The Steve Mills Results Mastery Podcast - Helping businesses to grow one episode at a time!

Steve Mills

IF YOU WANT REAL RESULTS? Subscribe to THE RESULTS MASTERY PODCAST NOW! Our listeners are doing great! → John went from £40K to £150K in 12 months→ Sarah doubled her client base without increasing ad spend→ Hamish increased his lead generation from 15 to 20 leads to 75 to 90 leads per month within 3 months → Vovisa made £5,000,000 from a one-hour consultancy session with Steve → One company make £46,000,000 from a £150 investment in Steve's LinkedIn training Want these kinds of breakthrough results in YOUR business? Look, I'm not here to sell you dreams. I'm here to show you the exact blueprint that's generating massive results for entrepreneurs just like you. No theory. No fluff. Just proven strategies that work. Here's what makes this different: We don't just talk about success – we engineer it. Every episode reveals battle-tested methods that have generated REAL money for REAL businesses. Think about it: What if you could: • Double your conversion rates using your existing traffic• Maximize every customer interaction you already have• Turn your current processes into profit machines The best part? You don't need to invest more in marketing. You just need to optimise what's already working. Ready for these results? Two steps: Subscribe to the podcast nowVisit https://results-mastery.com for your fast-track implementation plan Want proof? Join our community of action-takers: https://stevemillssresultsmasterypodcast.buzzsprout.com/ Here is our main website https://results-mastery.com/ Want to make an enquiry? Click on the link below: https://link.resultsmasteryhub.com/widget/form/8OdW4dxfhFu2LIG5R8j7?notrack=true

  1. Jun 2

    Referral systems that actually work.

    Send us Fan Mail Word of mouth is the most powerful marketing channel available, and here's how to systematise it so it happens consistently. Let me ask you something: how many of your clients have referred someone to you in the past? For most business owners, the answer is somewhere between one and three. And yet, if I asked those same clients whether they would recommend you to someone, the chances are most of them would say yes. So, why is there such a gap between the willingness to refer and actually doing so? The answer is simple: 1. You have not asked. 2. You have not made it easy. Most clients will refer you, but most never do. They never do until and unless you get a system for acquiring those referrals at zero cost. In this podcast, I am going to show you how. If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening. Support the show Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below. Website

    19 min
  2. May 28

    Obscurity The Silent Killerof Business and the No.1 Reason 80% of Businesses Fail

    Send us Fan Mail Let me ask you a question. And I want you to answer it honestly. If I went out onto the high street today and stopped a hundred people at random — a hundred people who are exactly the kind of person you want as a client — how many of them would know your name? How many would know your business exists? For most business owners, the answer is somewhere between zero and two. And that is the real problem. Not your pricing. Not your product. Not your sales technique. The problem is obscurity. Nobody knows you exist. I have been working with business owners for over 31 years. And in that time, I have seen brilliant people with brilliant products and services fail — not because they were not good enough, but because not enough people knew about them. Here is the thing about obscurity. It is invisible. You cannot see it. You just feel the effects of it — the quiet phone, the empty diary, the month that ends with less in the bank than you hoped. So today I want to give you the fastest, most affordable ways to fix it. The Obscurity Equation There is a simple equation I use with every client I work with. It goes like this: Visibility plus credibility equals opportunity. Visibility means the right people know you exist. Credibility means they believe you can help them. When you have both, opportunity follows naturally. Most business owners focus almost entirely on credibility — they perfect their website, refine their offer, get more qualifications. And then they wonder why the phone is not ringing. The reason is that nobody is seeing all that credibility. You have built a beautiful shop in the middle of a forest. The Five Fastest Ways to Overcome Obscurity Let me give you five things you can start doing this week. Number one: Build your database. Your email list is the most valuable asset in your business. Not your website. Not your social media following. Your email list. Because it is the one channel you own. Start building it today. Offer something valuable in exchange for an email address — a guide, a checklist, a free training. Every name on that list is a future client. Number two: Show up consistently on one platform. Pick one social media platform where your ideal clients spend time. LinkedIn if you work with businesses. Facebook if you work with consumers. And show up there consistently — not once a week, not when you feel like it, but every single day. Post something useful. Comment on other people's posts. Be present. Visibility is a habit, not an event. Number three: Ask every client for a referral. This is the most underused marketing strategy in the world. You have clients who love what you do. They know other people who need what you do. But they will not refer you unless you ask. So ask. Every time. Build it into your process. I will show you exactly how to do this in Module 8. Number four: Speak in public. I do not mean TED Talks. I mean local business groups, networking events, webinars, podcasts. When you speak, you demonstrate expertise instantly. You become known. One speaking engagement can generate more leads than six months of social media posts. Number five: Write content that solves problems. A blog post, a LinkedIn article, a short video. When you publish content that answers the questions your ideal clients are already asking, you become findable. Google finds you. People share you. And you build credibility at scale without being in the room. If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening. Support the show Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below. Website

    12 min
  3. May 27

    Get Serious by Steve Mills - The Results Guy

    Send us Fan Mail My name is Steve Mills and I want to share with you some tried, tested and proven ways to grow your business. I don't have all the answers, but I do have some profound questions and some really powerful answers to many important sales, marketing and business growth questions. These answers I have gleaned over the past 31 years by learning my craft from many of the world's leading experts in sales, marketing and business development. In this video, I want to get you to take your business seriously. This session was recorded live by Steve Mills on YouTube and The Results Mastery Podcast. The episode presents a focus on “getting serious” about business growth. Let me tell you about something that happened to me this morning. I had arranged a free training session on AI and WhatsApp automation for 18 of my clients. These are business owners who have invested in their own development. They knew the session was happening. They had it in their diaries. And yet, when the time came, only three of them showed up. Fifteen no-shows. For a free session. On one of the most important topics in business right now. I am not sharing this to embarrass anyone. I am sharing it because it perfectly illustrates the single biggest problem I see in small business today: a profound lack of seriousness. The Difference Between an Amateur and a Professional I played international table tennis for ten years. At that level, you quickly learn the difference between someone who plays and someone who is serious. The amateur turns up when it is convenient. The professional turns up when it is not. The amateur practises when they feel like it. The professional practises when they do not. The amateur makes excuses. The professional makes progress. Business is no different. The business owners who grow — consistently, measurably, predictably — are the ones who treat their growth like a professional discipline, not a hobby they pick up and put down depending on how busy they are that week. The ones who struggle are the ones who attend free training only when nothing else comes up, who say they want to grow but will not invest an hour to learn how, who talk about change but never quite get around to implementing it. There has never been a more important time to get serious than right now.  Quote "AI is not going to take your business, but somebody who knows how to use it effectively just might". https://results-mastery.com/events/ai-mastery-summit If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening. Support the show Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below. Website

    12 min
  4. May 1

    How protected is your business if something should happen?

    Send us Fan Mail I've got something a little bit different for you today. Rather than my usual sales, marketing, and business growth videos, in this one I'm interviewing a good friend of mine and thoroughly nice guy with loads of knowledge and experience in his industry. His name is Joseph Mayanja.  Joseph says he's in the protection industry, but just to clarify, he's not a bouncer or running a protection racket; rather, he sells insurance. He is an expert who provides great advice to the small and medium-sized businesses and their business owners.  In this interview, he shares his thoughts regarding the mistakes that a lot of business owners make (particularly small business owners with limited budgets). He explains how they can end up in a really difficult situation when something goes wrong because they don't have the critical insurances in place.  I hope you enjoy the video, and any feedback is very welcome. If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening. Support the show Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below. Website

    25 min
  5. May 1

    What marketing works in 2026

    Send us Fan Mail The Six step business development framework:   1. Overcome obscurity - get known by strangers   2. Consistent communication – regular touchpoints   3. Build know/like/trust relationships   4. Generate two-way communication   5. Convert communication into meetings   6. Turn meetings into sales Sales Strategy & Conversion Focus - Meeting conversion rate as key leverage point   - Example: Improving from 2/10 to 4/10 meetings doubles business - Importance of objection handling training - Specialisation increases pricing power and conversion   - Hotel specialist vs general marketer example   - Swimming pool specialist vs general builder analogy - Market sizing and niche targeting critical for efficiency Collaboration Marketing Approaches - Joint events multiply audience reach   - Three partners each bringing 20 people = 60 total attendees   - 40 new prospects for each partner - Allison’s approach: Collaborating with others for unique events   - Accesses partner’s existing circles   - Builds credibility through association Service Offerings & Pricing - Kickstart program: £25/month for startups - Results Mastery program: £500/month - Higher-tier services: £2,000+/month - Average client results: 45% increase in first 12 months - 10,000 businesses worked with to date. Want to know more? Book an online meeting at www.results-mastery.com If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening. Support the show Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below. Website

    41 min
  6. Apr 22

    How to use AI to Grow Your Business

    Send us Fan Mail AI Fundamentals & Business Reality AI definition clarifiedNot actually intelligent - simulates human cognition through pattern recognitionLLMs predict next best word from preset data; they don’t search internet liveAlready embedded in daily tools (biometrics, social media)Current AI landscapePerfect storm of hype vs practical applicationArms race between platforms (OpenAI, Claude, Copilot, Manus)The market will likely level out in next 12 monthsHuman-AI relationshipAI is an enhancement tool, not replacement for humans. However, someone who knows how to use AI could replace you in the futureHumans still needed for creative/strategic work. AI + humans is the way forwardHumans can delegate predictable, repeatable tasks to AI leaving them to get on with other workStrategic Implementation Approach Problem-first methodology essentialStop and identify business problems before selecting toolsBuild business case with impact assessmentConsider affected user base size for maximum ROIPharmaceutical company case studyInitial pilot affected small teamReplacement leader identified 10x larger user base opportunityLesson: Map organizational impact before pilotingRisk-value balanceAI creates operational efficiencies and valueAlso exposes new risks (security vulnerabilities, data exposure)Need awareness of risk-value seesawEffective AI Usage Techniques Prompting best practices using GRIP methodologyGoal - Define what you’re trying to achieveRole - Specify expert persona (Seth Godin, pricing expert, etc.)Instruction - Provide detailed, specific directionsProduct - Define exact output format neededAdvanced prompting strategiesAssessment mode: Ask AI to critique and improve workSocratic prompting for deeper analysisChallenge AI’s thinking with follow-up questionsContext limitationsLLMs lack business-specific contextRequire detailed briefing like new employeeAlways review and refine outputsA big thank you to Ben Raynor of Strategis Sherpas for being on my podcast and for sharing his expertise. Ben’s Services & Contact Diagnostic-first approach for each unique businessTypical process: diagnostic → pilot → wider implementationContact optionsLinkedIn with direct diary bookingEmail: ben.raynor@strategicsherpas.comFree initial consultations available at - https://strategicsherpas.com/Ben and his team specialise in identifying 3-5 operational bottlenecks costing time/money/riskBen's Profile +447980 297260 Ben Rayner | LinkedIn ben.rayner@strategicsherpas.com Ben Rayner has helped over 50 SME leaders recover over £3 million in wasted operational costs - often finding £50K+ in the first two weeks. If you're running a business with 20 to 100 people and you feel like you're constantly firefighting, Ben's your guide out of the chaos. Most leaders know what's wrong. They just don't have the time or clarity to fix it in the right order. That's where Ben comes in. He identifies the 3 to 5 operational bottlenecks draining time, margin, and momentum - the ones costing you the most, not just the easiest to fix. Then he works hands-on with your team to implement improvements using a mix of process redesign and AI. The focus is always practical: what to fix first, what it's worth, and how to implement it without stopping the business. Based on rec If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening. Support the show Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below. Website

    35 min

About

IF YOU WANT REAL RESULTS? Subscribe to THE RESULTS MASTERY PODCAST NOW! Our listeners are doing great! → John went from £40K to £150K in 12 months→ Sarah doubled her client base without increasing ad spend→ Hamish increased his lead generation from 15 to 20 leads to 75 to 90 leads per month within 3 months → Vovisa made £5,000,000 from a one-hour consultancy session with Steve → One company make £46,000,000 from a £150 investment in Steve's LinkedIn training Want these kinds of breakthrough results in YOUR business? Look, I'm not here to sell you dreams. I'm here to show you the exact blueprint that's generating massive results for entrepreneurs just like you. No theory. No fluff. Just proven strategies that work. Here's what makes this different: We don't just talk about success – we engineer it. Every episode reveals battle-tested methods that have generated REAL money for REAL businesses. Think about it: What if you could: • Double your conversion rates using your existing traffic• Maximize every customer interaction you already have• Turn your current processes into profit machines The best part? You don't need to invest more in marketing. You just need to optimise what's already working. Ready for these results? Two steps: Subscribe to the podcast nowVisit https://results-mastery.com for your fast-track implementation plan Want proof? Join our community of action-takers: https://stevemillssresultsmasterypodcast.buzzsprout.com/ Here is our main website https://results-mastery.com/ Want to make an enquiry? Click on the link below: https://link.resultsmasteryhub.com/widget/form/8OdW4dxfhFu2LIG5R8j7?notrack=true