Redding is built by people who choose to invest in the next generation—and this week on All Redding, Ky sits down with longtime community leader Scott Alexander. For nearly three decades, Scott has been a driving force behind some of Redding's most impactful community programs. From helping grow the city's iconic 3-on-3 Basketball Tournament to building Elevate Camps into a thriving nonprofit serving youth across Northern California, Scott shares what it really takes to turn passion into lasting impact. In this episode, Scott reflects on the early days of the 3-on-3 tournament, the challenges of starting a nonprofit with no funding, and the perseverance required to build something that serves generations. They also dive into coaching, leadership, mentorship, faith, and why investing in young people is one of the most meaningful things we can do. They Talk About: 🏀 The 30-year history of Redding's iconic 3-on-3 Basketball Tournament 🏕️ How Elevate Camps grew from a small idea into a regional nonprofit 🌲 Building a science camp after the loss of West Camp 💡 The realities of entrepreneurship, sacrifice, and perseverance 👨👩👧👦 Coaching, mentorship, and developing the next generation 🏀 Why accountability and culture matter in sports and in life ❤️ Creating a legacy that will continue long after you're gone 🌄 Why Redding continues to be a place worth investing in Whether you're an entrepreneur, coach, parent, or someone who simply loves this community, Scott's story is a reminder that the greatest legacies aren't built overnight—they're built one person, one relationship, and one decision at a time. 👍 Like, subscribe, and drop a comment: What's one person or organization in Redding that made a lasting impact on your life? ⏱ Chapters 0:00 — Welcome to All Redding 0:25 — Meet Scott Alexander 0:43 — The History of Redding's 3-on-3 Tournament 4:23 — Taking Over the Tournament 6:18 — Growing the Event & Future Plans 9:51 — The Story Behind Elevate Camps 11:28 — Building a Nonprofit from the Ground Up 15:38 — Serving Churches Across California 18:38 — How Science Camp Was Born 23:07 — Bringing Science Camp Back to Shasta County 24:06 — Growing Up & Returning to Redding 26:56 — Coaching Basketball Through the Years 31:06 — Building Vision, Teams & Leadership 34:08 — Passing the Torch to the Next Generation 39:32 — Turning Passion Into Purpose 40:18 — Lessons From Great Coaches 43:09 — Why Defense Builds Winning Teams 45:35 — Final Thoughts 👤 About the Guest — Scott Alexander Elevate Camps on Facebook Scott Alexander is the co-founder of Elevate Camps, a Northern California nonprofit dedicated to creating life-changing experiences for youth through Christian summer camps, outdoor education, leadership development, and environmental science programs. Over the past 15+ years, Scott has helped grow Elevate into a regional organization serving thousands of students, churches, and families each year. Beyond camp, Scott has spent decades coaching high school basketball and organizing Redding's beloved 3-on-3 Basketball Tournament, helping preserve one of the community's longest-running traditions while mentoring countless young athletes. His passion for leadership, service, and investing in the next generation continues to shape lives across the North State. 👤 About the Host — Ky Strickler Ky Strickler on Facebook Ky Strickler is the host of All Redding, a podcast created to showcase the people who make Redding a great place to live—business leaders, community leaders, and faith-based leaders working toward a stronger North State. Having been part of the Redding community since 2000, Ky has spent years investing in youth through coaching, schools, and community programs, with a deep passion for sports, mentorship, and building genuine, face-to-face connection. Adopted into a multi-ethnic, multi-generational family, Ky brings a grounded perspective shaped by service, teamwork, and the belief that community is the antidote to isolation. 🌲 About All Redding AllRedding.com is your local online source for all things Redding and the surrounding areas. Our goal is to connect people with businesses, events, and stories that make our community a place we're proud to call home. All Redding Explore Your City. Live Local. 🌐 www.allredding.com
