The Brands On Brands Podcast

Brandon Birkmeyer Personal Branding and Leadership
  • 4.9 (118)
  • MARKETING
  • UPDATED WEEKLY

The Brands On Brands podcast with Brandon Birkmeyer brings you personal branding, career, and leadership tips every week! Brands On Brands is a top 10 personal branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts. Want more? Get our personal branding and creator economy newsletter, Brands On Brands Weekly at: https://www.brandsonbrands.com Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal branding coach working with speakers, authors, coaches, consultants, executives, and other creators. Learn more about Brandon and his bestselling book, Front & Center Leadership at: https://www.brandonbirkmeyer.com

  1. What Should You Name Your Channel? Personal Branding Mistakes to Avoid

    2D AGO

    What Should You Name Your Channel? Personal Branding Mistakes to Avoid

    How to Name Your Online Channels: Handles, Domains, and Brand Consistency. The episode explains how to choose and manage brand names across online platforms like LinkedIn, social profiles, YouTube, podcasts, newsletters, and websites. 00:00 Naming Your Online Brand 01:09 Claim Handles and Domains 03:01 Show Names and Searchability 04:21 Generic Plus Unique Words 06:12 Different Names for Different Places  08:19 Marketing Beats Clever Names 1 0:35 Simple Naming Checklist This is the Brands On Brands Podcast with Brandon Birkmeyer www.brandsonbrands.com Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

    11 min
  2. How Shawn Nelson Built Lovesac Into a Public Company (Founder Branding Lessons)

    FEB 18

    How Shawn Nelson Built Lovesac Into a Public Company (Founder Branding Lessons)

    Shawn David Nelson didn't just build a furniture company — he built a brand. In this episode, I sit down with the Founder & CEO of Lovesac to talk about what it really takes to build a business from a college side hustle into a publicly traded company. We cover: • How Shawn turned a giant beanbag into a billion-dollar brand • The power of founder branding in today's media landscape • What most entrepreneurs get wrong about growth • Lessons from going public (Nasdaq) • Why personal brand still matters — even for large companies • Maintaining "top ambition with infinite patience" Shawn shares candid stories about early fame, business failures, scaling retail, celebrity partnerships, and what it takes to stay relevant in a fast-moving world. If you're building a personal brand, launching a company, or trying to grow beyond your current ceiling, this conversation is packed with insight. Learn more about Shawn David Nelson and Lovesac at: 🌐 https://www.shawndnelson.com 00:50 Founder-Led Branding Is Back (and Maybe Unavoidable) 05:15 Richard Branson's 'Rebel Billionaire': The Call That Changed Everything 10:38 The Hard-to-Measure Value of PR, Podcasts, and Personal Brand 16:35 Being Weird on Purpose: Why Lovesac Never Played the Furniture Playbook 23:48 Going All-In on DTC: Purging SKUs, Tesla-Inspired Stores & Scaling Ads 28:02 Fame as a Tool: Founder Brand, Purpose, and the Cost of Staying Visible 33:28 Why the Book & Podcast: CEO Priorities, Grinding for Compounding Results This is the Brands On Brands Podcast with Brandon Birkmeyer www.brandsonbrands.com Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

    40 min
  3. How People Judge You in the First 30 Seconds (And What to Do About It)

    FEB 4

    How People Judge You in the First 30 Seconds (And What to Do About It)

    In today's episode, we explore how first impressions are formed within the first 30 seconds of meeting someone. Through a real-life example from a content creator's meetup, we discuss the subtle behaviors that influence how we perceive others. Key takeaways include understanding that people decide how they feel before they decide what they think, and that initial interactions should prioritize making others feel at ease. 00:00 Introduction: The Power of First Impressions 00:29 Real-Life Example: Content Creator Meetup 01:40 The Subtlety of First Impressions 03:19 The Aha Moment: Group Introductions 05:11 Key Takeaways: Letting the Moment Breathe 05:36 Conclusion: The Feeling You Create This is the Brands On Brands Podcast with Brandon Birkmeyer www.brandsonbrands.com Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

    6 min
  4. How Jean-Michel Basquiat Became a $100M Icon (The Real Story) | Ep. 341

    JAN 21

    How Jean-Michel Basquiat Became a $100M Icon (The Real Story) | Ep. 341

    Understanding the Iconic Personal Brand of Jean-Michel Basquiat with Doug Woodham. In this episode, Brandon sits down with Doug Woodham, author of 'Jean-Michel Basquiat: The Making of an Icon,' to delve into the fascinating life and lasting cultural impact of Jean-Michel Basquiat. From his early struggles as a homeless teenager to becoming one of the most valuable artists in history, Basquiat's journey is explored in depth. Woodham discusses the pivotal moments and relationships that shaped Basquiat's career, his bold and enigmatic art, and the strategic decisions that cemented his posthumous fame. 00:50 Introduction to Basquiat's Cultural Impact  04:06 The 2017 Sale and Its Global Impact 05:41 Licensing and Pop Culture Integration 10:48 Basquiat's Artistic Style and Influence 15:41 The Neo-Expressionism Movement 21:21 Early Struggles and Key Relationships 26:22 Navigating the Art World 32:43 Celebrity Endorsements and Market Resurgence This is the Brands On Brands Podcast with Brandon Birkmeyer www.brandsonbrands.com Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

    39 min
  5. The 10-Day Visibility Sprint (Build a Personal Brand Fast) | Ep. 340

    JAN 14

    The 10-Day Visibility Sprint (Build a Personal Brand Fast) | Ep. 340

    10-Day Visibility Sprint: Fast-Track Your Personal Brand. In this episode, learn how to build your personal brand in just 10 days with a step-by-step visibility sprint. Instead of overthinking and perfecting, the focus is on taking bold, actionable steps to gain immediate momentum and visibility. From defining your core message and optimizing profiles to sharing stories, engaging in conversations, and reflecting on outcomes, this guide offers a practical approach to becoming seen and building confidence. Join the sprint and start showing up boldly to grow your credibility and career. 00:31 The 10-Day Visibility Sprint Overview 01:19 Day 1: Define Your Message 01:44 Day 2: Optimize Your First Impression 01:57 Day 3: Post Your Why Story 02:13 Day 4: Show Proof of Value 02:25 Day 5: Join the Conversation 02:45 Day 6: Teach What You Know 03:01 Day 7: Show Your Personality 03:17 Day 8: Collaborate for Greater Reach 03:44 Day 9: Record a Mini Talk or Go Live 04:03 Day 10: Reflect and Repeat 04:27 Conclusion: Take Action and Get Visible This is the Brands On Brands Podcast with Brandon Birkmeyer www.brandsonbrands.com Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

    5 min
  6. Unlocking Virality: The Secrets to Going Viral with Austin Armstrong | Ep. 339

    JAN 7

    Unlocking Virality: The Secrets to Going Viral with Austin Armstrong | Ep. 339

    Unlocking Virality: The Secrets to Going Viral with Austin Armstrong. In this episode, Austin Armstrong, creator, strategist, and author of 'Virality: Your Playbook for How to Use AI and Social Media Marketing to Go Viral and Get Paid,' shares insights on creating content that garners massive engagement. He discusses strategies for generating intrigue through titles, the importance of broad content, and constructing a successful content funnel. Armstrong delves into the concept of 'ethical clickbait,' the importance of authenticity, and how leveraging AI tools can enhance content creation. He also emphasizes the significance of using new forms of lead magnets like micro SaaS tools.  00:27 Meet Austin Armstrong: The Viral Content Expert 01:00 Secrets to Going Viral: Intrigue and Broad Appeal 04:06 The Power of Broad Content and Funnels 07:10 Crafting Content Strategies: Testing and Iteration 11:22 The Importance of Hooks and Curiosity Gaps 15:00 Balancing Authenticity and Strategy 20:35 Choosing the Right Social Media Platform  23:34 Leveraging AI for Content Strategy 31:09 The Future of Lead Magnets: Micro SaaS  37:26 Final Thoughts and Inspirations This is the Brands On Brands Podcast with Brandon Birkmeyer www.brandsonbrands.com Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

    40 min
  7. How to Create a Coaching Framework (Rebroadcast) | Ep. 338

    12/30/2025

    How to Create a Coaching Framework (Rebroadcast) | Ep. 338

    Building a Coaching Framework to Transform Your Personal Brand. In this episode of Brands On Brands, host Brandon Birkmeyer delves into the concept of building a robust coaching framework to enhance your personal brand. Brandon outlines his personal branding approach through three key components: message, community, and impact. He stresses the importance of creating your own unique coaching framework, testing and optimizing it, and ensuring it offers repeatable success for your clients. This episode is packed with actionable insights on developing a system that can consistently help others achieve their goals while also solidifying your expertise in your field. 00:00 Introduction and Overview 00:29 The Three Pillars of Personal Branding 01:52 Building Your Coaching Framework 02:54 Creating Your Unique Model 06:38 Testing and Optimizing Your Framework 07:57 Ensuring Consistent and Repeatable Success 15:36 Scaling Your Coaching Business 16:54 Conclusion and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer www.brandsonbrands.com Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

    17 min
  8. If I Had to Rebuild My Brand from Zero, I'd Do This | Ep. 337

    12/24/2025

    If I Had to Rebuild My Brand from Zero, I'd Do This | Ep. 337

    If I had to rebuild my personal brand from zero today, this is exactly what I'd do. In this solo episode, I break down the core principles, decisions, and habits that matter most when starting a personal brand from scratch—without an audience, without momentum, and without overcomplicating it. This isn't about platforms, hacks, or going viral. It's about clarity, consistency, and building credibility the right way from day one. 00:00 Starting from Zero: The Ultimate Personal Brand Rebuild 00:49 The Foundation: Clarity Over Niche 01:31 Building Proof: Helping and Documenting 02:25 Choosing Your Stage: Where to Showcase Your Value 03:35 Automation and Consistency: Creating a System 04:13 Collaboration: Leveraging Other Platforms 05:06 Final Thoughts: Visibility Over Virality This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

    6 min
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4.9
out of 5
118 Ratings

About

The Brands On Brands podcast with Brandon Birkmeyer brings you personal branding, career, and leadership tips every week! Brands On Brands is a top 10 personal branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts. Want more? Get our personal branding and creator economy newsletter, Brands On Brands Weekly at: https://www.brandsonbrands.com Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal branding coach working with speakers, authors, coaches, consultants, executives, and other creators. Learn more about Brandon and his bestselling book, Front & Center Leadership at: https://www.brandonbirkmeyer.com

Information

  • Creator
    Brandon Birkmeyer Personal Branding and Leadership
  • Years Active
    2019 - 2026
  • Episodes
    345
  • Rating
    Clean
  • Copyright
    © 2025 Brandon Birkmeyer Personal Branding and Leadership
  • Show Website
    The Brands On Brands Podcast