The Sallie Ogden Show

Sallie Ogden

The Sallie Ogden Show ("SOS" for short) is unlike most business shows that treat strategy like it lives in a different room from identity. SOS doesn't. Hosted by former lawyer turned consultant Sallie Ogden, this show is for the woman who's already built something real — and is now stuck at the plateau where the old playbook stops working. Each week, Sallie pulls back the curtain on what actually gets a founder to the next level: the operations, the offers, the pricing, the patterns of self-doubt and self-sabotage that quietly run the show, and the beliefs you'll need to outgrow to keep

  1. 2d ago

    Your Business Grew. Now It’s Stuck. What Do You Change?

    Your business is growing, but you're working harder than ever and struggling to figure out what comes next. If your calendar is full, sales have stalled, or your business depends too much on your time, it's time to rethink your business growth strategy. In this episode of The Sallie Ogden Show, Sallie Ogden explains how to grow a business without simply taking on more work, increase revenue, improve customer value, and build a more sustainable service business. Discover how a bridal alterations business grew from $56,000 to $1 million in annual sales by adapting its strategy, increasing average customer spending, and making smarter business decisions.======================================📌 𝐖𝐡𝐚𝐭 𝐘𝐨𝐮 𝐖𝐢𝐥𝐥 𝐋𝐞𝐚𝐫𝐧 𝐅𝐫𝐨𝐦 𝐓𝐡𝐢𝐬 𝐕𝐢𝐝𝐞𝐨:👇======================================✅ How to grow your business without constantly working more hours.✅ Ways to increase revenue by creating more value for existing customers.✅ How pricing, upselling, and service packages can improve average sales.✅ How to identify business bottlenecks and manage capacity effectively.✅ Ways to delegate responsibilities and reduce dependence on the business owner.✅ How to evaluate new business ideas and choose your next growth strategy.=============================📌𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐓𝐇𝐄 𝐁𝐑𝐈𝐌𝐌: 👇============================= ◉ 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 ➠ https://www.instagram.com/the_brimm ◉ 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 ➠ https://growwiththebrimm.com ◉ 𝐁𝐨𝐨𝐤 𝐚 𝐜𝐚𝐥𝐥 𝐰𝐢𝐭𝐡 𝐒𝐚𝐥𝐥𝐢𝐞 𝐎𝐠𝐝𝐞𝐧 ➠ https://growwiththebrimm.com/foundersforum ◉ 𝐒𝐜𝐡𝐞𝐝𝐮𝐥𝐞 𝐚 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 𝐡𝐞𝐫𝐞 ➠ https://scheduler.zoom.us/sallie-ogden/let-s-chatSubscribe for honest conversations about making more money, building a business that works and creating a life you actually get to enjoy.

  2. 3d ago

    Want More Sales? Don’t Start With Marketing.

    If you want more sales, more customers, or more money in your business, the answer may not be to simply post more, run more ads, or launch something new. In this episode, Sallie Ogden explains how to diagnose what your business actually needs next by looking at the outcome you want, the evidence inside your business, and the right next move. You'll learn how to identify whether your biggest growth problem is attracting enough of the right customers, converting opportunities into sales, creating more value from existing customers, or building the capacity to support growth.======================================📌 𝐖𝐡𝐚𝐭 𝐘𝐨𝐮 𝐖𝐢𝐥𝐥 𝐋𝐞𝐚𝐫𝐧 𝐅𝐫𝐨𝐦 𝐓𝐡𝐢𝐬 𝐕𝐢𝐝𝐞𝐨:👇======================================✅ How to identify the real problem behind stagnant sales and business growth.✅ The Outcome → Evidence → Execution framework for making better business decisions.✅ How to determine whether you need more leads, better conversion, or more customer value.✅ Why getting more customers can sometimes create new capacity and operational problems.✅ How to use your existing customers and sales data to identify growth opportunities.✅ Why copying another entrepreneur's marketing or business strategy may not work for your business.✅ How the right business strategy changes as your company grows.✅ How to identify the next move your business actually needs instead of chasing dozens of tactics.The goal isn't to give you another list of things to do. It's to help you understand what your business needs next so you can make a more informed growth decision based on evidence.If you're a founder who already has a real business but isn't sure which problem to solve next, you can learn more about working with Sallie through the link below.=============================📌𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐓𝐇𝐄 𝐁𝐑𝐈𝐌𝐌: 👇============================= ◉ 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 ➠ https://www.instagram.com/the_brimm ◉ 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 ➠ https://growwiththebrimm.com ◉ 𝐑𝐞𝐚𝐝𝐲 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝐬𝐭𝐞𝐩? 𝐋𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞 𝐚𝐧𝐝 𝐛𝐨𝐨𝐤 𝐚 𝐜𝐚𝐥𝐥 ➠ https://scheduler.zoom.us/sallie-ogden/let-s-chatSubscribe for honest conversations about making more money, building a business that works and creating a life you actually get to enjoy.

  3. Sep 21

    Episode 93: Your Business Is Supposed to Make Your Life Bigger (Not Smaller)

    Your business was never supposed to become your entire life. It was supposed to make your life bigger. But many female entrepreneurs build companies that generate more revenue, hire more people and create more opportunities—while giving the woman who built the business less time, less freedom and fewer choices. In this episode of The Sallie Ogden Show, Sallie challenges the way women have been taught to think about profit, ambition and extravagance. This is not about buying expensive things to impress strangers. It is about building enough money, time and control to live according to what matters to you. You’ll learn: • Why revenue growth without life growth is a terrible deal • The difference between revenue, profit and personal wealth • Why temporary sacrifice becomes a permanent business model • How “reinvest everything” can become fear disguised as responsibility • Why women feel guilty personally benefiting from their businesses • What a wildly extravagant life actually means • Why extravagance is really about options • How to put your life inside the business plan • The questions required to reverse-engineer a business from the life you want • Why bigger revenue does not automatically create greater success THE FOUNDER FORUM & CEO FORUM: The Founder Forum is for women building the foundation for consistent cash flow, stronger systems and a business that finally feels like it is working. https://growwiththebrimm.com/foundersforum The CEO Forum is for women who have already proven they can build a successful business and are ready to make the next level wildly more profitable—without allowing it to consume even more of their lives. https://growwiththebrimm.com/ceoforumwaitlist To receive details about both rooms, DM the word FORUM to Sallie on Instagram: https://www.instagram.com/the_brimm Your business should be your greatest asset—not your biggest responsibility. Build a wildly profitable business capable of funding your wildly extravagant life. FOLLOW SALLIE: Instagram: https://www.instagram.com/the_brimm Website: https://growwiththebrimm.com/ #FemaleEntrepreneur #ProfitableBusiness #WomenInBusiness #BusinessGrowth #FinancialFreedom #FounderFreedom #EntrepreneurMindset #BusinessProfit #FemaleFounder #TheSallieOgdenShow

  4. Sep 10

    Episode 92: Your Business Is Growing. So Why Are You More Exhausted?

    Your business is growing. Revenue is increasing. You have more customers, more employees and more opportunities than you did three years ago. So why are you more exhausted than ever? Burnout isn’t always caused by working too many hours—and it cannot always be fixed with better boundaries, a morning routine or a weekend away. Sometimes, the real problem is that your business has been structurally designed to depend on you for everything. In this episode of The Sallie Ogden Show, Sallie shares why a business can become more successful while the woman running it becomes more depleted—and what has to change if your next level of growth is going to give you more freedom instead of consuming more of your life. You’ll hear: • Why you cannot self-care your way out of a business that requires too much of you• How businesses become dependent on their founders one small decision at a time• Why hiring more people doesn’t always reduce your workload• Why boundaries cannot solve responsibilities that have never been reassigned• The hidden connection between burnout and a lack of meaningful payoff• The question every founder should ask about what her business is giving back• How to build a business that can carry the weight of your ambition You do not need to become less ambitious. You need a business capable of carrying the weight of your ambition without requiring you to carry all of its weight. FREE RESOURCE Is there something in your business that should no longer depend on you—but somehow keeps finding its way back onto your plate? Download Stop Doing This First™ to identify the one recurring responsibility you need to address first: [INSERT STOP DOING THIS FIRST LINK] Your business should make your life bigger—not consume the woman who built it. Connect with Sallie: Instagram: https://www.instagram.com/the_brimmWebsite: https://growwiththebrimm.com/

  5. Sep 10

    Episode 91: No One Warns You How Lonely Success Can Get

    There is a particular kind of loneliness that comes with becoming more successful as a woman. You can be surrounded by people who love you and still feel like no one truly understands the decisions, pressure, risk and responsibility you’re carrying—or why you’re deeply grateful for what you’ve built and still want so much more. In this episode of The Sallie Ogden Show, Sallie talks about why business growth can become increasingly isolating, how that isolation affects the quality of your decisions and why finding the right room isn’t a luxury. It’s a business advantage. You’ll hear: • Why successful women begin editing their ambition• Why the people who love you may not be the right people to advise your business• How intellectual isolation creates blind spots• The difference between solitude and isolation• Why outgrowing a room doesn’t mean abandoning the people in it• Why you need somewhere you can be both extraordinary and unfinished You don’t need to shrink your dreams until everyone around you can relate to them. You need a room where your biggest life doesn’t require an explanation. THE CEO FORUM The CEO Forum is a small room for wildly ambitious women who have already built successful businesses—and are ready to make stronger decisions, increase profitability and create more freedom as they grow. Learn more about the CEO Forum: https://growwiththebrimm.com/ceoforumwaitlist Connect with Sallie: Instagram: https://www.instagram.com/the_brimmWebsite: https://growwiththebrimm.com/

  6. Aug 28

    Episode 90: Why Your To-Do List Never Gets Shorter (It Isn't Time Management)

    The reason your to-do list never gets shorter isn't time management. It's that half of it belongs to a version of you that already left. Stop confusing busyness with productivity. Learn how to stop doing the old version of your job and start moving the needle forward.In this episode I walk through the 3 questions I use with founders to separate what's actually theirs from what they've just never put down, including the part nobody warns you about: sometimes the work you have to hand off is the work you love most.Most of us spend our days completing endless checklists without actually making progress on our business goals. This video breaks down why being busy is often a trap and how you can shift your focus toward high-impact results. If you find yourself finishing a long day without moving the needle, you are likely stuck in a cycle of maintenance work rather than growth.To break this pattern, I explain the specific systems I use to reclaim my time, including effective time blocking and intentional task batching. I also discuss the necessity of hiring personnel to handle the tasks that are keeping you small. By implementing these strategies, you can stop focusing on the wrong activities and start prioritizing the work that actually generates revenue.Stop Doing This First (Free) → https://growwiththebrimm.com/stopdoingthisfirstThe Founder Filter ($97) → https://growwiththebrimm.com/founderfilterWork with me → https://scheduler.zoom.us/sallie-ogden/let-s-chat00:00 The nine o'clock list 00:45 Who I am 01:40 The promotion you never got 04:30 Why loyalty is the real reason you can't cut anything 06:30 Question 1: who put this here 07:50 Question 2: what actually breaks 09:10 Question 3: yours, or just faster 10:30 The part nobody warns you about 11:30 $56K to $1M 12:30 Rebuild, Realign, Rise 13:45 What's still on your list#SuccessRealignment #growwiththebrimm

  7. Aug 5

    Episode 89: Your Resume Isn't Your Real Story | The Sallie Ogden Show

    Master your career strategy by moving beyond the basics. Learn why your role, resume, and survival story are just the start of your professional growth.Many professionals stop after polishing their resume or defining their current role, but this approach limits long-term success. This episode explains why your role, resume, and survival story are merely foundational elements rather than the final destination. If you want to advance, you must treat these components as the starting point for the real work ahead.We break down how to view these three layers as dynamic tools for career development. By shifting your perspective, you can stop treating these documents as static checklists and start using them as active assets. This framework helps you identify where your professional storytelling needs to evolve to reach the next stage of your trajectory.Subscribe for weekly career strategy breakdowns, and comment below with which professional challenge you want me to tackle next.Seeing the layers isn't the work. It's the start of the work. This is the methodology I take every woman through after she can finally see who she is underneath the life she built.In this episode I walk you through the three moves of Success Realignment™. SEE. CHOOSE. BECOME. Not motivation. Not mindset. A specific process for going from "I see who I am" to "I'm living the life that fits her." And I tell you the full story of one of my clients, a pharma rep who used this method to build a seven-figure interior design business without blowing up her life to do it.This is Episode 2 in a two-part series. Watch Episode 1 first — it walks you through the Three Layers diagnostic that this episode builds on.⏱ CHAPTERS0:00 — Why seeing isn't enough 1:30 — Move 1: SEE (the diagnostic in practice) 4:30 — Move 2: CHOOSE (and the Permission Moment) 8:30 — Move 3: BECOME (the beginner stage you can't skip) 11:30 — Anne's story: pharma rep to seven-figure designer 15:00 — The life that was always yours🔗 THE WAITLIST If you're ready to do this work with me directly, the Success Realignment™ waitlist is here: https://growwiththebrimm.com/waitlist📺 RELATED CONTENT Episode 18: The Three Layers Instagram: @the_brimmSallie Ogden has spent the last 22 years advising high-achieving women through career and life realignment. A former attorney, she left law after a decade to build Success Realignment™, the methodology she uses with female founders, executives, and entrepreneurs who've built lives that look right on paper but feel wrong inside.#SuccessRealignment #Realignment #MidlifeReinvention

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About

The Sallie Ogden Show ("SOS" for short) is unlike most business shows that treat strategy like it lives in a different room from identity. SOS doesn't. Hosted by former lawyer turned consultant Sallie Ogden, this show is for the woman who's already built something real — and is now stuck at the plateau where the old playbook stops working. Each week, Sallie pulls back the curtain on what actually gets a founder to the next level: the operations, the offers, the pricing, the patterns of self-doubt and self-sabotage that quietly run the show, and the beliefs you'll need to outgrow to keep

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