The Pharma Marketing Podcast

Pharma Marketing Network
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The official podcast of the Pharma Marketing Network. Interviews with innovators, thought leaders, influencers and experts in the field of healthcare and pharmaceutical marketing.

  1. 09/20/2023

    Organizational Design: How Can Pharma Keep Optimizing As Everything Business Keeps Changing

    Pharma companies are highly matrixed organizations, which presents challenges in handoffs, overlaps between roles and functions, access to data and accountability of who owns and acts on this data in a timely manner. Therefore, instigating change at an organizational level is difficult, and takes much longer than anticipated. This podcast will share insights and experiences from Ozgun Demir, Head of Digital Marketing at Genentech on: Change management, resource management: how you ready the organization to take in whatever capabilities you're building Data and measurement: ensuring marketers get access to the data in a timely manner Accountability: ensuring overlapping roles act efficiently and expediently both with data and technology Enacting a learning agenda: Genentech's approach to ensuring everyone - at an enterprise level - understands the same language, terminology and definitions In-housing of media vs. moving therapeutic area level of engagement to an enterprise level of engagement

    24 min

  2. 06/27/2023

    Horizon Therapeutics' Experiences with Executing Multiple Highly Innovative Campaigns Simultaneously to Challenge Disease State Misperceptions, Create Urgency and Change Treatment Behaviors

    Toxic Portraits: Gout is traditionally viewed as a low-priority disease with misperceptions driving the narrative. To change those misperceptions, we must be creative and bring the impact of this condition to the forefront. Toxic Portraits provide an innovative way to look at a disease state often overlooked.  This entirely different approach to creating urgency to treat uncontrolled gout focuses on the toxic source of the disease: uric acid. Horizon's objective: Educate healthcare providers by demonstrating the toxic effects of uric acid to potentially change treatment behavior and show them the disease like never before. - Augmented Reality / Experiential Booth at the National Kidney Foundation Event: Nephrologists treat patients with chronic kidney disease, but a lot of their patients also have gout.  If left untreated, gout threatens many organs and systems, including the heart and the kidney. Horizon needed to stand out among all the exhibitors at the National Kidney Foundation conference to make them take gout seriously, to show doctors the systemic effects of uric acid buildup.  The objective: create a booth that would be impossible to ignore, in order to show healthcare providers, the truth—that gout could be almost anywhere. _ View this podcast to understand 'the how' and the pull through, where the success was built on.

    14 min

  3. 02/22/2023

    Pharma Marketers Need AI Now: How to deliver a truly personalized, omnichannel experience for your patients, with William Grambley, CEO of Allazo Health

    Marketing in the era of consumer-driven healthcare requires new tools and techniques. If you want patients to initiate therapy, you need to connect across more channels, more personally, and in the ways consumers prefer to be engaged. Plus, given today's budget realities, you're likely being asked to achieve more with less. In this podcast, William Grambley, CEO of AllazoHealth, explains how pharma marketers can reach their omni-channel engagement objectives with artificial intelligence (AI), anticipate patient intent, and drive next-best-action at the individual level. With AI, pharma marketers can finally truly personalize campaigns, increase therapy initiation and medication adherence, and deliver marketing operations efficiency at scale.

    25 min

  4. 05/23/2022

    What's Ahead for 1st and 3rd Party Data

    Tune in to this episode of the Pharma Marketing Podcast with Bharti Rai, Novartis VP, Chief Commercial Operations, Insight, Analytics Officer Data & Digital, for a deeper dive into marketer's next steps after Google phases out 3rd party cookies in 2023.

    32 min

  5. 04/12/2022

    Pharma & Modular Content: A Deeper Dive

    Tune in to this episode of the Pharma Marketing Podcast for a deeper dive into pharma and modular content, with Ryan Rosenberg, Director Omnichannel Capabilities @ Sanofi, who shared his insights on making modular content work and why pharma is the perfect candidate for it.

    27 min

  6. 03/29/2022

    Cultural Competence for Global Marketing

    Tune in to this episode of the Pharma marketing Podcast, with our guest Wendy Pease, President of Rapport International and the author of The Language of Global Marketing for a conversation on why pharma should be thinking global from the start, addressing how to keep a consistent brand globally, and the many things that need to be considered when curating your global market.

    23 min

  7. 03/02/2022

    Let's talk TALK and Pharma marketing

    Tune in to this episode of the Pharma Marketing Podcast to hear a discussion with Charles Benaiah, Innovator, Founder and CEO of Watzan, Founder of ililli, and Jennifer Ginest, Digital Marketing Manager of PMN on audio and the possibilities of integrating it into your marketing strategy.

    22 min

  8. 01/19/2022

    Law Changes and Updates: What Pharma Marketers Need to Know

    Tune in to this episode, Law Changes and Updates: What Pharma Marketers Need to Know, with our friend and Editorial Advisory Board member and returning guest,  Darshan Kulkarni, Attorney of Law at the Kulkarni Law Firm which advises life science companies and their advisors including marketing and PR agencies with compliance issues, promotional review, audits and training. He is also a Pharmacist, Book Author and Professor, and host of the world famous Darshantalks podcast which focuses on emerging life science issues. He is joined by the incomparable Jennifer Ginest, Digital Marketing Manager at the Pharma Marketing Network. Find out what law and regulation changes could impact your brand now and in the future.

    30 min
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About

The official podcast of the Pharma Marketing Network. Interviews with innovators, thought leaders, influencers and experts in the field of healthcare and pharmaceutical marketing.

Information

  • Creator
    Pharma Marketing Network
  • Years Active
    2019 - 2023
  • Episodes
    25
  • Rating
    Clean
  • Copyright
    © Copyright HIPER, LLC. All rights reserved. May not be duplicated or redistributed without express written permission.
  • Show Website
    The Pharma Marketing Podcast