A Better HR Business

getmorehrclients

HR marketing podcast which looks at how HR consultants and HR tech firms grow their businesses. Visit www.GetMoreHRclients.com.

  1. 2d ago

    Episode 313: Growing A Geofencing & AI Recruitment Technology Company (For Easier Hiring) – crooton

    In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guests, Stephen Anderson (CEO) and Marc Harrison (Account Director) discuss how crooton is transforming recruitment marketing with hyper-targeted, data-driven strategies. crooton is a recruitment marketing business specialising in location-based recruitment marketing powered by its proprietary, highly targeted technology. The company helps employers promote job vacancies directly to the right people in the right locations at the right time, rather than relying on candidates actively searching for roles. This approach enables organisations to reach both active and passive candidates, improving the quality of applications while often reducing cost compared with traditional recruitment agencies. By combining AI-driven insights with human expertise (“AI + HI”), crooton uses data to inform targeting while its recruitment specialists refine campaigns for maximum effectiveness. The team—made up of recruiters, data experts, developers, and digital marketers—designs and delivers tailored campaigns that improve ROI, strengthen employer brand visibility, and attract candidates who are more likely to stay longer and perform well. Founded in 2019 by Stephen Anderson, crooton was created to challenge traditional recruitment models and deliver better outcomes for employers in terms of cost and candidate quality. During the Covid-19 pandemic, the business supported large-scale NHS recruitment campaigns, which helped establish its reputation for high-impact, location-based hiring solutions across healthcare and other high-volume sectors. Today, crooton works with SMEs, global brands, and non-profit organisations to deliver strategic recruitment and digital marketing campaigns worldwide. Its technology and approach have also expanded into broader marketing services, enabling clients to run highly targeted, location-driven campaigns that connect them with the right audiences at scale. You’ll hear practical strategies for finding consulting clients, marketing for HR & workplace consultants, and using AI in consulting. Whether you identify as HR, workplace, L&D, OD, recruitment, or people & culture, you’ll discover real stories and actionable advice to attract clients, win contracts, and grow sustainably. What You’ll Learn in This Episode: How hyper-targeted geofencing campaigns help win large recruitment projects The emerging challenges (and solutions) with AI-driven application volumes in recruitment Why crooton’s real-time tools and bespoke approach drive better ROI for recruitment clients Episode highlights: What crooton is and how it helps employers attract talent using geofencing and hyper-targeted campaigns. Why targeted local advertising is more effective than mass-market strategies for specific hiring needs. Sectors and role types where crooton’s approach is most impactful (healthcare, logistics, retail, hospitality). The shift towards hyper-targeting and how it reduces wasted ad spend. How advances in AI have created new challenges with high application volumes—and how crooton’s Crucial tool addresses this. Ways to identify and focus on quality applicants rather than just volume, and the importance of real-time campaign optimisation. The development and benefits of Atlas, a tool for visualising and planning recruitment campaigns collaboratively with clients. The role of face-to-face events, partnerships, and content marketing in crooton’s growth strategy. Why effective recruitment increasingly relies on a balance of AI technology and human judgement. How Crooton Markets and Grows Their Business Using their own geofencing technology to target decision-makers at trade shows and industry events. Running digital billboard campaigns around key event venues to ensure visibility to relevant audiences. Attending and networking at recruitment events, conferences, and think tanks to directly engage potential clients. Building partnerships with complementary tech providers and RPOs to reach larger clients and co-market services. Publishing an online and print industry magazine, Untapped, to share stories and insights and extend brand reach. Resources & Links Mentioned: Company’s website: www.crooton.com Stephen’s LinkedIn: www.linkedin.com/in/stephen-anderson-993427a Marc’s LinkedIn: www.linkedin.com/in/marcharrison1 Check out this B2B podcast launch service. About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

    23 min

  2. Jun 19

    Episode 312: Growing A Support Platform For Independent Contractors - with Mike Minett, Founder of PORTABL

    In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Mike Minett, Founder of PORTABL, an innovative platform reimagining financial, health, and wellbeing services for today’s independent workforce, to discuss how freelancers and gig workers can finally access the support once reserved for full-time employees. Mike Minett is the Founder and Chief Growth Officer at PORTABL, a platform helping businesses manage and support the global independent workforce. He is focused on enabling organisations that rely on freelancers, contractors, and contingent workers to better retain, engage, and protect their flexible talent through modern benefits and workforce infrastructure. Alongside PORTABL, Mike is a growth advisor to a range of businesses and passion projects. He also works on building access to global AI, software, and tech talent, including developing pathways for distributed freelance talent in emerging markets such as Ghana, aligned to global time zones for remote delivery. PORTABL is a SaaS platform and orchestration layer for the flexible workforce, designed to close the gap between traditional employees and independent workers. While permanent employees typically receive structured benefits such as health cover, pensions, and wellbeing support, freelancers and contractors often do not. PORTABL addresses this by providing access to health, insurance, financial wellbeing, and savings products, alongside tools that help businesses improve retention, engagement, and compliance across their contingent workforce. Recognised by organisations including Zurich Innovation, the MetLife Techstars Digital Accelerator, and Plug and Play, PORTABL is building a new category in the future of work. It is founded by a team with deep experience across freelancing, insurance, employee benefits, fintech, and B2B platforms, and is built by independent workers for independent workers to help them connect, stay protected, and thrive. You’ll hear practical strategies for starting an HR consulting business, finding consulting clients, and business growth strategies for consultants. Whether you identify as HR, workplace, L&D, OD, recruitment, or people & culture, you’ll discover real stories and actionable advice to attract clients, win contracts, and grow sustainably. What You’ll Learn in This Episode: Lessons from moving out of corporate and launching an HR-related business. The unique challenges and opportunities of supporting freelancers, gig workers, and consultants. How to validate new consulting and HR tech ideas with real market feedback. Episode highlights: Mike’s background in investment banking, his transition to entrepreneurship, and writing his book, “Follow Me Out the Door”. The problems faced by freelancers and the inspiration behind founding PORTABL. How PORTABL delivers employee-style benefits to independent workers, and how the model works. The bulk buying/group buying power of the platform and how it benefits users. Validation of the business concept through over a thousand one-to-one conversations with freelancers. Challenges of building a marketplace for diverse types of independent workers. The business model: B2B2C (working through coworking spaces, associations, etc.). Marketing and growth: targeting both organizations and end users, go-to-market strategies, and the challenge of telling the story to multiple audiences. Attracting investment: The story of connecting with investors and how AI-powered networking led to a partnership with Alligator, a leading HR tech investor. Advice for other HR tech founders: the importance of resilience, community, and persistence. The significance of community for independent workers and how to find support networks. Marketing and Business Growth: Mike explains that PORTABL’s business model is B2B2C, meaning it reaches freelancers via organizations such as coworking spaces, business teams, or industry associations. Marketing efforts focus on educating both the organizations providing access to freelancers and the individuals who will use the platform. Mike notes the complexity of storytelling when there are multiple audiences and highlights the importance of focus and segmentation for early growth. PORTABL is currently concentrating on launches in the UK and Ireland, with plans for expansion into Germany and further afield. Building partnerships, leveraging AI-powered tools for investor connections, and forming a community around the platform are key elements of their growth strategy Resources & Links Mentioned: Company’s website: www.portabl.co Mike’s LinkedIn: www.linkedin.com/in/mikeminett Check out this B2B podcast launch service. About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

    24 min

  3. Jun 4

    Episode 311: Growing An Employee Financial Wellness Business - with Joelle Vail from BrightPlan

    In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Joelle Vail, talk about how holistic financial wellness solutions are driving major changes for employers and employees alike. As HR and business leaders look for ways to support their teams in today's challenging environment, companies like BrightPlan are setting a new standard for financial wellbeing in the workplace. Joelle Vail is Chief Revenue Officer at BrightPlan, where she oversees direct sales, partnerships, and client success. She has extensive experience scaling organizations from startup through enterprise growth, helping early-stage companies surpass $100 million in revenue and larger enterprises grow from $100 million to more than $2 billion. Prior to BrightPlan, Joelle served as Chief Operating Officer at Capital Factory and held senior leadership roles at Paychex and Ascentis. BrightPlan is a financial wellness platform designed to help employers improve employee financial outcomes while increasing the effectiveness of their benefits programs. The platform combines AI-driven financial planning tools with access to experienced financial advisors, delivering personalized guidance across budgeting, debt management, investing, retirement, and wealth planning. By integrating directly with employer benefits, BrightPlan helps employees make more informed financial decisions and encourages greater benefits utilization. For employers, BrightPlan provides a centralized dashboard with actionable insights into workforce financial health, enabling more strategic benefits planning, stronger employee engagement, and improved retention. The company is also certified for fiduciary excellence, ensuring guidance is objective and aligned with employees’ best interests. You’ll hear practical strategies for finding consulting clients, running a workplace consulting business, and business growth strategies for consultants. Whether you identify as HR, workplace, L&D, OD, recruitment, or people & culture, you’ll discover real stories and actionable advice to attract clients, win contracts, and grow sustainably. What You’ll Learn in This Episode: Why financial wellness is a rising priority for employers—and how to frame your consulting offers around their needs The role of technology and people-powered solutions in driving workplace engagement and retention Joelle Vail’s lessons from partnering with HR leaders and the marketing moves that resonate with decision-makers Episode highlights: What BrightPlan does and the problems it solves for employers and employees. Defining "financial wellness" and how it goes beyond education. How BrightPlan supports employees with technology, AI, and certified financial planners. Addressing financial emergencies and the importance of building emergency savings . The limitations of traditional HR support in financial matters and closing the gap between employers and employees. Providing personalized, fiduciary financial advice without crossing HR compliance boundaries. Issues BrightPlan helps solve for employers, such as retention, productivity, and being an employer of choice. How financial stress can manifest as workplace behavioral issues. Transformational changes in HR, including the impact of COVID and AI on HR leadership and point solutions. Challenges in HR sales and how to stand out with limited HR budgets. Building trust with HR buyers through networks, pilots, and case studies. Collaborating with other vendors to enhance service and experience for employers and employees. Listening-first approach to sales, networking, and uncovering client needs. The importance of matching services to actual HR pain points. Marketing and Business Growth: Joelle Vail details BrightPlan's approach to marketing and business development: Aligning solutions with HR’s most urgent needs and listening closely to buyers’ challenges. Leveraging trusted HR advisory networks to gain introductions and build credibility. Offering pilot programs to demonstrate value and facilitate broader implementation. Using content marketing strategies such as webinars and white papers, often featuring CHROs and industry leaders. Prioritizing collaboration with other vendors for seamless HR solutions. Focusing on genuine, needs-based conversations at events and during networking. Resources & Links Mentioned: Company's website: https://www.brightplan.com/ Joelle's LinkedIn: www.linkedin.com/in/joelle-risolo-vail Check out this B2B podcast launch service. About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

    22 min

  4. May 12

    Episode 310: From Corporate HR Leader To Independent Compensation Consultant - with Scott Trumpolt

    In this episode, Ben is joined by Scott Trompolt, founder and principal consultant at Trompolt Compensation Design Solutions (TCDS). With over 18 years in corporate HR leadership across the US and Germany, followed by more than a decade consulting globally, Scott shares his insights on effective compensation strategy, pay transparency, and the journey from corporate life to independent consulting. The discussion covers the evolving landscape of compensation, the impact of pay transparency laws, and how compensation can be leveraged for employee engagement. Scott also details his approach to structuring consulting projects, pricing strategies, and building a steady client base, as well as his motivations for writing "The Defragmented Consultant." He discusses how he initially relied on established relationships and positive word-of-mouth from previous professional contacts to win his first consulting projects. Over time, referrals and client recommendations helped keep his project pipeline full. As some long-term clients retired, he adapted by improving his website, using LinkedIn for outreach, and appearing on podcasts to reach new, "cold" clients. He emphasizes a long-term view, focusing on building relationships and lifetime client value rather than just single engagements. Topics discussed include:  The emergence and nuances of pay transparency laws and their effects on organizations and employees Linking compensation strategies to employee engagement and development conversations Trends in compensation consulting, including increased focus on variable pay and transparency in sales incentive plans  Deciding between a niche versus a generalist approach as an HR consultant Structuring and pricing consulting services for different types of projects and client needs  Focusing on client lifetime value, not just a one-time project fee  How Scott Trompolt built his client base, starting with word of mouth and evolving toward a mix of referrals, LinkedIn outreach, website optimization, and podcast appearances  Professional and personal challenges that come with independent consulting, and embracing continuous learning  For more insights from Scott Trompolt, including his approach to consulting, compensation design, and tips from his book, visit his website: www.hrcompensationconsulting.com. Check out this B2B podcast launch service. About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

    37 min

  5. Apr 30

    Episode 309: Growing A Visual Storytelling and Training Company - with Si Beales from Sidedoor Studio

    In a recent episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Si Beales, Founder/Learning Director at Sidedoor Studio talk about how to attract HR clients with visual storytelling and habit-based learning. Si Beales is a trainer, speaker, and academic at Leeds School of Art & Design and Leeds Beckett University. He’s also the founder of Sidedoor Studio. He works with businesses, students, and creative teams to build practical human skills—like thinking, collaboration, and curiosity—and turn them into habits that actually stick. Through Sidedoor Studio, he creates learning experiences using video, workshops, and events, helping organisations make their training more engaging and useful. His focus is simple: make learning clearer, more relevant, and easier to apply in the real world. Si has worked with organisations including Nike, Carlsberg, Boots, E.ON, and Central Saint Martins. With a background across industry and academia, he brings a practical, straightforward approach—focused on ideas people can actually use. You’ll hear practical strategies for marketing for HR consultants, using storytelling to stand out as a consultant, and shaping learning experiences that stick. Whether you identify as HR, workplace, L&D, OD, recruitment, or people & culture, you’ll discover real stories and actionable advice to attract clients, win contracts, and grow sustainably. What You’ll Learn in This Episode: How habit-based learning and visual storytelling can make training and onboarding more impactful Why authentic, relevant content engages learners and drives real culture change Si Beals’ approach to finding the right clients (and why working with SMEs brings agility and creative freedom) Episode highlights: Si’s career journey from marketing and academia to founding Sidedoor Studio, and the realisation that traditional learning approaches are often ineffective. The development of the “PEARS” framework for learning: Prepare, Engage, Apply, Reflect, Strengthen. The importance of making learning personal, authentic, and relevant to ensure it is effective and memorable. Using innovative approaches like first-person drone video and interactivity to immerse learners in real-world scenarios. Key client types and use cases—working with SMEs on both marketing content and learning & development projects. Avoiding “creativity by committee” and the value of collaborative content development with clients. Examples of social learning, like building an internal radio station and creating story-driven engagement for distributed teams. Focus on understanding audiences by directly observing client environments and existing training. Resources & Links Mentioned: Sidedoor Studio website: www.sidedoor.studio Si Beales’ website: www.sibeales.com Si Beale’ LinkedIn: www.linkedin.com/in/si-beales Check out this B2B podcast launch service. About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

    17 min

  6. Apr 20

    Episode 308: Turn Your Expertise Into Income-Producing Assets - with Conor Lynch

    In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Conor Lynch, digital innovator, educator, and author of “Learn Earn Own”, talk about how individuals and HR professionals can future-proof their careers and businesses as technology accelerates the pace of change and automation looms. Conor Lynch is a digital innovator and educator who grew his personal brand, Connector, from a side hustle into a seven-figure business. With over 25 years of experience across marketing, technology, and communications, he has worked with global brands including Guinness and Coca-Cola. He began his career in traditional marketing after graduating from Smurfit College, Ireland’s leading business school, before moving into online and social media as the internet reshaped the industry. Today, he focuses on helping individuals and organisations build long-term digital assets, embracing AI and automation as the next major shift in work and business. Learn Earn Own challenges the century-old idea of the career ladder—study hard, get a job, and climb the ranks—and argues it no longer reflects the reality of modern work. In today’s economy, relying on a single income stream is increasingly risky, and careers are shifting from linear paths to dynamic portfolios of assets. Rather than encouraging people to quit their jobs, the book focuses on building alongside employment: learning new skills, creating additional income streams, and owning digital and intellectual assets that compound over time. It introduces a practical framework for anyone—regardless of background—to become an “experimenter” by building career assets such as personal brands, digital products, content, networks, and expertise. Packed with tools, templates, AI prompts, and real-world strategies, Learn Earn Own is a hands-on guide to designing a more independent, resilient, and opportunity-rich career in the age of AI. You’ll hear practical strategies for using AI in consulting, business growth strategies for consultants, and how to stand out as a consultant amid rapid industry change. Whether you identify as HR, workplace, L&D, OD, recruitment, or people & culture, you’ll discover real stories and actionable advice to attract clients, win contracts, and grow sustainably. What You’ll Learn in This Episode: The “assets ladder” framework for long-term career value creation with or without entrepreneurship. Real-world examples of digital products, web apps, and personal brands as assets for consultants. How to experiment with AI tools and side projects—even as an employee—to future-proof your consulting career. Why building career assets is more sustainable than climbing a traditional career ladder, and how to get started. Episode highlights: Conor’s journey: from traditional marketing roles to founding and selling a successful digital agency. The origin of the Connector business and the power of community-driven meetups. The shift from a career ladder to the “assets ladder”—what it means to build career assets in the modern world. Examples of digital and personal brand assets anyone can start building while still employed. Encouragement for experimentation and small steps toward asset creation, even for those not seeking entrepreneurship. Using collaborative partnerships to amplify asset-building efforts. Reflections on traditional career guidance versus the need for modern asset-based approaches. Perspectives on job security, risk, and creating multiple streams of income. The importance of learning technical skills in the era of AI, and tools like Claude Code for building simple web applications. Specific marketing and growth strategies: building community through events, consistent blogging, content repurposing into ebooks and tools, and leveraging collaborations. Advice for employees who want to experiment with side projects and building assets discreetly, including faceless offers and content products. Resources & Links Mentioned: Conor’s website: www.conorlyn.ch Conor’s LinkedIn: www.linkedin.com/in/conorlynch While you're here... Remember to grab your free ticket for the People Business Growth Summit! It's a one-day online summit on marketing and growing people-focused services and HR tech businesses. Tuesday, 28 April 2026 Online event Free tickets available: https://summit.getmorehrclients.com  The People Business Growth Summit brings together founders and operators from HR consultancies and HR technology companies to share the real decisions that helped their businesses grow. This is not theory or generic advice. Each session focuses on the actual growth decisions leaders made while building traction in their business. You will hear the context they were in, the options they considered, what they chose to do, what worked, and what they would do differently next time. Why attend If you run an HR or people-focused business and want growth to feel more predictable in 2026, this summit is designed for you. Across the day, speakers will share practical insights such as: 💡 What a successful consultancy founder is doing now to prepare her national firm for a future sale 💡 How HR tech and consulting firms win large corporate and enterprise deals 💡 The marketing mix used by successful early-stage HR software companies 💡 Hard-won lessons on scaling, systems, and leadership from experienced founders 💡 How to price HR consulting services so they fuel growth rather than cap it 💡 What to think about before merging with or acquiring another HR-related business 💡 How one consultant won her first client before she had even officially launched 💡 Marketing lessons from growing HR tech companies in recruitment, benefits, L&D and more The goal is simple: practical insight you can actually use. Who this summit is for This event is for people who sell expertise or software, not internal HR teams. You will get the most value if you are: 💡 A growing services firm selling HR, recruitment, L&D or people expertise 💡 A founder or marketing lead at an early-stage HR or workforce technology company 💡 Part of a small marketing team deciding where to focus next 💡 A solo consultant or small consultancy owner If you want growth but do not want to spend the next six months pursuing the wrong strategy, this event will help you get clearer on your next move. Tuesday, 28 April 2026 Online event Free tickets available: https://summit.getmorehrclients.com

    20 min

  7. Apr 13

    Episode 307: Want More Sales Meetings and Demos? Try Pre-Conversion Events

    In this episode, Ben explains how “pre-conversion events” can help HR consultancies and HR tech firms win more business. Instead of relying only on surface-level marketing like posts, emails, and outreach, he shares ways to create deeper, more engaging experiences that warm prospects up before the sales call. You’ll hear practical examples such as workshops, roundtables, bootcamps, partner webinars, mini-courses, customer panels, and case study sessions. Ben also explains why these approaches can lead to more sales conversations, easier demos, and higher conversion rates. If your pipeline feels slow, or sales calls feel like too much hard work, this episode offers a smarter way to build trust before the meeting even starts. While you're here... Remember to grab your free ticket for the People Business Growth Summit! It's a one-day online summit on marketing and growing people-focused services and HR tech businesses. Tuesday, 28 April 2026 Online event Free tickets available: https://summit.getmorehrclients.com  The People Business Growth Summit brings together founders and operators from HR consultancies and HR technology companies to share the real decisions that helped their businesses grow. This is not theory or generic advice. Each session focuses on the actual growth decisions leaders made while building traction in their business. You will hear the context they were in, the options they considered, what they chose to do, what worked, and what they would do differently next time. Why attend If you run an HR or people-focused business and want growth to feel more predictable in 2026, this summit is designed for you. Across the day, speakers will share practical insights such as: 💡 What a successful consultancy founder is doing now to prepare her national firm for a future sale 💡 How HR tech and consulting firms win large corporate and enterprise deals 💡 The marketing mix used by successful early-stage HR software companies 💡 Hard-won lessons on scaling, systems, and leadership from experienced founders 💡 How to price HR consulting services so they fuel growth rather than cap it 💡 What to think about before merging with or acquiring another HR-related business 💡 How one consultant won her first client before she had even officially launched 💡 Marketing lessons from growing HR tech companies in recruitment, benefits, L&D and more The goal is simple: practical insight you can actually use. Who this summit is for This event is for people who sell expertise or software, not internal HR teams. You will get the most value if you are: 💡 A growing services firm selling HR, recruitment, L&D or people expertise 💡 A founder or marketing lead at an early-stage HR or workforce technology company 💡 Part of a small marketing team deciding where to focus next 💡 A solo consultant or small consultancy owner If you want growth but do not want to spend the next six months pursuing the wrong strategy, this event will help you get clearer on your next move. Tuesday, 28 April 2026 Online event Free tickets available: https://summit.getmorehrclients.com

    10 min

  8. Mar 26

    Episode 306: Growing An International Job Search Engine – with Yevhen Onatsko from Jooble

    Most job platforms say they help you “get more applicants.” What employers actually need is understanding why roles aren’t getting filled - and fixing that. Yevhen Onatsko, US Country Manager at Jooble, shares his take on growing internationally, using data smartly, and building strong partnerships - lessons that are very useful for anyone in HR tech or looking to expand their business. Jooble is a global job search aggregator operating in 60+ countries, connecting millions of job seekers with opportunities every day. What really caught my attention, beyond the scale, was how they think about growth, data, and partnerships. Instead of just driving traffic, they focus on what actually matters: 💡 why candidates aren’t applying 💡 how job visibility varies by market 💡 what employers need to change to attract the right people 💡 how user behavior shifts across devices and regions Two things really stood out for me: They don’t treat data as reporting - they use it as a diagnosis. It’s not “you need more clicks.” It’s “here’s why this role isn’t converting.” They’ve built flexibility into their model. Different markets, different clients, different needs—no one-size-fits-all approach. Yevhen shared a great example: Instead of pushing more traffic to a struggling job post, their data might reveal the real issue: poor job positioning, unclear salary, or a mismatch with local demand. That’s the difference between volume and insight. Now, the growth side (because everyone asks): 💡 Build strong partnerships (aggregators, job boards, agencies) 💡 Focus on business development, not just inbound 💡 Be present where your industry is (events, associations like TA Tech) 💡 Treat SEO as infrastructure—capture demand across every role and location 💡 Adapt to new search behavior (yes, including AI tools like ChatGPT) And one big takeaway for HR tech founders: Credibility beats visibility. HR buyers don’t respond to noise—they respond to trust, relevance, and education. If you’re building in HR tech, recruiting, or marketplaces, this one’s worth your time. Website: www.jooble.org LinkedIn: www.linkedin.com/in/yevhen-onatsko-17150784 Check out this B2B podcast launch service. About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

    19 min
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Ratings & Reviews

5
out of 5
4 Ratings

About

HR marketing podcast which looks at how HR consultants and HR tech firms grow their businesses. Visit www.GetMoreHRclients.com.

Information

  • Creator
    getmorehrclients
  • Years Active
    2019 - 2026
  • Episodes
    313
  • Rating
    Clean
  • Copyright
    © Copyright 2019 All rights reserved.
  • Show Website
    A Better HR Business

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