Influence Global Podcast - shining a spotlight on influencer marketing

Gordon Glenister
  • 5.0 (11)
  • BUSINESS
  • UPDATED BIWEEKLY

Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One

  1. S9 Ep21: Building Trust In The Creator Economy - Compliance, Certification And Safer Influencer Marketing Ft. Murphy Hopkins-Hubbard

    MAR 17

    S9 Ep21: Building Trust In The Creator Economy - Compliance, Certification And Safer Influencer Marketing Ft. Murphy Hopkins-Hubbard

    In this episode of Influence Global, Gordon speaks with Murphy Hopkins Hubbard, CEO and founder of Stamp, about one of the biggest challenges in the creator economy: trust, compliance and creator protection. Murphy shares her background in social impact, finance and enterprise, and explains how that experience led her to build Stamp — a certification and toolkit designed to help creators, brands and agencies navigate influencer marketing more responsibly. The conversation explores the pressures creators face when operating largely alone, from online abuse and cancellation risk to the lack of legal, PR and compliance support that traditional media professionals often have behind them. Murphy outlines how Stamp helps solve these issues through a three-part process: self-assessment, bite-sized education through “Stamp School”, and in-depth auditing of creators’ content and conduct. Rather than relying only on vanity metrics, Stamp aims to provide a more objective and nuanced view of whether a creator is brand-safe, compliant and aligned with the values they present online. Gordon and Murphy also discuss the growing risks in regulated sectors such as finance, health, gambling and nutrition, where unqualified creators can cause real harm by sharing misleading advice. They debate the balance between enforcement and support, agreeing that while rules matter, creators also need easier access to the right guidance and tools. The episode highlights why trust infrastructure will become increasingly important as the influencer marketing industry matures — and why compliance, accountability and authenticity must become part of the creator ecosystem by default. Connect here with Murphy https://www.linkedin.com/in/murphy-hopkins-hubbard-7248b413a/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    22 min
  2. S9 Ep20: Doctor Creators Share Their Amazing Journey Ft. Dr. Lydie & Dr. Hazal

    MAR 11

    S9 Ep20: Doctor Creators Share Their Amazing Journey Ft. Dr. Lydie & Dr. Hazal

    Gordon is joined by London-based duo Dr. Lydie and Dr. Hazal — doctors, founders and twenty-something entrepreneurs—who met in 2017 while applying to medical school. Coming from low socioeconomic, state-school backgrounds, they bonded over the inequalities in access to guidance and decided to document their journey to help others navigate both getting into medical school and sustaining the demanding five-year degree. They share how that honest, “show the full picture” approach built a loyal community and translated into a successful creator business, including brand partnerships with names like Dell, Post Office (a trip to Turkey) and Philips. The conversation explores the upsides and pressures of social media, with their reminder that “the grass is greener wherever you water it” and the importance of digital detoxes for mental health. Hazel and Lydia also discuss getting into property investing early through disciplined saving and relentless learning. Finally, they look ahead: growing their podcast into a network for ambitious women, expanding property portfolios, and experimenting unapologetically throughout their twenties. Learn more about your ad choices. Visit megaphone.fm/adchoices

    18 min
  3. S9 Ep19: Why Is Influencer Marketing So Big In Asia Ft. Sega Cheng

    FEB 17

    S9 Ep19: Why Is Influencer Marketing So Big In Asia Ft. Sega Cheng

    In this episode, host Gordon Glenister is joined by Sega Cheng, entrepreneur and founder of an AI-powered influencer marketing platform, for an in-depth discussion on how technology is transforming the creator economy. Sega shares her journey into influencer marketing and explains how the industry has evolved from ad-hoc creator partnerships into a data-driven discipline, particularly across Asian markets where scale and performance measurement are critical. A key theme of the conversation is the growing role of AI in influencer marketing. Sega explains how artificial intelligence can help brands identify the right creators, predict campaign performance, ensure brand safety, and move beyond superficial metrics such as follower counts. Instead, the focus is shifting towards engagement quality, audience relevance and long-term value. Gordon and Sega also explore the importance of authenticity and trust in creator relationships. They discuss why one-off campaigns are becoming less effective and how sustained partnerships between brands and creators can deliver stronger results and deeper community connections. Transparency, fair compensation and ethical use of data are highlighted as essential foundations for future growth.The episode concludes with a forward-looking view of the influencer marketing landscape, emphasising the need for smarter analytics, global best practices and a more sustainable, community-led approach as the creator economy continues to mature. Learn more about your ad choices. Visit megaphone.fm/adchoices

    28 min
  4. S9 Ep18: How Influencer Creator Grew To An Audience Of Over 180k Ft. Charlie Hills

    JAN 27

    S9 Ep18: How Influencer Creator Grew To An Audience Of Over 180k Ft. Charlie Hills

    In this episode of the Influence Global Podcast, Gordon Glenister is joined by Charlie Hills, one of LinkedIn’s fastest-growing content creators. Charlie shares his journey from the intensity of a traditional nine-to-five role to taking the leap into full-time content creation, explaining the discipline, consistency and personal risk involved in making that transition. The conversation explores how Charlie built an audience of over 180,000 followers by focusing on authenticity, clear points of view and content that genuinely resonates, rather than chasing trends. He also discusses the growing role of AI in content creation and why human personality, quirks and lived experience will become even more valuable as synthetic content increases. Listeners will gain practical insights into personal branding, creator sustainability and why showing up as a real human is now a competitive advantage in the attention economy.  Follow Charlie on LinkedIn https://www.linkedin.com/in/charlie-hills Learn more about your ad choices. Visit megaphone.fm/adchoices

    16 min
  5. S9 Ep17: Creator-led Brands Will Be The Legacy Brands Of The Future Ft. Jennifer Powell

    JAN 20

    S9 Ep17: Creator-led Brands Will Be The Legacy Brands Of The Future Ft. Jennifer Powell

    In this episode of the Influence Global Podcast, host Gordon Glenister speaks with pioneering talent manager and licensing specialist Jennifer Powell, Founder and CEO of Jennifer Powell Inc. Based in Los Angeles, Jennifer has been at the forefront of the creator economy since its infancy, having transitioned from a successful career in modelling agencies to becoming one of the first representatives of fashion bloggers. Jennifer shares how the earliest creators like Rumi Neely (Fashion Toast) unexpectedly drove product sell-outs in the late 2000s, and how she helped shift brands’ thinking—treating creators with the same commercial value as professional models. She explains how licensing has become one of the most powerful, scalable revenue streams for creators, often surpassing traditional brand deals, and why strategic management, legal support and long-term brand development are essential. From discovering creators via DMs, to negotiating global licensing deals, to guiding talent through product collaborations and multi-market launches, Jennifer gives a transparent look into what great talent management should look like—and the pitfalls creators must avoid. A standout case study includes her long-standing representation of Sincerely Jules, whose partnership with Billabong grew from simple Instagram posts to a multi-region fashion collection that reached Selfridges, Galleries Lafayette and major retailers across the US, Europe, Latin America and APAC. This is a must-listen for creators, agents, and brands wanting to understand licensing, product development, talent management best practice, and the real work behind building a creator into a global brand. Learn more about your ad choices. Visit megaphone.fm/adchoices

    20 min
  6. S9 Ep16: The Risks and Realities Of AI For Influencers Ft. Max Corbridge

    JAN 13

    S9 Ep16: The Risks and Realities Of AI For Influencers Ft. Max Corbridge

    In this eye-opening episode of the Influence Global Podcast, host Gordon Glenister is joined by Max Corbridge, ethical hacker and founder of Secure Agentics, to unpack the rapidly growing risks that artificial intelligence poses to influencers, creators, brands and everyday users. Max discusses his decade-long career working with high-street banks, the UK government and major organisations to simulate cyber-attacks and strengthen defences. In recent years, his work has increasingly pivoted to AI-driven threats, where attackers now use autonomous agents, voice-cloning and deepfake technologies to scale scams at unprecedented speed. From major breaches such as the Jaguar Land Rover incident to AI-generated YouTube channels that convincingly mimic celebrity voices, Max explains why influencers are uniquely vulnerable—and what they must do to protect themselves, their reputation and their business. This episode is essential listening for creators, talent managers, agencies, marketers and brand partners who need to understand emerging risks in the AI era. Learn more about your ad choices. Visit megaphone.fm/adchoices

    27 min
  7. S9 Ep15: Using Thought Leader Ads On LinkedIn Ft. Kristian Downer

    JAN 6

    S9 Ep15: Using Thought Leader Ads On LinkedIn Ft. Kristian Downer

    In this episode of the Influence Global Podcast, host Gordon Glenister speaks with Kristian Downer, Director of Dowsocial Marketing, about how B2B businesses can use LinkedIn thought leader ads to become more visible, build trust and ultimately generate revenue. Kristian shares how he moved from a “portfolio career” and full-service agency into specialising in LinkedIn ads, why thought leader ads are such a powerful (and often more affordable) option for SMEs, and how using your personal profile in paid campaigns can open doors that traditional sales teams have been knocking on for years. They discuss what kind of content actually works as a thought leader ad (hint: it doesn’t look like an ad), what to absolutely avoid on LinkedIn, and how behind-the-scenes and more human content fits into the mix. Kristian also lifts the lid on his upcoming six-week Thought Leader Ads Bootcamp, designed to help business owners and marketers build, run and optimise their own campaigns without blowing the budget on agency fees. Learn more about your ad choices. Visit megaphone.fm/adchoices

    20 min
  8. S9 Ep14: Creator IQ Marketing Head Shares Insights On The Creator Economy Ft. Brit Starr

    12/30/2025

    S9 Ep14: Creator IQ Marketing Head Shares Insights On The Creator Economy Ft. Brit Starr

    In this episode of the Influence Global Podcast, host Gordon Glenister sits down with Brit Starr, the Head of Marketing at CreatorIQ, a leading influencer marketing and creator intelligence platform. Together, they explore the rapidly evolving creator economy, the shifting role of influencers, the importance of trust and authenticity, and how brands can successfully navigate today’s highly competitive digital landscape. Brit leads marketing at CreatorIQ, where she champions data-driven insights, creator partnerships, and the role of technology in scaling influencer marketing. With more than a decade working across digital communities and creator-led engagement, Brit offers a refined perspective on how brands can leverage influencer marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices

    21 min
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5
out of 5
11 Ratings

About

Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One

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