Swimming in the blue ocean

Martin Seymour

The Sales & Marketing podcast for small business. Ideas and tips on how to become your very own sales & marketing department. Top interviews with industry experts & people running successful small businesses. Valuable insights to move your business from the red sea to swim alone in the blue ocean.

  1. 03/22/2020

    Silence in the blue ocean

    Just a quick broadcast to apologise for the lack of podcasts over the last few months & to send my good wishes to my listeners in these strange & scary times. Stay safe & look after your loved ones. To leave a voice message about this episode or anything that might be useful to include in future episodes, click the link below or simply add a comment, it would be great to hear from you. As always I would love to hear your thoughts on the subject, let’s get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message me & we can feature it in a future episode. https://anchor.fm/martin-seymour/message

    2 min

  2. 02/03/2020

    Blue Ocean selling -help required

    A longer Episode as today we explore Blue Ocean selling, firstly we listen to a previous podcast from September 2019 about my blue ocean businesses. Then I reveal a future plan &how you can help. To leave a voice message about this episode or anything that might be useful to include in future episodes, click the link below or simply add a comment, it would be great to hear from you. As always I would love to hear your thoughts on the subject, let’s get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message me & we can feature it in a future episode. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean

    18 min

  3. 01/18/2020

    How to make the rollercoaster ride that is our business more profitable

    Today we look at highs & lows in our business and how to make the lows less painful and make sure we reach the highs quickly so we can enjoy the extra profit. Let’s explore the rollercoaster process in business and with careful planning make it profitable. To leave a voice message about this episode or anything that might be useful to include in future episodes, click the link below or simply add a comment, it would be great to hear from you. As always I would love to hear your thoughts on the subject, let’s get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message me & we can feature it in a future episode. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean

    10 min

  4. 01/07/2020

    The planning Hack that ensures happiness

    This time of year a lot of people (me included) look to produce a plan & a forecast for the year. In this podcast, we discuss a different way to plan our for our business that's more in tune with our lifestyle. To leave a voice message about this episode or anything that might be useful to include in future episodes, click the link below or simply add a comment, it would be great to hear from you. As always I would love to hear your thoughts on the subject, let’s get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message me & we can feature it in a future episode. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean

    8 min

  5. 12/24/2019

    What do I take from my time in business (Part 2)

    Well, it's the last podcast of the year (decade) from me. So to continue on from last week's theme I talk about helpful things that I have taken from my time in business. As we go on our roller coaster ride that we call business there are things that you learn and stay with you along the way, the good thing is you will always be learning which makes running a business very exciting. In part 2 we talk about the following Part 2 Make friends with Competitors Niche down your offer Craft your message & work on your audience Know your audience Be open with yourself, clients & suppliers Don't take rejection personally Don’t be the cheapest Always give value To leave a voice message about this episode or anything that might be useful to include in future episodes, click the link below or simply add a comment, it would be great to hear from you. As always I would love to hear your thoughts on the subject, let’s get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message me & we can feature it in a future episode. Finally, may I wish you all a very happy Christmas & healthy New Year Thanks again for listening https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean

    12 min

  6. 12/16/2019

    What do I take from my time in business (Part 1)

    What do I take from my time in business?  As you can imagine my career has had its fair share of ups, downs, surprises & disappointments, the great thing is that life in your own business is an ever-changing picture & you really do learn a lot about yourself & the life in general. I decided the last two podcasts of the year would be about the things we all need to work on to stay fully focused on our business journey. Part 1 is about the person & how we can prepare. I highlight a few areas that I believe to be important ; Believe in yourself Invest in a good support network Tell your story-find your voice Don’t be afraid to fail-take  action Study, study & more study Look after yourself & your mind Let me know your thoughts & please continue to send your thoughts & comments on todays podcast or anything about your journey to find that blue ocean https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean

    12 min

  7. 12/09/2019

    Make friends with your competitors & win business

    This episode is about how to make friends with your competitors and win business. I tell a true story about how 10 years ago I met my friend John who is a competitor & since that time we have become good friends and work together on many successful joint ventures, we generate around £130,000 of revenue between us each year. As well as the JV's we help & support each other wherever we can. So don't be afraid to help your competition & look for opportunities that you can work with competitors and build successful partnerships. To leave a voice message about this episode or anything that might be useful to include in future episodes, click the link below or simply add a comment, it would be great to hear from you. As always I would love to hear your thoughts on the subject, let’s get talking, Please subscribe to the podcast & get involved. If you have a great story to tell message me & we can feature it in a future episode. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean

    7 min

  8. 12/01/2019

    How to achieve higher ticket sales

    Today we look at how we can achieve higher ticket sales. If we add more value to our offer we can command a higher price for our services or products, however, how do we get this message across & make our prospect aware that they need our services. Well, we look at Neil Rackman’s book called Spin selling and how by following his process in asking questions we can build a successful sales script and achieve higher ticket sales. Spin selling stands for the following questions: S – Situation P – Problem I – Implication N – Need-payoff I list below some useful links about spin selling and would recommend picking up a copy of the book. Please message me if I can be of any help at all, as I mentioned in the podcast I have used Neil’s Spin selling process.  Please subscribe to the podcast & get involved. If you have a great story to tell message me & we can feature it in a future episode. https://anchor.fm/martin-seymour/message Facebook @swimmingblueocean Some useful links about spin selling https://www.youtube.com/results?search_query=spin+selling+audiobook https://www.freshworks.com/freshsales-crm/resources/spin-selling-summary-blog/ https://www.youtube.com/watch?v=vpxa8l4rWRA

    11 min
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About

The Sales & Marketing podcast for small business. Ideas and tips on how to become your very own sales & marketing department. Top interviews with industry experts & people running successful small businesses. Valuable insights to move your business from the red sea to swim alone in the blue ocean.

Information

  • Creator
    Martin Seymour
  • Years Active
    2019 - 2020
  • Episodes
    31
  • Rating
    Clean
  • Copyright
    © Martin Seymour
  • Show Website
    Swimming in the blue ocean