on, tourists, into space by a commercial private entity with something like SpaceX and others on the way. We also talk about the various other commercial aspects of Space Technology... from satellites to mining to tourism to energy... it’s about to become a space gold rush, and I wanted to chat with an expert to give us all an overview of where this whole Space “space” is going.

    You can email James questions directly at askbelowtheline@gmail.com or follow us on Twitter @ twitter.com/gobelowtheline — “Below the Line with James Beshara" is brought to you by Straight Up Podcasts LLC.

    • 1 hr 21 min
    #48 — Immad Akhund — The Unlikely Banker

    #48 — Immad Akhund — The Unlikely Banker

    "The most exciting new podcast in the startup world.” - Eric Ries, Founder, and NYTimes bestselling author

    Today's episode is with Immad Akhund who is a serial entrepreneur and serial investor. He has been through Y Combinator a couple times, and his current business, Mercury, is a bank built for startups. But really, it's a bank built for all businesses and full disclosure, I am fortunate enough to be an investor (but there’s a side to this that I still kick myself for — more details in the episode).

    Immad shares with us the “below the line” version of being acquired, the toll the founder life can take on a person and their family, as well as the reasons behind starting Mercury. He also shares why he persisted through many negative conversations, and why he still decided to build his current (and now very hip startup) even though there are many people who weren’t fans of the idea in the beginning — myself included.

    We talk about all of these things and more — and I really loved the candor and the simplicity in which he's able to articulate just what he was going through, what matters (and what doesn’t), and what decisions he would have made differently.

    You can email James questions directly at askbelowtheline@gmail.com or follow us on Twitter @ twitter.com/gobelowtheline — “Below the Line with James Beshara" is brought to you by Straight Up Podcasts LLC.

    • 1 hr 32 min

Customer Reviews

4.9 out of 5
252 Ratings

252 Ratings

Ameyer32 ,

Listen to those who have walked the path before you

If you’re going to walk the path of building something new, it really helps to listen to those who have successfully walked that path before. And to learn from their lessons to try and make your own journey successful. Thank you.

Rigadoohaus ,

Uplifting Stories

This is what we need right now!

sharath39 ,

One of the best uplifting podcasts ever made.

Wow..never thought a business podcast would make me think about things deeply like this. A few episodes in and this has made me realize the importance of hearing the actual, real inside stories of these founders/creators. Highly recommend.

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