Cyber PR Music Podcast

Ariel Hyatt
  • 5.0 (16)
  • Music
  • Updated Biweekly

Dispatches for the new music business. Hosted by Ariel Hyatt founder of Cyber PR, music publicist, strategist, and author. Features interviews with music and non-music business experts to help musicians get ahead in the music business. Plus, Ariel muses about music industry marketing and independent artist development trends as well as help you keep your wits about you with practical mindset advice.

  1. Building a Sustainable Music Career with Emily White

    Jun 13

    Building a Sustainable Music Career with Emily White

    Ariel Hyatt sits down with author, entrepreneur, and music industry expert Emily White to unpack the first steps of the Bond Marketing Funnel—a powerful framework for helping artists move beyond chasing visibility and start building lasting relationships with fans who genuinely support their work. Emily shares why artists must stop relying on algorithms and social platforms alone and instead focus on owning their audience through direct connections, email lists, text messaging, meaningful experiences, and authentic communication. The conversation covers everything from artist identity and fan relationships to creating fan sanctuaries, building repeatable systems, and monetising music in a way that feels genuine and sustainable.

    21 min
  2. Capture Buckets: How Artists Build Real Fan Ownership

    Jun 6

    Capture Buckets: How Artists Build Real Fan Ownership

    Most artists have one capture bucket. Maybe. And they're bleeding potential fans every single day because of it. In this solo episode, Ariel Hyatt breaks down Step 3 of the Bond Marketing Funnel: Capture Buckets. This is the framework she uses with every Cyber PR client to help artists stop depending on Zuckerberg and Ek to hold their audience, and start building something they actually own. You'll learn the seven types of capture buckets, why most artists are invisible to their own fans, and what it actually takes to turn a moment of attention into a lasting relationship. In this episode: Why attention is not the goal, ownership is The Buzz Marketing Danger Loop that's costing you real fans The "pouring rain" metaphor that reframes your entire capture strategy Your Big Fat Juicy Bribe: what it is and how to design one for your ideal fan persona Why 22 social media icons on your website is killing your conversions The highest-conversion moment you're probably wasting (hint: it's live) Why physical address capture is old school and exactly why it works The Voice alumni with four record deals and zero email list (and what happened next) The seven capture buckets covered in this episode: Website email capture The exclusive offer (your Big Fat Juicy Bribe) Social media capture Pre-save capture Real-world, in-real-life capture Text and SMS capture Physical address capture Resources mentioned: Free Buzz to Bond Webinar: https://cyber-pr.kit.com/5b12b034d2 Buzz to Bond 7-Week Mastermind: https://cyberprmusic.com/product/buzz-to-bond-7-week-mastermind/ From Buzz to Bond (the book): https://cyberprmusic.com/product/from-buzz-to-bond/ 300+ free music marketing articles: https://cyberprmusic.com

    11 min
  3. Creativity, Courage, and Collaboration with Cassandra Kubinski

    May 30

    Creativity, Courage, and Collaboration with Cassandra Kubinski

    Are you an independent artist who feels exhausted, overwhelmed, and like you're constantly doing everything right but still going nowhere? This episode is for you. Ariel Hyatt sits down with singer-songwriter, artist coach, and Buzz to Bond Mastermind participant Cassandra Kubinski for one of the most honest and wide-ranging conversations of the season. Cassandra has worked with the Goo Dolls, collaborated with Billy Joel, placed songs on Lifetime TV's Dance Moms, and built a decades-long career on her own terms. She is the real deal, and she holds nothing back. In this episode you will learn:  Why most independent artists waste enormous energy chasing what everyone else is doing, and what to do instead  How collaboration became the single biggest shift in Cassandra's career and how you can apply it to yours  The honest truth about why buzz marketing feeds your ego but starves your career  How to build repeatable strategies that actually grow your fan base over time  Why brand pillars feel impossible for so many artists, and how to finally get out of your own head  What it means to build a music career from your true north instead of the culture's noise  The one calendar habit that keeps Cassandra consistent with her fans every single month Whether you are just starting out or have been at this for years, Cassandra's philosophy of moving from fear to freedom will shift the way you think about building your career. This episode connects directly to the Bond Marketing Funnel, the framework at the heart of Ariel's book From Buzz to Bond and the Buzz to Bond 7-Week Mastermind.  Ready to stop spinning your wheels and start building real fan relationships?  Watch the FREE Buzz to Bond Webinar: https://cyber-pr.kit.com/5b12b034d2  Join the Buzz to Bond 7-Week Mastermind: https://cyberprmusic.com/product/buzz-to-bond-7-week-mastermind/  Get the book From Buzz to Bond: https://cyberprmusic.com/product/from-buzz-to-bond/  Book a Private Strategy Session: https://cyber-pr.kit.com/1c4914e965 Ariel Hyatt Cyber PR CyberPRMusic.com

    23 min
  4. Social Media & Online Tuneup

    May 23

    Social Media & Online Tuneup

    Social Media & Online Tuneup | Cyber PR Music Podcast Ep. 5 | Buzz to Bond Season Most artists are leaking fans every single day and they don't even know it. Someone hears your music on Spotify. They get curious. They click your profile. There's no link to Instagram. No link to anything. Fan journey: dead. Someone Googles a lyric. They actually find you. They land on your website. The song those lyrics belong to isn't even there. Dead fan journey. In this episode, I'm walking you through Step 2 of the Bond Marketing Funnel: the Social Media and Website Tuneup. This is what my agency Cyber PR has done for artists for years, and it is the foundation everything else is built on. In this episode you'll learn: → Why your fan journey is probably broken right now (and how to fix it) → The simple discovery, interest, action, fan framework every artist needs → Why your website is the only thing online you actually own → How to audit your social media profiles starting with a Google of yourself → The one link rule and why too many choices lose fans fast → How to turn your email list into a warm invitation, not a junk mail trap → Why asking friends to Google you is one of the most useful things you can do This is not glamorous work. But it is the work that makes everything else in your marketing actually function. Clean up your digital house. Make everything match. Make everything flow. Ask yourself: if I found me today, would I know what to do next? Ready to go deeper? The Buzz to Bond 7-Week Mastermind launches July 13, 2026. Small group, live, step by step. We build your entire fan system together. Watch the free Buzz to Bond Webinar first: https://cyber-pr.kit.com/5b12b034d2 Or grab the book: https://cyberprmusic.com/product/from-buzz-to-bond/ Subscribe to the Cyber PR Music Podcast: Apple Podcasts: https://podcasts.apple.com/us/podcast/cyber-pr-music-podcast/id1462931317 Spotify: https://open.spotify.com/show/32BD52RAz9auVRc5NK1D3e Visit Cyber PR Music for 300+ articles and strategies for today's music business: https://cyberprmusic.com #MusicMarketing #IndieMusician #MusicBusiness #BuzzToBond #FanJourney #MusicCareer #IndependentArtist #CyberPR

    13 min
  5. How to Craft an Artists' Story: The Art of the Perfect Bio for Musicians

    May 16

    How to Craft an Artists' Story: The Art of the Perfect Bio for Musicians

    Join Ariel Hyatt on the CyberPR Music Podcast as she discusses the importance of creating a compelling artist bio with extraordinary bio writer and long-time friend, Lauren Bearman. They dive into why your signature story is crucial for connecting with fans, especially in today's crowded music market, and how to authentically present yourself, regardless of age or experience. Learn the mistakes to avoid, how to find your voice, and why humanness is one thing AI can't replace.

    22 min
  6. Brand Pillars, Fan Personas, and Voice — Step 1 of the Bond Marketing Funnel

    May 9

    Brand Pillars, Fan Personas, and Voice — Step 1 of the Bond Marketing Funnel

    Most artists skip this step entirely. They jump straight to posting, promoting, and chasing Spotify plays without ever asking the most important question first: who are you, who are you for, and how do you actually sound? In this solo episode, Ariel walks through Step 1 of the Bond Marketing Funnel — Brand Pillars, Fan Personas, and Voice — and explains why everything else you do in your music career depends on getting this right first. What you'll learn in this episode: Why most artists go straight to content before they have clarity — and why that is exactly backwards. What brand pillars actually are and why they are your silent true north, not something you announce to a room. How to define your fan personas so you stop trying to talk to everyone and start connecting with the right people. Why your voice has nothing to do with your singing voice or production style — and everything to do with how people experience you before they even hear your music. Why vague does not convert and safe does not sell. How clarity creates connection and connection creates income. Why your story is your biggest asset — especially if you are an older artist or an introvert. The anchor lines from this episode: "Your voice is how people recognize you before they even hear your music." "If you sound like everyone, you connect with no one." "People don't buy music. They buy connection." "Clarity creates connection. Connection creates income." Resources mentioned in this episode:  From Buzz to Bond by Ariel Hyatt — available at: https://cyberprmusic.com/music-marketing-and-pr-books/  The Buzz to Bond 7-Week Mastermind — next cohort launches July 13, 2026: https://cyberprmusic.com/product/buzz-to-bond-7-week-mastermind/  Watch the Free Buzz to Bond Webinar: https://cyber-pr.kit.com/5b12b034d2  Get Invited to a Private Mastermind Session: https://cyber-pr.kit.com/1c4914e965

    11 min
  7. Getting Your Mindset Right with Julie Flanders

    May 2

    Getting Your Mindset Right with Julie Flanders

    Episode 2: Getting Your Mindset Right with Julie Flanders Before you can build a fanbase, you have to get your head straight. In this episode, Ariel sits down with her longtime mentor, musician, and October Project founder Julie Flanders — a woman who has lived every version of a music career, from signing with Sony to making music in her living room. Julie brings something no marketing strategy can replace: the mindset work that has to come before any of it. This conversation will stop you in your tracks. What you'll learn in this episode: Why burnout is a signal, not a badge of honor — and what it's actually telling you about your career choices. Why "how do you want to feel" is the most important question any artist can ask — and how to use it as a compass for every decision. Why self-validation is the secret weapon most artists overlook — and why the artists who have it attract more external validation than those desperately chasing it. Why your record label can amplify what you do but will never give you what you haven't already given yourself. How October Project built a real fanbase before anyone had a name for it — and what bond marketing looked like before social media existed. Why putting marketing before creativity is the fastest path to falling out of love with your career. Resources mentioned in this episode:  From Buzz to Bond by Ariel Hyatt — grab your copy on Amazon: https://a.co/d/0f1aB0gf  The Buzz to Bond 7-Week Mastermind — a small group live experience where you build your entire fan system step by step over 7 weeks. Next cohort launches July 13, 2026: https://cyberprmusic.com/product/buzz-to-bond-7-week-mastermind/  Watch the Free Buzz to Bond Webinar — the full system in 45 minutes, no hype: https://cyber-pr.kit.com/5b12b034d2  Get Invited to a Private Mastermind Session — come meet us before you commit: https://cyber-pr.kit.com/1c4914e965

    22 min
  8. The Music Industry Has Been Lying to You About Success

    Apr 25

    The Music Industry Has Been Lying to You About Success

    After 30 years helping independent artists, Ariel Hyatt is back — and she's fired up. In this season premiere, Ariel exposes why streams, followers, and viral moments aren't building music careers — and introduces the Bond Marketing Funnel: her proven system for moving artists from chasing buzz to building real fans who actually show up, come back, and pay you. If you've been doing everything right and still feel like something is broken — this episode is for you.     Watch the Free Buzz to Bond Webinar: https://cyber-pr.kit.com/5b12b034d2 Get Invited to a Private Mastermind Session: https://cyber-pr.kit.com/1c4914e965 The Buzz to Bond 7-Week Mastermind (launches July 13): https://cyberprmusic.com/product/buzz-to-bond-7-week-mastermind/ Get the book From Buzz to Bond: https://cyberprmusic.com/product/from-buzz-to-bond/ Follow Ariel on LinkedIn: https://www.linkedin.com/in/arielhyatt/ Follow CyberPR on Instagram: https://www.instagram.com/cyberprmusic

    12 min
See All (37)

5
out of 5
16 Ratings

About

Dispatches for the new music business. Hosted by Ariel Hyatt founder of Cyber PR, music publicist, strategist, and author. Features interviews with music and non-music business experts to help musicians get ahead in the music business. Plus, Ariel muses about music industry marketing and independent artist development trends as well as help you keep your wits about you with practical mindset advice.

Information

  • Creator
    Ariel Hyatt
  • Years Active
    2019 - 2026
  • Episodes
    37
  • Rating
    Clean
  • Copyright
    Copyright © 2026 Ariel Hyatt and Ariel Publicity, Artist Relations, and Booking, LLC. All rights reserved. Materials are to be used as a reference only and may not be duplicated, printed, reproduced, posted, modified, distributed or sold, in whole or in
  • Show Website
    Cyber PR Music Podcast

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