The Idea Climbing® Podcast

Mark J. Carter

If you’re passionate about bringing your big ideas to life and want actionable strategies for marketing, branding, sales, mentoring, networking and more this show is for you! You’ll learn from interviews with successful B2B thought leaders and entrepreneurs.

  1. 5d ago

    How to Create a Successful Money Mindset with Chris Jarvis

    Making money is all about Mindset. Your beliefs about yourself and the world around you make or break you in the money game of live. I discuss strategies to create a successful money mindset in this episode with my guest, Chris Jarvis. Chris is the Founder of Be the Giraffe and Giraffe Money, movements focused on helping families build wealth, character, and legacy across generations. He’s an entrepreneur, investor, leadership coach, and lifelong adventurer who believes climbing and business both reveal who we really are under pressure. Through his work, he helps people lead with purpose, think long-term, and build lives worth passing on. We dive into topics including: ● Chris’ origin story about how he discovered his own money mindset. ● How Chris’ childhood affected his mindset as an adult. ● How to embrace and start to build a successful money mindset at any age. ● Why people are so afraid of making mistakes and not fitting in that they don’t do anything interesting. ● Why if you’re going to be successful you have to be willing to do things that other people aren’t willing to do. ● The importance of finding mentors and other role models to give you advice and how to find them. ● Why it’s so important to know WHY you want money; it’s not just enough to say you want money. ● Why money alone isn’t a powerful motivator. ● How to discover a deeper purpose in life. ● How being of service to other people falls into your life and money plans. ● How to get paid well by removing other people’s pain. ● The concept of living intentionally instead of living blindly. ● The one thing, above all else, that you must do to create a successful money mindset. …and more golden nuggets of advice!

  2. Jul 15

    How to Raise Self-Awareness and Your Emotional Quotient (EQ) with Gordon D. Melville

    Self-awareness is the key to a successful entrepreneurial venture and knowing your Emotional Quotient, or EQ, pays dividends in the long run. I discuss how to embrace both in this episode with my guest, Gordon. D. Melville. Gordon, client dubbed, and now widely recognized as “The Vault,” has built his life’s work around one core belief: powerful people are still human, and ignored pressure eventually becomes destruction. He works with elite founders, professional athletes, operators, and a small circle of courageous women who are done tolerating the disconnect between who they appear to be publicly and who they know themselves to be privately. We dive into topics including: ● Gordon’s Emotional Quotient origin story. ● How to become aware of and embrace your Emotional Quotient. ● What you can do to start your self-help journey and where to get support for your journey. ● How to keep on keepin’ on during the rough times in your journey. ● Why emotions, good and bad, don’t happen to you – you actually choose them. ● The power of the “pause” and how to embrace it in your life. ● How to rewire your brain to get out of bad mental states and negative emotions. ● How to become aware of and shift your vibration or frequency. ● How to choose to respond instead of reacting to negative situations. ● Why knowing yourself is the best gift you can give yourself. ● The one thing, above all else, you need to do to raise your self-awareness and Emotional Quotient. …and more golden nuggets of advice!

  3. Jul 7

    The Art & Science of Becoming a Great Podcast Host with Gary Scott Thomas

    Being a podcast or radio show host involves honing your skills as an interviewer. There are things successful hosts do differently than the average ones. I discuss some of those things, along with pitfalls to avoid, in this episode with my guest, Gary Scott Thomas. Gary found radio at thirteen and never looked back. Thirty years later, he is the morning voice of Silicon Valley on KRTY-FM in San Jose, one of America's most influential country radio stations. The names are impressive. That was never the point. The point is what happens in those conversations, and what his audience feels when they listen. We dive into topics including: ● The importance of being genuinely curious about and interested in your guests. ● How Gary prepares energetically for interviews before he even meets his guests. ● Where a great interview starts and how to successfully start one. ● The importance of staying focused on your guest and not your own opinions and thoughts. ● Why it pays to be a great listener first as an interviewer. ● How to know how far to go down a guest “rabbit hole” of information and when to move on. ● How to avoid negative conversations or get out of them so as not to kill the positive, uplifting energy in an interview. ● How to uncover conversational paths during an interview that your guests are excited to go down with you. ● The difference between open-ended questions and specific, targeted questions and what you can expect from each of them. ● How to start winding down your interviews without killing the energy of the interview. ● The one thing, above all else, you need to do to successfully embrace the art and science of interviewing. …and other golden nuggets of advice!

  4. Jun 23

    How to Navigate the Path Between Relationships and Revenue with Lady Jen Duplessis

    You can’t run a business on relationships without revenue. At the same time you can’t try to sell everybody you meet. Where’s the middle ground? In this episode, I discuss how to navigate that path between relationships and revenue with my guest, Lady Jen Du Plessis. Lady Jen is known as The Business Scaling Architect and The Sovereign Leadership Mentor, boasting 40 years in finance and over $400 million in revenue generated. She is a celebrated numerous Barnes & Noble and Amazon #1 International Best-Selling author, 3X Podcast Host, and TV talk show host who delivers real transformation, not just fast profits - so her clients achieve both business success and personal fulfillment. We dive into topics including: ● Jen’s relationships to revenue origin story. ● The problems with most “one-to-one” networking meetings and how to avoid them. ● How to stop trying to sell and start trying to build relationships instead. ● How to know when it’s the right time to sell your services. ● An example role play of an effective relationship-building first time one-on-one. ● How to successfully grow your business without being “pushy”. ● The five questions that you need to ask in every first-time one-on-one meeting. ● How to prepare for productive and meaningful one-one-one meetings. ● How to know when to start building a relationship after your first meeting and how to do it. ● How to qualify people that might become part of your business’ inner circle of referral partners. ● Why you should aim for 56 people in your inner circle of referral partners and how often to connect with each of them. ● The one thing, above all else, that you need to do to successfully navigate the path from relationships to revenue. …and other golden nuggets of advice!

  5. Jun 16

    How to Create Engaging Virtual Meetings & Events with John Chen

    Making virtual meetings and events engaging can be an arduous task. You must have some key strategies to work with. I discuss some of them with my guest, John Chen. John is the author of the #1 Amazon Hot New Book Release, Engaging Virtual Meetings.  He’s been meeting virtually for over 38 years.  He has produced over 4,000 virtual meetings including an EIGHT language meeting and the only 100% LIVE virtual conference in the training industry. He’s one of only 400 Certified Speaking Professionals designated by the National Speakers Association. We Dive into Topics Including: ● John’s origin story for getting into the virtual event space. ● What most companies do wrong with virtual meetings and how to avoid their mistakes. ● Pro-tips for virtual event facilitation. ● How to create truly active and engaging virtual meetings. ● The importance of “psychological safety” in virtual meetings and how to create it. ● What you need to do in the first five minutes of any virtual meeting or event. ● How to define the purpose of your meetings and address a problem that needs to be solved. ● The ideal part of any engaging meeting or event. ● The structure of a great agenda for a meeting and how to create one. ● Why the sequence of the activities in your meetings and events is of paramount importance. ● The importance of vulnerability from the event facilitator/speaker to create open discussion with your audience. ● How to close your virtual meetings and events strong. ● The one thing, above all else, that you must do to have a successful virtual meeting or event. …and other golden nuggets of advice!

  6. Jun 9

    How to Write and Publish a Successful Business Book with Weston Lyon

    Writing and publishing a business book is an art and science. I discuss pitfalls to avoid along with proven writing and publishing success strategies in this episode with my guest, Weston Lyon. Weston is the author of 23 books, including The Book Writing Blueprint, and the founder of Plug and Play Publishing. Known as one of the only authors to write nine books in 11 months, he has delivered more than 600 presentations and interviews over the past 25 years. Weston helps entrepreneurs and business owners write the right book and use it to build authority, attract clients, and grow their business. We dive into topics including: ● Weston’s origin story when it comes to authorship and profiting from his books. ● Where the book writing process begins. ● The three phases every author goes through when writing a book. ● A deep dive into the five-step process of writing and profiting from your book. ● The concept of time blocking and its necessity in the authorship space. ● The two things you need to look at to set your book up for success. ● How to find a topic that fits your target markets. ● The biggest problem people face when writing a book and other things not to do. ● The two types of book outlines you need to create. ● The three subconscious questions you need to answer for every chapter before you write them. ● The first thing you need to do after you finish writing your book. ● The five steps to successfully publishing your book before you start marketing it. ● How to start the profiting phase of your book after it’s published. ● How to leverage and profit from your book for the rest of your career. ● The one thing, above all else, that you need to do to successfully write and publish your business book. …and more golden nuggets of advice!

  7. Jun 3

    Visioneering: How to Design Your Successful Future Self with Barbara Daoust

    Regardless of where you are today you have the power to design your successful future self; also called “Visioneering”. I discuss the pitfalls to avoid and the strategies to embrace to do that in this episode with my guest, Barbara Daoust. In a world where high achievers often struggle to break through the limits they impose on themselves, Barbara is helping leaders, entrepreneurs, and business owners step fully into their greatest potential.     Based in Los Angeles County, California, Barbara is a certified consultant with the Proctor/Gallagher Institute, guiding CEOs, entrepreneurs, and business owners to achieve measurable personal and professional results. We dive into topics including: The definition of “Visioneering” How to get started with creating your ideal future self. What your reticular activating system is and how to engage with it to create more opportunities. Why your reticular activating system helps you notice opportunities that will get you closer to your desires. The power of writing down exactly what it is that you want and why it helps you. The fact that our subconscious mind doesn’t see words; it sees pictures and the power of visualization. A look at “The Actor’s Technique” and how it helps you create your future self. The first sign of transformation and how to recognize it when it appears. The importance of creating “success habits” and how to do it. How imposter syndrome sets in and how to overcome it. Why there might be some truth to the advice “fake it ‘till you make it”. How to solidify successful change in your life when it happens and not backslide. The importance of taking inspired action every day. Why seeking failure will help you grow in the long run. How to keep on keepin’ on during the tough times. The importance of acknowledging your successes, even the small ones. The one thing, above all else, that you need to do to create your successful future self. …and other golden nuggets of advice! Barbara’s Origin Story In what seems like a past life Barbara was director and ran a theater company. She had success in her field. She has a master’s degree in directing. She was also a personal acting coach for the Olson twins for ten years. Barbara also ran an acting academy, and a lot of her past students are now doing very well in the entertainment industry. She also had a show at the Kennedy Center. Barbara directed one of the Olson twins’ videos and their animated series. She has a lot of experience in the entertainment field where people are constantly using their imaginations. And now she’s entered another field and works with high achievers, peak performers, and other people who really want more from life for themselves. The comments Barbara hears often is “There’s so much greatness inside of me and I don’t know how to get it out of me.” “I’m so frustrated with Underearning.” They may not say that they have low self-worth or low self-value, but essentially that’s what they’re saying. Things like “I’m not earning what I think I really should be earning, and I’m not accomplishing as much as I know I can accomplish, and I just don’t know what’s in the way.” Solving problems like those became her passion to pull performance out of a lot of those people who said that they wanted more and started showing people how to get into bold action and becoming their future self. It’s closing that gap between where they were and where they want to go, and doing it in a way that is a little bit more bold and radical. Where does future visioneering start? How does one get started with it? It starts with allowing yourself to fantasize and being honest with yourself; truly honest with yourself. Getting relaxed and allowing yourself to imagine all of the things that you would like to do in your life. What are things that you would like to accomplish? What are some goals that you have in your mind? One of Barbara’s first goals that she started thinking about a while ago was having enough money where she could pick up the tab in any five-star restaurant across the world for anyone who was sitting at my table. That was something that really excited her. So, in that excitement, she started to practice picking up the tab for eight people at the Hilton. It wasn’t a five-star hotel, but it was a start. A start of just starting to activate her imagination; how does that show up in her life? That then that pulled her in a direction of thinking about what is going to help me make more income in order to achieve that desire? It’s really to sitting down with yourself and asking “What is it that I really, really want?” That means thinking of something that you want, not what somebody else wants for you. Not the idea of becoming the lawyer, the doctor, or something else that’s going to make you a lot of money because you were told that it would. There’s an illusion of a title being the thing to go after, Barbara doesn’t believe that we are our jobs. She believes that our jobs are a vehicle for us to express who we are and what we’re here to do and what we want to accomplish in our lives. How to Get Focused on and Create More Opportunities Once you start to fantasize you select something that’s going to excite you and possibly scare you. It has to be something you’ve never done before. Because if you’re doing something you already know how to do, you’re not going to meet the parts of yourself you’ve never yet met. You want to go after something that has been inside of you for a long time, that you want to let out, that you want to express. Then you decide that you’re going to go for it. The first step is to make a committed decision that no matter what you’re aiming for, and once you start aiming and focusing, you’re going to get your desire. The purpose of the conscious mind is to focus and choose. Focus and choose. Once you get highly focused and you start choosing in the direction of your goal, then your reticular activating system in the subconscious mind starts to narrow the field so that you start to see things that were already there, but you didn’t notice before. You’re getting highly focused on bringing your desire to life at that point. It’s like a red Dodge. You don’t notice them until your purchase on and then you see them all over the road. The same happens with opportunities to achieve your goals; you’ll notice what you didn’t notice before. And that’s just the beginning! Listen to or watch the rest of the interview to continue this story and learn more golden nuggets of advice! You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea”     About My Guest In a world where high achievers often struggle to break through the limits they impose on themselves, Barbara Daoust is helping leaders, entrepreneurs, and business owners step fully into their greatest potential. Based in Los Angeles County, California, Barbara is a certified consultant with the Proctor/Gallagher Institute, guiding CEOs, entrepreneurs, and business owners to achieve measurable personal and professional results. With over 25 years of experience in theater, film, and television as a director, producer, and acting coach, she brings a unique understanding of performance, leadership, and human behavior to her coaching. Barbara helps leaders close the gap between knowledge and action to unlock untapped potential. She is also the author of “True Love, True Self: A Journey to Self-Love”, a keynote speaker, and creator of transformative coaching programs designed to expand self-confidence, productivity, and business growth. “Discover Greatness Within” and “Your Genius Code Unlocked” are two brainwave entrainment programs she developed with Dr. Jussi Erikainen from Spain. Her work empowers people to overcome limiting beliefs, embrace change, and step into their future identity. Click here to learn more about Barbara! Click here to connect with Barbara on LinkedIn! Click here to follow Barbara on Instagram! Click here to learn about Barbara’s “Code to Success” Program! Want more self-improvement insights? Check out “How to End Self-Sabotage and Boost Self-Confidence with Dr. Robyn Lynette”

  8. May 19

    How to Successfully Build and Scale Your Service Business with Rick Elmore

    There’s an art and a science to scaling your service business. A big part of it is learning to work on your business and not in your business. I discuss how to do that with my guest, Rick Elmore. Rick Elmore is the Founder and CEO of Simply Noted, a technology company helping businesses build stronger relationships through automated handwritten communication powered by real pen and ink.     A former college and professional football player turned entrepreneur, Rick has combined his background in sales, marketing, and relationship-building to create one of the fastest-growing handwritten outreach platforms in the world. We dive into topics including:  Rick’s early days in sales that lead to his multi-million-dollar discovery. The importance of getting the right people in the right seats of your business. How to work on your business instead of in your business. Where and when Rick started working on his business instead of in his business. Your life cycle as an entrepreneur from inception to scaling your business. The importance of building an ecosystem of trust in your business and how to do it. What you need to do next after you build the core team of your business. How to scale your marketing initiatives. How to keep your sanity when you’re scaling as an owner/operator. The importance of discipline and how to develop it. Why scaling is a lifelong journey that never ends. The one thing, above all else, that you need to do to successfully scale your service business. …and other golden nuggets of advice! Rick’s Origin Story Rick has a pretty unique background. He was an athlete growing up. He played college and professional sports, even though athletics didn’t come to naturally to him. Athletics was something that Rick was able to be successful at because he was a hard worker and didn’t overextend himself. A lot of people discredit what you can get done in 10 years versus all the pressure they put on themselves to get done in a year. Rick had 15 years of experience working on not overextending himself before he became an entrepreneur. Rick made it to the NFL in 2010, but he was an athlete for a long time before that. His first year in the NFL he was playing for the Cleveland Browns, and he was with one of the back office people. They showed me his draft profile and it said, “This guy plays above his potential, is an overachiever, and wins with effort.” Back then he used to think that was like a stab. But now, being 38 years old, Rick looks back and he believes that all of those were his strengths. He used that and leveraged his ability to keep working hard to push on and persevere through any of life’s problems. Then five years in the NFL Rick went back and got his MBA. He was a typical B or C student; nothing special as he recalls. His mindset was that he was just there to memorize stuff and take tests. But he fell in love with learning because he was passionate about and interested in business. He wanted to learn how to start a business. He wanted to learn about what made businesses work even though he was completely green in the entrepreneurship space. When Rick went into sales that was one of the turning points in his life. Life After Sports Because he found something he was interested in, it became a lot easier to dedicate his life to it after sports. He had a marketing professor that said something that changed his life. About a year into his program, the professor said that handwritten mail had a 99% open rate. Rick realized that if you got something in the mail, and it was handwritten, you were going to open it. He grew up in the nineties, when people used to write notes to their friends. It became a lost art over time. BUT there was no way to like do it efficiently at scale. It took Rick a lot of time to sit down and write a holiday card to each of his clients and put them in envelopes. Rick started researching and there was a technology called a “pen plotter” out at that time. It had no paper feed, no technology behind it. He got it from China, built it and went to his friends and said “Hey, this is my idea. Can you help me?” He knew nothing about software, nothing about software integrations and software coding. Rick’s a-HA! Business Scaling Moment But he DID know that if his idea could be flushed out there would be an opportunity for a business because nobody else was doing it. Rick made it work. He created 500 handwritten notes using that simple handwriting robot and sent them out to clients and prospects. The response rate was amazing. Many of his clients and prospects were doctors and many of them responded to his note that it helped Rick bypass his $50,000 a month quota. Rick made over $270,000 in sales. That was the most money he had ever made. He laughed because people think just because he was in NFL, that he made a lot of money, which is not true. Only about 1% of the athletes who go to the NFL make all the money that you think they do. The CEO of his company took notice of the results Rick was getting. When he met Rick, he said “Keep doing whatever you’re doing. It’s working.” Rick figured if the CEO is noticing what he’s doing, it had to mean he was on to something. The Payoff for Scaling His Business the Right Way Rick says he was a football player and a sales and marketing guy who started a robotics/engineering automation business with zero experience. But he wouldn’t have been able to get to over $10 million in revenue, with multi-seven-figure a year runs in business, if he hadn’t gotten the right people in the right seats and built the right systems for scaling everything he was doing. Rick says you can’t just focus on one thing. You must scale your marketing, get the leads, and then scale the team to close the leads. After that you must scale your production. And that was a process. Rick believes what most entrepreneurs do wrong is getting stuck working in their businesses instead of working on their businesses. It was time for Rick to start working on his business. That is just the beginning! Watch or listen to the interview for the rest of the story and more golden nuggets of advice! You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea”     About My Guest Rick Elmore is the Founder and CEO of Simply Noted, a technology company helping businesses build stronger relationships through automated handwritten communication powered by real pen and ink. A former college and professional football player turned entrepreneur, Rick has combined his background in sales, marketing, and relationship-building to create one of the fastest-growing handwritten outreach platforms in the world. Founded in 2018, Simply Noted helps companies scale authentic, personalized communication through proprietary technology that integrates handwritten notes into modern sales and marketing systems. Under Rick’s leadership, the company has worked with businesses across industries including real estate, insurance, hospitality, nonprofit, franchise, and B2B organizations. Before launching Simply Noted, Rick played football at the University of Arizona and spent time in the NFL before transitioning into medical sales and entrepreneurship. Today, he is known for his expertise in relationship-driven marketing, customer retention, and helping businesses stand out in an increasingly automated world. Click here to learn more about Simply Noted! Click here to connect with Rick on LinkedIn! Want to learn more about building a successful service business? Check out “How to Package and Price Your Service Offering with Alex Shartsis“

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If you’re passionate about bringing your big ideas to life and want actionable strategies for marketing, branding, sales, mentoring, networking and more this show is for you! You’ll learn from interviews with successful B2B thought leaders and entrepreneurs.