Ten Minute Marketing - Free Marketing Hints and Tips

Richard Eaton
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Free Marketing hints and tips for small businesses. Each podcast episode is typically published every Monday and is less than 1 minute long!

  1. 11/30/2020

    Do people know what work you do?

    This week is a quick tip to make sure that people you're connected with online actually know the type of work you do. People often use social media for business but are connecting on their personal accounts. That's great as people choose to do business with other people, not companies. But do make sure that your personal profile shows what you do, and includes links across to your business profile and/or website too. Another quick win on this is on your personal email signatures. Why not add a line about the work you do and a link to your company web address too. If people like and trust you personally, there's a very high chance they'll trust in your work too. Even if they don't need whatever you provide, they'll possibly know someone who does and will be only too happy to introduce you if a suitable opportunity arises. If you've got any other comments or questions, just head to the Ten Minute Marketing Facebook group here and comment there or just reply to me here.  Thanks Richard Ten Minute Marketing: Training, consultancy, or we can do it for you! www.tenminutemarketing.co.uk P.S. If you don't have the time, knowledge, or inclination to do your marketing yourself, we can do it for you. Example packages with prices can be seen here www.tenminutemarketing.co.uk/full-marketing-service/

    1 min

  2. 11/23/2020

    Free should mean free!

    People love free stuff, don't we all! And giving away free stuff is a great way to demonstrate your knowledge, make new contacts, and share something of value to genuinely help other people.  But (you knew that was coming!), tricking people with a promise of free info or help really isn't on. You see it quite often online where an article promises a free guide but it's actually just a thinly veiled sales pitch. You often get half a page into the article and realise it's not actually told you anything and slowly descends into an out and out sales pitch. Arghhh!!! So if you're going to offer something for free then do just that. Actually deliver what you promised and give away the value that you said you would. People won't even mind a little plug for your products/services within it if that's of use. Just as long as what you promised would be free, still is. If you've got any other comments or questions, just head to the Ten Minute Marketing Facebook group here and comment there or just reply to me here.  Thanks Richard Ten Minute Marketing: Training, consultancy, or we can do it for you! www.tenminutemarketing.co.uk P.S. If you don't have the time, knowledge, or inclination to do your marketing yourself, we can do it for you. Example packages with prices can be seen here www.tenminutemarketing.co.uk/full-marketing-service/

    1 min

  3. 11/16/2020

    Don't try and be everything to everyone

    One key aspect of marketing is knowing exactly who your ideal customer is. Once you know this, it makes your marketing so much easier to do as well as much more effective. I hear people say "but my product/service can be used by anyone". Just because it can be, doesn't mean to say it should be ;)  Think about what is important to you. The kind of businesses and people you want to work with, the benefit to them specifically, and the kind of work you'd like to spend your days doing. Then focus on marketing that work to those people. If you've got any other comments or questions, just head to the Ten Minute Marketing Facebook group here and comment there or just reply to me here.  Thanks Richard Ten Minute Marketing: Training, consultancy, or we can do it for you! www.tenminutemarketing.co.uk P.S. If you don't have the time, knowledge, or inclination to do your marketing yourself, we can do it for you. Example packages with prices can be seen here www.tenminutemarketing.co.uk/full-marketing-service/

    1 min

  4. 11/09/2020

    Stop making excuses, and start marketing

    I need to get a top of the range camera first! I'll do it next week when I have more time! I haven't bought the right microphone yet! I need to spend more time researching it! These are all things I see and hear all the time when it comes to marketing and getting content out there. Typically, these are just excuses for not getting started though. Often this is driven by fear of the unknown and failure. It's much easier not to do it and find excuses, as that way you can't fail. Well, actually you can, just in a different less obvious way. Without actively marketing yourself you won't make sales, and a lack of sales is a much more important failure than thinking some content could have been more polished or got more likes or views! I do understand your worries but if you want to be successful with marketing, you need to be visible. Things don't have to be as amazingly produced as you think. What really matters is the content and value of the information you're providing.  I'm obviously not saying to put out any old rubbish, but as long as the quality (be that writing, audio, or video) of what you're putting out is good enough to get your point across, it will work. And one thing I can absolutely guarantee to you is this. You'll make more sales from a video recorded on your phone where you stumble on a couple of words, than a perfectly planned and scripted multi camera angled recording session in a studio using a £5,000 camera that never actually happens... If you've got any other comments or questions, just head to the Ten Minute Marketing Facebook group here and comment there or just reply to me here.  Thanks Richard Ten Minute Marketing: Training, consultancy, or we can do it for you! www.tenminutemarketing.co.uk P.S. If you don't have the time, knowledge, or inclination to do your marketing yourself, we can do it for you. Example packages with prices can be seen here www.tenminutemarketing.co.uk/full-marketing-service/

    1 min

  5. 11/02/2020

    The lazy like social media challenge

    This week I want to set you a little challenge. I call it the lazy like challenge and you apply it to your social media use for a week. When you're using social media, you are banned from just hitting the like button, you also have to leave a comment. Why is this a good idea? A like is just a one way street, you're effectively just agreeing with something. But a comment is so much more personal and interesting. It can strike up conversations with new and existing contacts and keep you on their radar. It also creates engagement for both the person who made the post and you too. Social media platforms like that, no pun intended! So this week stop just liking posts, and start commenting on them. Do give this a try and let me know how you get on.  If you've got any other comments or questions, just head to the Ten Minute Marketing Facebook group here and comment there or just reply to me here.  Thanks Richard Ten Minute Marketing: Training, consultancy, or we can do it for you! www.tenminutemarketing.co.uk P.S. If you don't have the time, knowledge, or inclination to do your marketing yourself, we can do it for you. Example packages with prices can be seen here www.tenminutemarketing.co.uk/full-marketing-service/

    1 min

  6. 10/26/2020

    Don't know what to post on social media? Try this...

    Something that a lot of people find challenging is coming up with ideas of what to post on social media. The good news is that you may not have to come up with anything new after all :) A great way to create short social media posts is to look at existing longer-form content such as blogs that you've already published. You then take individual points from that content as ideas to use for social media posts. For example, if I take the blog I published last week "A Marketing Checklist – The 5 things you should always check!" (click here to see it) then here are just a few examples of social media posts that could be created from it: The obvious ones are to take each of the 5 points and create a post from each one. Another obvious one is a sentence about the blog and a link off to it. The blog mentions a couple of ideas for the process so posts could be created about those. Create a graphic including the 5 points. Make an Instagram post with multiple images, 1 for each of the 5 points. Create a video or animated GIF of the 5 images above. That's over 10 different social media posts from just 1 (very short) previously posted blog! If you have longer blogs you'll be able to create even more posts, and of course the more existing content you have the better it is. So next time you're struggling to come up with some ideas for your social media posts, give this method a try.  As usual, if you've got any comments or questions, just head to the Ten Minute Marketing Facebook group here and comment there or just reply to me here.  Thanks Richard Ten Minute Marketing: Training, consultancy, or we can do it for you! www.tenminutemarketing.co.uk P.S. If you don't have the time, knowledge, or inclination to do your marketing yourself, we can do it for you. Example packages with prices can be seen here www.tenminutemarketing.co.uk/full-marketing-service/

    1 min

  7. 10/19/2020

    A Marketing Checklist - The 5 things you should always check!

    Before you publish any form of marketing, I always think it's worth doing the following 5 point sanity check. This is quick and easy to do but is really worthwhile to make sure that your marketing is effective and that nothing ever gets missed. Here are the 5 things you should always check before publishing: 1 - Branded - Is it branded with your brand style/colours/fonts? 2 - Exciting - Is it exciting or interesting enough to get read and remembered or actioned? 3 - Valuable - Does it give something of genuinely valuable to people? 4 - Call to action - Is there a call to action? You need to tell people what action to take. 5 - Target market - Is it aimed at your target market? The more specific the better. Keep this list somewhere and get into the habit of referring to it whenever you publish anything. I personally use Google Sheets for simple processes and checklists like this to make sure they always get done. But your system could be as simple as those 5 points written on a sticky note on your desk! If you've got any comments or questions, just head to the Ten Minute Marketing Facebook group here and comment there or just reply to me here.  Thanks Richard Ten Minute Marketing: Training, consultancy, or we can do it for you! www.tenminutemarketing.co.uk P.S. If you don't have the time, knowledge, or inclination to do your marketing yourself, we can do it for you. Example packages with prices can be seen here www.tenminutemarketing.co.uk/full-marketing-service/

    1 min

  8. 10/12/2020

    Don’t try and do too much

    It might sound counter-intuitive but stop trying to do everything in your marketing. If you do a bit of research or ask a marketeer about marketing you'll typically get told you should be spending hours posting and engaging on social media, blogging, writing emails, publishing videos, recording podcasts, doing Facebook live's etc etc. That's all well and good and a great approach to marketing if you have the time or someone dedicated to doing so. But the newer you are to marketing, and the smaller your company is, the less chance there is of this being achievable. Not only do you need to learn how to make each of these things work the best for you, but you also have to find the time to carry out all these tasks consistently week in week out. Most people can't commit to the amount of time needed to do so properly. So what I suggest is to spend a bit of time researching what form of marketing you think will work best for you and focus purely on this. At least initially. Once you've been doing one form of marketing for a while, you'll find it becomes quicker and easier to do. At that point, you can add the next marketing activity into the mix and keep building it up in that way. If you've got any comments or questions, just head to the Ten Minute Marketing Facebook group here and comment there or just reply to me here.  Thanks Richard Ten Minute Marketing: Training, consultancy, or we can do it for you! www.tenminutemarketing.co.uk P.S. If you don't have the time, knowledge, or inclination to do your marketing yourself, we can do it for you. Example packages with prices can be seen here www.tenminutemarketing.co.uk/full-marketing-service/

    1 min
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Free Marketing hints and tips for small businesses. Each podcast episode is typically published every Monday and is less than 1 minute long!

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