The Contact Center Coach

The Contact Center Coach

Michael J. Tamer is a 25-year veteran of the customer contact industry. Michael is the author of the book, The Four-Minute Customer, and visionary who was at the forefront of contact center quality monitoring software development. Throughout his career, Michael has been teaching the benefits of quality to organizations all over the world, including the United States Senate. Michael has received honors for his career achievements including Call Center Magazine's Pioneer Award and induction into the Call Center Hall of Fame.

  1. 1d ago

    Podcast 152 The Call That Never Happens - 9:17:26, 8.24 AM

    What if your contact center’s biggest savings opportunity isn’t shortening calls—but eliminating the calls that never needed to happen in the first place? Contact centers have spent decades attacking their biggest call drivers, automating simple interactions, and pushing customers toward self-service. But reducing calls on a report isn’t necessarily the same as eliminating them. Some customers simply move to another channel. Others call back later—often more frustrated, creating an even longer and more expensive interaction. Today, AI and 100% interaction analysis make it possible to uncover something traditional sampling couldn’t: the hundreds of smaller, unnecessary call reasons hiding beneath your top ten. And taken together, those calls may represent an enormous opportunity to reduce cost while actually improving the customer experience. In this episode, you’ll learn: How to distinguish between calls that are truly eliminated, calls successfully completed through automation, and calls that were merely deflected somewhere else. Why spending an extra 20 seconds during one interaction can prevent an entire six-minute call later—and why traditional handle-time metrics can actually punish your best agents for doing exactly that. How to look beyond your top ten call drivers, identify repeat-contact patterns hiding in the “long tail,” change your scorecards before they work against you, and measure whether calls actually disappeared instead of simply resurfacing somewhere else.

    Podcast 152 The Call That Never Happens - 9:17:26, 8.24 AM

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About

Michael J. Tamer is a 25-year veteran of the customer contact industry. Michael is the author of the book, The Four-Minute Customer, and visionary who was at the forefront of contact center quality monitoring software development. Throughout his career, Michael has been teaching the benefits of quality to organizations all over the world, including the United States Senate. Michael has received honors for his career achievements including Call Center Magazine's Pioneer Award and induction into the Call Center Hall of Fame.