The Media Download with John Ondo

John Ondo
  • 5.0 (8)
  • MARKETING
  • UPDATED BIWEEKLY

The Media Download with John Ondo is a podcast packed with tips, tricks, and current media trends with practical ideas to help you improve your media quality. Whether you’re a seasoned professional or just getting started with your own social media content, you will find time-saving, quality-increasing ideas here. Drawing on John's decades of Emmy Award-winning experience in broadcasting and digital media, John shares production shortcuts, & creative strategies to help your projects look and sound more polished. From video and audio to storytelling and workflow, The Media Download is your go-to resource for smarter, better media.

  1. FEB 10

    Photoshop vs. Canva: Breaking Down the Graphics War

    Send a text Photoshop vs. Canva: Craft vs. Convenience for Media Creators In this episode of The Media Download, John Ondo dives into the ongoing debate between Adobe Photoshop and Canva. He discusses the pros and cons of each tool—highlighting Photoshop's control, collaboration, and industry recognition versus Canva's speed, simplicity, and beginner-friendliness. Through thoughtful comparisons, John emphasizes the importance of a hybrid approach that uses both tools to optimize workflow and creativity. Finally, he dispels the myth that one tool is inherently faster than the other, noting that speed depends on the user's familiarity and proficiency. 00:00 Introduction: The Great Debate 00:42 Meet Your Host: John Ando 01:22 The Power of Photoshop 03:32 The Convenience of Canva 05:40 Finding the Balance: A Hybrid Approach 07:05 Conclusion and Final Thoughts. #mediainfluencer #columbusohio #adobephotoshop  #canva #graphicsdesign #podcast #broadcasters #printing #mediadesign #socialmediamarketing  Watch all of the video format of this podcast on my YouTube Channel. https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

    8 min

  2. FEB 3

    Unpacking Super Bowl 60's Best Commercials

    Send us a text Top Super Bowl Commercials of 2023: Hilarious & Heartfelt Reviews In this week's episode of The Media Download, John Ondo and his wife Angel review some of the top Super Bowl commercials of 2023. Despite neither of their favorite teams playing, they delve into ads from big brands like Michelob, PepsiCo, Budweiser, GrubHub, Ring, Hellman's, and Instacart. With a mix of humor and heartfelt moments, they rank their favorites and share their thoughts on what makes a commercial memorable. Join them for a fun, insightful discussion packed with nostalgia and star power. 00:00 Introduction and Super Bowl Sentiments 00:26 Meet the Hosts: John and Angel 01:28 Super Bowl Commercials: A Special Review 03:05 Michelob Ultra Instructor Ad Review 05:04 Pepsi's Polar Bear Ad Review 07:50 GrubHub's Fee-Free Ad Review 11:11 Budweiser's American Icons Ad Review 13:39 Animal-Themed Commercials Continue 13:56 Ring's Innovative Lost Dog Campaign 15:43 Bud Light's Star-Studded Wedding Ad 18:50 Hellman's Mayonnaise Makes a Comeback 20:59 Instacart's Catchy Banana Ad 24:21 Final Thoughts and Super Bowl Ad Predictions Watch all of the video format of this podcast on my YouTube Channel. https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

    27 min

  3. JAN 27

    Seize the Snow Day: Boosting Church Media Production

    Send us a text Join John Ondo on the Media Download this week as he walks through how Oasis City Church navigated a massive snowstorm that forced the cancellation of in-person services. Learn essential hacks and tips for pivoting to an online live-streamed service during emergencies. Discover the importance of pre-production communication, effective planning, and collaboration between media teams and church leadership to ensure a successful and engaging live stream. Whether you're part of a church's media team or a pastor looking to improve weekend services, this episode provides valuable insights and actionable advice. 00:00 Massive Snowstorm Disrupts Midwest Churches 00:29 Introduction to Media Download 01:32 The Importance of Pre-Production Communication 03:52 Crafting an Engaging Online Service 04:54 Executing the Plan: Production Day 07:37 The Power of Good Production 09:12 Final Thoughts and Call to Action  #mediainfluencer #columbusohio Watch all of the video format of this podcast on my YouTube Channel. https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

    10 min

  4. JAN 20

    Podcasting Hacks: Elevate Your Storytelling Game

    Send us a text In this episode of 'The Media Download,' Media Consultant, John Ondo talks with veteran radio broadcaster and podcaster Terry Dismore about the enduring power and unique advantages of audio podcasting. They delve into why podcasting remains an effective medium for communication, sharing personal viewpoints, and detailed discussion that isn't feasible on social media platforms like Instagram. The conversation includes practical tips for starting a podcast, the significance of keeping it interesting and focused, and the underestimated potential of local podcasts. They also discuss techniques for engaging interviews, emphasizing authenticity, and emotional storytelling. Terry shares insights from his experience and the benefits of consistency and promotion in maintaining a podcast. Whether for business or personal interests, this episode offers valuable advice for anyone considering venturing into the world of podcasting. #podcasting @buzzsprout @quizthediz #youtube #filmmakers #socialmedia 00:00 Introduction 02:52 Why Podcasts Still Matter 03:52 Audio vs Video Podcasts 04:49 Local Podcasting Opportunities 06:49 Getting Started with Podcasting 07:54 Monetization and Audience 11:35 Podcast Length and Format 11:53 Getting to the Point 15:47 The Art of Interviewing 17:14 Emotion in Storytelling 21:16 Video Podcast Production 23:21 Closing Thoughts Watch all of the video format of this podcast on my YouTube Channel. https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

    25 min

  5. JAN 9

    Unpacking the Magic of the Mary Tyler Moore Show Open

    Send us a text Analyzing the Iconic Mary Tyler Moore Show Opening In this audio-adbridged episode of the Media Download, hosted by John Ondo, the focus is on the classic opening sequence of The Mary Tyler Moore Show. John delves into the techniques that made this sequence memorable, including insights into its editing, the significance of the music, and its visual storytelling. The episode highlights the importance of story-driven show openings and discusses how today's productions can learn from these classic techniques. Listeners are encouraged to watch the full video analysis on YouTube for a complete exploration. 00:00 Introduction and Episode Overview 01:30 The Importance of the Mary Tyler Moore Open 02:31 Analyzing the Mary Tyler Moore Open 03:29 Editing Techniques and Insights 09:57 The Power of Theme Songs and Opening Sequences 11:27 Conclusion and Final Thoughts Watch the YouTube Episode at: https://youtu.be/-HA-UIFBTaU Watch all of the video format of this podcast on my YouTube Channel. https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

    12 min

  6. JAN 6

    5 Hacks to Instantly Improve Your Voiceovers

    Send us a text 5 Hacks to Instantly Improve Your Voiceovers In this episode of the Media Download, John Ando shares five practical tips to instantly enhance your voiceovers. Whether you're recording yourself, directing talent, or working with clients, these communication-focused hacks will help you achieve better results. Learn how to underline key words, give directions, project your voice, do a backup take, and effectively use AI voice-changing software. Subscribe to our channel for more smart shortcuts in media production and tips to improve quality while saving time. 00:00 Introduction to Improving Voiceovers 00:30 Welcome to the Media Download 01:06 The Importance of Audio in Video Production 01:30 Hack 1: Underline Key Words 03:31 Hack 2: Add Directions 04:58 Hack 3: Give It 110% 05:44 Hack 4: Do a Backup for Giggles 06:44 Hack 5: AI-Generated Voiceover 09:14 Conclusion and Recap #VoiceoverTips #Podcast  @OndoMedia ​ Watch all of the video format of this podcast on my YouTube Channel. https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

    10 min

  7. 12/09/2025

    Balancing AI Innovation with Authenticity

    Send us a text Managing AI Impact on Media and Business: Avoiding AI Accidents In this episode of Marketing Media and Cupcakes, John and Angel delve into the effects of AI on media and business. They discuss the potential pitfalls of AI-generated content, emphasizing the importance of human review and maintaining authenticity to avoid damaging one's brand. The discussion includes relatable anecdotes and statistics highlighting consumer distrust of AI-generated content. The episode concludes with an exciting announcement about the podcast's rebranding to 'The Media Download with John Ondo,' which will focus on storytelling techniques and media production tips. 00:00 Introduction to Marketing Media and Cupcakes 00:20 AI in Media: A Creepy Reality 01:06 The Impact of AI on Social Media 05:30 Historical Context of Fake Media 11:31 AI in Business: Cautionary Tales 12:47 Using AI Strategically 14:59 The Power and Pitfalls of AI 16:24 AI in Content Creation: A Double-Edged Sword 17:26 The Dangers of Over-Polishing with AI 19:06 Transparency and Authenticity in the Age of AI 21:54 The Future of Social Media and AI 26:39 Big Announcement: Rebranding the Podcast Watch all of the video format of this podcast on my YouTube Channel. https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

    30 min
  8. Biscuits, Branding & Backlash: Should you rebrand your business?

    09/10/2025

    Biscuits, Branding & Backlash: Should you rebrand your business?

    Send us a text Marketing Media and Cupcakes: Cracker Barrel Rebranding and Its Fallout In episode 78 of Marketing Media and Cupcakes, hosts John and Angel Ondo discuss various aspects of marketing and media amidst the seasonal joy of fall. They dive into the controversial rebranding of Cracker Barrel, analyzing its impact, audience reception, and the underlying reasons behind such changes. They critiqued the company's approach, referencing historical examples like Wendy's successful rebranding and hypothesized alternative strategies. The episode concludes with a teaser for the next episode, focusing on the role of AI in social media and its potential implications for the future. Tell us what you think by emailing us at john@ondomedia.com and visit our business websites at ondomedia.com and angelscustomcupcakes.com 00:00 Welcome Back to Marketing Media and Cupcakes 00:14 Introduction to the Hosts and Their Businesses 01:34 The Cracker Barrel Controversy 02:41 Analyzing Cracker Barrel's Marketing Strategy 06:28 Lessons from Other Brands 14:25 Rebranding: When and Why When a big brand stumbles, small businesses can learn a lot. Cracker Barrel’s recent rebrand sparked backlash—not because change is bad, but because of how it was handled. Here are 3 takeaways for small business owners: 1️⃣ Know Your Audience Before You Change Your loyal customers are your foundation. Test new ideas, logos, or messaging with them first. What feels like “fresh” to you may feel like “loss” to them. 2️⃣ Communicate the Why If you don’t explain the reason for a rebrand, customers will fill in the blanks—and not always kindly. Frame your change as part of your growth story, not just a cosmetic update. 3️⃣ Evolve Without Alienating Modernize, yes—but keep the heart of what made people love you. A rebrand should feel like an evolution, not a betrayal. Big brands can take the PR hit and recover. Small businesses? We need to be smarter. Change carefully, change clearly, and always keep your people at the center. Why You Should Rebrand: 1. Your Brand No Longer Reflects Who You Are As businesses grow, their services, audience, and vision often evolve. If your logo, messaging, or look feels outdated—or doesn’t capture what you do today—a rebrand can realign your image with your current mission. 2. You Need to Reach a New Audience If you’re trying to expand into new markets or attract younger (or different) demographics, your current branding may not resonate. A rebrand can modernize your appeal and make you more relevant. 3. You’re Getting Lost in the Competition In crowded markets, looking and sounding like everyone else can hurt you. Rebranding helps you stand out with a fresh identity that communicates your unique value. 4. Your Reputation Needs a Reset If your business has experienced bad press, customer complaints, or just a “stale” reputation, a rebrand can signal a clean slate and rebuild trust. 5. You’ve Outgrown Your Old Look Sometimes the brand you started with—DIY logos, colors, or messaging—just isn’t strong enough anymore. A professional rebrand enhances your online presence and demonstrates to customers that you’ve matured. 17:13 Why you should not Rebrand 1. Your Core Customers Love You As You Are If your current branding is strongly recognized and trusted, a rebrand risks alienating loyal customers who feel connect Watch all of the video format of this podcast on my YouTube Channel. https://www.youtube.com/playlist?list=PLMqz-XMZ8v2VLfSXSCrEtDmfKum5g5ZEb

    27 min
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About

The Media Download with John Ondo is a podcast packed with tips, tricks, and current media trends with practical ideas to help you improve your media quality. Whether you’re a seasoned professional or just getting started with your own social media content, you will find time-saving, quality-increasing ideas here. Drawing on John's decades of Emmy Award-winning experience in broadcasting and digital media, John shares production shortcuts, & creative strategies to help your projects look and sound more polished. From video and audio to storytelling and workflow, The Media Download is your go-to resource for smarter, better media.

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