Private Practice Survival Guide

Brandon Seigel
  • 5.0 (22)
  • MANAGEMENT
  • UPDATED WEEKLY

This podcast is all about empowering you to create the change you want to see in your practice. As a private practice strategist, I have dedicated my career to transforming the way that healthcare functions. Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. privatepracticesurvivalguide.com

  1. 1D AGO

    3 Tips To Optimizing your Call-To-Action Approach Via Direct Mail

    Send a text In this quick-tip episode of The Private Practice Survival Guide, Brandon Siegel breaks down three practical ways to improve your direct mail results by sharpening one thing most campaigns get wrong: the call to action (CTA). He explains what a CTA actually is, why clarity beats cleverness, and how to structure a single, bold next step your audience can understand in five seconds or less. You’ll learn how to reduce friction (so people can act fast), how to use urgency without sounding gimmicky, and how to align your direct mail CTA with a mobile-optimized landing page experience that converts. Brandon also walks through a standout case study: a clinic that used a retention-based Hawaii vacation incentive to attract and hire five physical therapists in 180 days—showing how lifestyle-driven CTAs can outperform cash bonuses when they reflect culture, values, and long-term commitment. If you want higher ROI from direct mail—whether you’re recruiting, generating leads, or filling schedules—this episode provides a simple CTA checklist you can apply immediately, plus a clear action step to audit your last campaign and upgrade what happens next. Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

    11 min

  2. 4D AGO

    How Direct Mail Marketing Is Transforming Private Practice Growth

    Send a text We tackle a reality most practice owners are feeling: digital marketing is getting more expensive, more crowded, and less predictable. As search and social costs rise, “disruptive” marketing is shifting from being optional to being a competitive advantage—especially in a world where digital saturation makes it harder for practices to stand out and be remembered. This episode makes the case for direct mail as a high-impact channel again—not as a generic flyer, but as a tactile, value-forward experience that earns attention. From creative mail concepts (including gift cards and non-traditional formats) to why “they’re always listening” across platforms, the discussion highlights how modern direct mail complements digital strategy instead of competing with it. The key is value: messaging that helps the recipient, builds trust, and creates a clear reason to respond. You’ll get into the operational side of what makes direct mail work today: CRM-triggered campaigns, the importance of clean data, and dialing in your Ideal Client Profile so you mail to the right people at the right time. The episode closes by tying performance back to fundamentals—cost of acquisition, credibility signals (like correct name spelling), and the role of measurable direct mail stats—grounded with a practical marketing mindset influenced by leaders. Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

    25 min

  3. FEB 12

    3 Ways HR Can Transform The Private Practice Owner's Role

    Send a text In this Private Practice Survival Guide quick tip, Brandon reframes HR as the single biggest catalyst for owner freedom—because the path from burned-out operator to strategic CEO is built on people systems, not more hustle. He explains why many private practice owners feel trapped in constant turnover, confrontation, and decision fatigue, and makes the case that a strategic HR function becomes the “leadership engine” that fuels growth, accountability, and organizational impact. You’ll learn three core ways HR transforms the private practice owner’s role: (1) building scalable infrastructure through org charts, role clarity, SOPs, onboarding, and performance systems that eliminate bottlenecks; (2) protecting culture and accountability by translating founder values into daily leadership behaviors, strengthening engagement, and developing leadership pipelines; and (3) turning HR into a data-driven strategy arm by tracking workforce analytics, turnover cost models, compensation strategy, and training investment—so HR earns a true seat at the executive table. The episode closes with a real-world case study from a pediatric therapy practice, showing how strategic (including fractional) HR leadership helped scale from 15 to 50 employees across two locations in 18 months, improved administrative efficiency, redesigned compensation tied to productivity and outcomes, and delivered substantial ROI—ultimately enabling the owner to step out of reactive management and into CEO-level leadership. If you want your practice to run without you being in every lane, this episode lays out the HR operating system that makes it possible. Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

    10 min

  4. FEB 9

    The HR Effect: Building A Workforce That Moves The Needle

    Send us a text Most leaders think payroll is a simple math problem. This conversation breaks down why it is more complex—and why the way you classify, pay, and structure your team directly impacts profitability, valuation, retention, and culture. From the real differences between W-2 employees and 1099 contractors to exempt vs. non-exempt rules, the episode clarifies what “Uncle Sam gets paid either way” actually means and why a contractor-heavy model can limit the value of a business. You will learn how to evaluate compensation beyond salary by valuing time, calculating employee pay-to-time ratios, and tracking Total People Expense as a core operating percentage. The discussion covers productivity pay, incentive alignment, and the “business algorithm” leaders can use to connect employee risk, margin, and ownership-based motivation—plus how to build crucial benchmarks and review timelines so every employee has a roadmap. The episode shifts from spreadsheets to leadership: how to see more than numbers, offer options without losing accountability (including overtime and hybrid hourly structures), define work-life balance clearly, and improve employer branding so your marketing attracts the right workers. It closes with practical context around global wage equivalency and market salary stats to ground decisions in reality. Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

    26 min

  5. FEB 5

    Why Exempt Salaries Often Fail

    Send us a text In this episode, you’ll learn why exempt salaries often fail in private practices—even when they look like a clean solution for predictable payroll. The episode breaks down what “exempt” actually means under the Fair Labor Standards Act (FLSA) (fixed salary, no overtime eligibility, and strict duties tests) and why many practice owners unintentionally create risk by using “salary” as a shortcut instead of a compliance-based classification. You’ll hear the most common failure points: misclassification exposure (back pay, penalties, audits, reputational damage), morale erosion when overtime work goes uncompensated, and loss of payroll flexibility due to guaranteed pay rules when any work occurs in a workweek. The episode also explains how exempt status rarely delivers true autonomy in clinical settings with rigid schedules—and why this mismatch quietly undermines trust. Finally, the host outlines practical alternatives—such as hourly pay plus incentive-based bonuses—that deliver clearer compliance, stronger motivation, and fairer compensation without locking the practice into rigid exempt-salary constraints. Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

    9 min

  6. FEB 2

    ABC's of Employee Compensation

    Send us a text Most leaders think payroll is a simple math problem. This conversation breaks down why it is more complex—and why the way you classify, pay, and structure your team directly impacts profitability, valuation, retention, and culture. From the real differences between W-2 employees and 1099 contractors to exempt vs. non-exempt rules, the episode clarifies what “Uncle Sam gets paid either way” actually means and why a contractor-heavy model can limit the value of a business. You will learn how to evaluate compensation beyond salary by valuing time, calculating employee pay-to-time ratios, and tracking Total People Expense as a core operating percentage. The discussion covers productivity pay, incentive alignment, and the “business algorithm” leaders can use to connect employee risk, margin, and ownership-based motivation—plus how to build crucial benchmarks and review timelines so every employee has a roadmap. Finally, the episode shifts from spreadsheets to leadership: how to see more than numbers, offer options without losing accountability (including overtime and hybrid hourly structures), define work-life balance clearly, and improve employer branding so your marketing attracts the right workers. It closes with practical context around global wage equivalency and market salary stats to ground decisions in reality. Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

    38 min

  7. JAN 29

    Does A Personality Test Translate To Performance?

    Send us a text Do personality tests actually translate into real-world performance—or are they just another hiring trend? In this episode, we break down how personality assessments, when used correctly, can become a powerful predictor of performance, retention, and team effectiveness. The conversation explores why conscientiousness consistently emerges as one of the strongest predictors of success in modern performance models, and why high-performing organizations avoid hiring “yes people” in favor of individuals who bring healthy pushback and critical thinking. You’ll learn where personality tests add the most value in the hiring process, how misuse can lead to poor outcomes, and why context matters as much as the data itself. We examine how assessment insights support stronger employee retention, improve human resource management decisions, and help leaders build teams designed for sustained performance—not short-term compliance. Backed by management and HR statistics, this episode shows how personality data can illuminate the path to peak performance when paired with sound leadership and operational discipline. If you’re responsible for hiring, managing, or developing teams—and want to move beyond gut instinct into evidence-based decision-making—this episode delivers practical insight you can apply immediately. Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

    11 min

  8. JAN 26

    Defining Your Personality Assessment Criteria Within Your Organization

    Send us a text In this Private Practice Survival Guide episode, Brandon Seigel explains how personality assessments become truly useful when you treat them as decision-grade data—not labels. He reframes assessments as a way to understand patterns in thoughts, feelings, and behaviors, and clarifies a common misunderstanding: someone can be introverted and still enjoy extrovert activities, but that doesn’t mean those activities won’t exhaust them. The leadership takeaway is simple—don’t confuse being good at something with being sustainably wired for it. Brandon outlines a practical framework for implementing assessments inside an organization: define your strategic intent and limit your criteria to 3–5 so the data stays actionable (role fit, predictability, leadership readiness, risk mitigation). He emphasizes that personality tests and skills tests both matter—sharing a hiring story where execution and reliability beat flash—while behavior-based tools can surface performance patterns under pressure. He highlights emotional intelligence as a measurable lever and notes that empathy is valuable, but only when it’s channeled into accountability and clear expectations.  Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

    33 min
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5
out of 5
22 Ratings

About

This podcast is all about empowering you to create the change you want to see in your practice. As a private practice strategist, I have dedicated my career to transforming the way that healthcare functions. Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. privatepracticesurvivalguide.com

Information

  • Creator
    Brandon Seigel
  • Years Active
    2019 - 2026
  • Episodes
    139
  • Rating
    Clean
  • Copyright
    © 2026 Private Practice Survival Guide
  • Show Website
    Private Practice Survival Guide

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