Marketing Tips for Doctors

Barbara Hales
  • 5.0 (18)
  • Medicine
  • Updated Biweekly

This podcast is for you if you are a doctor, dentist, integrated health physician, chiropractor, or any other type of health provider. Learn how to free up your time, earn 5-star ratings, and learn marketing secrets that have been proven to work on this show with Barbara and her guests. As medical pros, you have to market yourself to be successful. Listen and hear more about how Barbara created her proven marketing system for her thriving private practice. Master the marketing techniques to attract ideal patients, develop a stronger rapport, grow your practice and boost your rankings!

  1. 2d ago

    The Most Dangerous Word in Medicine

    In this episode, Barbara discusses: The myth that saying “I’m sorry” always increases malpractice risk How silence and defensiveness can increase mistrust and suspicion in patients and families The Candor (CANDOR) approach: Communication and Optimal Resolution—emphasizing timely communication, investigation, disclosure, empathy, apology (when appropriate), learning, and fair resolution Examples of three physicians (Mary’s doctor, Dr. Thompson, Dr. Rodriguez) that contrast silence vs. transparent communication The role of apology laws, and why doctors must know state law, organizational policy, and malpractice-carrier guidance A practical 4‑step communication framework after an adverse event: Acknowledge what happened Express empathy Don’t speculate Explain what happens next and follow through Why this belongs on a marketing podcast: reputation, relationships, trust, and what patients say about you when you’re not in the room The impact on physicians’ own emotional well‑being and the importance of supporting clinicians after adverse events Her core message: phrases like “I’m sorry,” “I don’t know yet,” “We’re investigating,” “I’ll come back,” and “We’ll work to make sure this does not happen again” can be words of integrity, not weakness. Key Takeaways: “Silence after something goes wrong often increases mistrust, while honest, empathetic communication (“I’m sorry,” “I don’t know yet,” “We’re investigating,” “I’ll come back”) can build trust rather than automatically increasing legal risk”   Connect with Barbara Hales:  Twitter: @DrBarbaraHales Facebook: facebook.com/theMedicalStrategist Business Website: TheMedicalStrategist.com Email: info@TheMedicalStrategist.com  YouTube:@barbarahales LinkedIn: https://www.LinkedIn.com/in/barbarahalesBooks: Content Copy Made Easy 14 Tactics to Triple Sales   TRANSCRIPTION:     The Most Dangerous Word in Medicine: “Sorry” Dr. Barbara Hales 0:00:31 The most dangerous word in medicine, sorry, the word that can make a physician cringe. Sorry, not because doctors don’t care. Quite the opposite. Hello, everyone, and welcome back to Marketing Tips for Doctors. Most physicians went into medicine because we care deeply about our patients, but somewhere during our training, many of us absorbed another lesson: When something goes wrong, be very careful what you say. Don’t speculate. Don’t admit anything. And whatever you do, don’t say something that could sound like you’re admitting fault, because you might get sued. But what if that isn’t the whole story? Mary’s Story & The Birth of Suspicion Dr. Barbara Hales 02:00 What if the instinct to protect ourselves by becoming quiet, distant, and guarded can sometimes accomplish exactly the opposite? What if silence makes an already frightened or angry patient wonder, “What aren’t they telling me? That’s what we’re talking about today. I call it the transparency paradox. And grab your coffee because this one might make you rethink something doctors have been hearing for decades. When something goes wrong, let’s imagine a patient named Mary. Mary goes into the hospital for what she believes will be a relatively straightforward procedure. Unfortunately, she develops a serious complication. Her family is frightened. They have questions. What happened? Was this expected? Did somebody make a mistake? Is Mary going to be all right? And perhaps most importantly, why isn’t anyone talking to us? The physician is frightened too. Maybe he doesn’t yet know exactly what happened. Maybe risk management has become involved. Maybe he’s terrified that one poorly chosen sentence will become Exhibit A in a malpractice lawsuit. So he keeps the conversation brief. He sticks to clinical facts. He avoids discussing what might have happened, and he certainly doesn’t apologize. From his perspective, he’s protecting himself. But let’s look at that interaction from Mary’s perspective. Something happened to me. Nobody will explain it. Everyone suddenly seems guarded. My doctor barely looks me in the eye. Maybe they’re hiding something, and now we have something that didn’t necessarily exist before: suspicion. That is the paradox. The physician’s silence was intended to decrease legal risk, but emotionally, that same silence may increase mistrust. The Myth of “Never Say You’re Sorry” Dr. Barbara Hales 05:00 The myth. There’s a persistent myth in medicine that goes something like this: Never say you’re sorry because apologizing is admitting liability, and like many myths, there’s a tiny bit piece of truth buried inside something much more complicated. There is an enormous difference between saying “I’m very sorry this happened to you, and making a definitive statement about negligence before the facts have even been investigated. That’s why I’m not suggesting that doctors become their own attorneys. I’m not an attorney, and this episode is not legal advice. The laws governing apologies and their admissibility vary from state to state, and your hospital practice insurer and risk management team may have specific procedures you need to follow. CANDOR: Communication and Optimal Resolution Dr. Barbara Hales 07:00 But here’s what I do want physicians to understand. Passion and transparency are not synonymous with recklessness, and we now have organized approaches to adverse events that are built around that distinction. One of the most important is called candor, C-A-N-D-O-R. That stands for Communication and Optimal Resolution. It was developed by the Agency for Healthcare Research and Quality. Instead of the old-fashioned approach, sometimes described as deny and defend, Candor emphasizes timely communication, investigation, disclosure, empathy, apology when appropriate, learning from the event, and fair resolution. Think about how different those two philosophies feel to a patient. One says, “Protect the institution. Say as little as possible. Wait for the lawyers. The other says something happened. We’re going to find out what happened. We’re going to communicate with you. We’re going to take care of you, and we’re going to learn from this. That’s a very different experience. Case Study: Dr. Thompson and the Medication Error Dr. Barbara Hales 09:00 Now let’s imagine another physician. We’ll call her Dr. Thompson. A medication error occurs. The wrong dose reaches her patient. Thankfully, the patient recovers. Dr. Thompson is devastated. She walks into the room and immediately says, “This was completely my fault. I made a terrible mistake. There was no excuse for it. Now, emotionally, we understand why she said it. She feels terrible, but there’s another problem here. At this point, nobody has completed the investigation. Maybe the electronic ordering system displayed the wrong dose. Maybe the pharmacy verification failed. Maybe there were two medications with nearly identical names. Maybe five different safeguards failed, or maybe Dr. Thompson really did make an error. We don’t know yet, and that’s an important distinction. Transparency does not mean guessing. It does not mean assigning blame before the facts are known, and it does not mean making promises you may not be able to keep. In fact, one of the principals in formal disclosure programs is very simple: tell patients what you know, don’t speculate about what you don’t know. What Patients Actually Want After Harm Dr. Barbara Hales 11:00: Imagine how much better this might sound, mr. Jones. Something happened with your medication today that we did not expect, and I’m very sorry that you’ve had to go through this. Right now, our priority is taking care of you. We’re also investigating exactly what happened. I don’t want to speculate or give you information that may turn out to be wrong, but I promise that we’ll keep you informed as we learn more. Notice what’s missing: running away, defensiveness, blaming somebody else, and speculation. But notice what’s also there: humanity. What patients actually want. When patients have been harmed, we sometimes assume their first thought is, “How much money can I get? But that is an extraordinarily cynical way of looking at people. Patients and families often want answers. What happened? Why did it happen? What are you going to do about it? And perhaps most importantly, could this happen to somebody else? Think about that last question. A patient who has just experienced something terrible may still be thinking about the next patient. They don’t want another family sitting where they’re sitting. That tells us something important. Sometimes resolution is not only about money. It’s about acknowledgement. It’s about answers. It’s about accountability, and it’s about knowing that something will change because of what happened. University of Michigan & Challenging Assumptions Dr. Barbara Hales 13:00 Here is the University of Michigan experience. This isn’t just a feel-good theory. One of the most frequently discussed examples came from the University. University of Michigan Health System. They developed an approach that moved away from automatically fighting every claim. When care was appropriate, they defended it. But when their investigation found that inappropriate care caused harm, they disclosed what happened and sought resolution, including compensation when appropriate. Researchers subsequently examined what happened to malpractice claims and costs, and here’s why that matters. The nightmare scenario many physicians imagine is if we start admitting that things went wrong, everybody will sue us. But that wasn’t what happened. The experience helped challenge the assumption that openness automatically creates more liability, and later research involving communication and resolution programs at othe

  2. Aug 27

    How AI Helps Doctors

    How AI Helps Doctors: 7 Ways AI Gives Doctors Back Their Time In this episode, Barbara discusses: Barbara Hales names the “invisible second shift”—the unpaid hours physicians spend at home on charts, portal messages, and paperwork—and how it steals time from family and rest. Barbara Hales shares seven practical ways to use AI as an assistant, not a replacement, including ambient scribing, drafting portal responses, summarizing research, and streamlining insurance and administrative tasks. Barbara Hales contrasts two physicians—one using AI and one doing everything manually—to show how saving just 30–60 minutes a day can compound into 120–240 hours a year. Barbara Hales explains how AI can multiply a physician’s impact by turning everyday patient questions and explanations into reusable education materials and marketing content that grow the practice without adding more work hours. Barbara Hales insists that doctors must “delegate the task, never delegate the judgment,” emphasizing privacy, safety, and clinical oversight so AI reduces burnout while preserving trust and the humanity of medicine.   Key Takeaways: “AI’s real power in medicine isn’t replacing physicians—it’s reclaiming the invisible hours lost to documentation and administration so doctors can be fully present with their patients and in their own lives again.”   Connect with Barbara Hales:  Twitter: @DrBarbaraHales Facebook: facebook.com/theMedicalStrategist Business Website: TheMedicalStrategist.com Email: info@TheMedicalStrategist.com  YouTube:@barbarahales LinkedIn: https://www.LinkedIn.com/in/barbarahalesBooks: Content Copy Made Easy 14 Tactics to Triple Sales   TRANSCRIPTION 7 Ways AI Gives Doctors Back Their Time Chapter 1 — Why Physicians Need Their Time Back   Dr. Barbara Hales 00:04 Hello, everyone. Welcome back to Marketing Tips for Doctors. When was the last time you finished seeing your last patient, and you were actually finished for the day? Not finished seeing patients, finished. No charts waiting for you. No patient portal messages. No paperwork you promised yourself you’d finished after dinner. No laptop sitting on the kitchen counter staring at you while your family is doing something without you. If you’re laughing right now, I understand because for many physicians, the workday doesn’t end when the office closes; it just changes location. You go home, have dinner, maybe spend some time with your family, and then out comes the laptop, and somewhere along the way, something happened to medicine. We became doctors because we wanted to take care of people. We did not go to medical school because we had a burning desire to become world-class data entry specialists. We didn’t dream about answering portal messages. We didn’t fantasize about prior authorizations, and I’m fairly certain that when you wrote your medical school application essay, you didn’t say, “My lifelong ambition is to spend more evenings completing documentation, yet here we are, and that is why I want to talk about artificial intelligence today. Not because AI is fashionable, not because everybody is talking about ChatGPT, and certainly not because I think technology should replace physicians. Quite the opposite. I think we need to ask a completely different question: Can technology give physicians enough time back that we can actually be physicians again? Apparently, doctors are beginning to think the answer may be yes. According to the American Medical Association’s 2026 Physician Survey on Augmented Intelligence, 81% of physicians now report using AI professionally. That’s more than double the percentage in 2023. Think about that. In only a few years, AI went from something many doctors viewed with suspicion to something being used in medical practices every day, and here’s another number that really caught my attention: 70% of physicians surveyed by the AMA said they see AI as a tool that can automate tasks contributing to work-related burnout. So today, I’m going to show you seven practical ways physicians can use AI to get some of their time back. But before we get to those seven, I want to talk about what we’re really trying to solve, because the problem is not technology. The problem is time. The invisible second shift. Picture a physician we’ll call Dr. Sarah. Sarah has a busy primary care practice. Her last patient leaves at 515. She gets home around Her husband has dinner waiting. Her daughter sits at the table, telling everyone about something that happened at school. Sarah is listening, sort of, because part of her brain is thinking about the unfinished charts. She knows there are 11 of them, so she eats dinner. She asks her daughter a few questions. She helps clear the table. And then she says the sentence that physician families know all too well. I just have to finish a few charts. She opens the laptop. 8 o’clock becomes nine. Nine becomes 10. Her daughter goes to bed. Sarah finally closes the computer at 1037, and here’s the sad part: nothing particularly unusual happened that day. There wasn’t an emergency. Nobody crashed. There wasn’t a complicated admission. It was simply Tuesday. That story is a composite, but I’ll bet many physicians listening recognize themselves in it. This is what I call the invisible second shift of medicine, and this is precisely where I believe physicians should begin thinking about AI, not with robots, not with futuristic diagnostic machines. Start with what I do every day that doesn’t actually require me to be a physician, because that is where your time is hiding. Let’s begin with the obvious one: documentation. AI-powered ambient scribes can listen to the physician-patient conversation with appropriate systems, safeguards, and consent procedures, and generate a draft clinical note. You review it, you correct it, you approve it. The physician remains responsible, but you’re no longer starting with a blank page. And this isn’t just theoretical. In one medical group study involving 79 providers and more than 25,000 AI-generated notes across 23 specialties, high users of an ambient AI scribe had a 21% decrease in time spent on notes per day.   Chapter 2 — AI for Documentation, Inbox, and Patient Education Dr. Barbara Hales  07:26 Even more interesting to me was what happened after work. Before the pilot, about 32% of participating providers reported spending eight or more hours per week documenting outside clinic hours during AI use, which dropped to about 8%. Think about it: 32% to 8%. That’s not just an efficiency statistic. That’s dinner. That’s exercise. That’s reading a book. That’s going to your child’s soccer game. That’s sitting on the couch and doing absolutely nothing and not feeling guilty about it-that is life. Imagine Sarah again. Only now her practice introduces a properly vetted ambient AI documentation system. At first, she’s skeptical. She checks every note carefully, and she should, but gradually something changes. Instead of writing the entire note after the visit, she reviews and corrects a draft. One evening, she gets home. She puts her purse down. She walks into the kitchen, and her daughter looks at her and says, “Mom, where’s your computer? Sarah says, “In my bag. Her daughter looks confused. “Aren’t you going to take it out? And Sarah says, “Nope, I’m done. Now that’s an illustrative story, but that is the outcome we’re talking about. We’re not trying to make physicians type faster. We’re trying to make it possible for physicians to stop typing. Next, the inbox. Ah, yes, the inbox-the place where a message that begins with “Quick question, doctor, occasionally contains 14 questions, three attachments, and a medical History going back to 1987. AI can help draft responses to routine patient communications. Notice the word I used: draft, not diagnose, not independently prescribe, not send medical advice without physician review. Draft. You provide the judgment. AI provides the first pass. The 2026 AMA survey found physicians are already using AI to generate draft responses to patient portal messages; think about the difference between writing 20 responses from scratch and reviewing 20 reasonable drafts. Even saving two or three minutes per message adds up, and there’s another benefit: AI can help you turn a rushed answer into a clear, patient-friendly explanation. You still decide what is medically appropriate, but AI can help you communicate it more efficiently. AI use number three: patient education. Here’s an area I think is enormously underused. How many times have you explained the same thing? What does pre-diabetes mean? Why do I need this medication? What should I expect after this procedure? What does this lab result mean? Why do I need to come back in six months? You explain it Monday, then Tuesday, then Wednesday, and Thursday morning. You’re explaining it again. What if you created a physician-approved library of patient education materials? AI can help you take your explanation and turn it into a one-page handout, a frequently asked questions sheet, a patient-friendly email, a short video script, or instructions written at a more accessible reading level. You review it for accuracy. Then you have something reusable. This is where AI becomes more than a time-saving tool; it becomes a way to multiply a physician’s knowledge without multiplying their hours. Doctor using AI versus doctors who aren’t. Now let’s compare two physicians. Same specialty, same number of physicians, same number of patients, same clinical ability. Doctor A is not using AI. Every note begins from scratch. Every patient handout is created manually, or the staff searches for one. Every portal response is typed individually. Every complicated article takes 20 minutes to read before Doctor A determines whether it matters. Every

  3. Aug 17

    The Mistakes That Make You Scroll

    In this episode, Barbara discusses: Why so many viewers watch with the sound off, and why strong headlines, captions, and on-screen text are essential to stop the scroll and immediately communicate your video’s value. How trying to teach everything in one video overwhelms viewers, and why breaking complex topics into multiple short, focused clips creates a powerful, bingeable video library for patients. Why you don’t need expensive cameras, microphones, or lighting to succeed, and how a simple smartphone plus clear, compassionate communication beats “perfect” production quality. How most physicians fail with video by quitting too soon, and why consistent publishing—like planting a tree—allows trust and patient relationships to grow over time. The importance of always telling viewers what to do next, whether that’s subscribing, visiting your website, sharing the video, or scheduling an appointment, so every video leads to a clear next step. Key Takeaways: “Video marketing works for physicians not because it’s flawless or flashy, but because it consistently delivers short, focused, clearly captioned answers to real patient questions—and always guides viewers toward a simple, obvious next step.”   Connect with Barbara Hales:  Twitter: @DrBarbaraHales Facebook: facebook.com/theMedicalStrategist Business Website: TheMedicalStrategist.com Email: info@TheMedicalStrategist.com  YouTube:@barbarahales LinkedIn: https://www.LinkedIn.com/in/barbarahalesBooks: Content Copy Made Easy 14 Tactics to Triple Sales Power to the Patient: The Medical Strategist   TRANSCRIPT (244) Introduction: The Next Five Video Marketing Mistakes   Dr. Barbara Hales 0:02 The five video marketing mistakes that make patients keep scrolling. Hello, everyone, and welcome back to Marketing Tips for Doctors. Last week we talked about the first five mistakes physicians make with video marketing. Today we’re going to cover the next five, and I have to tell you, some of these surprise me, not because I did not understand marketing, but because I’ve been learning short-form video myself. Sometimes the smallest changes make the biggest difference. So let’s jump right in.   Mistake #6: Forgetting That Many People Never Hear a Word You Say   Mistake number six: forgetting that many people never hear a word you say. This may be the most overlooked mistake in video marketing. Many people watch videos with the sound turned off. Think about your own habits. You’re sitting in a waiting room. You’re standing in line at the grocery store. You’re waiting to board an airplane. You don’t want to disturb the people around you, so you scroll silently. Now imagine a physician appears on your screen. They are obviously talking, but there are no captions, no headline, no text. Nothing tells you why you should stop. What happens? You keep scrolling, not because the doctor wasn’t knowledgeable, not because the information was not valuable. You simply had no idea what the video was about. Now imagine that same video begins with large text that says, “Three signs your blood pressure may be too high, or, “The biggest mistake patients make after knee replacement. Suddenly, you know exactly why you should stay. Captions don’t simply help people hear you; they help people understand you before they ever turn the sound on. Think of on-screen text as the title on the cover of a book. Without the title, many people never bother opening the book.   Mistake #7: Trying to Teach Everything in One Video   Mistake number seven: trying to teach everything in one video. Here’s another mistake I see all the time. Doctors try to explain everything. We want patients to understand the whole picture. That’s wonderful inside the exam room. It’s not wonderful in a 92nd video. I remember working with a physician who wanted to make a video about high blood pressure. He covered how blood pressure works, every medication, diet, exercise, complications, kidney disease, stroke, heart attacks, everything. It was an outstanding lecture. It was also far too much for one video. Now imagine a different approach. One video answers one question: Does high blood pressure have symptoms? Another asks: Why do I need medication if I feel fine? Another: Three foods that quietly raise blood pressure. Instead of one overwhelming lecture, you’ve created an entire video library. Patients can watch exactly what they need, and every video becomes another opportunity for someone to discover you.   Mistake #8: Thinking You Need Expensive Equipment   Mistake number eight: thinking you need expensive equipment. Let me save you some money. You probably don’t need another camera. You probably don’t need another microphone. You probably don’t need another light. You definitely don’t need to wait until everything is perfect. The smartphone in your pocket can produce remarkable videos today. Better equipment will help eventually, but better communication will help far more. People forgive average video quality; they rarely forgive boring content. Focus on helping people. The technology can improve later.   Mistake #9: Quitting Before the Results Show Up   Mistake number nine: quitting before the results show up. Here’s one of the biggest reasons physicians fail with video: they stop. They record three videos, maybe five. They don’t go viral. They don’t receive hundreds of comments, so they conclude video marketing doesn’t work. Imagine planting a tree. Would you dig it up after one week to see if the roots were growing? Of course not. Trust grows exactly the same way. One helpful video, then another, then another. Months later, patients begin saying, “I’ve been watching your videos. Those are some of the most rewarding words you’ll ever hear, because by then the relationship has already begun.   Mistake #10: Never Telling People What to Do Next   Mistake number 10: never telling people what to do next. You’ve educated someone. You’ve answered their question. They’ve watched until the end. Now what? Too many physicians simply stop talking. Don’t make people guess. Invite them. If you’d like more practical medical advice, subscribe. To learn more, visit my website. If this helped you, share it with someone you care about. If you’re looking for a physician, schedule an appointment. Every good conversation has a next step. Your videos should too.   Lesson: Focus on Communication, Not Technology   Here’s something I learned recently. I spent far too much time trying to make a better editor. Then I realized that’s not my job. My job is to communicate.   Dr. Barbara Hales 7:47 Technology can help me edit. Only I can bring my expertise, stories, personality, and compassion. Don’t let the technical side keep you from helping people.   This Week’s Challenge: Record One Helpful Video   This week’s challenge: Record one video, answer one patient question, and keep it under two minutes. Don’t aim for perfection. Aim for helpful. Press, publish. Then next week, do it again.   The Real Purpose of Video Marketing   Video marketing isn’t really about cameras. It isn’t about software. It isn’t about algorithms. It’s about becoming the physician people already know and trust before they ever walk through your door.   Closing: Communicate With Purpose   Thank you so much for spending part of your day with me. If you enjoyed today’s episode, I’d really appreciate it if you’d subscribe to Marketing Tips for doctors. Every week, I share practical strategies to help physicians attract better patients, build stronger practices, and enjoy medicine again. Until next time, keep communicating with purpose, because every question you answered today may change someone’s tomorrow.   The post The Mistakes That Make You Scroll first appeared on The Medical Strategist.

  4. Aug 10

    5 Video Mistakes You Make

    In this episode, Barbara discusses:    Dr. Barbara Hales explains why video is a powerful way for physicians to connect with future patients where they already are—on platforms like YouTube, Facebook, Instagram, TikTok, and LinkedIn.  Dr. Barbara Hales shows that physicians already have endless video topics by turning common patient questions into short, helpful content.  Dr. Barbara Hales warns against waiting for perfection and urges doctors to start recording imperfect but useful videos instead of obsessing over equipment or appearance.  Dr. Barbara Hales emphasizes speaking in simple, patient-friendly language (not like a medical lecture) and getting to the point quickly to keep viewers from scrolling away.  Dr. Barbara Hales highlights the importance of focusing on the patient (not the doctor’s credentials) and using strong visuals and demonstrations so videos build trust and are memorable.   Key Takeaways:  “Video works for physicians not because it’s perfectly produced, but because it quickly, simply, and visually answers the patient’s real questions in a way that feels personal, trustworthy, and focused on them.”    Connect with Barbara Hales:  Twitter: @DrBarbaraHales Facebook: facebook.com/theMedicalStrategist Business Website: TheMedicalStrategist.com Email: info@TheMedicalStrategist.com  YouTube:@barbarahales LinkedIn: https://www.LinkedIn.com/in/barbarahalesBooks: Content Copy Made Easy 14 Tactics to Triple Sales Power to the Patient: The Medical Strategist   TRANSCRIPTION (243)   Chapter 1: Why Video Matters for Physicians  [0:00:02 – Dr. Barbara Hales] Welcome to another episode of Marketing Tips for Doctors. I’m your host, Dr. Barbara Hales. Today we are going to be discussing something that has become one of the most powerful marketing tools available to physicians: Video, but ask yourself why your medical videos aren’t working. Today, we’ll discuss the first five mistakes most physicians make.  [0:00:38 – Dr. Barbara Hales] Before you think, I don’t have professional cameras. I don’t know how to edit. I don’t have enough time, or I hate seeing myself on camera. I want to tell you a little story, because over the last few weeks, I’ve been learning something completely new, not medicine, not practice management, not marketing strategy. I’ve been learning how to create short-form videos, and let me tell you, it has been humbling. I honestly thought the difficult part would be coming up with ideas. It wasn’t. The difficult part was editing. One afternoon, I spent hours trying to edit what should have been a very simple product video. Hours. I watched tutorials. I clicked the wrong buttons.  [0:01:45 – Dr. Barbara Hales] I undid things I had just done. At one point, I honestly wondered if I was ever going to finish. Then I had a realization: I don’t need to become a professional video editor. I don’t need to look like it was made by a professional. I need to become a better communicator.  [0:02:14 – Dr. Barbara Hales] Those are two completely different skills. Technology can help me edit. Only I can communicate with authenticity, and I realize something else. If I felt overwhelmed, imagine how many positions feel exactly the same way. So, if you’ve been putting off video because it seems complicated. This episode is for you. Why now? Let’s start with a simple question: Why should physicians even bother making videos? Because that’s where your future patients are. Years ago, people searched Google. Today, they search Google, YouTube, Facebook, Instagram, TikTok, even LinkedIn.  [0:03:15 – Dr. Barbara Hales] Patients don’t just want information anymore; they want connection. They want to know what kind of doctor you are. Will you explain things clearly? Will you listen? Will you make them feel comfortable? Video answers all of those questions before they ever schedule an appointment. Here’s another reason: you already have an unlimited supply of content. Every single day, patients ask you questions-questions you’ve answered hundreds of times, questions that seem routine to you-but those same questions are brand new to someone hearing the answer for the first time.  [0:04:06 – Dr. Barbara Hales] Should I worry about this symptom? Why do I need this medication? How long will recovery take? Can I exercise after surgery? What’s normal? What isn’t? Those aren’t just questions. Those are videos. Seasonal illnesses, flu season, travel medicine, heat exhaustion, spring allergies, sports physicals, Heart Month, Breast Cancer Awareness Month, Diabetes Awareness Month. The ideas are endless, which brings me to what I think may be the most important sentence in today’s episode. Every question you answer in the exam room today. Is probably being typed into Google, YouTube, Facebook, Instagram, or TikTok by hundreds, if not 1000s, of people tonight. Then think about it.  [0:05:16 – Dr. Barbara Hales] Those questions, the ones that have become second nature to you, they’re exactly what people are searching for. They’re looking for answers. They’re looking for reassurance, and perhaps most importantly, they’re looking for someone they can trust.    Chapter 2: Mistake 1 – Waiting for Perfection  [0:05:35 – Dr. Barbara Hales] If you’re the physician consistently providing those answers, you’re not just creating videos; you are building relationships before the first appointment ever happens. Now, let’s talk about the first five mistakes I see physicians make with video marketing. Mistake one: waiting for perfection. Let’s start with the biggest mistake of all: waiting until everything is perfect. I understand why physicians do this.  [0:06:15 – Dr. Barbara Hales] We’ve trained to strive for precision. In medicine, details matter, accuracy matters, getting it right matters. So naturally, we carry the same mindset into marketing. We think, I’ll record a video after I buy a better camera. I’ll start once my office is renovated. I’ll wait until I learn how to edit. I’ll do it when I lose a few pounds. I’ll do it when I feel more comfortable on camera.  [0:06:52 – Dr. Barbara Hales] Can I tell you something? Your future patients aren’t waiting for perfection. They’re waiting for someone who can answer their questions. Patients don’t expect Hollywood. They expect honesty. They expect clarity. They expect someone who feels genuine. Ironically, sometimes the videos that perform the best are the ones that feel the least polished. Why? Because they feel real. People connect with people, not perfection.  [0:07:37 – Dr. Barbara Hales] If you keep waiting until every detail is perfect, you’ll still be waiting a year from now. Instead, record one helpful video, learn from it. Record another. Your first video isn’t supposed to be your best video. It’s simply supposed to be your first. Mistake two: talking like you’re giving a medical lecture. Once physicians finally press record, many make the same mistake. They forget who they’re talking to. You aren’t speaking to your colleagues. You’re speaking to Patients; patients don’t want to feel like they’re sitting through grand rounds. They want someone who can explain complicated information in a way that’s reassuring and easy to understand.    Chapter 3: Mistakes 2 & 3 – Overly Technical and Too Slow to the Point  [0:08:36 – Dr. Barbara Hales] One of my favorite communication tests is this: Could a high school student understand what you’re saying? If the answer is yes, you’re probably communicating well. Simple doesn’t mean you’re dumbing things down. Simple means you’re making knowledge accessible, and that’s one of the greatest gifts a physician can offer. Mistake three: taking too long to get to the point. You know this is something that we’ve all done at one point or another.  [0:09:12 – Dr. Barbara Hales] Now let’s talk about attention. Years ago, people would patiently watch an introduction. Not anymore. Today you’re competing with 1000s of videos. If your opening doesn’t answer one question, why should I keep watching? People simply scroll instead of beginning with “Hello everyone, I’m Dr. Smith.  [0:09:40 – Dr. Barbara Hales] Try beginning with three reasons your blood pressure medication may not be enough, or the biggest mistake I see after knee replacement surgery, or if you wake up with headaches every morning, don’t ignore the. Lead with the problem. Curiosity is one of the most powerful marketing tools you’ll ever use. Mistake number four: making the video about you instead of the patient.    Chapter 4: Mistake 4 – Making the Video About You, Not the Patient  [0:10:20 – Dr. Barbara Hales] Here’s another trap physicians fall into. They spend the first minute talking about themselves, where they trained, how many years they practiced, their credentials. Now, don’t misunderstand me. Credentials matter, but not in the first 30 seconds. Patients are thinking about one thing: themselves, their symptoms, their concerns, their questions. Meet them where they are, instead of saying, “I’ve been practicing medicine for 25 years. Try saying, “Here’s something every patient should know before. See the difference. The first sentence is about you.  [0:11:13 – Dr. Barbara Hales] The second sentence is about them, and that’s where trust begins. Let me tell you something I’ve observed over the years. I’ve worked with physicians who had nearly identical credentials, excellent schools, board certifications, years of experience. Yet one physician always seemed to have a waiting room full of new patients, while another struggled.  [0:11:44 – Dr. Barbara Hales] Why? Because patients don’t choose the doctor with the longest resume; they

  5. Jul 29

    Before You Buy Medical Ads

    In this episode, Barbara and Neil discussed the following: Neil explains his255 method for Facebook and Instagram ads: two campaigns (warm and cold), five audiences, and five ads to systematically find winning combinations and scale.  They discuss how Facebook charges per 1,000 views(CPM) rather than per click, and what that means for setting and spending a daily budget.  Neil shares the story of launching Scotland’s biggest health and fitness exhibition, nearly failing, and then saving and scaling it purely through Facebook ads.  They compare Google Ads vs. Meta (Facebook/Instagram) Ads for physicians, recommending Google for high-intent cold traffic and Meta primarily for remarketing, then broader cold traffic once scale is needed.  They cover practical advertising guidance for doctors—starting around $20/day, using metrics like link click-through rate, balancing warm vs. cold campaigns, and choosing a proven ads expert with a strong track record and longevity in the field.    Key Takeaways:  “Facebook and Instagram and Google, TikTok, LinkedIn ads, all the ad platforms they learn really really quickly, and where the the best leads are, and if you spend $20 per day for five to seven days, you’ll have really good data as to which audiences are working well, which ads are working well, which ones are not, and you can start to make adjustments from there.” – Neil Shoney Connect with Neil Shoney:  Instagram:  neilshoneymac  Facebook:  www.facebook.com/neilshoneymac  Business website: neil-maclean-marketing.mykajabi.com  Show website:   www.MarketingTipsForDoctors.com  Spotify:  The Shoney show  Apple Podcasts: The Shoney show  YouTube: Neil ‘Shoney’ Mac  LinkedIn: www.linkedin.com/in/neilshoneymac    Connect with Barbara Hales:   Twitter: @DrBarbaraHales Facebook: facebook.com/theMedicalStrategist Business Website: TheMedicalStrategist.com Email: info@TheMedicalStrategist.com  YouTube:@barbarahales LinkedIn: https://www.LinkedIn.com/in/barbarahalesBooks: Content Copy Made Easy 14 Tactics to Triple Sales Power to the Patient: The Medical Strategist TRANSCRIPT (242)   Chapter 1: Introducing Neil Shoney and the Promise of Scalable Ads  0:00 | Dr. Barbara Hales    [0:00:01] Dr. Barbara Hales: Welcome to another episode of Marketing Tips for Doctors. I’m your host, Dr. Barbara Hales, and today we have with us a very interesting character by the name of Neil Shoney. Neil is an ad strategist and go-to expert for service-based businesses that want a simple, proven, scalable Facebook ad system that consistently brings in premium clients. With 13 years of running ads and over 3,000 service providers helped, Neil is known for turning complicated advertising into clear, repeatable frameworks that work across different service industries. Because, unlike almost everywhere else you turn, Neil does not believe in a one-size-fits-all approach. After managing high-spend campaigns in the UK and US, Neil shifted into coaching full-time and created a library of 36 proprietary frameworks, including his 25-5 method, that helps service providers install a functioning, profitable ad system in days, not months, that they can turn on or off like a tap, whenever they want new leads. His clients span over 62 niches, with 21 of those niches hitting six-figure months through ads. Welcome to the show, Neil.  [0:01:44] Neil Shoney: Thanks much for having me, Barbara. Appreciate you.  [0:01:47] Dr. Barbara Hales: Could you explain the 255 method?     Chapter 2: The 255 Method—Two Campaigns, Five Audiences, Five Ads  1:51 | Neil Shoney     [0:01:51] Neil Shoney: Sure. The 255 method is at the heart of it, just a testing method for running advertising. So the majority of the time when a practice runs advertising through Facebook and Instagram or any other ad platform for that matter, they typically run what I call a one-one-one method. That is one campaign going to one audience with one ad, and there’ll definitely be people listening right now who are just like nodding along with bigger eyes, going, “That is exactly what I’m doing right now. I see it all the time, and what you have in that situation is you’ve basically taken your best guess at every single step of creating that campaign. So you’ve written the ad copy, and you’ve hoped that it’s going to be great. You’ve chosen your image or your video, and you hope that it’s going to be great. You’ve chosen your audience, and you hope that it’s going to be the right one. But with the Shony 255 method, we do it this way: first, we run two campaigns rather than one. First of all, you’ve already doubled your chance of finding a winner because not both of them have to be winners. You can find a winner and a loser, and then put all your eggs into one winning basket. Those two campaigns that we split out-one is for warm, and one is for cold. That’s people who know who you are and people who don’t know who you are. That’s the first step that a lot of practices get wrong. They only target people who have never heard of them before, who may not even be in the market, and yet you could put a very small amount of ad spend behind people who have already visited your social media pages, your website, etc., and simply get back in front of those people and have really, really high conversion rates. The first step there is two campaigns rather than one. The second step of the 255 method is where the first five comes in, and that’s five audiences rather than one. And so, quite simply, instead of, you know, saying people interested in this one thing and taking your best guess, you get the great opportunity to choose five different interests that somebody might have, or five different demographic targeting tools that we can choose from, and you don’t have to be right 100% of the time. You actually only need to be right once out of the five. Now, when we set this up, we hope that all five are fantastic. That’s great for scale. But if four of them are, you know, they just don’t work. That’s absolutely fine. We can turn off those audiences. We found our winner, and we can push all the budget towards the winner. And then the final step of the 255 method is the final five: having five ads rather than just one. And there are two reasons for this. Number one is it’s also great to find winners and losers inside your ads, and you know the things that don’t work. You can turn them off. People never have to see them ever again, and you can push all the budget towards the winners. But there’s a second reason as well, and you’ve probably experienced this yourself, Barbara, and so will so many people who are listening right now. Is that you show any level of interest in something that you see via an ad? You might not even click through to the website, but if you stop scrolling, you hit the see more button, you read it, or you watch the video, and then you start seeing the ad over and over and over again. That’s Facebook basically saying this person is interested in this, but they didn’t take the action that the advertiser wanted them to take, which is to click through, request a callback, book an appointment, whatever it may be. Now, if you set up your ads the way that 98% of people do, a 111 campaign, then Facebook’s only option is to show the same ad to the same person over and over and over again, but if you have five ads, they’ll show them ad number two, then ad number three, then ad number four, and it helps to re-engage people and get more people to take action.  [0:05:53] Neil Shoney: So it’s a testing method to find winners and losers, and rather than just, you know, throwing something against the wall, and it’s either going to stick or it’s not. It gives you a much higher probability of running a successful campaign. Mathematically, there are 50 variations there, so there’s 50 chances to find a winning variation, and it allows for a lot of scalability because if you have multiple audiences that become successful and multiple ads that are successful, then there’s a lot of opportunity to increase the spend on the front end to get much more out the other side.  [0:06:27] Dr. Barbara Hales: What a great idea! So, do the clients get charged by Facebook for someone clicking on View More, or only if they click through?     Chapter 3: How Facebook Bills and Neil’s Origin Story with Ads  6:45 | Neil Shoney     [0:06:45] Neil Shoney: Actually, with Facebook and Instagram, the way that it works is you’re charged per 1000 views, so it’s not charged based upon clicks and not clicks and things like that. As Google says, they are cost per click, and you know you’re charged whenever somebody clicks on the ad; technically, Google is still doing cost per 1000 views. They’re just choosing to send the billing notification once somebody has clicked. So it’s smart marketing on their side because they get to say You only pay if somebody clicks. People are going to click, so you’re going to pay anyway. But with Facebook, they have a cost per 1000 views, which is different for everybody. It depends on the ad, how many people you’re targeting, and who’s inside those audiences. But technically, you know, you set a daily budget, so it could be $10 a day, it could be $100 a day, it could be $1,000 a day, depend upon the size of the business, and you’re going to most likely spend what you set as a budget, as long as there’s a big enough audience there for Facebook to target.  [0:07:47] Dr. Barbara Hales: How did you get into this originally?  [0:07:50] Neil Shoney: Well, I actually 1314 years ago, something like that. I started Scotland’s biggest ever health and fitness exhibition, and I came straight out of university. I’d studied sport and exercise science. I always knew I was going

  6. May 22

    Scaling the Patient Experience

    In this episode, Dr. Corey Malnikof discusses:  Scaling from one clinic to 24 locations  Building a patient-focused clinic culture  Marketing strategies that work for doctors  AI, SEO, and social media marketing  Advice for growing a successful practice    Key Takeaways:    “Marketing works best when it comes from authenticity. If you truly love helping people, then marketing simply becomes sharing that passion with your community.” – Dr. Corey Malnikof    “Scaling a practice requires systems, leadership, and the willingness to step into uncertainty before growth happens.” – Dr. Corey Melnikov    “Doctors don’t always need bigger budgets to grow. Many of the best patient acquisition strategies are free and relationship-driven.” – Dr. Corey Malnikof Connect with Corey Malnikof Email: drcorey@palmercare.com Business: palmercaregroup.com Twitter: @palmercaregroup @coreymalnikof Connect with Barbara Hales:   Twitter: @DrBarbaraHales Facebook: facebook.com/theMedicalStrategist Business Website: TheMedicalStrategist.com Email: info@TheMedicalStrategist.com  YouTube:@barbarahales LinkedIn: https://www.LinkedIn.com/in/barbarahalesBooks: Content Copy Made Easy 14 Tactics to Triple Sales Power to the Patient: The Medical Strategist   TRANSCRIPTION (241) Building a Patient-Focused Chiropractic Brand    Dr. Barbara Hales:  “Welcome to another episode of Marketing Tips for Doctors. I’m your host, Dr. Barbara Hales. Today, you’re in for a rare treat. We have Dr. Corey Malnikov here with us. He is the CEO of Palmer Care Group, a healthcare organization operating 24 chiropractic clinics across the whole United States. He is an entrepreneur, speaker, and leader known for building high performing teams, scalable systems, and world class patient experiences. Today we’re going to dive into what actually works when it comes to marketing for doctors, how to attract the right patients, grow your practice, and build something that truly scales. Welcome to the show.”    Dr. Corey Melnikov:  “Thank you for the introduction. Always fun to hear all of that in 111 share. Thank you.”    Dr. Barbara Hales:  “When you first started out, did you see patients at that time?”    Dr. Corey Melnikov:  “Yeah, no, I was a.. I’ve been in practice for 21 years. I saw patients probably up to about seven or eight years ago, I had about 10 clinics at the time, and so I was a full-time guy. I loved seeing patients that they literally had to kind of rip it out of my hands for me to stop, but I kept cutting back. I kept.. I went from full-time to Monday, Wednesdays, and then just Mondays, and then I think I got to the point where I had a patient laying down, I was listening to what my doctors were saying, I was listening to the front desk, I was thinking about the other clinics, and I just felt bad for not being there 100% for the patients, and so, yeah, it’s been probably seven eight years, and I’ve been running the clinics instead of in it, but is there a long time?”    Dr. Barbara Hales:  “What made your practice unique in compared to other chiropractic offices around? Did you have multiple streams of income? Where were there additional services that others didn’t provide? Were there products that you felt your patients could use? Like, what is it that made you different,”    Dr. Corey Melnikov:  “yeah. And I will say, you know, with 24 clinics, you know, when doctors are into different things, we do have all sorts of different techniques and instruments and things that we use on patients, but really, what makes us different is I always tried to create this atmosphere, you know, I was a big Starbucks junkie in the beginning, you know, and I was trying to open a practice, and you know, I thought I’d graduate, put a shingle up, you know, the Red Sea would part, patients would line up, I’d take care of them, and the reality, like most, most entrepreneurs find out, is you open up, and then you know nothing. So I studied a lot, I studied Amazon, I studied Nordstrom, I studied the Ritz, I studied Disney, and I studied Starbucks, and Starbucks talked about how Starbucks was meant to be the third home, right? You had home, you had work, and then Starbucks,”    Dr. Barbara Hales:  “but no, I thought no drive-through, right?”    Dr. Corey Melnikov:  “Right, exactly, no drive-thru, but I thought, you know, a chiropractic clinic, a wellness clinic, should be the third home, not Starbucks. And so I kind of wanted to create this atmosphere, and I was always really big into personal and professional development for my doctors, for my staff, and even for my patients. So we tried to build a place, and we always talked about when patients come into our place, if their anxiety is high, we’re going to lower their anxiety to peace, and if their energy is low, we’re going to bring their energy up. And so for us, it was all about the experience, the second you walked through the door, the way you were greeted, the way you were treated, the way your case was managed, and how we kind of had an impact on every aspect of your life, emotional, physical, chemical, and treatment. And so that was the goal, and for me, that’s what’s made us different. It’s just the culture and the place we created,”    Scaling From One Clinic to 24 Locations    Dr. Barbara Hales:  “that’s wonderful. Now, before you had your first offshoot, you must have been a little bit nervous about doing that. Would opening up another location divide my patients, or would I succeed? You know, walk me through that, and how, and how you did succeed.”    Dr. Corey Melnikov:  “Yeah, I had no intentions of having 24 clinics. I had every intention of opening one clinic and trying to make it as successful as humanly possible, being a big part of the community and making that who I was. The reality was I opened a clinic, didn’t know what I was doing, figured out what I was doing, and then very fast grew it. I had been renting a room while I was waiting for my clinic to get built with from another chiropractor, and when he kind of saw how fast I built it, he said, “You know, my friend is selling a practice, I’ll go buy it, I just need you, you can be 5050 partners, no money, and you just fix it, and so that second clinic. Was just kind of like I couldn’t do anything else in my current clinic. My wife was about to join me, so we couldn’t, we couldn’t fit any more patients there. So the second clinic was like literally completely unpredicted, but man, it was fun. You know, I got to drive down, I was about 45 minutes away, go to this clinic that was, you know, pretty much failing, and then take it from where it was and grow it up, and so, yes, it was scary, but I’ll tell you, the scarier step wasn’t that second one, because the first one was successful, the second one was just fixing, but I went from two clinics to four clinics in a blink, and the scary part of that was, you know, I had no money, and then I started to make a little bit of money. Then we got the second clinic, and then I started to make a little bit more money, and I got four clinics, and I have negative money. So that was where I learned about the scariness of expansion. You know, when you, when you want to expand and you want to scale, you just, you have to be willing to step into this world of fear, where you’re going to take a few steps backwards before you step forwards, and that’s kind of been not to go off subject, but that’s been the whole thing, right? I went from money to no money, and then from four clinics to 10 clinics, where I went way backwards, and then got caught up, and then from 10 clinics to 20 clinics, and every time we make a massive growth, now I have to expect that fear and expect that, and just be willing to make that jump and be prepared.”    Dr. Barbara Hales:  “What’s really interesting is, I think many people hearing your story would think, well, by the time you got to the second or third one, you had, you had it down, and it was just going to be gravy after that.”    Dr. Corey Melnikov:  “Yeah, yeah. No, you know, it changes, you know. Five clinics is you right? I can see patients full time and still have my fingers on everything, but it’s not me anymore, right? There has to be a C suite. There has to be an infrastructure that I built and pay for for people to run our systems and run our marketing and run our HR and to run our everything, so with every clinic you add, you are limiting your ability to accomplish the job that you would normally do, and now you have to replace yourself with somebody who is paid and trained by you, so it’s a learning curve, because none of us, you know, on this podcast, I think your listeners, the doctors, none of us are trained entrepreneurs, trained businessmen, trained business women, we just have to learn as we go and study as hard as we can, and all of it’s a learning curve, but it’s a fun ride if you take”    Dr. Barbara Hales:  “it, when you started realizing that other people would be taking over the roles that you once were actively doing. Did you feel bad about it, or were you just so excited that it didn’t matter?”    Dr. Corey Melnikov:  “No, no, you know, you don’t want to let go of those. You grip them, death grip those. Not only do you not want to give them up, but then you know you have to learn very quickly that you can’t micromanage, right? So, like, I’m going to allow you to do second interviews and decide if this person has the ability to do the job, and I have to be able to, like, not give my approval on every employee that gets hired, and that is a very difficult thing to do, so no, every step along the way, ever

  7. May 13

    Can Doctors Survive This

    In this episode, Barbara discusses:  Why video creates deeper patient trust than traditional advertising and why trust is the real currency in medicine.  How simple, authentic smartphone videos outperform expensive, polished productions in attracting the right patients.  How familiarity bias makes patients feel like they already know you before the first appointment.  Key Takeaways:  “The future belongs to physicians who learn how to combine technology with humanity, not one or the other.” – Dr. Barbara Hales Connect with Barbara Hales:   Twitter: @DrBarbaraHales Facebook: facebook.com/theMedicalStrategist Business Website: TheMedicalStrategist.com Email: info@TheMedicalStrategist.com  YouTube:@barbarahales LinkedIn: https://www.LinkedIn.com/in/barbarahalesBooks: Content Copy Made Easy 14 Tactics to Triple Sales Power to the Patient: The Medical Strategist   TRANSCRIPTION (240) Introduction: Can Doctors Survive This?    Dr. Barbara Hales 0:02  Hey, welcome to another episode of marketing tips for doctors. I’m your host. Dr. Barbara Hales, today, we’re talking about something that many physicians are quietly asking themselves right now: Can doctors survive this? And when I say this, I mean the exhaustion, the bureaucracy, the endless charting, the emotional depletion, the inbox overload, the pressure to see more patients in less time, and now, artificial intelligence entering medicine at lightning speed. Some doctors are excited about AI. Some are terrified of it, and many are simply too burnt out to even think about it. But today, I want to talk about AI differently, not as a threat, not as science fiction, but as a tool that may actually help restore some of the humanity medicine has been losing for years, because, let’s be honest, most physicians are not burned out because they stopped caring. They’re burnt out because they care deeply inside a system that often makes caring harder and harder to sustain. And I think that distinction matters. So today we’re going to talk honestly about physician burnout. What AI is actually doing right now, what concerns me, what gives me hope, and why the future may belong to physicians who combine humanity with technology instead of fearing one or the other.    The Real Problem: The Machinery of Medicine    Dr. Barbara Hales 3:24  The real problem, you know, when people outside medicine imagine physician burnout, they often assume doctors are exhausted because medicine itself is emotionally difficult. And yes, of course it is. We deliver bad news. We carry enormous responsibility. We witness suffering. But strangely enough, that’s usually not the part physicians complain about most. What many doctors are truly exhausted by is everything surrounding medicine, the machinery of medicine, the clicks, the forms, the documentation, the prior authorization, the inbox messages, and the constant interruption of human connection by administrative overload. I’ve heard physicians say I spend more time talking to my computer than my patients, and honestly, that’s heartbreaking, because medicine was never supposed to feel like data entry with a stethoscope.    I once spoke with a physician who told me something that stayed with me for a very long time. He said I realized one day that I barely look patients in the eyes anymore, not because he didn’t care, not because he was cold, but because he was trying to survive the pace, typing, clicking, documenting, trying not to fall Behind, trying not to drown, and he said the moment that really shook him happened when a patient stopped talking in the middle of a visit and finally said, Doctor, are you listening? That hit him hard because he was listening, but the patient couldn’t feel it. And honestly, I think that’s one of the great tragedies of modern medicine, not that doctors stopped caring, but that the system slowly began interfering with the visible expression of caring. The eye contact, the stillness, the presence, the humanity.    AI as a Tool to Replace Friction, Not Physicians    Now here’s where things get interesting, because the same technology many physicians fear may actually help restore some of what we lost and before anyone panics, no, I do not believe AI is replacing physicians, at least not good physicians, not thoughtful physicians, not emotionally intelligent physicians, not doctors capable of judgment, ethics, intuition, empathy and trust building, but AI is beginning to replace friction, and that matters Right now. AI is helping physicians with charting documentation. Note, generation, administrative tasks, patient education, marketing, scheduling, and communication. And if that sounds small, you haven’t been in medicine lately, this is all administrative work, because reducing just one hour of nightly charting can feel life changing to an exhausted position.    AI Scribes and the End of “Pajama Charting”    One of the most promising uses of AI in medicine is the AI scribe: instead of physicians spending hours typing notes and navigating electronic medical records, AI can now listen during patient visits and generate documentation in real time. That means doctors can maintain eye contact, focus on the patient instead of the screen, and often finish charting before they even leave the office. Miracle of miracles for many physicians, this could dramatically reduce the exhausting pajama charting that steals evenings, weekends, and personal time. AI isn’t replacing the physician’s judgment. It’s removing the administrative friction that has slowly drained energy and humanity from medical practice.    I recently heard about a physician who started using an AI documentation tool during patient visits. At first, she resisted it. She thought, I don’t want a robot in the exam room. Fair concern. But after a few weeks, she noticed something surprising. She was finishing notes before leaving the office for the first time in years. No more logging back in at 10 pm, no more pajama charting, no more sitting in bed, exhausted with a laptop, balanced on her knees, trying to finish documentation before midnight. And what struck me most was not what she said about productivity, but about her family. She said my children stopped asking me why I was always working. That’s not a technology story. That’s a humanity, a humanity story. And I think we need to start looking at AI through that lens. Not only can it replace us, but it can also help us reclaim our lives.    AI for Content Creation and Online Presence    Now, let’s talk about something many physicians know they should be doing, but often don’t have time for, content creation, patient education, social media, videos, blogs, newsletters, most doctors are already overwhelmed just trying to survive the work day. The idea of consistently posting online can feel impossible, but AI is beginning to change that, too. AI tools can now help physicians generate post ideas, create captions, organize educational content, and repurpose long videos into short. Clips, draft newsletters, and simplify medical information into patient-friendly language, and honestly, this matters more than many doctors realize, because patients today are searching online long before they ever schedule an appointment, and the physicians who communicate clearly online are often the physicians patients trust first.    AI-Enabled Patient Education and Teaching Videos    AI is also transforming patient education itself, with past educational videos often requiring expensive equipment, editors, designers, lighting scripts, and hours of production time. Now, AI can help physicians create teaching videos quickly and efficiently. Imagine a cardiologist creating a simple animated explanation of high blood pressure, a pediatrician generating a short video on fever management for anxious patients, or a gastroenterologist sending a post-procedure recovery video for patients to watch at home. These tools allow physicians to educate patients at scale while still maintaining their own voice and expertise, and better education often leads to better compliance, less confusion, less anxiety, and stronger patient Trust.    Let’s look at the patient who finally understood. I heard about a physician who kept running into the same problem. He would spend 15 or 20 minutes carefully explaining diagnoses, medications, treatment plans, and lifestyle changes to patients, and by the next visit, many still felt confused or overwhelmed, not because they weren’t intelligent, but because patients are often anxious during appointments. They forget details, they mishear, and they leave things emotionally overloaded. So this physician started experimenting with short AI-assisted educational videos. After each visit, patients would receive a brief, two or three-minute video explaining their condition in simple, easy-to-understand language; some included animations, and some reviewed medications. Others explained symptoms to watch out for or how lifestyle changes could improve outcomes. And something remarkable happened. Patients became more engaged, more compliant, and less anxious. Staff phone calls decreased because many common questions had already been answered. But what really struck him was when an elderly patient said, “Doctor, this is the first time I actually understood what’s happening in my body.” That was powerful because AI didn’t replace the physician in that story; it amplified the physician’s ability to educate, reassure, and connect.    Automated Patient Communication and Self-Scheduling    Another area where AI may significantly improve both efficiency and patient satisfaction is in automated. Patient communication, AI-powered chatbots can already answer many simple, repetitive questions that flood medical offices every day, such as office hours, refills, policies, ins

  8. May 8

    Restoring Trust in Medicine

    In this episode, Barbara discusses:    How the podcast grew from frustration and concern about confusion, mistrust, and misinformation in healthcare  Why does authenticity, clear language, and hearing a doctor’s tone and compassion help rebuild trust  How patient education lowers fear and helps people ask better questions and participate in their care  How podcasting lets doctors reconnect with their purpose beyond rushed, transactional visits  How to approach conflicting health advice online without panic or blind trust  A success story where awareness from a podcast led to timely, life-saving heart disease treatment  A cautionary story showing how stopping medication based on online voices can cause serious harm  Why medical podcasts should promote critical thinking, not fear, and support partnership with doctors    Key Takeaways:  “Responsible medical podcasts don’t ask for blind belief; they give people the clarity and context to think critically and make wiser health decisions.”  Connect with Barbara Hales:    Twitter: @DrBarbaraHales Facebook: facebook.com/theMedicalStrategist Business Website: TheMedicalStrategist.com Email: info@TheMedicalStrategist.com  YouTube:@barbarahales LinkedIn: https://www.LinkedIn.com/in/barbarahales Books: Content Copy Made Easy 14 Tactics to Triple Sales Power to the Patient: The Medical Strategist TRANSCRIPTION (239)  Introduction & Why This Podcast Exists  [0:00:02] Dr. Barbara Hales  Welcome to another episode of marketing tips for doctors. I’m your host, Dr. Barbara Hales. We are going to discuss why medical podcasts matter more than ever. You know, one of the questions I get asked a lot is, ” Why did you even start a podcast? And honestly, the answer has very little to do with marketing. This podcast was born out of frustration, concern, and ultimately hope, because over the years, I noticed something happening in healthcare that became impossible to ignore. Patients had more access to information than ever before, but somehow, they were becoming more confused. Doctors were exhausted. Patients felt rushed. Trust was slipping, and meaningful communication in medicine was quietly disappearing. People were turning to the internet for answers about their health, and instead of clarity, they found fear, misinformation, extreme opinions, miracle cures, and influencers posing as medical experts. At the same time, many physicians had tremendous knowledge and experience, but no real platform to explain things calmly, clearly, and humanely, and I realized something very important: education has become part of healthcare itself. That’s where this podcast came from, not from ego, not from wanting attention, but from wanting to help people think more clearly about their health, because here’s the truth: most healthcare decisions are no longer made only in the exam room. They’re being influenced on YouTube, TikTok, Instagram, Facebook groups, Google searches, and yes, podcasts, which means the quality of medical communication matters enormously now, and that’s why these conversations are important.     Authenticity, Trust & How Podcasts Connect  [0:03:00] Dr. Barbara Hales  People often ask why podcasts connect so deeply with audiences. And I think the answer is simple. People are starving for authenticity. They don’t want to be talked down to. They don’t want complicated medical jargon designed to impress other doctors, and they don’t want constant fear-based headlines screaming everything you’re doing is killing you. People want honesty. They want clarity. They want someone who can explain complicated things in a calm, intelligent, understandable way. And podcasts do something unique. They allow people to hear your tone, your compassion, your thoughtful process, and your humanity, which builds trust. Sometimes, patients feel like they already know a doctor after listening to several episodes; that connection matters because medicine works best when trust exists. How do podcasts help both doctors and patients? For patients, education reduces fear when they understand their conditions, medications, risk factors, options, and the reasoning behind medical decisions; they feel empowered instead of helpless. Educated patients ask better questions. They participate more actively in their care, and in many cases, outcomes improve. But podcasts also help doctors. And I think this is something people don’t talk about enough. Many physicians went into medicine because they genuinely wanted to help people. But modern medicine can become incredibly transactional, with 15-minute appointments, endless documentation, insurance battles, burnout, and teaching. Reconnects doctors to purpose. It reminds physicians that communication itself can be healing, and honestly, sometimes one thoughtful conversation can help more people than an entire week of rushed office visits when podcasts disagree, then what?     When Podcasts Disagree & How Patients Should Respond  [0:07:00] Dr. Barbara Hales  Well, here’s where things get interesting. Patients will often hear two podcasts with opposite opinions. One says, Never eat carbohydrates. Another says plant-based nutrition is the answer. One says, Take this supplement. Another says that the supplement is useless. So how is the average person supposed to know who’s right first? Don’t panic. Different opinions in medicine do not automatically mean someone is evil or incompetent. Medicine is not mathematics. It involves science, clinical judgment, individual differences, risk-versus-benefit decisions, and evolving research. Reasonable experts can disagree, but patients need a framework for evaluating what they hear. So what should patients do? First? Never make major health decisions based on one podcast episode. A podcast should educate you. It should not replace personalized medical care. Second, be cautious of people who sound certain about everything. Real medicine usually contains nuance. If someone says this works for everyone, doctors are hiding the truth, or this cures everything, that should raise concern. Good Medicine acknowledges limitations, exceptions, uncertainty, and individuality. The third look at motivation is the person educating you or selling fear, because fear has become a business model online, and frightened people click very quickly. Now, let me tell you a story that beautifully shows how Podcasts can actually help patients when handled thoughtfully.     Success Story: Awareness, Not Self‑Diagnosis  [0:11:00] Dr. Barbara Hales  A woman in her late 50s had been listening to several health podcasts to improve her overall wellness. One episode discussed early warning signs of heart disease in women, not dramatic movie style, symptoms, subtle ones, fatigue, shortness of breath, jaw discomfort, exercise intolerance, and she realized she had quietly been experiencing several of those symptoms for months now. Here’s the important part: she didn’t panic. She didn’t diagnose herself online. She didn’t start taking random supplements. Instead, she used the information intelligently. She scheduled an appointment with her physician and said I heard a discussion that made me wonder if I should get evaluated. Her doctor took it seriously. Testing eventually revealed significant coronary artery disease. She needed intervention, and afterward, she said something incredibly powerful. The podcast didn’t save my life because it gave me treatment. It saved my life because it gave me awareness. That’s exactly what responsible medical education should do, not replace doctors, not create fear, but encourage thoughtful action.     Cautionary Tale, Confidence vs. Credibility & The True Purpose  [0:15:00] Dr. Barbara Hales  But now let me tell you the other side: a younger woman became convinced by several online personalities that all prescription medications were toxic. One podcast after another reinforced the same message: natural healing, only doctors overprescribe. You don’t need medication. So, without consulting her physician, she abruptly stopped her blood pressure medication. She felt proud, at first, empowered, like she had taken control, but several weeks later, her blood pressure skyrocketed, she developed severe headaches, dizziness, and eventually ended up in the emergency room with dangerously elevated blood pressure. Thankfully, she recovered. Others who do that wind up stroking out. But afterward, she admitted. Something important, I confused confidence with credibility, and that sentence stuck with me because sounding confident online does not automatically mean someone is correct. What is the real purpose of medical podcasts? The best medical podcasts do not demand blind trust. They encourage critical thinking. A good podcast should help patients ask better questions, recognize misinformation, feel calmer, and become partners in their health care. The goal should never be, believe me, blindly. The goal should be to become informed enough to make wiser decisions. That’s a very different mission. So, if today’s conversation helped you see healthcare a little more clearly, share this episode with someone who may need it too, because informed patients and connected doctors create better medicine for everyone, and honestly, that’s exactly why this podcast exists. I’ll see you next time. This has been another episode of marketing tips for doctors with your host, Dr Barbara Hales. Till next time.  The post Restoring Trust in Medicine first appeared on The Medical Strategist.

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This podcast is for you if you are a doctor, dentist, integrated health physician, chiropractor, or any other type of health provider. Learn how to free up your time, earn 5-star ratings, and learn marketing secrets that have been proven to work on this show with Barbara and her guests. As medical pros, you have to market yourself to be successful. Listen and hear more about how Barbara created her proven marketing system for her thriving private practice. Master the marketing techniques to attract ideal patients, develop a stronger rapport, grow your practice and boost your rankings!

Information

  • Creator
    Barbara Hales
  • Years Active
    2019 - 2026
  • Episodes
    232
  • Rating
    Clean
  • Copyright
    © Barbara Hales
  • Show Website
    Marketing Tips for Doctors