Send us Fan Mail Every single week, business owners ask me the exact same question: Steve, what is the best AI to use to grow my business? My answer usually catches them off guard. I tell them there is no single best AI. Asking which AI is best is like asking a professional athlete which single shot wins every match. During my ten years playing professional table tennis, I learned very quickly that you cannot win a championship with only a forehand smash. You need a serve, footwork, defence, and the discipline to play the right shot at the right moment. Business is no different. Over my thirty-one years in marketing and sales, working with thousands of business owners, I have seen every shiny new tool arrive with massive promises. Right now, artificial intelligence is surrounded by unprecedented noise. Owners are signing up for half a dozen subscriptions, playing with prompts for an afternoon, and wondering why sales have not budged. Novelty does not generate revenue. Elite performance in business, just like in sport, comes from selecting the right tool for the job and embedding it into a disciplined, measurable commercial process. You improve by measuring, training, testing, improving, and raising your game. If you want real commercial growth rather than tech distractions, here is how you should look at AI right now. 1. ChatGPT from OpenAI — your general workhorse and thinking partner ChatGPT excels when you need a sounding board. If you are struggling with a blank page, mapping out an agenda for a strategic meeting, or brainstorming ideas for a campaign, ChatGPT is unbeatable. It is fast, flexible, and outstanding for broad research and rough drafting. But remember it is a conversational assistant, not an expert commercial strategist. If you feed it generic questions, it will return generic answers that sound like everyone else. Use it to expand your thinking and break writer's block, but never rely on it as your finished voice. 2. Claude by Anthropic — the thoughtful writer and analytical engine In my experience, Claude is the thoughtful writer and analytical engine. If you need nuance, deep comprehension, and writing that sounds remarkably natural, Claude is the tool to turn to. Where many AI tools write in a stiff, robotic rhythm full of predictable corporate buzzwords, Claude handles tone and subtext brilliantly. It is phenomenal for reviewing lengthy contracts, digesting complex market reports, or drafting customer proposals so they sound persuasive and human. When you want intelligence that thinks deeply and produces articulate long-form content, Claude is your answer. 3. Perplexity AI — your real-time research assistant and fact-checker Think of Perplexity as your real-time research assistant and fact-checker. Traditional search engines make you wade through pages of sponsored links, outdated blog articles, and SEO spam. Perplexity flips that model on its head by delivering direct, synthesised answers backed by clickable, real-time sources. If you want to research a competitor, uncover current industry benchmarks, or verify facts before publishing thought leadership, Perplexity will save you hours of wasted browsing. It turns hours of manual legwork into a two-minute executive briefing. 4. The Results Hub AI — where AI moves from the playground into your bank account Fourth, and most importantly from a revenue perspective, is the AI inside The Results Hub. This is where AI moves out of the playground and directly into your bank account. The biggest leak in most small businesses is not a lack of clever ideas; it is slow lead follow-up, missed phone calls, and manual administrative friction. Through Conversation AI and Voice AI, The Results Hub automates your commercial front line. When an enquiry arrives on your website at ten o'clock at night, the AI engages that prospect within seconds across text message, email, or social media. If someone calls while you are busy, a missed-call text-back engages them immediately before they ring your competitor. Most importantly, it qualifies prospects and books them straight into your calendar while you sleep. That is not novelty; that is automated pipeline growth. The real difference: thinking tools versus revenue tools Notice the difference across these tools. ChatGPT and Claude help you think and communicate better. Perplexity helps you research faster. But systems like The Results Hub actually convert interest into booked appointments and bankable revenue. At RESULTS Mastery, everything we do is anchored in one fundamental principle: you improve your business by measuring, training, testing, improving, and raising your game. Technology on its own is completely worthless without a sound marketing and sales architecture behind it. A bad sales process automated with AI simply produces bad results at five times the speed. Who wins in the AI era? The winners in this new era will not be the people who collect the most software subscriptions. The winners will be the business owners who master the fundamentals of lead generation, conversion, and customer retention, and then use targeted AI tools to execute those fundamentals with relentless consistency. If you are feeling overwhelmed by all the AI noise, or tired of spending money on software that does not generate a clear return, let us cut through the fog together. Come and see it live: the AI Mastery Summit If you want to see exactly how to put AI to work growing your business — without the hype and without the noise — join me at the AI Mastery Summit. It is a focused one-day online event where I break down the practical AI tools, automations and follow-up systems that actually move revenue, and show you how to fit them into your existing sales and marketing process. You can reserve your place here: AI Mastery Summit. Key takeaway There is no single best AI to grow your business. ChatGPT helps you think, Claude helps you write, Perplexity helps you research, and The Results Hub AI helps you convert interest into booked appointments and revenue. The winners in the AI era are not the owners with the most subscriptions — they are the ones who master the fundamentals of lead generation, conversion and follow-up, then use the right AI tool for each job with relentless, measurable consistency. Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months. Support the show Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below. Website
