Real Talk for Real Fundraisers

Veritus Group
  • 4.8 (37)
  • NON-PROFIT
  • UPDATED SEMIMONTHLY

Welcome to Real Talk for Real Fundraisers, the podcast where fundraisers, nonprofit leaders, and industry experts come together to vent, laugh, and learn. Through candid storytelling and insightful interviews, we explore the highs, lows, and everything in between. With a fearless, irreverent, and conversational tone, we’re breaking down barriers, challenging the status quo, and creating a safe space to tackle the real struggles of the nonprofit world- one honest conversation at a time.

  1. JAN 30

    Diana Frazier: 6 Things Every Fundraiser Should Focus On in 2026

    Start your year with clarity and direction. In this episode of Real Talk for Real Fundraisers, Jeff Schreifels is joined by Diana Frazier, Senior Client Experience Leader at Veritus Group, for a practical, no-fluff conversation about what actually matters for fundraisers heading into 2026.  Whether you’re a frontline major gift officer managing a caseload, a development director overseeing a team, or an executive director trying to remove organizational roadblocks, this episode lays out six priorities that separate reactive fundraising from disciplined, relationship-based growth.  Jeff and Diana dig into what they’re seeing every day in coaching conversations with fundraisers across the country. In an era of AI, automation, and constant distraction, the organizations winning in 2026 are the ones that stay relentlessly focused on planning, accountability, and donor relationships, while leaders do the hard work of fixing systems that quietly undermine success.  This episode offers clear guidance on how to build donor plans without overwhelm, why mid-level programs are now non-negotiable, and how to leverage tools like AI and donor-advised funds without losing the human connection that drives major gifts. This grounded, tactical conversation is designed to help you simplify your focus, remove friction, and set up your strongest fundraising year yet!  Show Highlights: In this episode, you’ll learn about…  How to create a clear, customized plan for every donor using a simple 30-60-90 day framework that keeps fundraisers proactive instead of reactive  What leaders must do to remove internal barriers, align teams, and ensure donors can give at their full capacity  Why relationship-based mid-level programs are now essential, and how they are driving consistent revenue growth while feeding major gift pipelines  How to approach donor-advised funds (DAFs) and AI tools strategically, using both to increase impact and efficiency without sacrificing personal donor relationships  Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com.    Additional Resources:    [Blog] 2026 Non-Profit Fundraising Trends Every Fundraiser Needs to Know  [White Paper]  Building a Culture of Philanthropy  [Blog] Donor Advised Funds Series, Part 1: Your Donors Stopped Giving. True or False?

    34 min

  2. JAN 21

    Christopher Beck: Five Questions Every Non-Profit Leader Needs to Answer About Equity

    In this special episode of Real Talk for Real Fundraisers, Jeff Schreifels is joined by Christopher Beck—Associate Director of Individual and Planned Giving at the High Museum of Art in Atlanta and a 20-year fundraising veteran—as a new co-host for an ongoing 2026 series centered on equity, inclusion, and the real-world challenges facing fundraisers of color.  This conversation centers around the practical, financial, and strategic realities of a sector that is already changing faster than many organizations are prepared for. Together, Jeff and Christopher dig into five foundational questions that will guide the series ahead, from who actually holds decision-making power inside non-profit organizations to the measurable revenue impact of building a more diverse donor base.  With the great wealth transfer underway, next-generation donors on the rise, and communities of color holding more philanthropic power than ever before, this episode offers a clear-eyed look at what’s at stake and what’s possible for organizations willing to adapt.   It’s an honest, forward-looking conversation about where fundraising is headed and how leaders can meet the moment without losing sight of relationships, mission, or results.  Show Highlights: In this episode, you’ll learn about…  The single biggest equity barrier limiting revenue potential in most fundraising offices, and why homogeneity in decision-making is a financial risk  The business case for donor diversification, including why engaging Latinx, Asian American, African American, LGBTQ+, and next-gen donors is essential for long-term growth  How inclusive internal culture directly impacts donor retention, staff turnover, and relationship continuity  A five-year forecast comparing equity-embracing organizations with those that resist change, and why the gap between them will continue to widen    Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com.    Additional Resources:    [Blog] Every Non-Profit Leader Needs to Join the Journey For Racial Justice   [White Paper]  Building a Culture of Philanthropy  [Blog] White Men, Wake Up!

    37 min

  3. 11/26/2025

    Diana Frazier: What Makes Great Fundraisers Great at Year-End

    In this episode of Real Talk for Real Fundraisers, Jeff Schreifels welcomes Diana Frazier, Veritus Group’s senior client experience leader with more than 40 years of fundraising experience, for an essential conversation about winning the final stretch of the year.  Diana has coached over 300 mid-level and major gift officers during her 12 years at Veritus, and she brings a rare blend of wisdom and practicality to this discussion. Together, Jeff and Diana break down the 15 critical fundraising days of December, explore what separates exceptional fundraisers from those who may be in the wrong role, and outline clear, actionable steps for frontline fundraisers and managers who want to finish strong.  They talk through why focus—not more time—is the real differentiator in December, how to approach year-end planning with less stress, and the specific information your donors need to complete stock gifts, donor-advised fund contributions, and wire transfers. Diana also lays out a simple two-hour-per-day gratitude strategy that allows you to meaningfully thank up to 70 donors before the year ends.  If you’re preparing for the intensity of December or leading a team that needs direction during the busiest season of the year, this episode will help you navigate the final push with confidence.  Show Highlights: In this episode, you’ll learn about…    Why you don’t need more time—you need more focus, and how to get it  The simple two-hour inventory exercise that relieves year-end stress  How to manage the 15 critical calendar days before everything winds down  Essential information donors need for stock gifts, donor-advised funds, and wire transfers   Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com.    Additional Resources:    [Blog] Creative Ways to Stand Out at Year-End  [White Paper]  Planning Guide for Fall and Year-End Fundraising  [Blog] How to Talk to Your Donors About 2026 Tax Changes

    35 min

  4. 09/24/2025

    Marne Fauser: How Authentic Leaders Inspire and Empower Their Teams

    In this episode of Real Talk for Real Fundraisers, Jeff sits down with Marne Fauser, President and CEO of United Way of Central Illinois and a former college basketball coach, to talk about what it really means to lead with authenticity.  Marne shares how her coaching background shaped the way she builds and leads teams, why she believes failure is essential for growth, and how trust, communication, and mission alignment are the foundation of great fundraising. From her early days on the court to the C-suite, she has learned how to lead with heart, take risks without fear, and develop people into confident, capable leaders.  If you have ever wrestled with imposter syndrome, feared making the wrong move, or struggled to get your team aligned around a shared vision, Marne’s story will speak to you. This conversation is packed with wisdom, honesty, and a whole lot of encouragement for anyone navigating leadership in the non-profit world.  Get more insights and connect with Marne on her LinkedIn profile.     Show Highlights: In this episode, you’ll learn about…      Why authenticity is a non-negotiable for building trust with your team and your donors  The importance of creating space for failure—and what it really teaches us  Why leaders must empower their teams to lead and “manage up”  How to shift the mindset around fundraising from obligation to opportunity and joy   Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com.    Additional Resources:    [Blog] Failure As Opportunity: How to Value the “No” In Your Life  [White Paper]  Building a Culture of Philanthropy  [Blog] The Top 5 Qualities a Director of Development Must Have to be Successful

    37 min

  5. 09/09/2025

    Tom Ahern: Lessons in Fundraising, Love, and the Language of Giving

    In this heartfelt and wisdom-packed episode, Jeff Schreifels sits down with the legendary Tom Ahern, one of the most sought-after experts in donor communications and fundraising copywriting. With decades of experience, six books under his belt, and a career that began in commercial marketing, Tom shares his fascinating journey into the non-profit world and how marketing principles, psychology, and genuine human connection have shaped his approach to fundraising. Tom talks about the early days of learning direct response, the transformative power of donor newsletters, and the importance of speaking directly to donors’ hearts. He opens up about what works and what doesn’t in fundraising copy, and why mistakes and even complaints are signs that you're doing something right. This conversation also takes a deeply personal turn, as Tom reflects on the life and loss of his beloved wife and partner, Simone Joyaux. He shares movingly about their life together, her legacy in the fundraising world, and how grief, love, and generosity continue to shape his work today. Whether you’re a new fundraiser or a seasoned pro, this episode is rich with insights, warmth, and real-life stories that will stay with you long after you listen. Show Highlights: In this episode, you’ll learn about… ● Powerful tools to help you improve your donor communication ● Why embracing mistakes, feedback, and even complaints can actually lead to better fundraising results ● The importance of mentorship and continuous learning in fundraising careers You can learn more about Tom and grab a copy of one of his books here. Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com. Additional Resources: ● [Blog] Are Donors Even Reading Your Emails? 13 Pro Tips to Help You Write Better Emails ● [White Paper] Digital Touch Points: Meaningful Ways to Connect with Donors ● [Blog] In Fundraising, Vulnerability Is Your Greatest Strength

    55 min

  6. 08/27/2025

    Richard Perry: Building a Smarter Development Team

    Aligning development teams with the donor pipeline is one of the most important—and often overlooked—keys to sustainable fundraising success.  In this episode of Real Talk for Real Fundraisers, Jeff Schreifels sits down with Veritus co-founder Richard Perry to unpack why organizational structure matters so much for fundraising success. They dive into the philosophy behind Richard's new venture, Giving Pathways, and explore the hidden dysfunctions that can derail even the most passionate teams.  Together, they discuss why too many development shops fail to align with the donor pipeline, the dangers of vertical staffing, and why mid, major, and planned giving must be treated as essential revenue streams. Richard also shares practical advice for executive directors—especially younger leaders—on how to implement change with empathy and build truly relationship-focused organizations.  This episode is a must-listen for nonprofit executives, managers, and fundraisers who want to build stronger donor relationships, increase revenue, and create organizational structures that mirror the donor journey.  Show Highlights: In this episode, you’ll learn about…  Why development teams often misalign with the donor pipeline  How vertical staffing approaches hurt donor engagement  The crucial role of mid, major, and planned giving in sustainable revenue  Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com.    Additional Resources:   [Blog] Is Your Organizational Structure Holding You Back?   [White Paper] Donor Pipeline Assessment   [Blog] Why You Can’t Afford to Ignore Mid-Level Donors Any Longer

    24 min

  7. 08/13/2025

    T. Clay Buck: Relationships Are the Strategy

    Fundraising in today’s non-profit world is more challenging—and more rewarding—than ever before. Organizations are facing an unprecedented mix of economic, political, and social pressures, and fundraisers are being asked to navigate it all while keeping their mission moving forward.  In this episode of Real Talk for Real Fundraisers, Jeff Schreifels sits down with fundraising veteran T. Clay Buck for a candid (and often hilarious) conversation about what it really takes to succeed right now. Clay kicks things off with a humbling major gift story involving a shattered acrylic chair, then dives into his perspective on why leaning on proven principles, doubling down on relationships, and resisting panic mode are more important than ever.  Together, they discuss the critical role of data in donor retention, the need to diversify revenue streams, and the importance of treating donors as true partners in the mission. Clay offers practical, confidence-building advice for avoiding assumptions about donor behavior and instead focusing on authentic, one-to-one connections.  This episode is a must-listen for non-profit leaders and frontline fundraisers who want to stay strategic, confident, and deeply connected to their donors—no matter what the current landscape throws their way.  Show Highlights: In this episode, you’ll learn about…  Why the best, funniest fundraising stories often come from our own experiences  How to lean on proven principles when there’s no clear playbook for today’s challenges  Why investing in data is essential—and how to see it as informative, not extractive  Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com.    Additional Resources:  [Blog] Donor Relationships: A Journey Not a Destination  [White Paper] Building a Culture of Philanthropy  [Blog] The Deeper Reason Your Donor Gives

    35 min

  8. 07/29/2025

    Joyce MacDonald: Navigating the Future of Public Media

    Public media is evolving, and organizations must strengthen donor relationships to secure a sustainable future.  In this episode of Real Talk for Real Fundraisers, Jeff Schreifels is joined by Joyce MacDonald, Greater Public president and CEO, for an insightful conversation about the future of public media and how stations can adapt to current challenges by rethinking their approach to fundraising.  Together, they explore the increasing importance of individual giving, the threat to federal funding, and the need for public media organizations to invest in major and mid-level donor programs. Joyce shares success stories from stations that have made this shift and highlights why believing in your donors—and making it easier for them to give—is key to long-term success.  This episode is a must-listen for non-profit and public media leaders who want to build resilient, community-focused organizations in today’s evolving media landscape.  Show Highlights: In this episode, you’ll learn about…  Why individual giving is essential for public media’s long-term sustainability  How investing in major giving can help stations thrive, even during uncertain times  What it takes to adapt fundraising strategies to meet the needs of today’s donors  Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com.    Additional Resources:   [Blog] Strengthening Public Media: Turning Crisis into Opportunity  [Client Case Study] Greater Public – How Public Media Is Revamping Its Fundraising  [Blog] Fear and Trembling: The Current Non-Profit Crisis

    25 min
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4.8
out of 5
37 Ratings

About

Welcome to Real Talk for Real Fundraisers, the podcast where fundraisers, nonprofit leaders, and industry experts come together to vent, laugh, and learn. Through candid storytelling and insightful interviews, we explore the highs, lows, and everything in between. With a fearless, irreverent, and conversational tone, we’re breaking down barriers, challenging the status quo, and creating a safe space to tackle the real struggles of the nonprofit world- one honest conversation at a time.

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