66 episodes

This is Digital Marketing Fastlane. This podcast will show you how to build, launch, grow, and scale a wildly successful online business. Listen to real conversations with proven practical strategies and success stories. You are going to learn how to generate more traffic, more sales, more profit, and customer lifetime value for your online store. Coming to you from the online marketing experts at Voy Media, here is your host Kevin Urrutia.
We bring a rotating lineup of experts to analyze the week in content marketing, copywriting, email marketing, conversion optimization, and mindset.

Digital Marketing Fastlane Kevin Urrutia

    • Business
    • 4.9 • 425 Ratings

This is Digital Marketing Fastlane. This podcast will show you how to build, launch, grow, and scale a wildly successful online business. Listen to real conversations with proven practical strategies and success stories. You are going to learn how to generate more traffic, more sales, more profit, and customer lifetime value for your online store. Coming to you from the online marketing experts at Voy Media, here is your host Kevin Urrutia.
We bring a rotating lineup of experts to analyze the week in content marketing, copywriting, email marketing, conversion optimization, and mindset.

    Snapchat Advertising for Brands / Ecommerce and Digital

    Snapchat Advertising for Brands / Ecommerce and Digital

    Snapchat Ad Benefits

    Are you thinking about advertising on Snapchat? Check out our latest episode to learn why you should and maybe why you shouldn't be on Snapchat.

    This action-packed episode is brought to you by the performance marketing experts at Voy Media.

    https://voymedia.com/

    https://twitter.com/danest/

    https://www.linkedin.com/in/urrutia/


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    Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message

    • 13 min
    Election Ads 2020 - Political Advertising Exposed - Trump & Biden

    Election Ads 2020 - Political Advertising Exposed - Trump & Biden

    This action-packed episode is brought to you by the performance marketing experts at Voy Media.
    Youtube Video: https://youtu.be/euqPMGPAfyA

    https://voymedia.com/

    https://twitter.com/danest/

    https://www.linkedin.com/in/urrutia/

    2020 Election Facebook Ads

    Owned Traffic vs. Paid Traffic

    Owned Traffic vs. Paid Traffic: Owned

    Free

    Direct

    Qualified

    Takes Time to Develop

    Harder to Scale

    Owned Traffic vs. Paid Traffic: Paid

    Costs a Lot

    More Persuasion Required

    More Regulated

    Easier to Scale

    Fast


    Ad Creatives

    Emotional Ad Copy (Trump)

    Storytelling Ad Copy (Biden)

    Issue-Based Angles (Biden)

    Fear Appeals (Both)

    Testimonials (Both)

    Testing Tons of Variety (Both)


    Funnels

    Mobile Optimized LP

    Less-is-More

    Emotional appeals in copy

    Exit Intent Pop-ups

    Post-Signup Upsell Funnels




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    • 1 hr 10 min
    How TrueBill Scales Facebook Ads

    How TrueBill Scales Facebook Ads

    This action-packed episode is brought to you by the performance marketing experts at Voy Media.



    https://voymedia.com/



    What Truebill Does Well

    Unique Offer

    Clear solution to a growing problem, with few known competitors.

    Easy User Experience

    Really fast funnel that delivers the desired outcome instantly. 

    Ad Creatives

    Mass volume, variety, with powerful emotional appeals.



    Landing Page Optimization

    Most ads go directly to the app download page, but their website is smartly designed too.



    Unique Offer



    Unique Offer

    Real Solution to a Real Problem



    Few Known Competitors

    Ad Creatives

    Ad Creatives

    Personas

    Angles & Value Props

    Volume

    Variety

    Emotional Appeals



    Mobile UX on IG Stories

    Easy User Experience

    Easy User Experience

    Instant Gratification

    Fast Signup Process



    Landing Page Optimizations

    Landing Pages

    Header: Value Proposition

    Authority

    CTA


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    • 36 min
    Advertising Based on State of Awareness - Facebook Ads

    Advertising Based on State of Awareness - Facebook Ads

    Advertising Based on State of Awareness - In this episode, we break down all the different states of awareness that exist in marketing and how to overcome them. 

    Unaware of Solution and Unaware of You

    Top of funnel/prospecting, out of market, what to put in your ad here.

    Aware of Solution, but Unaware of You

    Top of funnel/prospecting, in market, what to say in your ad here.

    Aware of Solution, and Aware of You

    Middle of Funnel, what to say here, overcoming objections

    Aware of Solution, Aware of You, and Know You Can Fulfill

    Bottom of Funnel, what to say here, overcoming objections

    This action-packed episode is brought to you by the performance marketing experts at Voy Media.

    https://voymedia.com/


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    • 26 min
    Ecommerce Upsell Funnels - 4 Best Upsell Funnel Examples

    Ecommerce Upsell Funnels - 4 Best Upsell Funnel Examples

    Ecommerce Upsell Funnels - 4 Best Upsell Funnel Examples

    Today you will learn:

    This action-packed episode is brought to you by the performance marketing experts at Voy Media.

    https://voymedia.com/

    What is an upsell funnel?

    What tools can you use?

    Why is it important? What are the benefits?

    Go-to upsell funnel sequences

    What is an Upsell Funnel?

    What is an Upsell Funnel?

    Upsells, Cross-Sells, Down-Sells

    Post-Purchase

    Add to Cart

    Guided Shopping

    Benefits of an Upsell Funnel

    Upsell Benefits

    Higher AOV

    Higher LTV

    Better ROI

    Moving More Inventory

    Upsell Funnel Tools

    Easy User Experience

    Zipify OCU

    Bold Upsell

    Examples

    Upsell Funnel Examples

    2 Upsells + 1 Downsell Per Product

    Gifting Upsells

    ATC Upsells

    Completing Bundles


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    • 19 min
    How Misen.co Scales Paid Traffic With Landing Pages & UGC Creatives

    How Misen.co Scales Paid Traffic With Landing Pages & UGC Creatives

    https://voymedia.com/ - This action-packed episode is brought to you by the performance marketing experts at Voy Media.


    A new chef's knife from Misen promises high-grade steel, a santoku-style blade angle, and free sharpening for life, all for $65.


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    • 46 min

Customer Reviews

4.9 out of 5
425 Ratings

425 Ratings

Rockydog890 ,

Wonderful

This show has a very interesting format and I enjoyed every minute

viperlad200 ,

Great prespective

Really like the podcast, very useful and informative

creebus ,

very good

very informative and helpful for growing your business

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