Healthy Hustle

Rachel Feldman
  • 4.9 (38)
  • Fitness
  • Updated Weekly

LEARN HOW TO ROCK A THRIVING HEALTH COACHING BUSINESS The Healthy Hustle Podcast is the only no-fluff, no-BS show for health coaches who want to rapidly grow their business and consistently hit 5 and 6-figures using down and dirty grassroots marketing. We help health coaches break free from imposter syndrome and fears that paralyze their success. Each week, we'll offer real tangible steps for the solopreneur that I wish I would've known in year one of building my health coaching business. We'll talk about niche, target audience, client buyer avatar, simple funnels, and how to cut costs and increase profits. Join me and other digital marketing experts, service providers, and successful health coaches who have learned to dominate the game without the complicated business strategies that are currently making you lose sleep at night. Rock a healthy, thriving business - bursting at the seams with clients, without the adrenal burnout. This is The Healthy Hustle Podcast.

  1. 23h ago

    Your Email List Is Worth More Than Your Followers

    You can have 10,000 followers and zero clients, while the coach with 300 people on her email list is booking calls every week. In this solo episode of The Healthy Hustle Podcast, Rachel Feldman gets straight to the point on why social media feels so hard right now, why your email list is the one marketing asset you actually own, and the simple three-email freebie sequence and weekly newsletter rhythm that turn subscribers into clients. In This Episode, We Cover: Why followers and likes are not the same thing as clients The reel-making hamster wheel and why it is a platform problem, not a you problem Why Instagram, Facebook, and YouTube are rented land and your email list is owned The three-email freebie sequence: the auto-responder, your story plus a quick win, and the invitation Why your freebie is the first date, not the finish line How to run a consistent weekly newsletter without starting from scratch Rachel's own story of perfectionism, over-apologizing, and what changed Your homework for this week Likes Do Not Pay Your Mortgage You spend an hour or two on a reel, refilm it four times, rewrite the caption, post it, and check back to find 11 views. Rachel's message: that is not a you problem, it is a platform problem. Instagram decides who sees your content, only a small slice of your followers ever see a regular post, and the rules change every month. Engagement feels good, but a post can get 200 likes and not one booked call. For health coaches who teach rest, boundaries, and nervous-system health, letting an algorithm run your week is the exact opposite of what you coach. Social Media Is Rented Land Instagram, Facebook, and YouTube can change the algorithm, drop your reach, or lose your account overnight. Your email list is something you own. When you send an email, it lands in the inbox with no algorithm deciding who sees it. Someone who gives you their email is raising their hand and saying, "I have this problem and I think you can help." That is a very different person from someone who double-tapped a reel in the carpool line. Keep using social media to meet people, but make its job moving them onto your list. The Three-Email Freebie Sequence Most coaches build a list, send the freebie, and then go quiet until a launch three months later, when nobody remembers who they are. The moment someone downloads your freebie is when they are paying the most attention, so do not waste it on a lonely delivery email. Email 1, right away (the auto-responder): deliver the freebie, introduce yourself in a few sentences, and ask one question: what made you grab this? Asking for a reply tells you what your people struggle with and helps your emails land in the inbox instead of spam. Email 2, your story and a quick win: share why you became a coach or a client case study (with permission), then give one small tip they can use today. Email 3, day four (the invitation): make the offer. A discovery call, your program, or your membership. Be clear, be direct, and do not apologize for it. You write these once and they work every day while you coach, sleep, or travel, unlike a reel that disappears in 48 hours. Your Freebie Is the First Date Please do not skip email three. Your freebie is not the finish line; it is the first date, and at some point you have to ask them out. Not everyone buys after email three, and that is where the newsletter comes in: some people need to hear from you for months before they are ready. A Weekly Newsletter That Keeps You Top of Mind Pick a day and stick to it. Once a week is ideal, so when someone is finally ready, you are the coach they think of. Consistency beats cleverness every time. One idea per email: one tip, one story, or one lesson. It is not a magazine. Write like you talk, like you are texting a friend who asked for advice. End with one small step: reply, read a blog post, book a call, or watch your masterclass. You already have the content. An Instagram post that did well, a podcast episode, a YouTube video, an evergreen masterclass, or a question a client asked on a call can each become an email. Nobody is counting likes in your inbox. You do not have to perform; you just have to help. Consistency Over Perfection Rachel shares that she once measured her worth by how a post performed. When she finally sat down to write a newsletter, she would spend three hours on it, rewrite the subject line ten times, and then not send it, or send it opening with "Sorry I've been MIA." That was perfectionism and over-apologizing wearing a marketing hat, and it cost her clients. What changed was deciding that showing up consistently matters more than showing up perfectly, and that an app does not get to decide what she is worth. Your people do not need a perfect email. They need to hear from you. Your Action Step Write your three freebie emails this week (or grab the done-for-you follow-up and indoctrination emails at yourhealthcoachbiz.com). Then pick a newsletter day, put it on your calendar, and send the first one, even if it is not perfect. Especially if it is not perfect. A client case study is a great first topic: what they were dealing with, what you did, and where they are now. Final Thoughts Views are not clients. Your followers are nice, but your list is your business. Treat it that way. Resources Done-for-you follow-up emails and indoctrination email series (5 emails): https://yourhealthcoachbiz.com (use code GO50 at checkout) Book a session with Rachel to write your three to five freebie emails together: https://rachelafeldman.com Need help building your low-ticket or high-ticket coaching offer? Visit yourhealthcoachbiz.com to explore done-for-you programs and offers for health coaches. Looking for one-on-one business coaching support? Visit rachelafeldman.com or send me a DM on Instagram at @rachelafeldman

  2. Sep 25

    Fertility & Hormones: Building a Thriving Practice in One of the Fastest-Growing Wellness Niches with Dr. Kela Smith

    One in six couples worldwide struggle with infertility - and for many women, the conventional path jumps straight to medication or IVF without asking why the body stopped feeling safe enough to conceive. In this episode of The Healthy Hustle Podcast, Rachel Feldman sits down with Dr. Kela Smith, Ph.D., DNM - founder of The Hormone Puzzle Society and Fertility Coaching Mastery - to unpack the fertility and hormone niche for health coaches: root causes beyond age, nervous-system safety, foundational habits that actually move the needle, and how practitioners can ethically serve women from fertility through perimenopause and menopause. Dr. Kela Smith, Ph.D., DNM, is a holistic doctor, researcher, educator, business strategist and the founder of The Hormone Puzzle Society, a virtual clinic and educational platform supporting individuals and couples on their fertility and hormone health journeys. After navigating and overcoming her own infertility and hormone challenges, Dr. Kela transformed her personal healing journey into a mission to help others uncover and address the root causes of infertility and hormonal imbalance through a whole-body, evidence-informed approach. Her work focuses on hormone signaling, metabolic health, gut-immune balance, detoxification pathways, and nervous system regulation as they relate to reproductive outcomes and hormone balance at every age. She is the host of The Hormone Puzzle Podcast, where she shares expert interviews and stories of hope, host of the Fertility Coaching Mastery Podcast where she teaches practitioners how to start, grow, and scale a profitable and purpose-driven fertility coaching business, and is the author of her latest book - Solving Your Infertility Puzzle: A Comprehensive Guide to Optimizing Your Fertility. Dr. Kela is also the founder and lead educator of The Hormone Puzzle Society Educational Institute, where she trains and certifies future fertility and hormone coaches, and is a sought-after speaker at conferences, summits, and professional trainings. In This Episode, We Cover Why fertility and hormones are one of the fastest-growing wellness niches Dr. Kela's personal infertility story - and how it became a teaching mission Root causes beyond "just age": delayed family timing, birth control-first care, toxins, male fertility, and stress Nervous-system safety, fight-or-flight, and the "type A" fertility avatar How functional care differs from the conventional prescription/procedure path Foods and foundations for fertility: protein, whole foods, minerals, hydration The hormone PUZLE method and why systems beat willpower The 2-2-2 nervous-system reset (silence, breath, journaling) Perimenopause/menopause overlaps, bioidentical HRT, and when foundations come first Environmental toxins, beauty/cleaning swaps, fragrance/phthalates, and Think Dirty How practitioners can train and build a fertility/hormone coaching offer From Unexplained Infertility to a Teaching Mission At 36, Dr. Kela was told she had unexplained infertility and advanced maternal age - with IUI and IVF as the default next steps. She refused to accept that as the whole story. She optimized her own fertility, conceived twice (including at 40), then went back for a PhD so she could teach other women - and practitioners - what she learned. With a newborn and a two-year-old, her mission became clear: shorten the learning curve for anyone who wants to serve this niche with integrity. Root Causes Beyond "Just Age" Kela points to delayed family timing, birth-control-first care with little cycle education, rising environmental toxins, overlooked male fertility, and chronically stressed nervous systems. When the body is stuck in fight-or-flight, it often will not prioritize conception - even if labs look "fine." Fertility, she reminds us, is not only about getting pregnant. It is a fifth vital sign of broader health - and if systems are struggling now, perimenopause and menopause often amplify that struggle later. The Type A Woman Who Cannot Slow Down Many of her patients are high-achieving, caffeine-fueled, under-slept, and trained to equate skinny with healthy. That lifestyle keeps the body in go-mode. Rachel shares her own story of coming off birth control, losing her period for nine months, and being put on Clomid - until an energy healer named the real issue: she did not feel safe in her body to conceive. The next month, her cycle returned. Coaching that restores safety - through foundations, boundaries, and systemized nurture - is often the real unlock. Functional Care vs. Prescription or Procedure Conventional medicine is often trained to ask what prescription or procedure is next - Clomid, Letrozole, HSG, IUI, IVF - not why the body is not healing. Kela's first appointment is an hour looking at health history from birth to now, mapping systems, and finding dysfunction beyond age. Nine times out of ten, she says, her patients get pregnant - including into their mid and late forties - when the body is optimized instead of rushed through a clinic pipeline. Her goal is not either/or. She wants conventional and functional care working together for women. Foundations, Foods, and the Hormone PUZLE Method Across fertility, perimenopause, and menopause, the same foundations show up: whole-food nutrition, enough protein (about 30 grams per meal plus a snack - roughly 100 grams a day), leafy greens, eggs, iron-rich foods, nuts and seeds, fiber (30+ grams), minerals, hydration, electrolytes, strength training, sleep, and stress load. Kela's hormone PUZLE method packages the pillars: Proper whole-food nutrition; Understanding supplements (right quality, dose, and quantity); Zapping stress / staying in zen; Zs - sleep; Love and encouragement; Exercise and environment. If one piece is out, the whole picture shifts. Foundations come before biohacks. Functional testing (Dutch, gut, HTMA, mycotoxins/environmental toxins), peptides, and HRT only work when the basics are in place - not on top of McDonald's and nightly alcohol. Nervous-System Resets and Systems That Stick For the burned-out "do everything perfectly" woman, Kela starts with a hard inventory: What is serving you? What can wait or go? Then she systems everything - workouts, nutrition, business - so habits run without burning willpower. Her 2-2-2 reset is six minutes a day: two minutes of silence, two minutes of deep breathing, two minutes of journaling. Small enough to do; big enough to signal safety to the nervous system. Perimenopause, Menopause, and Bioidentical HRT As cycles become irregular, track them. Keep protein and fat with meals for blood sugar, heal gut symptoms, and prioritize strength training for metabolism and bone health. In post-menopause, ovarian estrogen drops. Kela is a fan of finding a practitioner who can test and, when appropriate, prescribe bioidentical hormones - often looking at estrogen, testosterone, and progesterone case by case. The majority of her practice is fertility and perimenopause: weight gain around the middle, sleep disruption, hot flashes, brain fog, and anxiety are the struggles she hears most. Toxins at Home and Building a Fertility Coaching Practice You may not control outdoor toxins, but you control your home: filter air and water, swap beauty and cleaning products as you run out, watch parabens and fragrance/phthalates, skip plug-in air fresheners and perfume on skin (essential oils or perfume on clothes if needed). Scan products with Think Dirty. Simplify your routine - and DIY with castor oil, jojoba, and frankincense when it makes sense. For practitioners: Kela's Fertility Coaching Mastery certification (about 30 weeks) teaches clinical fertility/hormone care plus business - legal setup, avatar, social, podcasting, media - and the identity work of stepping into the coach you're becoming. It is built for health coaches, nurses, chiropractors, acupuncturists, nutritionists, dietitians, and women whose own infertility journey pulled them into this work. Your Action Step Pick one foundation to systemize this week - meal prep with enough protein, a hard bedtime, a six-minute 2-2-2 reset, or a non-toxic swap as you run out of a product - and treat it as nervous-system medicine, not another item on a perfect to-do list. Final Thoughts Fertility is not only about getting pregnant. It is a signal of how safely and sustainably a woman is living in her body - across fertility, perimenopause, and menopause. Coaches who can hold that nuance, teach foundations before biohacks, and build ethical offers in this niche are needed now more than ever. Resources Fertility Coaching Mastery (assessment + roadmap): https://www.fertilitycoachingmastery.com Becoming HER retreat: https://www.fertilitycoachingmastery.com/retreat Fertility & Hormone Coach Certification: https://www.fertilitycoachingmastery.com/certification-course Fertility Coaching Mastery Podcast: https://www.fertilitycoachingmastery.com/podcast Book: Solving Your Infertility Puzzle - A Comprehensive Guide to Optimizing Your Fertility Instagram (practitioner): @becomeafertilitycoach Instagram (personal/health): @kela_healthcoach Instagram / TikTok (doctor): @drkelasmith LinkedIn: https://www.linkedin.com/in/kelarobinsonsmith/ Think Dirty app (product scanning) Need help building your low-ticket or high-ticket coaching offer? Visit yourhealthcoachbiz.com to explore done-for-you programs and offers for health coaches. Looking for one-on-one business coaching support? Visit rachelafeldman.com or send me a DM on Instagram at @rachelafeldman

  3. Sep 11

    The SPARK Method: A Storytelling Framework That Makes People Stop Scrolling

    If social media feels like a drag — or it isn't working as fast as it needs to — I want you to hear this: Your content probably isn't underperforming because you don't post enough. It's underperforming because you're not telling stories. You're stating facts. And facts don't move people. Facts don't build trust. Stories do. In this episode, I'm handing you something I wish somebody had handed me years ago: a dead-simple storytelling framework called SPARK. You can use it for a reel, a caption, an email, or even a podcast episode. If you're tired of posting into the void — tired of "five tips for better gut health" getting twelve likes from your mom and your business bestie — this one's for you.   In This Episode, We Cover Why "post more" doesn't fix underperforming content Why facts educate but stories connect What people actually buy from a coach (hint: it's belief) Why Google, ChatGPT, and freebies can't replace your story Permission to stop calling storytelling "oversharing" The SPARK method: Situation, Problem, Action, Result, Key takeaway How specificity makes people feel seen — not just informed Naming the real problem underneath the surface problem How to show a result people can actually picture Using SPARK for reels (hook, middle, CTA) Turning client testimonials into stories people finish reading Why one post should carry one SPARK — not your whole biography How storytelling rewrites your relationship to your own story   A Message I Want You to Hear A lot of coaches avoid storytelling because it feels exposing. It feels like too much. You've been trained — by school, by corporate jobs, by the one client who made a snide comment once — to keep it professional, polished, and informational. But people don't buy information. Information is everywhere. Google has it. ChatGPT has it. Your competitor's freebie has it. What people buy is belief. Belief that you understand them. Belief that transformation is possible. Belief that you're the one who can guide them there. And belief isn't built with bullet points. It's built with story. So I want you to let go of the idea that sharing your story is oversharing. It's not oversharing. It's strategy.   Why Your Content Underperforms Here's the truth I keep hearing from clients: Social media feels like a drag. Or it's not converting as fast as it needs to. So they post more tips. More carousels. More "value." And still feel like they're posting into the void. The problem usually isn't volume. It's that the content sells facts instead of telling stories. Facts can educate. Stories make someone stop scrolling, screenshot the post, and send it to a friend. If your content isn't landing, ask yourself: Am I informing people — or am I helping them feel understood?   The SPARK Method I'm giving you a five-part framework called SPARK. You can use it for a reel, a caption, an email, or even a podcast. Grab a pen. S is for Situation. Start by painting the before picture — where you were, or where your client was, before the transformation. Be specific. Not, "I used to feel tired." Try, "I was setting three alarms just to convince myself to get out of bed, and I still hit snooze on all of them." Specificity is what makes people feel seen — not just informed. P is for Problem. Name the real problem. Not the surface-level one. The surface problem might be "I wasn't sleeping." The real problem underneath is often something like, "I didn't believe I deserved rest until I earned it." That's the line that makes somebody screenshot your post. A is for Action. What did you actually do? This is where you get to be the expert without sounding like a lecture. Walk them through the turning point — the one decision, the one conversation, the one framework that changed things. R is for Result. Show the after. Again: specific, not vague. Not, "I feel so much better now." Try, "Six months later, I wake up before my alarm and I don't hate my life at 6:00 AM anymore." Give people something they can picture. K is for Key takeaway. This is the bridge back to your audience. This is where you turn your story into their possibility. One line. Something like: "If you're setting three alarms too, this isn't a discipline problem — it's a self-worth problem, and that's fixable." Situation. Problem. Action. Result. Key takeaway. SPARK. That's the framework.   How to Actually Use SPARK A framework you don't use is just a cute acronym. First, use SPARK for your reels. Situation and Problem are your hook — the first three seconds. Action and Result carry the middle. Key takeaway is your caption or your call to action. Second, use it for client stories — not just your own. Same structure: Situation, Problem, Action, Result, Key takeaway. This is how you turn a testimonial into a story people actually read all the way through instead of skimming past. Third — and this is the part people skip: Don't try to tell the whole story in one post. One post. One SPARK. You have hundreds of these stories in your life and in your client work. Stop trying to cram your whole biography into a single caption. Zoom in. You can also turn a bigger transformation into a series: My client's transformation — one SPARK at a time.   Storytelling Is Stepping Into Your Power Storytelling isn't a content tactic bolted onto your marketing. It's an act of stepping into your power. Every time you tell the truth about where you started, you're doing two things at once: You're building trust with your audience. And you're rewriting your own relationship to your story. I know how easy it is to over-apologize for taking up space. To soften your story until it's polished and safe and forgettable. I want you to notice that instinct — and do the opposite. Tell it specific. Tell it honest. Tell it like it happened. That's what makes people stop scrolling. Not perfection. True.   Your Action Step Take one story — yours or a client's — and run it through SPARK this week. Situation. Problem. Action. Result. Key takeaway. Post it. Then come back and notice how it landed. Don't try to tell everything. One post. One SPARK.   Final Thoughts You don't need more tips lists. You need stories that build belief. Your depth, your turning points, and your honest "before" pictures are not liabilities. They're the reason someone will trust you with their transformation. Keep showing up. Tell it specific. Tell it honest. Your message matters.   Resources Website: https://rachelafeldman.com Instagram: https://www.instagram.com/rachelafeldman Done-for-you offers for health coaches: https://yourhealthcoachbiz.com Need help building your low-ticket or high-ticket coaching offer? Visit yourhealthcoachbiz.com to explore done-for-you programs and offers for health coaches. Looking for one-on-one business coaching support? Visit rachelafeldman.com or send me a DM on Instagram at @rachelafeldman

  4. Sep 4

    Mindful Hustle: How Attention Training Builds a Business That Does Not Burn You Out

    CEOs often skip mindfulness because they fear losing their edge. Aaron Hendon argues the opposite: anxiety is not performance fuel — and about ten minutes a day can rewire how you lead. In this episode of The Healthy Hustle Podcast, Rachel Feldman sits down with mindfulness teacher, author, and high-performance coach Aaron Hendon (The Mindful CEO) to unpack why hustle culture feels safer than practice, what top performers actually do, and how to train attention without turning meditation into another self-improvement grind.   In This Episode, We Cover: Why leaders cling to hustle culture and fear losing their "edge" Edge vs edgy — and what top performers actually practice The myth that meditation means emptying your mind Agency of attention as a leadership superpower Why meditation apps churn — and how to start with 10 minutes (or one breath) Training the mind like a puppy: return to the breath and raise the floor under stress   The Fear of Losing Your Edge Aaron names the real blocker underneath "I don't have time": leaders worry that calm means losing the anxious grind that produced results. Rachel connects this to perfectionism and overwork — the version of anxiety that fueled her own hustle. Aaron's point: ample data suggests the opposite of the fear story. Ignoring that data is often the path of least resistance — defaulting to willpower and frenetic effort instead of building the capacity to self-regulate.   What Top Performers Actually Do First, Aaron draws a sharp line: there is a difference between having an edge and being edgy. If you want edge, do what people with demonstrated edge already do. Citing Tim Ferriss's Tools of Titans, Aaron notes that roughly 80% of the profiled top performers keep a mindfulness practice. He also points to sports examples — Phil Jackson ("the Zen Master"), the Bulls era, and modern pro teams — where mindfulness is treated as a performance edge, not soft fluff. The reframe that lands: they don't meditate because they have time. They have time because they meditate.   Practice, Not Perfection (or Apps Alone) Meditation is not about emptying the mind or forcing calm. It's about watching thoughts — including judgments — and gently returning attention to the breath. Calm may follow, but it cannot be the scoreboard, or practice turns into another "get somewhere" project. Aaron compares it to the gym: you don't go to get good at going to the gym. You meditate to develop agency of attention — especially when a trillion-dollar attention economy is trying to hijack it. On apps: well-intentioned tools can help later as timers, but learning without a teacher often reinforces "get better" striving. Aaron cites roughly 90% churn. Celebrate mindful moments; reps beat duration. Start with any 10 minutes — or five, three breaths, or one breath if that's all you have. His puppy metaphor: the mind will keep leaving the box. Training is returning it, kindly, again and again — raising the floor so you sink to preparation instead of rising to reactivity when the client is lost or the hard conversation starts.   Your Action Step Block any 10 minutes today (or three breaths if that's all you have). Sit, watch thoughts without trying to empty your mind, and gently return attention to the breath each time it wanders. If you only think about meditating twice, celebrate those as mindful moments — then stack the next rep. Final Thoughts Hustle got many founders here — but what got you here won't get you further without capacity. Raise the floor with attention training so you can lead from presence and devotion, not only threat response.   Resources Aaron Hendon: https://www.aaronhendon.com/ Media kit: https://www.aaronhendon.com/mediakit Substack: https://aaronhendonthemindfulceo.substack.com/ Instagram: https://www.instagram.com/aaronhendon_themindfulceo/ LinkedIn: https://www.linkedin.com/in/aaronhendon/ Book (guest): How to Live a Grateful Life in a Fcked Up World Reference discussed: Tim Ferriss — Tools of Titans Need help building your low-ticket or high-ticket coaching offer? Visit yourhealthcoachbiz.com to explore done-for-you programs and offers for health coaches. Looking for one-on-one business coaching support? Visit rachelafeldman.com or send me a DM on Instagram at @rachelafeldman

  5. Aug 28

    How to Sleep Without Medication: The Psychology of Insomnia with Jessica Meers

    If you're doing everything "right" for your sleep and still waking up exhausted, tossing and turning at night, or lying in bed with your brain running a mile a minute, the problem might not be your nighttime routine. It might be what your brain has learned to do when you get into bed. In this episode, I'm sitting down with licensed psychologist Jessica Meers to talk about the psychology of sleep, insomnia, and why some of the things we do to compensate for a bad night of sleep can actually keep the cycle going. Jessica specializes in treating insomnia without medication using Cognitive Behavioral Therapy for Insomnia (CBT-I). She explains why sleep is both biological and psychological, how we can unintentionally train ourselves to associate our beds with stress and wakefulness, and why there is no perfect sleep routine that works for everyone. We also talk about overthinking at night, maintaining a consistent wake time, what to do when you can't fall back asleep, creating a sleep-supportive environment, and how hormonal changes during perimenopause and menopause can affect sleep. If you've been chasing the perfect bedtime routine but still aren't sleeping well, this conversation may help you look at sleep in a completely different way. In This Episode, We Cover: Why sleep affects so much more than how tired you feel the next day The relationship between poor sleep and mental health Why the "5 AM club" approach isn't right for everyone How individual sleep needs can change with age and life circumstances Why sleep is both a biological process and a learned behavior How lying awake, worrying, and tossing and turning can reinforce poor sleep patterns Why overthinkers often struggle when everything finally gets quiet at night Jessica's strategy for scheduling "worry time" before bed Why getting out of bed may be better than staying there trying to force yourself to sleep How to distinguish insomnia symptoms from potential signs of sleep apnea What Cognitive Behavioral Therapy for Insomnia (CBT-I) is Why a consistent wake-up time can be one of the most important parts of improving sleep Why sleeping in to "catch up" after a bad night can disrupt your rhythm How to create a simple wind-down buffer before bed Why temperature and light matter for sleep Why the perfect sleep environment may not be enough when your nervous system is on high alert The relationship between perimenopause, menopause, hormones, and sleep Why addressing sleep may require support from more than one type of practitioner Sleep Is More Than Feeling Tired We tend to think about poor sleep in terms of how we feel the next morning. We're tired. We're foggy. We need more coffee. We don't have the energy we normally have. But Jessica explains that sleep reaches much further than our energy levels. As a psychologist, she pays particular attention to the relationship between sleep and mental health. Poor sleep and insomnia are closely connected with conditions like anxiety and depression, and sleep difficulties can sometimes appear before other mental health symptoms. Sleep also intersects with hormones and metabolic health, which is one of the reasons getting consistent, restorative sleep matters so much for our overall health. This isn't simply about getting enough hours so you can be productive tomorrow. Sleep is one of the foundational systems supporting your physical and emotional health. There Is No Perfect Sleep Schedule One of my favorite parts of this conversation was Jessica's take on the "5 AM club." We see these routines everywhere. Wake up at 5 AM. Work out. Take the cold plunge. Journal. Meditate. Get more done before everyone else wakes up. And while that routine may work beautifully for one person, it doesn't mean it's healthy for everyone. Jessica explains that healthy sleep needs are generally discussed within a range, but the exact amount an individual needs can vary depending on the person, their age, their circumstances, and what is happening in their life. Trying to force yourself into somebody else's sleep schedule can work against what your own body needs. Your goal isn't to become the person who wakes up earliest. Your goal is to find a sleep pattern that actually supports your health. You Can Train Yourself to Sleep Poorly This was such an important distinction. Our bodies know how to sleep. But psychologically, sleep can also become a learned behavior. That means we can unintentionally teach ourselves patterns that make sleeping harder. Think about what happens when you repeatedly lie in bed unable to sleep. You toss. You turn. You start thinking about tomorrow. You worry about how tired you're going to be. You look at the clock. You try harder to fall asleep. And eventually, your brain begins associating your bed with being awake, alert, worried, and frustrated. Instead of your bed becoming a cue for sleep, it becomes a cue for stress. Jessica explains that breaking this association is an important part of addressing insomnia. The goal is to help your brain relearn what your bed is supposed to represent. Sleep. Why Overthinkers Struggle at Night If your brain suddenly decides bedtime is the perfect opportunity to review every problem in your life, you're definitely not alone. During the day, we're distracted. We're working. We're answering messages. We're taking care of our families. We're running businesses. There is always something competing for our attention. Then everything gets quiet. Suddenly, your brain has room to bring up all the things you haven't processed yet. For someone who already tends toward worrying or rumination, bedtime can become the moment when those thoughts get louder. One strategy Jessica recommends is intentionally creating space for those thoughts earlier. Rather than waiting until your head hits the pillow, schedule time after dinner to think through what's worrying you. Write it down. Identify the next step you can take. Give the thought somewhere to go. You're not trying to solve your entire life before bedtime. You're showing your brain that the problem has been acknowledged and there is a plan for dealing with it. What to Do When You Can't Sleep This advice sounds completely backwards at first. If you can't sleep, get out of bed. Jessica explains that staying in bed worrying, stressing, tossing, and turning can reinforce the exact association you're trying to break. You're teaching your brain that bed is where you stay awake and struggle. Instead, get up. Go somewhere else. Do something relatively mindless that you enjoy until you begin feeling sleepy again. Jessica even explains that, in the context of this approach, she would rather someone get out of bed and watch television than stay in bed desperately trying to force sleep while becoming increasingly frustrated. The goal is not to reward yourself for being awake. It's to stop reinforcing the connection between your bed and wakefulness. Could It Be More Than Insomnia? Not every nighttime awakening is caused by insomnia. Jessica also discusses some signs that may warrant talking with a healthcare professional about obstructive sleep apnea. If you're frequently waking during the night and also experiencing symptoms such as loud snoring, gasping for air, morning headaches, or waking with a dry mouth, it may be worth discussing a sleep study with your healthcare provider. This is another reason why getting appropriate support matters. You don't want to spend months trying to "fix" your sleep routine if there is another underlying sleep issue that needs to be evaluated. What Is CBT-I? Jessica specializes in Cognitive Behavioral Therapy for Insomnia, commonly called CBT-I. Rather than relying solely on medication to manage insomnia, CBT-I looks at both the behaviors and thought patterns that may be contributing to sleep difficulties. Jessica describes it as a relatively short-term, structured form of therapy, often completed over approximately six to eight weekly sessions, although treatment needs vary by person. The process can involve changing behaviors around sleep, rebuilding the association between bed and sleeping, addressing worry and rumination, and helping people understand the psychological patterns that may be keeping insomnia going. For someone who feels like they've tried every sleep hygiene tip imaginable without getting lasting results, looking at the behavioral and psychological side of sleep may be the missing piece. Stop Trying to Catch Up on Sleep After a terrible night of sleep, sleeping in feels completely logical. You're exhausted. Your body missed sleep. Why wouldn't you stay in bed longer and catch up? Jessica explains that constantly changing your wake time can disrupt your rhythm and make the next night more difficult. One of the strongest anchors you can give your sleep schedule is consistency in the morning. Rather than obsessing over the exact time you fall asleep, Jessica encourages people to pay attention to when they get up. Set a regular wake time. Get up at approximately the same time each day. And resist constantly shifting your schedule based on how well you slept the night before. One bad night doesn't necessarily need to become several bad nights. Sometimes our attempts to compensate for poor sleep are what keep the pattern going. Give Your Brain Time to Wind Down You cannot expect your brain to go from full-speed work mode to sleep in thirty seconds. If you've been answering emails, working on your business, scrolling on your phone, solving problems, or thinking about tomorrow right up until bedtime, your brain may still be activated when you lie down. Jessica recommends creating at least a short buffer before sleep. Even thirty minutes can give your brain an opportunity to transition. The goal isn't to create an elaborate two-hour nighttime routine filled with ten different wel

  6. Aug 21

    Why Every Health Coach Needs a High-Ticket and Low-Ticket Offer

    If you only have one offer, you don't have a business. You have a bottleneck. I know that might ruffle some feathers, but I've watched too many incredible health coaches build one offer, put everything behind it, and then wonder why their income feels capped. A sustainable coaching business needs more than one way for people to work with you. You need an entry point for the person who isn't ready to make a premium investment yet, and you need a high-ticket offer for the client who's ready to go deeper. In this episode, I'm breaking down exactly how I structure my own offer ladder, from my lower-ticket group coaching sprint to my premium one-on-one coaching. I'm also sharing my thoughts on tripwires, why I don't recommend them for most brand-new coaches, and what you should focus on building first if you want a business that creates revenue without burning you out. In This Episode, We Cover: Why having only one offer can create a bottleneck in your business The role of high-ticket and low-ticket offers in a sustainable coaching business Why high-ticket coaching isn't about charging for your time How premium pricing can create greater client commitment Why one-on-one coaching can generate your strongest case studies and transformations How a lower-ticket offer builds trust before a larger investment Why a coaching sprint can become the bridge to your premium offer How a 90-minute intensive can lead clients into a high-ticket container What a tripwire is and where it belongs in your offer ladder Why I don't recommend tripwires for most brand-new coaches What to do if you don't have enough results to justify premium pricing yet How to identify the missing offer in your business A Message I Want You to Hear You don't need ten different offers. You need the right offers working together. One offer can only serve one type of buyer at one point in their journey. Some people are ready to go deep. Others need to experience your coaching first. When you give both people a clear next step, you're not complicating your business. You're creating a business that can grow. Why Your High-Ticket Offer Matters Your premium offer is where the deepest transformation can happen. For me, that's one-on-one coaching. A high-ticket client can create the revenue of multiple lower-ticket clients without requiring you to make ten separate sales. But there's also an important mindset shift here. You're not simply getting paid for the number of hours you spend with someone. You're getting paid for the transformation and outcome you're helping them create. Your premium offer is also where you can develop some of your strongest testimonials, case studies, and proof of concept. If you don't have a high-ticket offer yet, this may be the most important gap to fill. Why Your Lower-Ticket Offer Matters Not everyone who finds you is immediately ready to invest thousands of dollars. That doesn't mean they're not your ideal client. They may simply need more trust. That's where a lower-ticket offer can become incredibly valuable. My group coaching sprint gives people an opportunity to experience my coaching, get a meaningful result, and understand what it's like to work with me without immediately committing to one-on-one coaching. Once someone has experienced a win with you, moving into a deeper offer becomes much easier. Your low-ticket offer isn't necessarily the destination. It can be the doorway. Your Offers Should Work Together Think of your business as a ladder. Your lower-ticket offer gives someone an accessible way to enter your world. Your premium offer gives them somewhere to go when they're ready for deeper support. That means you aren't depending on one price point, one sales conversation, or one type of buyer to generate all of your revenue. And you don't have to build everything at once. Start with what your business needs most, get results, and build from there.   Where a 90-Minute Intensive Fits Your lower-priced option doesn't always have to be a group program. A 90-minute intensive can also be an effective bridge into your premium coaching. You might use that time to review lab results, map out a short-term plan, identify deeper connections, or solve one specific problem. If the client decides afterward that they want deeper support, you can even apply the cost of the intensive toward your premium coaching container. They get to experience your expertise before making a bigger decision, and you create a natural pathway into your high-ticket offer.   Why I Don't Recommend Starting With a Tripwire A tripwire is typically a very inexpensive offer, often around $27 or $37, designed to turn a cold audience into buyers. It sounds perfect for a new coach. But here's my take: Don't build the funnel before you build the following. Tripwires work when you already have traffic and trust. If hardly anyone is seeing your content, spending weeks creating a complicated tripwire funnel doesn't solve the real problem. You need people. You need visibility. You need trust. You need results. Build those first. Then a tripwire can become a powerful conversion tool.   What If You Don't Have Results Yet? If you're new and don't feel like you have enough proof to charge premium pricing yet, start with a beta version of your one-on-one offer. Charge a slightly reduced but still meaningful investment. Set a clear end date for the beta pricing. Deliver incredible results. Then collect the testimonial or case study. The goal is to use beta pricing as a bridge, not as an excuse to undercharge indefinitely.   What If Your Lower-Ticket Offer Isn't Selling? Don't immediately assume the price is the problem. Look at your messaging. Are you clearly communicating the transformation? Or are you simply describing what's included? People don't buy a certain number of calls, PDFs, modules, or worksheets. They buy what they believe those things will help them achieve. Make the result clear.   Your Action Step Look at what you're currently selling and ask yourself: Do I have an accessible entry point? Do I have a premium offer? If one is missing, that's what I want you to build next. Not another freebie. Not another lead magnet. Not another piece of content you're hoping will magically fix your sales. Build an actual offer with a clear transformation and a price that reflects its value.   Final Thoughts You don't need to build everything today. You don't need a complicated funnel. And you definitely don't need ten different offers. You need a thoughtful value ladder. Give people a way to enter your world. Give them somewhere to go when they're ready for more. And make sure your offers support both your clients and the business you're trying to build. Because the goal isn't simply to stay busy. It's to build a coaching business that's profitable, sustainable, and capable of creating deeper transformations.   Resources Need help building your low-ticket or high-ticket coaching offer? Visit yourhealthcoachbiz.com to explore done-for-you programs and offers for health coaches. Looking for one-on-one business coaching support? Visit rachelafeldman.com or send me a DM on Instagram at @rachelafeldman.

  7. Aug 14

    Resilience Over Optimization with Marina Moiseyeva

    If you've ever thought, "I'll deal with my health once I actually feel sick," I want you to know something: That's how so many people lose their vitality. Between feeling well and being diagnosed, there is a whole world of clues. Fatigue. Poor sleep. Stress that never quite turns off. A body that still functions… but has no reserve left. In this episode, I'm joined by Marina Moiseyeva, founder of Harmonious Life Family Health Clinic in Brooklyn, New York. Marina is a family wellness practitioner with nearly 17 years of experience and more than 50,000 consultations. She started in holistic health coaching, moved into integrative functional medicine, and now runs a longevity and biohacking clinic that serves kids, adults, and entire families. Together, we talk about what actually stands between you and feeling your best, why so much of modern "stress" starts in your physiology, and why the most powerful biohacks are often the simplest ones. If you've been chasing optimization, supplements, or the latest trend and still feel depleted, this conversation will help you come back to what actually builds resilience.   In This Episode, We Cover: Why people wait until they're debilitated before they get help The hidden "in-betweens" between being well and being sick How sleep and stress quietly drain every system in the body Why coffee and a high-carb breakfast can make you feel anxious Why oatmeal, smoothies, and intermittent fasting don't work for everyone What biohacking actually means (and why it isn't only for the ultra-wealthy) Why vitality is about function and resilience—not perfect wearable scores How to use bloodwork as motivation, not just a diagnosis Why women in perimenopause need a different approach than men The cheap biohacks that make the biggest difference Why sleep should never be the thing you compromise Creatine hydrochloride as a simple support for brain, bone, and muscle How to change one habit at a time without burning out Why food is first-line therapy   A Message I Want You to Hear You do not have to wait for a diagnosis to start taking care of yourself. You do not need the most expensive protocol. You do not need to biohack like a celebrity. You need the courage to notice the small signals now—before they become something bigger. Your body is always giving you information. The question is whether you're listening.   The In-Between of Wellness Most of us were taught to see a doctor when we can't function anymore. When the pain is debilitating. When daily life is already falling apart. Marina says that's far too late. Between well and sick, there are clues. Hints. In-betweens. A little less energy. A little more stress. Sleep that isn't quite restorative. Those early signs are not nothing. They are your opportunity to rebalance before the body is forced into disease, imbalance, or a diagnosis.   Why You Feel Stressed Even When Life Looks Fine We assume stress is always emotional. A hard season. Too many hats. Work, kids, a business, a never-ending to-do list. And yes, that kind of stress is real. But Marina makes an important distinction: Sometimes you feel stressed because your physiology is stressed. If you wake up and drink black coffee in the first hour, you can push your body into fight-or-flight before the day has even started. If breakfast is a croissant, cereal, a fruit-heavy smoothie, or even oatmeal while you sit at a desk, you can spike insulin, raise cortisol, and feel anxious for no "good" reason. The food you eat in the morning can support your nervous system. Or it can work against it. That's why she doesn't treat stress as a personality problem. She looks at the routine. Sleep. Meal timing. Protein. Life stage. Because what worked in your 20s and 30s is often not what will support you in your 40s and 50s—especially as a woman.   Biohacking Is Simpler Than You Think Biohacking can sound mysterious. Blue-blocking glasses. Red light. Expensive gadgets. Extreme protocols. Marina's definition is much simpler. Biohacking is changing your behavior—your lifestyle, your food, your movement, your bedtime—so you feel better. A better sleep routine is biohacking. Choosing a workout that actually suits your body is biohacking. Using a nutrient that supports your energy is biohacking. You do not need to live like Bryan Johnson. You do not need a perfect HRV score. Wearables can be useful, but the "healthy average" they are based on still includes a lot of people with health issues. The real win is your own improvement. If your HRV was 15 and now it's 25, that is progress. Don't chase someone else's number. Chase your own resilience.   Vitality Means Function—Not Perfect Scores We are living longer. That part is not up for debate. The question is how we live those years. Marina's picture of vitality is this: You want to be able to go to the gym the day before you die. Not because fitness is the only measure of a life. Because vitality is function. It's health resilience. It's the ability to keep doing the things that make life feel like yours. Arthritis at 55. Exhaustion. "That's just aging." Some of those things are more optional than we've been told. They take effort. They take personalized care. But the goal isn't to collect more data. The goal is to stay capable.   Sleep Is Your Best Biohack If Marina had to pick one place to start, it would be sleep. She used to run on four or five hours a night for decades. She thought she was fine. No midday crash. No obvious brain fog. Then she experimented with seven hours. And she felt the difference. That's the trap. A lot of people say they have no health concerns. Then the bloodwork tells a different story. By the time a conventional marker is flagged, the imbalance has often been building for years. So start with the foundation that costs almost nothing: Get to bed before midnight. Aim for at least seven hours of uninterrupted sleep in a dark room. Keep the room around 70 degrees. Put the phone on Wi-Fi or off. Blackout curtains. Women often need closer to seven to nine hours. And if you feel like you "can't function" without eight hours, Marina's response is simple: You're normal. Don't steal from sleep to make room for a 5 a.m. workout, fasting, and a cold plunge. That combination can look like the perfect protocol. For a woman in her 40s, it can also be the reason her cycle disappears. Sleep is not the thing you compromise so you can do more biohacks. Sleep is the biohack. If you do have an occasional short night, Marina's inexpensive support is creatine hydrochloride—not the monohydrate form that can make some women feel puffy. She uses it for brain sharpness, and she also likes it for bone, muscle, and liver support. But even that is an add-on. The core is still darkness, timing, and enough hours.   Stop Chasing Trends Healthy intentions can still ruin your health. A perfect workout on five hours of sleep. Intermittent fasting that doesn't match your hormones. A cold plunge because it's popular. Coffee before your body has even woken up. Ten goals at once, then the feeling that you failed. Marina's approach is the opposite of all-or-nothing. Food is medicine. You take that "medicine" at least three times a day. So nutrition is first-line therapy—not something you try to out-supplement later. She has patients list ten lifestyle changes they already know they should make. Then they rank them from easiest to hardest. And they start with the easiest one. Warm water. Not drinking coffee in the first hour. One small, doable shift. If you change one habit every two months, you can have six solid habits by the end of the year. That's how resilience is built. Not through the loudest protocol. Through the one you can actually keep.   Your Action Step Pick one thing. Not ten. Not a full biohacking stack. One. Protect your sleep this week. Get to bed before midnight. Make the room dark. Give yourself seven hours. Or, if sleep is already solid, choose the next easiest habit: delay your coffee, add protein at breakfast, or stop eating too close to bed. Then notice how you feel. That's the data that matters.   Final Thoughts You don't need a more extreme version of health. You need a more sustainable one. Your sleep. Your stress. Your food. Your season of life. Those are the foundations of vitality. Optimization is optional. Resilience is not. Keep listening to your body. Your energy matters.   Resources Learn more about Marina Moiseyeva: Website: https://liveharmoniouslife.com/ Instagram: https://www.instagram.com/liveharmoniouslife/ Facebook: https://www.facebook.com/LiveHarmoniousLife/ Book: Harmonious Healing Blueprint If you're in Brooklyn, you can work with Marina at Harmonious Life Family Health Clinic. She sees kids and adults, and she builds personalized plans around root-cause health, longevity, and real-life resilience.   Are you a health coach looking for done-for-you content? Visit yourhealthcoachbiz.com and save 40% using code GO40. Launch your podcast or get full podcast management services through The Healthy Hustle Podcast Agency. Instagram: https://www.instagram.com/rachelafeldman Website: https://rachelafeldman.com

  8. Jul 31

    How Introverted Health Coaches Can Build a Thriving Business Without Pretending to Be an Extrovert

    If you've ever thought, "I'm too introverted to market myself," I want you to know something: You're not. Being an introvert doesn't mean you can't build a successful coaching business. It simply means you'll build it differently. For years, I believed I had to become someone else to be successful. I thought I had to be louder, more outgoing, and constantly "on" if I wanted clients to find me. But what I've learned after more than 15 years in business is this: Your depth is your greatest advantage. In this episode, I'm sharing the strategies that helped me move beyond my fear of visibility, how I practiced showing up before I felt ready, and why introverts often make the very best coaches. We'll talk about online and offline marketing, creating content without burnout, building genuine relationships, and using your natural strengths to attract ideal clients. If you've been hiding because marketing feels uncomfortable, this episode will help you step into your visibility without sacrificing who you are.   In This Episode, We Cover: Why introverts make exceptional coaches How to overcome the fear of being visible The 30-day video challenge that changed my business Why empathy is one of the greatest sales skills How to create content without feeling overwhelmed The difference between being authentic and oversharing Why storytelling builds trust faster than marketing tactics Using long-form content to create weeks of social media posts The importance of email marketing for coaches Online and offline networking strategies for introverts Creating boundaries that protect your energy Why consistency matters more than perfection   A Message I Want You to Hear You don't need to become an extrovert to build a successful business. You simply need the courage to let people see you. Your quiet nature isn't holding you back. Your fear is. And fear becomes smaller every time you practice showing up.   Why Introverts Have a Unique Advantage Many people assume successful marketing belongs to the loudest person in the room. I don't believe that's true. Introverts naturally listen deeply. They ask thoughtful questions. They build meaningful relationships instead of surface-level connections. Those are the exact qualities that create incredible coaches. People don't buy because someone is the loudest. They buy because they feel understood.   Visibility Is a Skill—Not a Personality Trait Talking on camera didn't come naturally to me. I practiced. One of the best things I ever did was complete a 30-day video challenge. I recorded videos, watched them back, improved little by little, and slowly became more comfortable sharing my message. Confidence didn't come first. Practice did.   Create Content Your Way You don't have to go live every day. You don't have to dance on social media. You don't have to chase every trend. Instead: Record one long-form video each week. Turn it into short clips. Write thoughtful blog posts. Send a weekly email. Share meaningful stories. Repurpose your best content. Consistency beats complexity every time.   Why Storytelling Creates Clients Facts educate. Stories connect. Your future clients want to know why you became a coach. What you've overcome. How your experiences shaped your method. The moments that changed your life often become the moments that inspire someone else to trust you. Don't hide your story. It's one of your greatest marketing assets.   Protect Your Energy One of the biggest lessons I've learned is that your energy is part of your business strategy. Set office hours. Batch your content. Protect your mornings. Schedule recovery time. Create boundaries that allow you to serve others without burning yourself out. Your business should support your life—not consume it.   Your Action Step Choose one platform. Commit to showing up consistently for the next 30 days. Don't worry about perfection. Don't compare yourself to anyone else. Focus on helping one person each time you create content. That's how confidence is built.   Final Thoughts Your business doesn't need a louder version of you. It needs the real you. Your empathy. Your depth. Your ability to listen. Your willingness to share your story. Those qualities are exactly what your future clients are searching for. Keep showing up. Your message matters.   Resources Are you a health coach looking for done-for-you content? Visit yourhealthcoachbiz.com and save 40% using code GO40. Launch your podcast or get full podcast management services through The Healthy Hustle Podcast Agency. Instagram: https://www.instagram.com/rachelafeldman Website: https://rachelafeldman.com

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4.9
out of 5
38 Ratings

About

LEARN HOW TO ROCK A THRIVING HEALTH COACHING BUSINESS The Healthy Hustle Podcast is the only no-fluff, no-BS show for health coaches who want to rapidly grow their business and consistently hit 5 and 6-figures using down and dirty grassroots marketing. We help health coaches break free from imposter syndrome and fears that paralyze their success. Each week, we'll offer real tangible steps for the solopreneur that I wish I would've known in year one of building my health coaching business. We'll talk about niche, target audience, client buyer avatar, simple funnels, and how to cut costs and increase profits. Join me and other digital marketing experts, service providers, and successful health coaches who have learned to dominate the game without the complicated business strategies that are currently making you lose sleep at night. Rock a healthy, thriving business - bursting at the seams with clients, without the adrenal burnout. This is The Healthy Hustle Podcast.

Information

  • Creator
    Rachel Feldman
  • Years Active
    2019 - 2026
  • Episodes
    100
  • Rating
    Clean
  • Show Website
    Healthy Hustle

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