The True Sales Podcast: Selling with Honesty, Consistency & Confidence

Paul Owen
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The True Sales Podcast features sales tips, business insights and life hacks from sales, business and customer service leaders from across the globe. From short, solo podcasts with host, Paul Owen, to longer interviews with one or two expert guests, you can tune in to hear Paul and guests share their sales experiences to inform, educate and entertain listeners interested in improving their sales performance. 

  1. 11/16/2023

    How to Sell Without Bragging - One Tip to Help

    Many people are reluctant sellers. Even seasoned salespeople sometimes feel uncomfortable sharing their strengths with potential clients, never mind the occasional salesperson who really doesn't like to shout from the rooftops about what they do!  If you find yourself a bit tongue-tied pitching yourself at networking events, in meetings or over the phone, this episode will help you. If you're a non-salesperson who has to sell yourself or your business in order to deliver what you're great at but find it difficult, tune in.  Host Paul Owen will share with you a tip to help the slightly more reluctant salespeople, perhaps some of whom suffer from imposter syndrome.  If you have expertise but find it difficult to express it in sales conversations, Paul's tip will help you immediately.  Enjoy the show.  Thanks for listening! If you like what you hear on The True Sales Podcast, please give us a review or a rating on your preferred platform and make sure you subscribe so you don't miss new episodes. If you'd like to get in touch with us, either to find out about how we can help with your sales or to recommend our next guest, please contact us via email to hello@truesales.co, call +44 (0)20 3859 2000 or visit our website: www.truesales.co.

    11 min

  2. 11/09/2023

    Fix the Most Common Closing Mistake in Telesales

    Closing is not - as often claimed - the secret to sales success. But it does matter. It's not the secret because you don't rescue a bad sales conversation with a great close. But it matters because you can have a good sales conversation and waste it by closing badly. This is not only the most common closing mistake in telesales but also the most frustrating. All the hard work has been done! Join host, Paul Owen, as he shares the details on this common mistake and gives the simple change you can make tomorrow to improve this part of your sales calls.  Enjoy the show.  Thanks for listening! If you like what you hear on The True Sales Podcast, please give us a review or a rating on your preferred platform and make sure you subscribe so you don't miss new episodes. If you'd like to get in touch with us, either to find out about how we can help with your sales or to recommend our next guest, please contact us via email to hello@truesales.co, call +44 (0)20 3859 2000 or visit our website: www.truesales.co.

    10 min

  3. 11/02/2023

    What's the Best Sales Methodology?

    There are many different ways to sell - it's one of the best things about sales though it also creates some problems in training sales teams. In this short solo episode, host Paul Owen shares his thoughts on the balance between methodology, delivery and learner participation. Is one sales methodology the clear winner? Or is the answer to consistent sales success something else entirely?  Enjoy the show! (and listen out for the special offer at the end) Thanks for listening! If you like what you hear on The True Sales Podcast, please give us a review or a rating on your preferred platform and make sure you subscribe so you don't miss new episodes. If you'd like to get in touch with us, either to find out about how we can help with your sales or to recommend our next guest, please contact us via email to hello@truesales.co, call +44 (0)20 3859 2000 or visit our website: www.truesales.co.

    9 min

  4. 10/26/2023

    Training is Broken. Fix it with Taylor Swift

    Education is broken. It has been for years. That broken model is often replicated in the training world, for sales and others. This leads to unproductive training programmes, a lack of positive change and a growing disenchantment with learning. This is a problem we need to fix. This is a problem we can fix. Join host Paul Owen in this solo episode as he makes clear the problems of the broken model, the knock-on effects for workplace training and how a lesson from Taylor Swift can turn the tide. In addition, Paul offers all podcast listeners to chance to pre-register for an exciting new initiative from True Sales, launching soon. Tune in for full details.  Thanks for listening! If you like what you hear on The True Sales Podcast, please give us a review or a rating on your preferred platform and make sure you subscribe so you don't miss new episodes. If you'd like to get in touch with us, either to find out about how we can help with your sales or to recommend our next guest, please contact us via email to hello@truesales.co, call +44 (0)20 3859 2000 or visit our website: www.truesales.co.

    7 min

  5. 10/19/2023

    Can You Make Yourself More Likeable?

    Can you make yourself more likeable? And, if you can, does it matter in sales?… In this solo episode, host Paul Owen answers both questions based around the many years of research into likeability done by social scientists. If you think that likeability either happens or doesn’t, think again. You’re about to find out that there are 5 factors that foster likeability. And each of them is under your control. Enjoy! Thanks for listening! If you like what you hear on The True Sales Podcast, please give us a review or a rating on your preferred platform and make sure you subscribe so you don't miss new episodes. If you'd like to get in touch with us, either to find out about how we can help with your sales or to recommend our next guest, please contact us via email to hello@truesales.co, call +44 (0)20 3859 2000 or visit our website: www.truesales.co.

    13 min

  6. 10/12/2023

    How to Run a Remote International Sales Team Successfully

    One of the happiest, most successful remote sales teams we have ever seen is run by Sian Burton, Commercial Director of Kyero, the leading international property portal. Join host Paul Owen as he spends an engaging half hour with Sian to find out her sales management secrets. With teams based across 5 countries and speaking many languages, the challenges of recruitment, onboarding, training, managing and motivating are great. Yet the ability of Sian and her management team to do it well (for over 13 years, way before Covid!) has seen the Kyero team grow ten-fold in her time with the company. Sian will share her insights across several key sales management areas:  Remote recruitment Onboarding online Creating and sustaining company cultureTraining and coaching via Teams Managing and motivating across the miles If you'd like to contact Sian and her team at Kyero, you can find her direct on LinkedIn or via the Kyero website: www.kyero.com (where you can also view 1 million international properties for sale!).  Thanks for listening! If you like what you hear on The True Sales Podcast, please give us a review or a rating on your preferred platform and make sure you subscribe so you don't miss new episodes. If you'd like to get in touch with us, either to find out about how we can help with your sales or to recommend our next guest, please contact us via email to hello@truesales.co, call +44 (0)20 3859 2000 or visit our website: www.truesales.co.

    32 min

  7. 10/05/2023

    The Number 1 Benefit of Questions in Sales

    When we ask people the Number 1 benefit of great sales questioning, few people get the answer right. Yes, of course, we ask questions of a potential client to understand their needs and work out if we can help. But there is a lot more to it. In this short solo episode, host Paul Owen shares the one benefit that is the most powerful and the most overlooked in the world of sales.  Of course, we make mention of other benefits of questions:  Building rapport - people enjoy talking, especially about themselves, and this builds a connectionLearning their language - we all use English differentlyControlling the conversation - questions are the conversational signpostsMaking our lives easier - when they're talking, we can relax and listen carefully Making them think - a client, asked good questions, has to think. This is key to a productive use of their time and oursBut the focus in this episode is on one other benefit. The idea shared in this episode will not only change how you communicate in your sales conversations and your business meetings; it will probably change the communication in your personal life too.  Thanks for listening! If you like what you hear on The True Sales Podcast, please give us a review or a rating on your preferred platform and make sure you subscribe so you don't miss new episodes. If you'd like to get in touch with us, either to find out about how we can help with your sales or to recommend our next guest, please contact us via email to hello@truesales.co, call +44 (0)20 3859 2000 or visit our website: www.truesales.co.

    11 min

  8. 09/28/2023

    Half of Your Sales Team is Under Target - 3 Reasons Why

    A large percentage of many sales teams are underperforming. Not only now but on an ongoing basis. Why is that the case? Why do we accept this? What are we doing to address this consistent sales under-performance? Our guest Richard Washington, Founder and MD of Tick Talent, built a large and successful tech sales operation himself several years ago and now helps scaling tech teams to find the top sales talent in their market. He has strong views on 3 key mistakes made by companies as they scale up: not just in they try to attract talent and hire it but the way they motivate sales teams, coach them and manage them. Join him in this episode as he shares with host Paul Owen the Top 3 Sales Mistakes he sees in scaling teams. We are confident you will find Richard's engaging style a joy to listen to and his clarity about business success will enlighten you. He'll probably make you smile too!  Tune in. We look forward to hearing your feedback.  Thanks for listening! If you like what you hear on The True Sales Podcast, please give us a review or a rating on your preferred platform and make sure you subscribe so you don't miss new episodes. If you'd like to get in touch with us, either to find out about how we can help with your sales or to recommend our next guest, please contact us via email to hello@truesales.co, call +44 (0)20 3859 2000 or visit our website: www.truesales.co.

    34 min
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The True Sales Podcast features sales tips, business insights and life hacks from sales, business and customer service leaders from across the globe. From short, solo podcasts with host, Paul Owen, to longer interviews with one or two expert guests, you can tune in to hear Paul and guests share their sales experiences to inform, educate and entertain listeners interested in improving their sales performance. 

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