What happens when a pharmacist stops accepting the prescription and starts asking why? In this episode of The 1%, Deepak Sharma sits down with Ariana Medizade, Doctor of Pharmacy, functional nutritionist, founder of CINIS, and the creator behind The Wellness Pharm with over 600,000 followers across TikTok and Instagram, to break down why your wellness routine might be working against you. During pharmacy school, Ariana was dealing with the worst anxiety of her life. After a six-minute doctor's appointment, she walked out with an offer for Lexapro and Xanax and no conversation about anything else. She went home, did her own research, turned her health around, trained in functional nutrition, and started posting on TikTok for fun. The content took off and gave her the freedom to leave her pharmacy job. Ariana breaks down bio harmony, the shift away from rigid biohacking, and why none of it works without a foundation: getting your labs done, keeping a consistent sleep schedule, and treating your kitchen as your first pharmacy. She also explains why women shouldn't cold plunge or fast through every phase of their cycle. They also dive into the health coach who banned Deepak's cold plunge, America's overprescribing problem, a nuanced take on Big Pharma, how Ariana turned her most viral video into a cycle-syncing tea brand, why she shut down her first supplement brand, her hook formula for content, the shift from luxury content to education, Friday Fun Days, and why she left California for New York. If you've been sitting on an idea because the people around you called it stupid, this conversation is a reminder that your environment sets the ceiling, and that you don't need to know the how before you start. Exclusive for The 1% listeners: Get $7 off CINIS with code DEEPAK at https://takecinis.com Applies to subscriptions and one-time purchases. Connect with Deepak: IG: https://www.instagram.com/deepaksharma.co IG: https://www.instagram.com/the1percent.show LinkedIn: https://www.linkedin.com/in/deepaksharmaco Connect with Ariana Medizade: IG: https://www.instagram.com/wellness.pharm TikTok: https://www.tiktok.com/@thewellnesspharm CINIS IG: https://www.instagram.com/takecinis_ Web: https://takecinis.com Chapters 00:00 - Intro 00:46 - What Is Bio Harmony? 02:36 - Where to Start: Labs, Sleep & Food 05:17 - Why Biohacking Fails Without a Foundation 06:22 - The Health Coach Who Banned My Cold Plunge 07:55 - Why Women Shouldn't Cold Plunge Every Day 09:45 - How to Know When to Push vs. Rest 11:26 - Why Credentials Matter on Social Media 13:39 - A Pharmacist's Honest Take on Big Pharma 15:59 - Why the Big Pharma Debate Needs Nuance 17:02 - When You Need Medication, You Love Big Pharma 18:57 - The 6-Minute Appointment That Changed Everything 22:10 - Asking Yourself If You Actually Need It 23:20 - From Influencer to Founder: Building CINIS 24:33 - Inside the Cycle-Syncing Tea Box 25:29 - Why So Much Is Built Around Men 28:21 - No Microplastics, No Bleach 29:21 - Why She Shut Down Her First Supplement Brand 31:12 - Turning Her Most Viral Video Into a Product 32:33 - Ariana's Viral Hook Formula 34:24 - Why Good Content Still Wins 35:41 - The Shift From Luxury to Education Content 38:45 - How She Manages the Stress of Building 43:07 - Why She Doesn't Work on Fridays 44:34 - Why Your Best Ideas Come When You Stop Working 45:26 - Why She Left California for New York 48:46 - New York vs. Miami vs. California 50:56 - Your Environment Sets the Ceiling 52:41 - Why New York Made Her Stop Shrinking 53:14 - The Brand She Let Others Talk Her Out Of 54:04 - From an Ottawa Attic to a $25M Goal 56:16 - Conviction Makes It Happen 58:40 - Don't Get Caught Up on the How 1:01:17 - Advice for Anyone Meant for More 1:02:19 - Ariana's Big Why 1:03:27 - What's Next for CINIS 1:03:45 - Brand Deals While Building Your Own Brand 1:04:40 - Your Skills Transfer to Your Next Chapter 1:05:17 - Closing