The DSR Ghostwriting Podcast

Daniel Rosehill (Founder, DSR Ghostwriting)
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Technology writer and reviewer Daniel Rosehill brings you tips on how to use content marketing and thought leadership campaigns to build brand awareness and drive your sales and marketing growth.

  1. 04/05/2021

    21: Why do some writers get into ghostwriting?

    Did you ever wonder why some ghostwriters take on ghostwriting work in the first place? I present a few reasons why I ghostwrite and what the differences are between a ghostwriter and a freelance writer.

    6 min

  2. 04/05/2021

    20: How to prepare for a remote radio interview

    Have you been invited to appear on a talk radio show? Radio spots can be valuable publicity/PR opportunities for thought leaders. If you've been invited to appear on a radio show, then there are a few things you should know to make the most of the opportunity. Watch to find out what they are.  For more information, visit DSR Ghostwriting at DSRGhostwriting.com.

    8 min

  3. 04/04/2021

    19: Is thought leadership just an empty buzzword?

    When people hear about thought leadership, 'buzzword' is unfortunately one of the labels that commonly comes to mind. It's true that there's a lot of bad thought leadership being produced. But that doesn't mean that all thought leadership is vacuous or doesn't have merit. In this podcast, I unpack the question of whether thought leadership is a buzzword and explain why - from my perspective at least - done right it's an extremely valuable and powerful form of marketing.

    5 min

  4. 04/04/2021

    18: How do you hire a freelance writer?

    A common question I get from a lot of prospects is "how do we work with you?" or "what's your process?" or "what's the process of working with a ghostwriter (or freelance writer)? In this video I wanted to provide some guidance about — per the title — what's typically involved in hiring and working with a freelance writer from screening through to onboarding and briefing. For more information, visit DSR Ghostwriting at DSRGhostwriting.com.

    8 min

  5. 03/21/2021

    17: What is thought leadership (in five minutes)?

    What is thought leadership? How does it differ from content marketing? The answer in five minutes.

    6 min

  6. 03/19/2021

    16: Should you leverage inbound tactics in your next PR campaign?

    One of the main advantages of inbound marketing as opposed to outbound approaches is that the value of your content assets increases over time.  In PR terms, a lot of the activity that we engage in is outbound - like cold pitching the media. But are there ways we could borrow from the inbound marketing playbook? Check out this video insight to learn more. For more information, visit DSR Ghostwriting at DSRGhostwriting.com.

    9 min

  7. 12/14/2020

    15: Thought Leadership vs. Content Marketing (Webinar Recording)

    In this webinar, thought leadership specialist Daniel Rosehill, founder of DSR Ghostwriting, will demystify thought leadership, explain what it is, why it’s different than content marketing, and how you can use both to good effect in your organization.   This webinar will cover:  • Thought leadership: what is it?  • Thought leadership: key benefits  • Thought leadership vs. content marketing  • Formats for thought leadership  • Placement and distribution opportunities, including on-site and off-site resources   For more information, including upcoming webinars, visit DSR Ghostwriting at DSRGhostwriting.com.

    39 min

  8. 12/08/2020

    14: How To Brief Freelance Writers

    Writing briefs are sets of written instructions that help direct freelance writers towards creating the best possible piece of writing for your needs. In episode 14 of the DSR Ghostwriting podcast, thought leadership freelance ghostwriter Daniel Rosehill explains the elements you should include every time you're briefing freelance content writers. Listen to this episode to learn: - What to include in your freelance writing briefs - How long your briefs should be - How many resources to include To read the accompanying blog post and to download a brief template and example, see: dsrghostwriting.com/insights/a-brief-guide-to-briefing-freelance-writers/

    34 min
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About

Technology writer and reviewer Daniel Rosehill brings you tips on how to use content marketing and thought leadership campaigns to build brand awareness and drive your sales and marketing growth.

Information

  • Creator
    Daniel Rosehill (Founder, DSR Ghostwriting)
  • Years Active
    2019 - 2021
  • Episodes
    21
  • Rating
    Clean
  • Copyright
    © Daniel Rosehill (Founder, DSR Ghostwriting)
  • Show Website
    The DSR Ghostwriting Podcast