Get Out of Wrap - Contact Centre Chat

Martin Teasdale

There are 6,000 contact centres in the UK - this is the 1st podcast dedicated to the world of the contact centre. Perhaps still an industry with a negative perception externally, the reality is very different & very positive. This is a podcast all about best practice in Contact Centres &what vibrant, vital, diverse, exciting engagement places they really are. I’ll be chatting to people who know their stuff and are doing great things. This podcast is independent and a proud supporter of Action Aid UK .

  1. 1d ago

    #269 – Why Outbound Is Dead: Susan Terry (Alvaria) on the Rise of Proactive Customer Outreach Podcast Description

    Susan Terry, SVP and Head of Product at Alvaria, joins Get Out of Wrap for a wide-ranging conversation about the death of "outbound" and the rise of proactive customer outreach.  Drawing on decades spent leading product transformation across the graphic arts, advertising, and contact center industries, Susan explains why she believes the language we use — outbound vs. outreach — reveals a deeper shift in how businesses should think about customer experience. She unpacks how Alvaria was built from the merger of legacy platforms Noble and Aspect, why enterprise-scale compliance remains its biggest differentiator (the company powers outreach for 50–60% of the world's largest banks), and how its new "infrastructure as a service" model — already live with partners Zoom and Parloa — lets any business plug in compliant, orchestrated outreach without needing a traditional contact center at all. The conversation also dives into the decentralization of the contact center, why premise-based systems aren't going anywhere despite the cloud narrative, and how agentic AI is reshaping outbound faster than almost any other part of CX — replacing IVRs, learning from human-in-the-loop supervisors, and opening up use cases most companies haven't even considered yet. If you've ever wondered why your business is still reacting to customers instead of reaching them first, this episode will change how you think about outreach for good. 0:00 – Welcome & Introducing Susan Terry1:38 – Susan's Career Journey Across Industries5:49 – Joining Alvaria: Uniting Noble and Aspect8:42 – Who Is Transformation Really For?11:03 – From Outbound to Proactive Outreach13:40 – Outreach as Infrastructure: Partnering with Zoom and Parloa26:42 – Compliance as a Competitive Advantage in Financial Services29:29 – Helping Customers Find Their Proactive Use Cases36:20 – Legacy Tech Stacks, Cloud, and the Case for Premise42:26 – Agentic AI and the Future of Outreach •44:45 – Closing Thoughts

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There are 6,000 contact centres in the UK - this is the 1st podcast dedicated to the world of the contact centre. Perhaps still an industry with a negative perception externally, the reality is very different & very positive. This is a podcast all about best practice in Contact Centres &what vibrant, vital, diverse, exciting engagement places they really are. I’ll be chatting to people who know their stuff and are doing great things. This podcast is independent and a proud supporter of Action Aid UK .