Talk with Linda Reed-Enever

Linda Reed-Enever
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Talk is home to talk on Marketing, PR, Social Media and sharing your message with the PR and Marketing go to girl Linda Reed-Enever. With her enthusiasm for new experiences and love of finding new things Linda was destined to grow to be either a professional Geo-Cacher, or become the inspiring leader in Communications that she is today and in Talk she shares her tips with you via 5 Minute Marketing Ideas and Ask Linda where you ask her your marketing questions and she answers them. As well as tips and updates on all things marketing

  1. 6D AGO

    Building a Thriving Online Community

    Building an online group is a powerful way to position yourself as an expert; however, many business owners create a group because they were told to, only to watch it go quiet after the initial burst of excitement.  A thriving community isn't just about the numbers, but also about the energy, connection, and intention you bring to the space. In this episode of the Talk podcast, I'm breaking down the difference between just having a group and building a true community. We'll explore how to define your group's role within your business ecosystem and lead a culture that keeps people coming back. Phase 1: Defining the Role of Your Group Before you think about growth, you must be clear on what role the group plays in your business's "offering tree."  Most successful groups fall into one of three categories: A Learning Space: Where you share bite-sized education, tips, and mini-trainings that eventually lead to your larger offerings. A Support Space: A community where members share challenges, ask questions, and get feedback from each other. This is the heart of my Business, Business, Business community. An Action Space: A place for implementation and movement. This is the philosophy behind my Ideas, Impact & Marketing Circle, where members learn, connect, and actually do the work. Phase 2: Building Culture over Content People don't stay in a group for the content alone, but for the connection. To build a strong culture, you have to model the behaviour you want to see: Lead the Conversation: Don't just "post and leave". Stay in the conversation, reply to comments thoughtfully by name, and celebrate member wins. Safety and Vulnerability: Create a space where people feel safe to share their own struggles. Sharing your own vulnerable moments helps build this trust. Establish a Rhythm: You don't need to post every day unless you have something to say. Use a simple weekly flow, like Monday Work-In-Progress, Wednesday Tools, and Friday Wins, to take the pressure off yourself and your members. Phase 3: Growing with Intention A group doesn't grow just because it exists. You have to invite the right people in. Qualify Your Members: Use opening questions to ensure you are attracting the right audience, not just anyone. Borrow Audiences: Use partnerships, collaborations, or guest trainings to bring aligned networks into your space. Set Expectations Early: Tell people how to show up from day one. Encourage them to introduce themselves and share what they are working on. Key Takeaway Your group is a business asset designed to build expertise and trust. When it is a connected part of your customer journey tree, rather than a separate "thing," sharing an offer feels natural and aligned, not forced. My Resources to Support Your Journey The Ideas, Impact & Marketing Circle This is my inner circle community where you can work with me on your marketing in a group environment. Members get access to my course library, monthly Q&A sessions, and monthly "How-To" webinars. https://academy.enevergroup.com.au/bundles/MarketingCircle  The Marketing Tree Method My book provides the sustainable, deep-rooted roadmap you need to grow your business with intention. https://www.enevergroup.com.au/product/the-marketing-tree-method/  Business, Business, Business If you aren't already a member, join our free community to connect with other amazing business owners. https://www.facebook.com/groups/BusinessBusinessBusiness/  Brainstorming or Discovery Session If your group feels quiet and you need help finding its role, book a session with me to get into the nuts and bolts of your community strategy. https://www.enevergroup.com.au/booking-linda/  Enjoyed this episode? I'd love to hear what authority-building action you're committing to this week. Share your biggest takeaway or the belief you're choosing to stand for more consistently. In business, sharing is caring. If this formula helped you, share it with someone else who needs that support. Highlights 00:00 Why Groups Go Quiet 01:13 Define Your Group Role 01:39 Three Types of Groups 02:32 Build Culture Not Content 03:02 Lead the Conversation 03:30 Simple Engagement Rhythm 04:24 Grow With the Right People 05:20 Set Expectations Early 05:30 Make It a Business Asset 06:11 Revive a Quiet Group

    8 min

  2. 6D AGO ·  BONUS

    You Might Also Like: No Magic Pill with Blake Mycoskie

    Introducing Can Psychedelics Get You Through Your Darkest Days? w/ Michael Pollan from No Magic Pill with Blake Mycoskie. Follow the show: No Magic Pill with Blake Mycoskie When Blake was at the lowest point in his life, a small dose of a psychoactive cacti called San Pedro showed him the truth underneath everything. He recorded the session and in this episode he shares certain moments with journalist Michael Pollan (author of How to Change Your Mind) to break down what happened. They discuss the power of pairing psychedelics with meditation, the breakthroughs that can come with ego disillusion, and the misguided assumption that’s driving the belief that AI can become conscious. Plus, how Michael’s experiencing gardening while on mushrooms inspired the opening chapter of his new book, A World Appears. In this conversation you’ll learn: – Why psychedelics are unlike any other drug – The importance of set and setting when taking plant medicine  – Why light doses are often more effective than heavier doses – How to break the pattern of ruminating thoughts – The critical period after a psychedelic experience – The opportunities and dangers of AI therapy You can learn more about Michael Pollan and buy his books at https://michaelpollan.com/.  Enough Foundation's mission is to spread reminders in every form — bracelets, messages, actions, community — until feeling ENOUGH becomes the cultural default. To learn more, visit weareenough.co.  Disclaimer: No purchase necessary. While supplies last. Visit http://www.weareenough.co/rules for full terms. More information on Blake’s other projects here:  Morning Water  Morning Water is a daily hydration formula that restores energy, balance, and performance with essential electrolytes, minerals, and nutrients in one simple routine.  To learn more, visit morningwater.co and use code NOMAGICPILL for 25% off your first order. SONIA  Sonia is a conversational AI companion designed for emotional support. Through voice and text, it offers guided wellbeing sessions, including meditations, journaling, personalized recommendations, and practical exercises. To learn more, visit www.soniahealth.com and download it on the App Store. MOOVLAB At MOOVLAB, we bring health and wellness to your workday.  MOOVLAB - the answer to sitting is moving.  To learn more, visit www.moovlab.com Follow Blake on Instagram and stay up to date with Lemonada on Facebook and Instagram. For a list of current sponsors and discount codes for this and every other Lemonada show, go to lemonadamedia.com/sponsors. Joining Lemonada Premium is a great way to support our show and get bonus content. Subscribe today at lemonadapremium.com. Disclaimer: This episode is for informational and entertainment purposes only and is not intended as medical advice. Always consult a qualified healthcare professional regarding any medical questions or concerns you may have. Chapters: 00:00 Introduction — Michael Pollan & Blake's Personal Journey 02:54 How Michael Got Into Psychedelics 04:32 The Research That Started It All 05:30 Which Psychedelic Had the Most Profound Impact 06:28 Ego Dissolution 08:35 Set & Setting 09:35 The Importance of Finding a Guide You Trust 11:19 Blake's Story: Depression, Misdiagnosis & Getting Off Meds 12:24 The San Pedro Session: Blake's Therapy Recording 13:40 What Is a Psycholytic Dose & How It Works 14:48 The "I'm Not Enough" Realization 15:45 Why a Small Dose Can Reveal the Biggest Truth 17:41 "In the Midst of Your Discomfort, You're Still Reaching" 18:49 How to Find the Right Psychedelic Guide 19:43 "You're Not Wrong, You're Not Bad": End of Blake's Session 21:44 Michael’s Experience with Psilocybin and Plant Consciousness 25:25 Morning Water 26:41 Blake's 40-Day "I Am Enough" Mantra Practice 30:15 What Happened in Blake's Brain 31:15 How Psychedelics Reset Mental Grooves 32:36 When Meditation Completes What Psychedelics Begin 34:15 Taking Advantage After a Session 35:14 Moovlab 36:15 AI 37:30 Why the Brain Is Nothing Like a Computer 40:07 Consciousness Begins With Feelings, Not Thoughts 42:02 The Threat of AI 43:10 Blake's AI Therapist Sonia 47:32 Can AI Really Replace a Human Therapist? 48:01 The Dangerous Side of AI Therapy 49:18 AI Will Trick Us Into Thinking It's Conscious 51:20 Deconstructing the Self 55:24 Five Years Studying Consciousness 57:17 The Night Sky Moment & Being Fully Alive 58:53 Final Message: Be Happy in Your Mind Learn more about your ad choices. Visit megaphone.fm/adchoices DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

  3. APR 30

    Visibility-Driven Course Launch Guide

    I see so many business owners build incredible courses, only to be met with silence on launch day.  It usually isn't because the course content is poor, but rather that visibility wasn't established beforehand, and then we are back-filling the trust cycle. In this episode of the Talk podcast, the focus shifts from a simple "open cart/closed cart" structure to a continuous visibility cycle for your course launch. By implementing The Marketing Tree Method, I will show you how to unify your content, email, and social media strategies so your course achieves the visibility, comprehension, and trust needed before you make a direct sales ask. The Three Phases of a Visibility-Driven Launch Phase 1: Awareness & Education (2–4 Weeks Out) Start building awareness the moment you begin creating your course. Educational Marketing: Focus on teaching rather than selling. Problem-Solving: Share stories and examples of the specific problem your course solves. Engagement: Use short videos, blog posts, and social media conversations to get people asking, "How do they do that?" Phase 2: Attraction & Connection This is where you invite your audience behind the scenes. Behind the Scenes: Record yourself working through the course to show the value being built. Define the Solution: Introduce free training, webinars, or Q&A sessions to engage your audience. Email List Gold: Use these free sessions to attract people to your email list, where the real decision-making happens. Phase 3: The Invite (Launch Phase) Now, you lean into the "invite" rather than a hard push. Address Objections: Share FAQs and publicly address common concerns. Highlight Transformations: Show real use cases and the core outcomes students can expect. Repetition: Repeat your message more than you think you need to; new people are always joining your journey and need to connect with the message. Practical Mapping for Your Launch One Clear Outcome: Your course should solve one specific problem, not ten. Repurpose Content: You don't need to start from scratch. Use one core idea to create videos, blog posts, and emails. Borrow Authority: Tap into the "Other People's Audience Tree" through guest speaking or collaborations to build trust quickly. Key Takeaway A good launch sells once, but a great course launch builds a business. Stop overcomplicating with endless funnels and focus on a clear message and intentional visibility. My Resources to Support Your Journey The Marketing Tree Method My book provides the sustainable, deep-rooted roadmap you need to grow your business with intention. https://www.enevergroup.com.au/product/the-marketing-tree-method/  The Ideas, Impact & Marketing Circle Join my inner circle community to work with me on all things marketing in a supportive group environment. https://academy.enevergroup.com.au/bundles/MarketingCircle  Discovery Call with Me Let's get into the nuts and bolts of your course launch. Book a call to find the clarity you need to move forward. https://www.enevergroup.com.au/booking-linda/  Enjoyed this episode? I'd love to hear what authority-building action you're committing to this week. Share your biggest takeaway or the belief you're choosing to stand for more consistently. Remember, in business, sharing is caring. If this formula helped you, share it with someone else who needs that support. Highlights 00:00 Why Launches Flop 00:42 Launch as Visibility Cycle 01:30 Phase One: Build Awareness 02:13 Phase Two: Warm Leads 02:49 Phase Three: Open Cart 03:56 Map Your Launch Plan 05:03 Visibility Channels and Email 05:30 Common Launch Mistakes 06:26 Final Launch Mindset

    8 min

  4. APR 23

    Rule of Three in Marketing Offers

    Have you ever created a solid offer, posted about it a few times, and then felt like it just didn't work?  It is a common frustration for business owners, leading many to either stop talking about the offer entirely or try to create something brand new.  In this episode of the Talk podcast, I share why the problem often isn't the offer itself, but the structure of how it is being marketed.  By applying the Rule of Three, you can share one offer from three distinct angles to meet your audience exactly where they are in their journey. Why One Story Isn't Enough People rarely buy the first time they see a post. While they watch quietly, they are typically looking for answers to three key questions before they feel ready to trust you: Do I feel understood? Does this product or service actually work? Can I see myself on the other side post-purchase? The Rule of Three ensures your content answers all these questions so your audience doesn't stall. The Three Campaigns of the Rule of Three   1. Origin and Empathy (The "Why")   This campaign is about building connections. Instead of listing what is in the offer, talk about why it exists. The Frustration: Most good offers are born because something was harder than it needed to be. The Message: By saying "I've been here too," you show the audience that this product is specifically for them. 2. Logic and Proof (The "How")   Once people feel connected, they need clarity and confidence. The Thinking: Slow down and explain your framework or process. The Content: Use case studies, behind-the-scenes looks, or FAQs to remove unknowns and reduce the perceived risk of purchasing. 3. Future Self (The "Possibility")   This campaign helps people imagine life after their problem is solved. Everyday Wins: Focus on the daily transformations, what feels calmer or takes less mental energy? Honest Reflection: Gently show what happens if nothing changes, providing a clear path away from their current stuck cycle. Key Takeaway To market your offer effectively: share your origin to build a connection, your logic to build confidence, and the future to build desire. Different angles connect with people at different stages, making your marketing feel helpful rather than pushy. My Resources to Support Your Journey The Ideas, Impact & Marketing Circle This is my inner circle community where we take frameworks like the Rule of Three and apply them to your real offers. Members get access to my course library, monthly Q&A sessions, and a supportive sounding board for taking ideas to market. https://academy.enevergroup.com.au/bundles/MarketingCircle  The Marketing Tree Method This book provides a sustainable roadmap for deep-rooted marketing that lasts. https://www.enevergroup.com.au/product/the-marketing-tree-method/  Enjoyed this episode?    I'd love to hear what authority-building action you're committing to this week. Share your biggest takeaway or the belief you're choosing to stand for more consistently. In business, sharing is caring. If this formula helped you, share it with someone else who needs that support. Highlights 00:00 Why Posts Flop 00:42 Rule of Three Setup 01:06 Three Buyer Questions 01:53 Campaign One Origin 02:32 Campaign Two Proof 03:15 Campaign Three Future 03:54 Quick Recap Formula 04:14 Join the Circle 04:46 Final Reflection

    6 min

  5. APR 16

    The Head-Nod Factor

    Have you ever poured your heart into a story, hit publish, and then… nothing? As business owners, we've all felt that "empty room" feeling where our message is important, but people just seem to slide off instead of sticking around. I used to think that talking longer or using flashier metaphors was the key, but I was wrong. In this episode of the Talk podcast, I'm exploring the invisible metrics of connection. It's not about the clicks or the graphs, but about whether your story is settling into your audience's soul and making real change. I'll share how to move from being the "hero" to the "guide" and introduce you to the secondhand story test to see if your message actually has legs. The Metric That Matters: The Head Nod The first way I measure if a message is landing isn't an instant stat, but the head nod. Recognition: If you were sitting across from your viewer in a coffee shop, would they be checking their phone or leaning in because they recognise their own struggle in your words? The "You" Statement: Many business owners start stories with "me" (e.g., "I had a hard time growing in 2024"). Flip the Script: Try starting with your audience instead: "Have you ever felt like you're doing everything right, but the world just isn't moving?" That is the story people want to listen to. Be the Guide, Not the Hero People don't actually want to hear about your superpower; they want to hear about how they can find theirs. Share the Flaw: When you share an "ugly middle" or a failure instead of an instant win, you give your audience a handhold to climb up with you. The Psychology of Connection: We love our favourite authors and songwriters not because they are perfect, but because they've said something we felt but didn't know how to put into words. The Secondhand Story Test If you tell a story well, the listener should be able to go home and tell that same story to their family at dinner. Simplicity is Key: If a story is too complex or "perfect," it dies in the headphones. The Echo: I look for the "echo" in my life. A win isn't someone saying "great episode"; it's someone saying, "You talked about X, and it reminded me of what I'm going through right now." The Mirror Challenge I want to challenge you to take up your phone and record a two-minute story about a time you failed. Don't worry about your hair or the lighting. Watch it back and look at your eyes, do you look like you're reading a script, or like you're talking to a friend you truly care about? If you don't feel a connection with yourself, your audience won't either. My Resources to Support Your Impact The Ideas, Impact & Marketing Circle Join my inner circle community to work with me on all things marketing in a supportive group environment. You'll get access to my course library, monthly Q&A sessions, and easy-to-implement strategies. https://academy.enevergroup.com.au/bundles/MarketingCircle  The Marketing Tree Method My book provides the sustainable, deep-rooted roadmap you need to grow your business with intention. It moves away from "hype" and "funnel" thinking, focusing instead on building a strong foundation that supports long-term authority and impact. https://www.enevergroup.com.au/product/the-marketing-tree-method/  Brand Voice Audit If you feel your voice has drifted, take 20 minutes to use this simple audit to realign your tone and ensure your message still sounds like you. https://www.enevergroup.com.au/lets-conduct-a-brand-voice-audit/  Discovery Call with Me Let's get into the nuts and bolts of your marketing. Book a call to find the clarity and ideas you need to move forward. https://www.enevergroup.com.au/booking-linda/  Enjoyed this episode? I'd love to hear what authority-building action you're committing to this week. Share your biggest takeaway or the belief you're choosing to stand for more consistently. Remember, in business, sharing is caring. If this formula helped you, share it with someone else who needs that support. Highlights 00:00 Why Content Falls Flat 00:50 Invisible Metrics That Matter 01:37 The Head Nod Test 02:00 Make Them The Hero 03:18 Share The Ugly Middle 03:58 Secondhand Story Test 04:48 Turn Stories Into Dialogue 05:27 Mirror Challenge Homework 06:10 Rewrite Me To You

    7 min

  6. APR 2

    Why Are They Leaving? (And How to Make Them Stay)

    Checking your analytics only to see a massive "cliff" in your audience retention graph is a bruise to the ego. It stings to see people "walk out of the theatre" while the movie is still playing, but that data is actually a powerful cheat code. It shows exactly where you lost the connection and how to get it back. In this episode of the Talk podcast, let's explore how to spot leakage points in your content and, more importantly, how to plug those holes to keep your audience engaged until the very end. Phase 1: Finding the Leakage Points Before you can fix the problem, you have to find where it starts. Use the retention maps provided by platforms like YouTube, Spotify, or your newsletter host to identify three common "dips": The Intro Dip: If you lose 30% of your audience in the first 30 seconds, your hook didn't land. This usually happens when you spend too much time on music or "hellos" that lead nowhere. The Mid-Roll Slide: This is where content becomes self-indulgent. If you go on a tangent that doesn't connect to the main point, you lose the audience's interest. The Early Exit: People leave right before the end because you signalled the "finish line" too early, making them feel like the value is over. Pro Tip: Listen to your own content at the exact timestamp of a drop-off. Usually, within five seconds, you'll hear exactly where you started rambling or where a transition felt clunky. Phase 2: Adjusting the Strategy Once you've spotted the patterns, use these strategies to keep the tension high and the audience engaged: Kill the Housekeeping: Stop starting with two minutes of "sorry I haven't posted" or what you had for breakfast. Earn the right to talk about yourself by providing value first. The Front-Load Payoff: Give away the "big secret" in the first 60 seconds. Spend the rest of the time explaining how to use it, that is the value they came for. The Open Loop: Mention something exciting or a "mistake" story coming up later in the episode. Curiosity keeps people listening because they want to know "what's next". The Cold Close: Avoid phrases like "in conclusion". Deliver your final impactful point and get out. If you have a Call to Action (CTA), deliver it while you are still providing value, not after you've finished. Phase 3: Using Pattern Interrupts Think of your content like a long-distance flight. Just as pilots or flight attendants interrupt the flight with announcements or snacks to break the monotony, your content needs pattern interrupts. Visual and Audio Rehooks: Change your tone of voice, switch camera angles, or use a five-second music transition. Brain Reset: Every time you change the pattern, the listener's brain resets, helping them maintain their attention span. Key Takeaway A drop-off isn't a failure, but it's data to show you how your engagement is performing. It's a direct line of communication from your audience telling you when they get busy or bored. Be ruthless in your editing, but if you are bored editing it, your audience will be twice as bored listening to it. My Resources to Support Your Journey The Marketing Circle This is my inner circle community where I help you work on all things marketing in a group environment. I provide resources, easy-to-implement strategies, and monthly Q&A sessions to help you succeed. https://academy.enevergroup.com.au/bundles/MarketingCircle  The Marketing Tree Method This book provides a roadmap for creating a deep-rooted marketing strategy that lasts. https://www.enevergroup.com.au/product/the-marketing-tree-method/  PR Cues & My Book of PR Tips I've designed these tools, including actionable prompts and my personal tips, to help you put publicity within reach and build your media profile. https://www.enevergroup.com.au/product/the-pr-bundle-for-small-businesses/  Book a 1:1 Discovery Call If you need a little help getting into the nuts and bolts of your marketing, feel free to book a call. We can look at your ideas and find the clarity you need to move forward. https://www.enevergroup.com.au/booking-linda/  Enjoyed this episode? I'd love to hear what authority-building action you're committing to this week. Share your biggest takeaway or the belief you're choosing to stand for more consistently. In business, sharing is caring, if this episode helped you, make sure to share it with someone else who needs that support. Highlights 00:00 Retention Cliff Reality 01:05 Find the Drop Points 01:22 Fix the Intro Dip 02:27 Plug the Mid Roll 02:57 Open Loops That Hook 03:29 Cold Close Ending 04:02 Rehooks Pattern Interrupts 04:58 Drop Offs Are Data 05:17 Ruthless Editing Checklist

    6 min

  7. MAR 19

    The Metrics That Matter and the Ones That Don't

    How many likes did your last post get? Now, more importantly: how many of those likes turned into a conversation, a lead, or a client? Somewhere along the way in marketing, we started celebrating the numbers that are the easiest to see instead of the numbers that actually move a business forward. If you are measuring the wrong things, you can look successful on paper while your business is quietly at a standstill. In this episode of Talk, we're unpacking the "vanity metrics trap," shifting our focus from visibility to momentum, and identifying the data that actually tells the story of your business growth. The Problem with Vanity Metrics The Window Shopper Effect Followers, likes, views, and reach are visibility metrics. Think of a busy cafe: a hundred people might walk past the window, but that doesn't mean a single person walked inside and bought a coffee. Vanity metrics measure who walked past the window; they don't measure who is sitting at the table. Visibility Isn't Viability Visibility and awareness are important, but they do not build a business on their own. You can have a growing audience and beautifully executed campaigns, but if those numbers aren't translating into depth and connection, they are just shiny distractions. The Danger of False Success Relying on vanity metrics can lead to a false sense of security. You might feel like your marketing is "working" because the numbers are going up, but if your revenue is stagnant, there is a disconnect between your attention and your progress. Shifting to Growth Metrics Measure Progress, Not Just Presence Instead of asking "How many people saw this?", start asking: Who responded? Who trusted the message? Who engaged deeply? Who moved forward? Revenue with Context Revenue matters, but revenue on its own doesn't tell the full story. To create a repeatable strategy, you need to understand the pathway to that revenue. Where did the client come from? What content did they see first? What relationship opened the door? Quiet Signals are Loud Results The most important metrics often happen where no dashboard can see them, in private messages, email replies, and one-on-one conversations. These "quiet" engagements are where real decisions are made and trust is solidified. Key Takeaway Marketing is not about shouting the loudest; it's about growing relationships over time. Next time you open your analytics dashboard, look past the shiny numbers and ask yourself: "Are we measuring attention, or are we measuring progress?" When you measure momentum, your marketing becomes calmer, clearer, and far more effective. Your Next Step This week, look at your marketing through a "progress" lens: Identify one "vanity" metric you've been over-prioritising and swap it for a "growth" metric. Look at your recent sales and trace them back, what was the actual pathway that led that person to trust you? Focus on creating one piece of content designed to start a conversation rather than just collect likes. Resources to Support Meaningful Marketing The Marketing Circle Stop chasing likes and start building a strategy that works. The Marketing Circle is a practical space where business owners learn to focus on the metrics that actually move the needle. Get access to Linda's course library, monthly Q&As, and strategic webinars. https://enevergroup.thinkific.com/bundles/MarketingCircle  The Marketing Tree Method Pre-order Linda's upcoming book for a deep dive into building a business with deep roots and sustainable growth. Learn how to move away from "hype" and toward a marketing ecosystem that lasts. https://www.enevergroup.com.au/product/the-marketing-tree-method/  Join the Business Business Business Community (Free!) A collaborative space for business owners to share what's actually working, move past the vanity metrics, and connect with others building real, impactful businesses. https://www.facebook.com/groups/BusinessBusinessBusiness/  Enjoyed this episode? Share it with a business owner who is tired of the numbers game and ready to focus on real progress. Highlights 00:00 Likes vs Leads 00:31 Vanity Metrics Trap 01:39 What Happens Next 02:30 Conversations Matter 03:05 Trust Signals 03:30 Measure Movement 04:15 Repeat Engagement 04:52 Referrals Transfer Trust 05:19 Quiet Metrics 05:49 Revenue With Context 06:22 Measure Progress

    8 min

  8. MAR 6

    Measuring Authority with Speaking, PR, Referrals

    Authority is the foundation of trust in the market it signals credibility, reliability, and value. Unlike mere visibility, which simply gets you noticed, authority ensures you are genuinely respected. This episode will focus on how authority is built not through quick hype or major launches, but through consistent, cumulative everyday actions.  We dive into the three essential pillars for establishing this authority: Speaking, PR, and Referrals. Why Authority is Your Greatest Asset Authority is Earned, Not Claimed  You can call yourself an expert, but authority is something the market grants you based on your track record. It is built through clarity, follow-through, and showing up in spaces where your expertise can shine. The Transfer of Trust  One of the fastest ways to build authority is to lean on the "transfer of trust." When a podcast host invites you on their show, or an organisation puts you on their stage, they are essentially giving you their "stamp of approval." That borrowed credibility is a shortcut to building deep trust with a new audience. Authority Shortens the Sales Cycle  When you are seen as an authority, you no longer have to "convince" people to work with you. The hesitation disappears because the social proof, your speaking gigs, your media mentions, and your referrals, have already done the heavy lifting for you. The Three Pillars of Authority 1. Speaking as a Strategy  Being a guest speaker, whether on stage, in a webinar, or on a podcast, is a powerful signal of authority. To measure the impact of your speaking, look beyond just the "applause" and track the following: Reach: How many people were exposed to your message? Connection: How many people took the next step (e.g., followed you on LinkedIn or joined your list)? Opportunity: Did the session lead to further invitations or direct inquiries? 2. Public Relations (PR) & Media  PR is about more than just a headline; it's about third-party validation. When a news outlet or industry blog features your insights, it positions you as a leading voice in your field. It's the difference between saying "I'm great" and having a reputable source say "They are the person to talk to." 3. The Power of Referrals  A referral is the ultimate signal of authority; it means your work was so impactful that someone else was willing to put their own reputation on the line to recommend you. Sustainable authority is built when your existing network becomes your most effective marketing team. Your Next Step Review your current authority signals: Are you sharing the stages you've been on or the media you've been featured in? Are you making it easy for people to refer you? Are you showing up consistently in places where trust can be transferred to you? Pick one authority pillar to focus on this month, whether it's pitching a podcast or updating your "As Seen In" section, and watch how the quality of your business conversations changes. Resources to Support Your Authority Journey The Marketing Circle  A supportive community led by Linda Reed-Enever, where business owners get the resources and real-world strategies needed to build authority and create impact. Members have access to monthly Q&A sessions and a training library. https://enevergroup.thinkific.com/bundles/MarketingCircle  PR Bundle for Small Business Ready to build your media profile? Explore our PR Cues Deck (actionable prompts) and the Book of PR Tips to help you put publicity within reach and start sharing your story with the world. https://www.enevergroup.com.au/product/the-pr-bundle-for-small-businesses/  The Marketing Tree Method  Pre-order Linda's latest book, which outlines a sustainable roadmap for growth, moving away from "hype" and toward a deep-rooted marketing strategy that lasts. https://www.enevergroup.com.au/product/the-marketing-tree-method/  Systems and Impact Workshops  Join our upcoming online events, such as Systems and Impact (March 10) or Email Marketing Methods (March 17), to refine the backend of your business so it can support your growing authority. https://www.enevergroup.com.au/events/  Book an Ideas Strategy Session  If you have the expertise but aren't sure how to position it as authority, let's chat. We can help you find the "hooks" in your story and identify the best stages for your message. https://www.enevergroup.com.au/booking-linda/  Highlights 00:00 What Authority Means 01:05 Speaking Builds Trust 01:29 Measure Speaking Results 02:40 PR Borrowed Credibility 03:11 Measure PR Impact 04:09 Referrals Prove Trust 04:28 Track Referral Patterns 05:08 Authority System Together 05:38 Metrics to Track Quarterly 06:21 Trusted Voice Closing

    7 min
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About

Talk is home to talk on Marketing, PR, Social Media and sharing your message with the PR and Marketing go to girl Linda Reed-Enever. With her enthusiasm for new experiences and love of finding new things Linda was destined to grow to be either a professional Geo-Cacher, or become the inspiring leader in Communications that she is today and in Talk she shares her tips with you via 5 Minute Marketing Ideas and Ask Linda where you ask her your marketing questions and she answers them. As well as tips and updates on all things marketing

Information

  • Creator
    Linda Reed-Enever
  • Years Active
    2019 - 2026
  • Episodes
    143
  • Rating
    Explicit
  • Copyright
    © All rights reserved.
  • Show Website
    Talk with Linda Reed-Enever