Healthy Hustle

Rachel Feldman
  • 5.0 (36)
  • FITNESS
  • UPDATED WEEKLY

LEARN HOW TO ROCK A THRIVING HEALTH COACHING BUSINESS The Healthy Hustle Podcast is the only no-fluff, no-BS show for health coaches who want to rapidly grow their business and consistently hit 5 and 6-figures using down and dirty grassroots marketing. We help health coaches break free from imposter syndrome and fears that paralyze their success. Each week, we'll offer real tangible steps for the solopreneur that I wish I would've known in year one of building my health coaching business. We'll talk about niche, target audience, client buyer avatar, simple funnels, and how to cut costs and increase profits. Join me and other digital marketing experts, service providers, and successful health coaches who have learned to dominate the game without the complicated business strategies that are currently making you lose sleep at night. Rock a healthy, thriving business - bursting at the seams with clients, without the adrenal burnout. This is The Healthy Hustle Podcast.

  1. 22H AGO

    Content That Converts: The 5 Types of Posts That Turn Followers Into Clients

    If you've been posting consistently — reels, carousels, stories, and emails — but you're still wondering why your content isn't turning into discovery calls or clients, this episode will help you fix that. Because here's the truth: likes, saves, and comments don't build businesses. Trust does. In today's episode, I'm sharing what I call the Trust Content Stack — the five types of content that build trust with your audience and turn followers into paying clients. Most coaches rely on educational tips alone. But in today's world, information is everywhere. People don't invest because you taught them something — they invest because they trust that you can help them get a result. In this episode, I walk you through the five content types that build trust from different angles, and how to rotate them so your audience naturally moves from curious follower to ready-to-work-with-you client. If you're ready to stop posting random tips and start creating content that actually converts, this episode is for you.   Resources Are you a health coach in need of done-for-you content? Visit yourhealthcoachbiz.com and save 40% using code GO40. Ready to launch your own podcast or need full podcast management services? Learn more here: https://rachelafeldman.com/the-healthy-hustle-podcast-agency/   Why Educational Content Alone Doesn't Convert So many coaches are posting helpful tips, but then wondering why they're not getting discovery calls or new clients. The issue usually isn't that your content is bad — it's that your content is incomplete. Trust isn't built with one post. It's built through patterns of content that help your audience feel understood, supported, and confident that you can help them. If you're posting tips and you're not converting, it doesn't mean your content's bad. It usually means your content is incomplete… trust is built through patterns.   Authority Content: Showing You Know What You're Talking About Authority content proves you understand your audience's struggles and have a clear method to help them. But authority content isn't generic education — it's identifying patterns your audience keeps missing. Instead of sharing broad information, authority content diagnoses the real problem and introduces your approach to solving it. Authority content is… I see this pattern all the time, and here's what you need to do instead.   Proof Content: Showing That Your Method Works People don't buy because they believe your information. They buy because they believe in your results. Proof content builds trust by showing outcomes — through client wins, case studies, testimonials, or your own transformation. People don't buy because they believe in your information. They buy because they believe in your outcome.   Belief Content: What You Stand For Belief content is where you share what you stand for — and what you don't. This is the type of content that makes the right people say: "Oh my gosh, someone finally said it." Belief content positions you as a leader instead of just another coach sharing tips. Belief content is the content that makes people say… 'Oh my God, somebody finally said it.'   Objection Content: Addressing Why People Don't Buy Even people who like and trust you will still have objections before they invest. Common objections include: I don't have time I can't afford it I've tried everything before What if it doesn't work for me? Objection content addresses these concerns before they become a no. Objection content is where you address these before they become a no.   Invitation Content: Clearly Asking People to Take the Next Step This is where many coaches drop the ball. They share helpful content all week but never clearly invite people to work with them. Invitation content connects your content to your offer and clearly shows people how to move forward. Invitation content isn't pushy. It's clear… it's confidence… it's direct.   A Simple Weekly Content Strategy Rachel recommends rotating these five types of posts throughout the week so your audience constantly builds trust. Example structure: Monday — Authority content Tuesday — Proof content Wednesday — Belief content Thursday — Objection content Friday — Invitation content This keeps your audience warming up to your offer even when you're not launching. Your audience needs repetition… you're not looking for new constant ideas, you're looking for new angles on the same core problems.   The Biggest Content Mistake Coaches Make The biggest mistake Rachel sees coaches making is creating content that is: Too generic Too tip-based Too broad Not connected to their offer If your content isn't building authority, proof, belief, handling objections, or inviting action, it's likely just noise instead of strategy. I don't want you building a content hobby. I want you building a business.

    15 min

  2. FEB 27

    How to Heal Emotional Eating and Make Peace with Your Body (Without More Willpower) with Marla Mervis-Hartmann

    If you know what to do with food but still find yourself emotionally eating, restricting, starting over every Monday, or obsessing over your body, this episode is for you. Emotional eating is not a willpower problem. And body struggle is not a discipline problem. In this episode, I sit down with Marla Mervis-Hartmann, best-selling author of BE-Friend Yourself: Finding Freedom with Food and Peace with Your Body, TEDx speaker, and founder of Love Your Body Love Yourself. Marla has spent decades helping women heal their relationship with food and their bodies through emotional awareness, nervous system support, and compassionate self-work. She works in eating disorder recovery settings and brings both clinical insight and lived experience to this conversation. We talk about emotional eating, body image, trauma, nervous system regulation, and what it actually takes to stop fighting yourself around food. If you are a wellness entrepreneur struggling privately — or supporting clients who are stuck in food cycles — this conversation goes deeper than surface solutions. In This Episode, We Explore: Why emotional eating is rarely about food How stress and shame fuel food cycles The connection between trauma and body image Why "fixing" your body keeps you stuck What BE-Friending yourself really means How healing your body relationship shifts your business energy Resources from Marla Free Mini Course: Breaking the Cycle of Emotional Eating https://goloveyourbodyloveyourself.com/emotionaleating Order the book BE-Friend Yourself https://a.co/d/2WkJ4vu Website https://www.loveyourbodyloveyourself.com/ Instagram https://www.instagram.com/loveyourbodyloveyourselfalways/   If this episode resonated, share it with a woman who needs freedom instead of another food rule. Your relationship with your body influences everything you build.

    34 min

  3. FEB 20

    The Number One Reason You Need a Podcast (And It's Not What You Think)

    With the right support, you can build a business that doesn't disappear overnight. And with the right tools, you can create visibility that actually compounds. Your mindset, your energy, the way you show up online, and the platforms you build on all affect how your business grows. So it's time to stop relying on rented land and start building something you truly own. In today's episode, I'm sharing the number one reason you need a podcast — and it's not because podcasts are trendy or because everyone seems to have one. It's because ownership changes everything. I'm breaking down why social media alone is unstable, how podcasting builds authority and trust, and how to create an ecosystem that supports your income long-term. If you're in the wellness space, trust is everything. Health is personal. When someone listens to you for 20, 30, or 45 minutes, they hear your voice. They hear your certainty. They hear your stories. They hear how you explain things. They begin to feel like they know you. A Reel might get someone to follow you. A podcast makes them feel safe enough to hire you. And safety is what converts.   Podcasting also shifts you out of the hamster wheel. One episode can become: • Email content • Show notes • A blog post • YouTube long-form • Short-form clips • SEO traffic It becomes infrastructure. Not just content. Instead of constantly chasing visibility, you start building it.   This is about creating an ecosystem. Podcast → Authority and long-form trust Email list → Direct relationship Offer → Transformation and revenue Social media → Discovery and traffic Social media is the highway sign. Your podcast is the home. And when you build the home, you stop panicking every time an app changes.   So here's the real question: If social media disappeared tomorrow, would your business survive? If that question feels uncomfortable, that's your sign. It's time to build something you own.   Resources: Visit https://yourhealthcoachbiz.com to explore done-for-you programs and resources to help you refine your offers and scale your wellness business. Use code go40 to save 40%. Ready to launch your podcast or get full management support? Learn more here: https://rachelafeldman.com/the-healthy-hustle-podcast-agency/ Don't forget to tag me on Instagram at @RachelAFeldman and let me know what your favorite part of this episode was. If this resonated, share it with another wellness entrepreneur who needs to hear it. You don't need more content. You need a platform. One you own.

    18 min

  4. FEB 12

    The Hidden Physiology of Burnout with Elizabeth Gaines

    Burnout isn't just mental. It's not laziness. It's not a mindset problem. It's physiological. In this episode, I sit down with Elizabeth Gaines, Director of Education at Functional Diagnostic Nutrition® (FDN) and a Functional Wellness Practitioner specializing in burnout recovery. Before stepping into the functional health space, Elizabeth spent over a decade working in nonprofit trauma recovery, supporting victims of domestic minor sex trafficking. The relentless pace, emotional intensity, and lack of boundaries eventually led her into full-blown burnout and chronic fatigue. When conventional medicine dismissed her symptoms as "normal" or emotional, she turned to functional lab testing. Through FDN's data-driven approach, she uncovered hidden dysfunction, rebuilt her health, and now trains practitioners around the world to do the same. In this conversation, we unpack the hidden physiology of burnout — what's really happening inside your body when you can't "push through" anymore. What You'll Learn in This Episode The difference between stress and true burnout Why your labs can look "normal" while you feel exhausted How chronic stress impacts hormones and motivation The role of sympathetic vs. parasympathetic balance Why productivity culture fuels depletion When it's time to test instead of guess Connect with Elizabeth & FDN Website: https://www.functionaldiagnosticnutrition.com/ Instagram: https://www.instagram.com/fdntraining/ Facebook: https://www.facebook.com/FunctionalDiagnosticNutrition/ YouTube: https://www.youtube.com/channel/UC7xDnEKCe9gKeWZ2vbE3C8w Burnout isn't your fault — but healing it is your responsibility, and this episode will show you where to begin.

    33 min

  5. FEB 6

    Stop Saying "I Help Women" (Why It's Costing You Clients)

    This episode might sting a little—but it's exactly what you need to hear if your content isn't converting. In today's episode, I break down why saying "I help women" is one of the biggest mistakes coaches make in their messaging—and how that single phrase is quietly costing you clients, clarity, and confidence in your offers. This isn't about being lazy as a human. It's about playing it safe in your marketing because specificity feels scary. And I'm here to tell you the truth: vague messaging doesn't feel safe to your buyer—it feels unclear. And people don't buy when they're confused. If you want warmer DMs, clearer content, and offers that actually make sense, this episode will help you fix your messaging fast. 1. Why "I Help Women" Is Lazy Marketing (And Why Coaches Use It) When you say "I help women," what your audience actually hears is: I help everyone. And when you help everyone, no one knows if you mean them. Most coaches do this because they're afraid to: Pick the wrong niche Exclude people Be judged Commit to something specific Generic feels safe—but it kills clarity. 2. The Market Pays Specialists, Not Generalists Specialists aren't paid more because they're smarter. They're paid more because they're easier to trust. Different women = different problems = different language, offers, outcomes, and content. When you lump them all together, your audience is forced to guess—and people don't buy when they're guessing. 3. Stop Marketing the Category—Start Marketing the Moment "I help women with hormones" is still too broad. Hormones could mean: PCOS Fertility Perimenopause Menopause Thyroid Cortisol Estrogen dominance The niche isn't the category. The niche is the moment someone is living in right now. 4. The Sentence That Changes Everything Instead of: "I help women" Use this formula: I help [specific person] who is struggling with [specific problem] get [specific result] without [thing they've already tried or hate]. This is what makes someone say: Oh my God, that's me. 5. Why Specific Messaging Is Magnetic (Not Limiting) Specific messaging doesn't push people away. It pulls the right people in. Your content should feel like a mirror—not a motivational poster. If someone says, "That's kind of me," you lose. If they say, "That is me," you win. 6. Pick One Lane (Without Making It Permanent) You are not marrying your niche—you're dating it. Pick one lane for 90 days: One life stage One main problem One desired outcome Build content. Create one offer. Get feedback. Then adjust. Clarity comes from action—not overthinking.

    12 min

  6. JAN 30

    Chronic Stress, Mental Load, Lost Productivity with Dr. Shivani Gupta

    If you're a health-focused entrepreneur who hustles hard but feels inflamed, exhausted, wired-but-tired, or out of rhythm with your body, this episode is for you. In this conversation, I sit down with Dr. Shivani Gupta to explore how chronic stress, circadian rhythm disruption, and nervous system overload are quietly driving inflammation, burnout, gut issues, hormone imbalance, and immune dysfunction—especially in high-achieving women. We talk about Ayurveda as a practical, modern lifestyle framework, not a trend, and how understanding your elemental design (dosha) can help you work with your biology instead of constantly fighting it. This episode is a grounding reminder that you can still be ambitious—and healthy—at the same time. What You'll Learn in This Episode 1. Why Stress Creates Inflammation (Even If You Eat "Healthy") Chronic mental and emotional stress keeps the nervous system locked in fight-or-flight, which directly fuels physical inflammation and chronic disease. We talk about why you can't live in hustle mode 24/7 without eventually draining your reserves—and how burnout is often the body's last signal to slow down. 2. Circadian Rhythm and Seasonal Hustle Not every season of life is meant for full throttle. We discuss how circadian rhythm and elemental design teach us when to push—and when to rest—so we don't burn out the very bodies we rely on to build our businesses. 3. Ayurveda 101: Understanding Your Elemental Design Dr. Shivani breaks down the three Ayurvedic constitutions in a modern, relatable way: Vata (air + ether): creative, fast-moving, prone to anxiety, dryness, insomnia Pitta (fire + water): driven, focused, prone to irritability, inflammation, overheating Kapha (earth + water): steady, nurturing, prone to sluggish metabolism, stagnation Knowing your type helps you eat, work, rest, and self-regulate more effectively—especially as an entrepreneur. 4. Food as Grounding, Not Restriction We talk about why: Vata types often need more carbs and healthy fats, not less Pitta types need cooling foods to calm inflammation Kapha types thrive with movement and warm, easy-to-digest meals This conversation reframes food as nourishment and regulation—not control. 5. Perimenopause, Menopause & Hormonal Shifts We dive into how Ayurveda supports women through hormone changes by focusing on: Sleep quality Gut health Stress regulation Circadian rhythm alignment Herbal and lifestyle support Rather than fearing these transitions, we talk about how to move through them with more resilience and self-trust.

    39 min

  7. JAN 23

    Why Your Content Isn't Converting (And the 15-Minute Fix)

    If you've been posting consistently, showing up on reels, writing captions, creating carousels—and still not getting DMs, inquiries, or booked calls—this episode is for you. In today's episode, I break down the real reason your content isn't converting, and spoiler alert: it's not the algorithm, and it's not because you're bad at what you do. Most of the time, your content is doing one job—education—but not the job it actually needs to do, which is help someone make a decision. This is a practical, no-fluff, open-your-notes-app-and-do-this-with-me episode. And yes, the fix really does take about 15 minutes. What You'll Learn in This Episode 1. Why Educational Content Alone Doesn't Convert Educational content is valuable—but it's incomplete. If your posts are getting likes, saves, and "this is so helpful" comments but no action, it's because education without direction turns into entertainment. People don't buy information. They buy relief, clarity, and transformation. 2. The Two Silent Questions Every Buyer Is Asking If your content doesn't answer these, the scroll continues: Is this for me? What do I do next? Good content that doesn't answer both questions won't convert—no matter how helpful it is. 3. The Real Problem: Your Content Is Doing the Wrong Job Most coaches are trained to: Give value Educate Teach But value without clarity becomes passive consumption. Your content must help someone see themselves, name the problem, and take the next step. 4. The 3 Conversion Triggers Every Post Needs I walk you through the three things your content must include to convert: 1. A specific person If you speak to everyone, no one feels seen. 2. A specific problem Fluffy content doesn't create urgency. 3. A specific next step Dead ends don't convert. Miss even one of these, and your content stalls. 5. The 15-Minute Content Fix (Step by Step) Step 1: The WHO Line Start your post by calling out exactly who it's for. Specific beats clever. Always. Step 2: The Pain → Outcome Bridge Name what's hurting them and what life looks like on the other side. This is where urgency is created. Step 3: One Clear CTA One post. One next step. No guessing. Clarity converts—not pressure. 6. Why This Isn't "Salesy" (It's Leadership) If someone is struggling and you have a solution, telling them what to do next isn't selling—it's serving. Clear is kind. Confusion is exhausting.

    19 min

  8. JAN 16

    Imposter Syndrome and Burnout with Garrett Wood

    Burnout isn't about working too many hours. And imposter syndrome isn't a confidence problem. In this episode, I sit down with Garrett Wood, clinical hypnotherapist, executive functioning specialist, and founder of Gnosis Therapy, to unpack what's really happening beneath burnout, high masking, and the boom-and-bust cycle so many high achievers are stuck in. Garrett works with executives, founders, and entrepreneurs who want high performance without sacrificing their health, relationships, or peace of mind. His work is rooted in biopsychosocial science and nervous-system-first performance, helping leaders build success through their well-being—not at its expense. Together, we explore imposter syndrome, nervous system debt, misalignment, and why traditional fixes like mindset work, balance, or self-care often don't stick. This conversation offers a radically different—and deeply validating—lens on burnout and sustainable success. What You'll Learn in This Episode 1. Burnout Is Nervous System Debt (Not Weakness) Burnout happens when stress, pressure, and constant masking outweigh recovery and regulation. Your body has a bio-budget, and when withdrawals exceed deposits, burnout becomes inevitable—no matter how "resilient" you are. 2. Why Imposter Syndrome Persists for High Achievers Garrett explains why imposter syndrome often shows up in capable, high-performing people—and how it's tied to nervous system overload, attachment patterns, and identity pressure rather than lack of skill or experience. 3. The Power of Integration: Subconscious, Conscious & Somatic Lasting change doesn't come from mindset alone. Garrett's work integrates: Subconscious (clinical hypnotherapy) Conscious (outcome-based coaching) Somatic (body-based regulation) This is why change holds—even under pressure. 4. Burnout as Misalignment, Not Fragility People don't burn out because they're fragile. They burn out when there's a mismatch between their biology, beliefs, and environment. You can thrive at 80 hours or break at 40—alignment makes the difference. 5. The 7 Drivers of Sustainable Success Garrett walks through the seven areas that determine whether success feels energizing or depleting: Sensory intelligence Bio-budgets (energy, sleep, recovery) Emotional regulation Core beliefs Attachment patterns Values alignment Executive functioning strengths Burnout always lives in the gap between nervous system needs and environment across these dimensions. 6. Why "Balance" and Self-Care Don't Fix Burnout Many high achievers try downtime, vacations, boundaries, or mindset work—and still feel stuck. We talk about why these tools fail when they're not paired with nervous system calibration and identity alignment—and how recovery needs to be systematic, not accidental. Key Takeaways Burnout is nervous system debt, not personal failure Imposter syndrome is often physiological, not psychological Sustainable success is built through well-being, not sacrifice Alignment matters more than hours worked High performance can feel lighter, calmer, and more fulfilling Connect with Garrett Wood Website: https://www.gnosistherapy.com Instagram: https://www.instagram.com/gnosistherapy/ LinkedIn: https://www.linkedin.com/in/gnosistherapy/

    30 min
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5
out of 5
36 Ratings

About

LEARN HOW TO ROCK A THRIVING HEALTH COACHING BUSINESS The Healthy Hustle Podcast is the only no-fluff, no-BS show for health coaches who want to rapidly grow their business and consistently hit 5 and 6-figures using down and dirty grassroots marketing. We help health coaches break free from imposter syndrome and fears that paralyze their success. Each week, we'll offer real tangible steps for the solopreneur that I wish I would've known in year one of building my health coaching business. We'll talk about niche, target audience, client buyer avatar, simple funnels, and how to cut costs and increase profits. Join me and other digital marketing experts, service providers, and successful health coaches who have learned to dominate the game without the complicated business strategies that are currently making you lose sleep at night. Rock a healthy, thriving business - bursting at the seams with clients, without the adrenal burnout. This is The Healthy Hustle Podcast.

Information

  • Creator
    Rachel Feldman
  • Years Active
    2019 - 2026
  • Episodes
    100
  • Rating
    Clean
  • Show Website
    Healthy Hustle