Real Talk about Marketing

Acxiom

An Acxiom podcast where we discuss marketing made better, bringing you real challenges and emerging trends marketers face today.

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  1. EPISODE 65

    #65 - A Second Look at Cloud | Real Talk about Marketing and Acxiom Podcast

    Change agent and industry veteran Ankur Jain joins the podcast to discuss all things cloud – from composable architecture, clean rooms and modern data sharing approaches to optimizing for AI. He shares smart ways for brands to take a second look at the cloud and leverage its full potential.  Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

    38 min

  2. EPISODE 66

    #66 - The Crashing Waves of AI | Real Talk about Marketing an Acxiom Podcast

    From sensational headlines to practical applications, industry visionaries Chris Perry and Jason Alan Snyder join the podcast to examine the state of AI in marketing today. Huge shifts are underway as brands consider how to apply AI in response to this “year of agents,” regulatory implications and determining what is manipulation versus participation. Those who win will be the brands that make AI their most powerful partner. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

    56 min

  3. EPISODE 67

    #67 - Telling Stories with Data | Real Talk about Marketing an Acxiom Podcast

    Cecilia Dones joins the podcast to give her views on topics ranging from testing and modeling to the ethics of AI and nuances of consent. Working at the intersection of data, marketing and technology has cemented for her the importance of listening to customers and truly understanding the consumer experience. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

    42 min

  4. EPISODE 68

    #68 - Driving the Future of Automotive | Real Talk about Marketing an Acxiom Podcast

    Buckle up for a fascinating episode of the podcast with Aaron Shaffer of GM and Janet Cinfio of Acxiom. They examine fascinating aspects of data, privacy, data governance and partnerships needed to innovate marketing strategy and evolve an iconic brand in preparation for its next 100 years.  Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

    39 min

  5. EPISODE 69

    #69 - Game-changing Experiences with In-Market Signals | Real Talk about Marketing an Acxiom Podcast

    Jonathan Lucenay and Wally Burchfield join the podcast to discuss how identifying and focusing on active shoppers and their intent signals can drive better experiences for both the consumer and the brand – showing a 5:1 return and increased profits on a transactional basis. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

    40 min

  6. EPISODE 70

    #70 - The Future of Data Collaboration | Real Talk about Marketing and Acxiom Podcast

    Are you struggling to eliminate friction as data regulations heighten? Noah Levine and Adrian Bolosan join the conversation to discuss cost-efficient innovations in data modernization. Learn from Databricks experts about the zero data movement and the future of walled gardens.  Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

    53 min

  7. EPISODE 71

    #71 - AI Innovation Versus Regulation | Real Talk about Marketing and Acxiom Podcast

    With a swirl of acquisition news happening in the industry, Zach Van Doren of Acxiom joins the Real Talk podcast to break it all down with hosts Kyle Hollaway and Dustin Raney. They touch on AI topics from the Salesforce acquisition of Informatica and Meta’s bid for Scale AI, to the uncertainty around the direction of legislation and what the next new device could mean for brands and consumers.  Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

    44 min

  8. EPISODE 72

    #72 - Powerhouse Approaches to Finish Strong in 2025 | Real Talk about Marketing and Acxiom Podcast

    The rules of the game have changed—and brands that want to win in 2025 need to play smarter, not just harder. With persistent inflation, rising tariffs, and shifting expectations, just repeating 2024 strategies won’t get the job done. In this high-impact episode of Real Talk About Real Marketing, we explore how Adobe + Acxiom turn uncertainty into opportunity. You’ll hear real-world examples and actionable strategies for driving loyalty, efficiency, and growth—even in unpredictable times.  Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

    41 min

  9. EPISODE 73

    #73 - Don’t Get Caught in AI Quicksand | Real Talk about Marketing and Acxiom Podcast

    The industry is experiencing the ‘Wild West ‘in terms of AI implementation and associate legislation. Leading patent attorney Gene Quinn of IP Watchdog joins the podcast to discuss the complexity and swirl of issues and potential resolutions in both the US and globally, smart modularization approaches for marketers and ultimately adding value for consumers.  Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

    49 min

  10. EPISODE 74

    #74 - AI Hype Versus Reality | Real Talk about Marketing and Acxiom Podcast

    Industry visionary Graham Wilkinson joins the podcast to talk about the industry’s adoption of AI, where it’s working and where it’s not. The team examines the role of AI across generative advertising, data fragmentation, breaking down silos and the genesis of creativity. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

    50 min

  11. EPISODE 75

    #75 - Unlocking Incrementally in a Privacy-First World | Real Talk about Marketing an Acxiom Podcast

    In this episode of Real Talk with Anant Veeravalli, the discussion revolves around the evolving data landscape and the necessity for strategic partnerships to achieve holistic measurement. The team unpacks the importance of ethical data sourcing, privacy compliance, and the utilization of clean room environments like Snowflake and Databricks to bridge data gaps. Enabling secure and scalable data connectivity and facilitating real-time data sharing is key for brands to derive meaningful intelligence, including predictive modeling and AI-driven insights. This episode is essential listening for anyone focused on governance, security, and future-proofing data systems. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

    35 min

  12. EPISODE 76

    #76 - Asking Marketing Questions that Technology Can Answer | Real Talk about Marketing an Acxiom Podcast

    In this episode, Erin Foxworthy of Snowflake joins the podcast to discuss the future of media and advertising, including the importance of first-party data, governance and privacy, and the role of AI in modernizing marketing infrastructure. The Erin, Kyle and Lorel also delve into democratizing data, common organizational challenges around measurement, and how to leverage cloud technology for faster, more governed, and collaborative insights.  Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

    41 min
See All Season 6 (12)

Ratings & Reviews

5
out of 5
12 Ratings

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An Acxiom podcast where we discuss marketing made better, bringing you real challenges and emerging trends marketers face today.

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