16 episodes

Welcome to Getting Granular; the podcast where digital marketing experts from the agency Granular talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about the industry. Based in Milwaukee, and laser-focused on PPC.

Getting Granular Granular

    • Technology
    • 3.7, 6 Ratings

Welcome to Getting Granular; the podcast where digital marketing experts from the agency Granular talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about the industry. Based in Milwaukee, and laser-focused on PPC.

    PPC Origins - Mike Fleming

    PPC Origins - Mike Fleming

    Meet Mike Fleming, a veteran Granular team member who was doing PPC when there were flip phones! He talks about how his attraction to knowledge has led him on over a decade long journey through the PPC landscape. He also shares valuable insights on client management and how paid search is a lot like being in a cockpit.

    • 41 min
    Keeping the Granular Culture

    Keeping the Granular Culture

    In the face of a pandemic, Granular leaders are doing everything they can to maintain a normal office environment for employees and clients. Tune in and listen as Steve and Jordon discuss some of the challenges the agency world is facing and how Granular is getting creative with the solutions.

    • 38 min
    PPC Origins - Justin Lindh

    PPC Origins - Justin Lindh

    Justin Lindh, science teacher turned digital marketing expert, tells the story of what led him to paid search and what keeps him interested. He also shares his approach to data informed decisions and gives a few pointers on franchise level business. Tune in and get to know Justin!

    • 31 min
    PPC Origins - Anna Borchert

    PPC Origins - Anna Borchert

    We sit down with Anna Borchert to find out how a poetry major winds up as a paid media expert and what keeps her inspired in the industry. She shares some thoughts on the future of audience-based targeting and how data feeds are exciting! Tune in and get to know more about the Granular Team.

    • 14 min
    Leadership Series: Brittany Einberger, Pabst Theater Group

    Leadership Series: Brittany Einberger, Pabst Theater Group

    We’re lucky enough to have Brittany (Schumacher) Einberger join us for a special interview. Brittany manages the digital marketing efforts at the Pabst Theater Group (PTG). Putting on more than 700 events a year, the PTG is one of Milwaukee’s biggest event venues for concerts, comedy, theater, and more. Brittany shares how they use digital to not only drive ticket sales, but to grow the music and event culture in Milwaukee.

    • 49 min
    PPC Origins: Jeremy Packee

    PPC Origins: Jeremy Packee

    In this episode, we meet Jeremy, a paid search manager here at Granular. We chat with Jeremy about his background in PPC, his frozen yogurt business, the NBA, and of course digital media. Listen and get to know Jeremy.

    • 36 min

Customer Reviews

3.7 out of 5
6 Ratings

6 Ratings

jjpackee ,

Solid for people interested in paid media

I’ve only listened to the first two episodes so far, but if you are interested in how paid media works and general marketing insights, this podcast is worth the listen.

Terrance34 ,

Great Search Marketing Insights

High quality content from the members of Granular along with the guests they bring on

MatthewJFre ,

PPC Experts with real insights

The guys at Granular are true experts. These episodes add tons of value for digital marketers.

Top Podcasts In Technology