Defenders of Business Value

Ed Mysogland
  • 5.0 (12)
  • Entrepreneurship
  • Updated Weekly

The Defenders of Business Value Podcast combines over 30 years of valuation and exit planning expertise working with business owners. Ed Mysogland has a mission and vision to help business owners understand the value of their business. Most of the small business owner's net worth is locked in the company, and to unlock it, a business owner has to sell it. Unfortunately, the odds are against business owners that they won't be able to sell their companies because they don't know what creates a saleable asset. Ed interviews experts who help business owners prepare, build, preserve, and one-day transfer value with the sale of the business.

  1. Jun 24

    EP 151: The "Money Map": Driving Business Value and Scalability

    We're taking a short summer break in July and August to focus on some exciting news — Ed's new book, Done Deal: Exit Without Regret. How to Prepare, Promote, and Protect the Sale of Your Business, launches on September 9. This is the ultimate guide for business owners who want a profitable, empowered exit without regret. Pre-orders are now open  [Pre-order link: https://a.co/d/0imeCz3D] — we'd love your support! We'll be back in September with fresh episodes. Thanks for being part of the Defenders of Business Value community — see you soon!  ────────────────────  Navigating the business world requires immense grit, but knowing how to transition from an owner-dependent operation to a highly standardized, thriving business is where true enterprise value is unlocked.   Chris Miller is the founder of Rev Up Manufacturing, a company dedicated to helping small and medium-sized manufacturers improve operations, increase profitability, and build scalable organizations. He breaks down the hidden operational power of process mapping, how to extract critical institutional knowledge from key personnel, and why business owners must stop wearing multiple hats to protect their exit value. Learn how to leverage visual systems, mitigate single-person risk, and transform the "secret sauce" of your business into a transferable asset.  In this episode, you will: Discover the visual process of "Money Maps" and how they expose hidden inefficiencies in your operations Learn why owner dependency triggers massive price discounts from buyers during due diligence Understand how to foster a safe company culture that excites floor workers to document and elevate their processes Highlights: (00:00) Meet Chris Miller (04:11) The hidden danger of tribal knowledge (05:27) How buyers assess transition risk (07:54) The three ways to look at core processes (11:17) Inside the operational blueprint workshop (16:09) The "Pete the Painter" story (19:09) Floor workers vs. executives: reactions to transparency (21:50) Finding waste and process drift (30:27) Advice for business owners planning an exit   Resources: For past guests, please visit https://www.defendersofbusinessvalue.com/ Follow Chris Miller: https://www.linkedin.com/in/chris-miller-503a7139/ Explore Rev Up Manufacturing: https://www.revupmfg.com/  Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders

    33 min

  2. Jun 17

    EP 150: Bridging the Gap Between Military Service and Business Ownership

    Navigating the business world requires immense grit, but knowing how to transition from a structured military playbook to a thriving business acquisition is where true enterprise value is unlocked. Courtney Zaugg is the founder of VentureVets and an economic development professional dedicated to building the infrastructure for veteran and military spouse entrepreneurs. She breaks down why veterans excel at buying existing businesses, the hidden operational power of military spouses, and the three distinct traits that allow veteran founders to outwork anyone in the room. Learn how to leverage systems, mitigate single-founder risk, and tap into one of the most resilient entrepreneurial ecosystems in the country.   In this episode, you will: Discover the three distinct superpowers of veteran founders and how they drive business value Learn why entrepreneurship through acquisition is the perfect fit for military leadership Understand the massive economic potential and untamed grit of the military spouse community   Highlights: (00:00) Meet Courtney Zaugg (04:56) The true scale of veteran and military spouse entrepreneurship (07:27) Why veterans excel at entrepreneurship through acquisition (10:07) The community and capital hurdles facing transitioning military (13:06) The distinct traits and superpowers of veteran founders (15:39) Navigating federal contracts and the danger of relationship transitions (19:42) Diversifying revenue streams and setting up a successful exit (26:58) Overcoming single-founder risk with strong teams and operational systems   Resources: For past guests, please visit https://www.defendersofbusinessvalue.com/   Follow Courtney Zaugg: https://www.linkedin.com/in/courtneyzaugg/ Explore VentureVets: https://www.theventurevets.com/    Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders

    31 min

  3. Jun 10

    REPLAY: Shift-N-Gears: From Stuck to Scalable with Acquisition Thinking with Della Kirkman

    You don't have to build your own business from scratch to be an entrepreneur. You can buy one instead. Della Kirkman, CPA and founder of Shift-N-Gears, is on a mission to help 10,000 women become business owners through acquisition. After starting as a waitress at Cracker Barrel, Della worked her way up to owning and selling her own accounting firm. Now, she's teaching others how to achieve wealth, independence, and freedom by buying businesses that are already established and successful. In this episode, Della shares her insights on risk, funding, and deal sourcing and explains why acquisition entrepreneurship is one of the most underutilized paths to financial freedom, especially for women. In this episode, you will: How to scale and grow an acquired business Insights on sourcing deals and funding for acquisitions Why every business needs to go digital   Highlights: (00:00) Meet Della Kirkman (02:36) Why women are still behind in financial independence (05:43) The realities of buying a business (09:42) What buyers get wrong about acquisitions (11:17) Building an opportunity fund (14:21) Sourcing the right kind of deals (18:24) How to stand out to brokers and dealmakers (23:06) Inside Della's business buying bootcamp (28:51) Challenges in advising business buyers  (34:18) Why every business needs a digital component   Resources: For past guests, please visit https://www.defendersofbusinessvalue.com/   Follow Della: Connect on LinkedIn: https://www.linkedin.com/in/dellakirkmancpa/    Vote for Della at the 2025 Harbour Club M&A Awards: https://docs.google.com/forms/d/e/1FAIpQLSd5soMcyzgR8tzBqEil-2-JPk-GPfMp-W5bmvKqFSkL7uvkxg/viewform   Learn more about Della's company: Shift-N-Gears: https://www.shift-n-gears.com/    Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders

    38 min

  4. Jun 3

    REPLAY: Inside the Broker's Engine Room: George Wellmer on the Future of Business Sales

    Most people think selling a business is just like selling a house. That's where they're wrong. George Wellmer, founder of Tupelo, clarifies the misconceptions sellers have about brokers and the deal process. George explains how technology and AI are simplifying administrative tasks, allowing brokers to focus on guiding clients through the most important transaction of their lives. He also shares what sellers and owners need to understand about valuation and finding the right buyer before listing their company for sale. In this episode, you will: Learn the difference between good and bad brokers Understand how deal acceleration and buyer targeting really work Hear how AI and automation are changing the way businesses are marketed and sold   Highlights: (00:00) Meet George Wellmer (05:20) How business brokers help close deals (09:43) Vetting the quality of potential buyers (11:45) Keeping up with the different aspects of a brokerage  (15:53) Buy-side brokers vs sell-side brokers (22:22) How AI enables brokers to be more efficient  (26:36) Questions to ask to avoid bad brokers (32:36) Why hiring a broker is worth it (38:20) George's advice for buyers, sellers, and advisors   Resources: For past guests, please visit https://www.defendersofbusinessvalue.com/   Follow George: Connect on LinkedIn: https://www.linkedin.com/in/georgewellmer/  Website: https://www.tupelosmb.com/  E-Mail: george@tupelosmb.com     Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders

    43 min

  5. May 27

    EP 149: How to Pick the Right SBA Lender Before You Buy a Business

    Buying a business is exciting, but navigating the financing side without the right lender can cost you everything. Jared Johnson is an SBA lender and business acquisition specialist with nearly $900 million in closed deals. He breaks down what it takes to finance and close a business acquisition the right way. Learn why most buyers underestimate the importance of their lender choice and why taking on less leverage may be the smartest move you make.   In this episode, you will: Learn why your SBA lender choice can make or break your deal Discover the hidden trap of debt purgatory that most buyers fall into Understand why the quality of earnings upfront changes everything   Highlights: (00:00) Meet Jared Johnson (04:25) Building a team and managing high deal volume (06:30) Why choosing the wrong lender kills your deal (11:05) The evolution of the business buyer landscape (18:30) How brokers misrepresent financials and what to do (22:50) Why quality of earnings should be done upfront (28:57) Debt purgatory and the hidden risk of 90% leverage   Resources: For past guests, please visit https://www.defendersofbusinessvalue.com/   Follow Jared Johnson: https://www.linkedin.com/in/jaredwjohnson/    Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders

    37 min

  6. May 20

    REPLAY: The Retirement Strategy Hiding in Plain Sight with Thomas Drapala

    Owners fixate on the purchase price of their exit, but the bigger loss to long-term income can come from how Social Security is handled. Get it wrong, and you can quietly lose six figures. Thomas Drapala, Director of Strategic Partnerships at Registered Social Security Analysts (RSSA), explains why 96% of Americans leave money on the table when they treat Social Security as an afterthought. Drawing from his client work, he discusses how self-employment tax, entity structure, and "reasonable compensation" influence Social Security benefits. Thomas also walks through how RSSA's analysis helps owners save thousands of dollars a year in taxes, protect future benefits, and make Social Security a strategic part of their exit plan so it isn't ignored.   In this episode, you will: Understand why every owner should check their SSA earnings record and run an independent analysis before selling Learn what younger owners should do now to avoid losing benefits later See how RSSA analysis ties Social Security into your full exit and retirement plan   Highlights: (00:00) Meet Thomas Drapala (01:42) The shocking statistics on Social Security optimization (03:32) Understanding Social Security rules and benefits (05:49) Strategies for business owners to maximize Social Security (13:37) Case study: The bagel store owner's Social Security optimization (16:52) When it makes sense to bring in a Social Security expert (24:12) How a full Social Security review is done   Follow Thomas: Connect on LinkedIn: https://www.linkedin.com/in/thomas-drapala-rssa%C2%AE-878611207/  Email: thomas.drapala@rssa.com  Learn more about Registered Social Security Analysts: https://rssa.com/    Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders

    32 min

  7. May 13

    REPLAY: How EOS Builds a More Sellable Business with Ashley Walters

    Many business owners still feel trapped in the day-to-day because their companies rely too heavily on them. The Entrepreneurial Operating System (EOS) changes that by helping leadership teams build structure and accountability so businesses can run smoothly without the owner. Ashley Walters, Professional EOS Implementer at EOS Worldwide, explains how to align EOS with exit planning to build efficiency, long-term growth, and transferable value. She shares how she guides leadership teams through tough structure conversations, puts the right people in the right seats, and helps owners build companies that run independently. In this episode, you will: Understand the difference between business value and transferable value  Learn how to identify your business priorities within a 90-day frame Hear why buyers prefer businesses running on EOS   Highlights: (00:00) Meet Ashley Walters (03:05) How EOS and exit planning work together to grow value (05:50) The structure-first, people-second approach (10:15) What a company running on EOS looks like to a buyer (12:40) The rocks system: setting priorities that move the needle (16:28) Why EOS reveals owner dependence and how to fix it (21:16) Where AI fits in EOS (23:59) The EOS implementation process (29:54) EOS increases the rates of a successful exit (31:39) Why an operating system is always beneficial   Resources: For past guests, please visit https://www.defendersofbusinessvalue.com/   Follow Ashley: Connect on LinkedIn: https://www.linkedin.com/in/ashleyklinewalters/  Email: ashley.walters@eosworldwide.com  Website: https://accelerateadvising.com/    Learn more about EOS: https://www.eosworldwide.com/    Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders

    34 min

  8. May 6

    EP 148: What 4 Exits Taught TK Herman About Business

    Building a business is challenging, but truly understanding its value and how to maximize it is where many entrepreneurs fall short. TK Herman, entrepreneur, four-time exit veteran, and Curator at The Halcyon Forum, breaks down what it actually takes to build and sell a business at maximum value. Learn why most founders leave money on the table, what TK would do differently across his four exits, and why working on yourself may be the highest-return investment you make in your business.  If you're building to sell, this is a look at what separates the deals that close well from the ones that don't. In this episode, you will: Hear valuable lessons from multiple business exits Find out how head trash is an entrepreneur's biggest constraint Understand how culture and people directly impact value Highlights: (00:00) Meet TK Herman (02:00) Getting fired and discovering entrepreneurship (08:27) Breaking down TK's four exits (14:47) Losing $2.3M on a pickleball business (18:09) Why sellers leave money on the table (22:39) When companies outgrow their people (27:41) The business owner sets the ceiling for the company   Resources: For past guests, please visit https://www.defendersofbusinessvalue.com/   Follow TK: https://www.linkedin.com/in/tkherman/  Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders

    34 min
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Ratings & Reviews

5
out of 5
12 Ratings

About

The Defenders of Business Value Podcast combines over 30 years of valuation and exit planning expertise working with business owners. Ed Mysogland has a mission and vision to help business owners understand the value of their business. Most of the small business owner's net worth is locked in the company, and to unlock it, a business owner has to sell it. Unfortunately, the odds are against business owners that they won't be able to sell their companies because they don't know what creates a saleable asset. Ed interviews experts who help business owners prepare, build, preserve, and one-day transfer value with the sale of the business.

Information

  • Creator
    Ed Mysogland
  • Years Active
    2019 - 2026
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © 2023 Myso, Inc. All rights reserved
  • Show Website
    Defenders of Business Value

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