Future Steps Creative - Marketing & Website Strategy For Online Entrepreneurs

Marlon McPherson
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  • ENTREPRENEURSHIP
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Future Steps Creative - Marketing & Website Strategy For Online Entrepreneurs

This podcast is about helping creative entrepreneurs and small businesses build their online business brand, their website and do content marketing. Topics include WordPress & Divi, YouTube video creation, digital design and brand building. Your host is Marlon McPherson, a Marketer, Designer and Entrepreneur. More details and show notes marlonmcpherson.com

  1. 12/13/2024

    Why Your Email Should Be Separated From Your Website Hosting

    It’s very tempting to host your professional email account on the same hosting as your website. After all, there are lots of website hosts that offer emails for free with the hosting package, so it may seem to make sense to do this instead of paying separately for an email service. I don’t think it's a good idea thought and I’ll give you a few reasons why.

    6 min

  2. 12/11/2024

    Putting Together An effective Landing/Sales Page with AIDA | FSC Ep.101

    In this video, I break down the AIDA framework - Attention, Interest, Desire, and Action - and show you how to apply it to your landing pages. Whether you're selling products, services, or building an email list, this proven copywriting technique can significantly boost your conversion rates. I'll guide you through each step of the AIDA process, sharing tips on crafting attention-grabbing headlines, building interest with relatable stories, sparking desire with benefits and testimonials, and creating clear calls-to-action that drive results.

    9 min

  3. 12/02/2024

    Creating Strong and Memorable Passwords For Your Website

    This episode covers, how to make your website more secure by creating strong passwords that's hard to crack, without having to remember what they are. Doing this will help protect against brute force attacks and other security risks. Links: https://www.passwordmonster.com/

    6 min

  4. 11/04/2024

    3 Ways to Get a Website Privacy Policy or Legal Pages

    FSC Ep.99 - Website Privacy Policy or Legal Pages - 3 Ways To Get Them. As a dedicated content creator and online marketing strategist, my mission is to help you grow your online business effectively. This video dives into essential website strategies, including implementing privacy policies—a crucial step for any successful online business. With data laws tightening, I'll guide you through using online templates, dedicated services like Termageddon, and professional legal assistance to protect your brand and boost consumer confidence.

    4 min

  5. 09/26/2024

    Cheap Website Hosting Vs Managed Hosting

    This episode discusses whether to go with cheaper, unmanaged hosting or managed hosting. What's the difference, or what are the pros and cons? This is important to find out when you are ready to publish your website online.

    6 min

  6. 08/17/2024

    Why Is My Facebook Page Not Growing, Is It Worth It?

    Is having a Facebook page for your service business worth it today? I see so many business owners neglect their page but I will talk about why they may not be gaining traction on Facebook and why you may want to keep it up to date.

    7 min

  7. 07/12/2024

    Get More Qualified Leads Through Your Website

    In this episode, I explain how to generate more qualified website leads and avoid getting low-quality form submissions. This naturally reduces your workload and increases the conversions from leads to sales as there is a filter in place. I discuss the strategy behind using a dedicated page and a custom form to achieve better results.

    5 min

  8. 06/07/2024

    Why Business Leads Fall through the Cracks.mp4

    Learn why some small service-based businesses lose out on leads. Is it because they don’t get enough traffic to their website, because the website doesn’t convert well, or something else? I explore these in this episode and address one key thing that solo business owners fail to do when it comes to leads.

    12 min
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This podcast is about helping creative entrepreneurs and small businesses build their online business brand, their website and do content marketing. Topics include WordPress & Divi, YouTube video creation, digital design and brand building. Your host is Marlon McPherson, a Marketer, Designer and Entrepreneur. More details and show notes marlonmcpherson.com

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