Beyond 7 Figures: Build, Scale, Profit

Charles Gaudet - CEO of Predictable Profits
  • 5.0 (71)
  • Entrepreneurship
  • Weekly

Growing a business is hard – and most people underestimate the amount of hard-work and strategic thinking that's involved to grow and scale your company.

  1. 5h ago

    True Wealth: Building Business Success Without Sacrificing Your Life feat. Kelsey Kitsch

    True Wealth: Building Business Success Without Sacrificing Your Life feat. Kelsey Kitsch What does it really mean to be successful? For many entrepreneurs, the pursuit of seven and eight figures comes at the expense of their relationships, health, and personal fulfillment. But what if the foundation of business success starts with how you show up in the rest of your life? In this episode of Beyond 7 Figures, Charles Gaudet sits down with Kelsey Kitsch, a two-time recipient of Canada's number one female entrepreneur award, to explore the connection between personal fulfillment, relationships, and business growth. After building multimillion-dollar companies, raising $38 million, and taking a company public, Kelsey discovered that professional success doesn't always translate into a fulfilling life. Kelsey shares how her experience with cancer forced her to reevaluate what mattered most, why strong relationships can make entrepreneurs more courageous and effective, and how chasing external measures of success can leave you feeling empty. Charles and Kelsey also explore the difference between being rich and being wealthy, why entrepreneurs need to define the outcomes they actually want, and how work-life integration can help build a successful business without sacrificing what matters most. The conversation also dives into the future of AI and why human wisdom, curiosity, and discernment will become increasingly valuable as technology accelerates. They discuss how entrepreneurs can lead AI-powered teams, identify new opportunities, and use their unique experiences to make better decisions. Kelsey closes with two practical lessons for growing wealth: the compounding power of asking for small wins and the untapped value of relationships and networks. KEY TAKEAWAYS: Redefine success: Revenue and recognition mean little if the rest of your life suffers. Build relationships intentionally: A strong foundation at home can improve focus, courage, and performance at work. Know your desired outcome: Reverse-engineer your business around the life you want to live. Integrate work and life: Build a business that supports your priorities instead of forcing you to choose between them. Protect your humanity: Wisdom, experience, and discernment are advantages AI cannot simply replicate. Lead AI strategically: Clear outcomes, strong management, and a shared vision determine the value of AI-powered teams. Stay curious: Ask better questions, challenge assumptions, and look for opportunities others overlook. Look for small wins: Small improvements, like negotiating an extra 1% off, can compound into significant results. Leverage your network: Relationships provide access to knowledge, experience, and opportunities that can accelerate growth. Build true wealth: Measure success by the quality of your life and relationships, not just your financial achievements. RESOURCES MENTIONED: Kelsey Kitsch: Follow Kelsey on Instagram and LinkedIn. Paramount Love: Learn more about Kelsey's work helping people build stronger intimate relationships and deeper connections. Kelsey's Website: kelseykitsch.com Predictable Profits: Learn more about the Predictable Profits Operating System and how to build a more predictable, scalable, and profitable business. Follow Charles Gaudet and Predictable Profits: • Facebook • Instagram • LinkedIn Growing a business is hard, but it doesn't have to be. The Beyond 7 Figures podcast explores the strategies, systems, and mindset shifts that help entrepreneurs build companies that are more predictable, scalable, and profitable. Make sure to rate, review, and subscribe on your favorite podcast platform so you never miss an episode packed with proven strategies for building, scaling, and profiting beyond seven figures.

    True Wealth: Building Business Success Without Sacrificing Your Life feat. Kelsey Kitsch

  2. Oct 22

    Turning Cold Leads into Qualified Clients with Market Research Campaigns

    Turning Cold Leads into Qualified Clients with Market Research Campaigns Outbound marketing isn't dead—but the way most businesses approach it is making it harder than it needs to be. In this episode of Beyond 7 Figures, Charles Gaudet sits down with Jerson Mellizo, head of outbound at Predictable Profits, to break down how a relationship-first approach to outbound can turn cold prospects into qualified leads and predictable sales opportunities. Jerson shares how years of testing messaging, platforms, and outreach strategies led to a major shift in their approach: stop pitching strangers and start conversations. They explore how pre-heating prospects before outreach can dramatically improve reply rates, why building familiarity and trust matters more than automation, and how a market research campaign helped generate one to four appointments per day. Charles and Jerson also break down why market research campaigns are one of their most effective outbound strategies, how inviting prospects to contribute their expertise creates meaningful conversations, and why research reports and roundtables can turn an initial interaction into a long-term relationship. They explain how a well-designed consumption engine nurtures demand over time, creates highly qualified sales opportunities, and helps businesses stand out in an increasingly crowded market. KEY TAKEAWAYS: Outbound isn't dead: The process behind your outreach determines whether it works. Start conversations, not pitches: Build relationships before asking prospects for a sales call. Pre-heat your prospects: Use retargeting, social engagement, and personalized interactions to build familiarity before outreach. Let trust compound: Familiarity and meaningful engagement make cold prospects warmer before the first message. Use market research campaigns: Invite prospects to share their expertise and contribute to a valuable industry report. Make it about them: Focus on your prospects' insights and experiences before introducing your own expertise. Prioritize real conversations: Interviews can outperform sending prospects a form to complete on their own. Make the roundtable count: Use the report and discussion to deliver value, demonstrate expertise, and strengthen relationships. Play the long game: Consistent content consumption and nurturing can turn prospects into qualified clients months or even years later. Build a repeatable system: Small optimizations across the campaign can compound into predictable results. RESOURCES MENTIONED: Research to Revenue Training: Learn how to build and implement the market research campaign, including the strategy, systems, and optimizations discussed in this episode. https://predictableprofits.com/researchtorevenue Connect with Charles Gaudet: Follow Charles on LinkedIn and reach out to learn more about the Predictable Profits approach to business growth. https://www.linkedin.com/in/charlesgaudet/ Predictable Profits: Learn more about the Predictable Profits Operating System and strategies for building predictable, scalable growth. https://predictableprofits.com/ Growing a business is hard, but it doesn't have to be. The Beyond 7 Figures podcast explores the strategies, systems, and mindset shifts that help entrepreneurs build companies that are more predictable, scalable, and profitable. Make sure to rate, review, and subscribe on your favorite podcast platform so you never miss an episode packed with proven strategies for building, scaling, and profiting beyond seven figures.

    Turning Cold Leads into Qualified Clients with Market Research Campaigns

  3. Oct 16

    Business Growth Starts With Inner Growth: How Your Mindset Shapes Leadership and Results feat. Rudi Riekstins

    Making more money doesn't always lead to greater fulfillment. In this episode of Beyond Seven Figures, Charles Gaudet sits down with business coach Rudi Riekstins to explore why success starts with how you think, feel, and show up as a leader. Rudi shares how achieving his first million at 25 left him feeling insecure, unworthy, and unfulfilled—and why external success can't replace a sense of inner worth. The conversation explores how limiting beliefs, fear, and a scarcity mindset can influence business decisions, create bottlenecks, and keep entrepreneurs stuck in cycles of stress and inconsistent growth. Charles and Rudi also explore why creating a safe, supportive environment for employees can transform company culture, reduce turnover, and improve business performance. Rudi explains how leaders can move beyond reactive decision-making, find their "still point" through intentional breathing and reflection, and approach challenges with greater clarity, calm, and purpose. They also discuss the connection between personal fulfillment and business growth, why leaders need to make people feel valued and appreciated, and how shifting from fear to abundance can change the way you lead, serve customers, and build a business. KEY TAKEAWAYS: Success doesn't guarantee fulfillment: Money and status can't replace a sense of self-worth. Your mindset shapes your results: Fear and scarcity influence the decisions you make. Create a culture of safety: Give employees room to speak up, make mistakes, and contribute. Lead with contribution: Help people succeed, and they will be more likely to support your success. Break reactive patterns: Step back, find calm, and approach challenges with greater clarity. Make people feel valued: An empowered team can improve retention, customer experience, and growth. Shift from fear to abundance: Focus on what you want to create instead of what you're afraid to lose. Lead yourself first: Your emotional state and behavior influence the people around you. Connect business with purpose: Focus on the impact you make, not just the money you earn. Turn challenges into opportunities: Reframe setbacks as chances to learn, improve, and serve better. RESOURCES MENTIONED: Rudi Riekstins: Learn more about Rudi's coaching, the Divinity Mindset, and his approach to personal and organizational transformation at https://rudiriekstins.com. Predictable Profits: Learn more about the Predictable Profits Operating System and how to build predictable, scalable growth at https://predictableprofits.com. Predictable Profits Founder Community: Connect with other founders looking to escape the Founder's Trap® and build a business that doesn't depend on them at https://predictableprofits.com/community/ Growing a business is hard, but it doesn't have to be. The Beyond 7 Figures podcast explores the strategies, systems, and mindset shifts that help entrepreneurs build companies that are more predictable, scalable, and profitable. Make sure to rate, review, and subscribe on your favorite podcast platform so you never miss an episode packed with proven strategies for building, scaling, and profiting beyond seven figures.   Mixed & Edited by Next Day Podcast info@nextdaypodcast.com

    Business Growth Starts With Inner Growth: How Your Mindset Shapes Leadership and Results feat. Rudi Riekstins

  4. Oct 2

    Why Your Brand Must Evolve as Your Business Scales feat. Brad Flowers

    Your business can evolve faster than your brand—and when that happens, the gap can become a serious growth problem. In this episode of Beyond 7 Figures, Charles Gaudet sits down with Brad Flowers, founder of Bullhorn Creative, to explore why branding is about far more than logos, colors, and fonts. Brad explains how the strongest brands reflect what is actually happening inside a company, from its culture and expertise to the experience it creates for customers and employees. Charles and Brad discuss why differentiation based on decoration doesn't last, how consistency builds trust, and why businesses can unintentionally blend into a "sea of sameness" by copying what everyone else in their industry is doing. They also explore how AI is changing the branding industry—and where human judgment, nuance, and sophistication still matter. The conversation also reveals a critical challenge that emerges as successful companies grow: expertise and culture compound, while the brand can remain static. Brad explains why closing that expertise-brand gap can be essential for attracting better clients, talent, and opportunities—and why narrowing your target customer can ultimately make your business more valuable, not less. KEY TAKEAWAYS: Your brand is more than your logo: Build it around your culture, expertise, values, and customer experience. Avoid the sea of sameness: Differentiation should be based on something true, not simply looking different. Build trust through consistency: Every brand touchpoint sends a signal about your company. Close the expertise-brand gap: Your culture can outgrow your brand as the business scales. Use AI strategically: Let AI improve efficiency without sacrificing authenticity, judgment, or nuance. Protect authenticity: When customers recognize generic or AI-generated messaging, trust can erode. Focus on your super consumer: Narrowing your target customer can sharpen your brand, content, and business model. Align every audience: Your customer, investor, and employer brands should tell a consistent story. Don't confuse growth with differentiation: Scaling your expertise without evolving your brand can create new growth ceilings. Build for the long term: A strong brand should reflect what is true about your company and remain durable as you grow. RESOURCES MENTIONED: Bullhorn Creative: Learn more about Brad Flowers and Bullhorn Creative's approach to branding, differentiation, and building brands for professional services companies. Brad Flowers on LinkedIn: Follow Brad for more insights on branding, positioning, content, and building a differentiated professional services firm. Predictable Profits: Learn more about the Predictable Profits Operating System and how to build predictable, scalable growth. Predictable Profits Founder Community: Join the Predictable Profits community for founders looking to build companies that are less dependent on them. Follow Charles Gaudet and Predictable Profits for more strategies to grow your business faster, more predictably, and less dependent on you. Growing a business is hard, but it doesn't have to be. The Beyond 7 Figures podcast explores the strategies, systems, and mindset shifts that help entrepreneurs build companies that are more predictable, scalable, and profitable. Make sure to rate, review, and subscribe on your favorite podcast platform so you never miss an episode packed with proven strategies for building, scaling, and profiting beyond seven figures.

    Why Your Brand Must Evolve as Your Business Scales feat. Brad Flowers

  5. Sep 4

    Why Workshops Are Replacing Webinars for Higher Conversion

    Why Workshops Are Replacing Webinars for Higher Conversion Webinars used to be a go-to strategy for generating leads, but buyer behavior has changed. In this episode of Beyond 7 Figures, Charles Gaudet sits down with Joe Beecroft and Tom Trush to break down why workshops are outperforming traditional webinars—and how to use them to create a more qualified pipeline. Instead of overwhelming prospects with information, workshops focus on helping people achieve one specific outcome. By getting prospects to actually implement something, you create a transformation that builds trust, demonstrates your expertise, and naturally leads to the next step. Charles, Joe, and Tom also reveal why the workshop itself is only part of the strategy. The real opportunity starts when someone registers. By using content, email, retargeting, and an omnichannel consumption strategy before the workshop, you can create a "consumption qualified lead" who is already educated, engaged, and ready to take action. KEY TAKEAWAYS: Why workshops outperform traditional webinars How narrowing your topic can increase conversions Why buyers want outcomes—not more information How to make your offer a natural next step Why you should become your own best case study How consumption creates pre-sold buyers Why the real campaign starts after registration How to build a consumption-qualified lead Why engagement doesn't always equal consumption How to use workshops to create more content RESOURCES MENTIONED: Predictable Profits: https://predictableprofits.com/ Predictable Profits Community: https://predictableprofits.com/community/ Follow Charles Gaudet and Predictable Profits on social media for more strategies to grow your business faster, more predictably, and less dependent on you. Growing a business is hard, but it doesn't have to be. The Beyond 7 Figures podcast explores the strategies, systems, and mindset shifts that help entrepreneurs build companies that are more predictable, scalable, and profitable. Make sure to rate, review, and subscribe on your favorite podcast platform so you never miss an episode packed with proven strategies for building, scaling, and profiting beyond seven figures.

    Why Workshops Are Replacing Webinars for Higher Conversion

  6. Aug 28

    The Genius Model: How to Turn Your Expertise Into Scalable IP feat. Simon Bowen

    Your expertise may be one of the most valuable assets in your business—but if it only exists inside your head, it can be difficult to sell, scale, or transfer. In this episode of Beyond 7 Figures, Charles Gaudet sits down with Simon Bowen, creator of the Genius Model, to explore how visual models can turn complex thinking into something customers, prospects, and teams can understand and act on. Simon shares how he spent 25 years using visual models to resolve complex and contentious problems, align teams, and help organizations reach agreement. The conversation explores why the real value in many service-based businesses isn't the service itself—it's the thinking behind it—and how turning that thinking into a clear framework can create a powerful competitive advantage. Charles and Simon also explore the "founder's trap," why businesses become dependent on the founder's experience and reputation, and how codifying your unique thinking into intellectual property can make a business more scalable, valuable, and less dependent on the person who built it. They also break down the importance of finding the "ache" beneath the problem your customers are willing to articulate—and why identifying that deeper problem can transform how you position and sell your business. KEY TAKEAWAYS: Make complex ideas simple: Use visual models to create clarity and alignment. Turn expertise into IP: Make the thinking behind your service tangible and valuable. Sell through understanding: Help prospects see and build the solution with you. Escape the founder's trap: Codify your thinking so the business doesn't depend on you. Build your business's "source code": Capture the unique thinking that makes your company different. Find the "ache": Look beyond the problem customers describe to the problem they really need solved. Use your customer's language: Simple, relatable language can transform your positioning. Create valuable IP: Turn your unique thinking into an asset that can scale with the business. Build believability: Show customers how you think to strengthen trust and credibility. Go beyond seven figures: Go deeper with your best customers to discover what truly changed for them. RESOURCES MENTIONED: Models Method: Learn more about Simon Bowen's Genius Model and his approach to codifying the thinking behind a business. Connect with Simon Bowen: Find Simon and learn more about his work helping businesses turn their unique thinking into intellectual property. Predictable Profits: Learn more about the Predictable Profits Operating System and how to build predictable, scalable growth. Predictable Profits Founder Community: Join the Predictable Profits community for founders looking to escape the Founder's Trap® and build a business that doesn't depend on them. Follow Charles Gaudet and Predictable Profits: Facebook Instagram LinkedIn Growing a business is hard, but it doesn't have to be. The Beyond 7 Figures podcast explores the strategies, systems, and mindset shifts that help entrepreneurs build companies that are more predictable, scalable, and profitable. Make sure to rate, review, and subscribe on your favorite podcast platform so you never miss an episode packed with proven strategies for building, scaling, and profiting beyond seven figures.   Mixed & Edited by Next Day Podcast info@nextdaypodcast.com

    The Genius Model: How to Turn Your Expertise Into Scalable IP feat. Simon Bowen

  7. Aug 22

    Why Community Is the New Competitive Advantage for 7-Figure Founders feat. Jayson Gaignard

    Why Community Is the New Competitive Advantage for 7-Figure Founders feat. Jayson Gaignard In a world being transformed by AI, information is everywhere—but keeping up with the pace of change is becoming increasingly difficult. As entrepreneurs narrow their areas of expertise, the ability to surround yourself with people who have different experiences, perspectives, and knowledge is becoming more valuable than ever. In this episode of Beyond 7 Figures, Charles Gaudet sits down with longtime friend Jayson Gaignard, founder of MMT and author of Community Made, to explore why community may be one of the greatest competitive advantages for entrepreneurs in the years ahead. Jayson shares how he built MMT around intentional curation rather than scale, why the community is capped at 150 members, and how creating a space where high-achieving entrepreneurs can remove the mask and be vulnerable creates relationships that compound over time. Charles and Jayson also explore why the right peer group can accelerate your growth, why "How can I help you?" may be the wrong question to ask, and how to make the people around you genuinely feel seen. KEY TAKEAWAYS: Why community is becoming more valuable in the age of AI: As technology accelerates, surrounding yourself with people who have different experiences and expertise is more valuable than ever. Why your peer group can determine your future: Jayson explains why proximity is power and why building an eight-figure company requires eight-figure relationships, teams, and systems. The difference between networking and true community: Learn why performance-based networking differs from a community where people can be vulnerable and build deeper relationships. Why curation matters more than scale: Jayson explains why MMT is capped at 150 members and how carefully selecting the right people creates a stronger community. Why who you don't let into your community may matter more than who you do: Discover why protecting a community's culture is one of a leader's most important responsibilities. How vulnerability creates deeper relationships: Learn why creating a safe environment for people to share their real struggles can lead to extraordinary connections and opportunities. Why relationships compound over time: Jayson explains how investing in relationships year after year creates deeper connections and lasting value. Why "How can I help you?" may be the wrong question: Instead of putting the responsibility on someone else, learn how to understand their challenges and proactively offer something meaningful. The six ways to invest in relationships: Jayson shares six ways to make people feel seen, including resources, gratitude, check-ins, investing in someone's inner circle, and thoughtful gifts. How to make people feel genuinely seen: Learn how listening closely, remembering what matters, and following up can transform relationships. Why community can be a competitive advantage for businesses: Discover why building communities around customers and creating meaningful in-person experiences is becoming increasingly valuable. The biggest lesson for going beyond seven figures: Jayson explains why surrounding yourself with people who are one or two steps ahead can help you reach the next level. RESOURCES MENTIONED: Community Made by Jayson Gaignard: Jayson's book about building meaningful relationships and community. MMT: Learn more about Jayson's highly curated entrepreneurial community at mmt.community. Follow Charles Gaudet and Predictable Profits: Facebook Instagram LinkedIn Growing a business is hard, but it doesn't have to be. The Beyond 7 Figures podcast explores the strategies, systems, and mindset shifts that help entrepreneurs build companies that are more predictable, scalable, and profitable. Make sure to rate, review, and subscribe on your favorite podcast platform so you never miss an episode packed with proven strategies for building, scaling, and profiting beyond seven figures.

    Why Community Is the New Competitive Advantage for 7-Figure Founders feat. Jayson Gaignard

  8. Aug 14

    The YouTube Strategy That Turns Content Into Pipeline feat. Samu Kovacs

    YouTube isn't just a platform for getting views, subscribers, and followers. For B2B businesses, it can become one of your most powerful tools for creating demand, nurturing prospects, shortening your sales cycle, and generating pipeline. In this episode of the Beyond 7-Figures Podcast, Charles Gaudet sits down with Samu Kovacs, a YouTube strategist who manages more than 45 active B2B YouTube channels, to break down what actually works when you're using YouTube to grow a business. The key distinction? Don't build YouTube for views. Build it for buyers. Samu shares why most of the advice you'll find about growing a YouTube channel is designed for creators—not business owners—and why B2B companies need a fundamentally different strategy. You'll learn: Why B2B businesses should optimize YouTube for pipeline—not views How identifying your ideal customer profile changes the way you approach YouTube Why you don't need hundreds of thousands of views to generate meaningful ROI The importance of researching your niche before creating content Why the planning, research, title, thumbnail, hook, and structure happen before you ever hit record How LinkedIn Thought Leader Ads can drive prospects from LinkedIn into YouTube for deeper nurturing How Samu uses LinkedIn, YouTube, and outbound together as a three-part growth flywheel Why posting one high-quality long-form video per week can be more effective than chasing content volume Why YouTube Shorts can actually hurt a B2B channel if they attract the wrong audience How to use YouTube content as part of your sales process to create pre-sold buyers The YouTube metrics that actually matter at different stages of channel growth Why impressions, watch time, and audience quality matter more than simply counting views Why your videos with the fewest views may generate your most conversions How to balance broad, top-of-funnel content with highly targeted bottom-of-funnel videos Why trying to "go viral" can actually mean you're targeting too broad an audience Why authentic, human-generated content is becoming even more important in the age of AI The growing importance of founder-led content and building a founder brand How content can become a compounding inbound channel that helps businesses scale beyond seven figures Samu also breaks down the specific changes he made to Charles' YouTube strategy—including the mistakes that were holding the channel back and the process his team uses to turn a founder's expertise into consistent, strategically designed content. The result is a simple but powerful approach: Attract the right people. Give them tremendous value. Get them to consume more content. And let that consumption build the trust that ultimately drives conversion. If you're a B2B founder who wants YouTube to contribute to your pipeline—not just your vanity metrics—this episode is for you. Connect with Samu Kovacs: Website: https://ks-media.co/ YouTube: https://www.youtube.com/@SamuKovacs LinkedIn: https://hu.linkedin.com/in/samu-kovacs Follow Charles Gaudet and Predictable Profits: Facebook Instagram LinkedIn Growing a business is hard, but it doesn't have to be. The Beyond 7 Figures podcast explores the strategies, systems, and mindset shifts that help entrepreneurs build companies that are more predictable, scalable, and profitable. Make sure to rate, review, and subscribe on your favorite podcast platform so you never miss an episode packed with proven strategies for building, scaling, and profiting beyond seven figures.   Mixed & Edited by Next Day Podcast info@nextdaypodcast.com

    The YouTube Strategy That Turns Content Into Pipeline feat. Samu Kovacs
See All (300)

5
out of 5
71 Ratings

About

Growing a business is hard – and most people underestimate the amount of hard-work and strategic thinking that's involved to grow and scale your company.

Information

  • Creator
    Charles Gaudet - CEO of Predictable Profits
  • Years Active
    2019 - 2026
  • Episodes
    300
  • Rating
    Explicit
  • Copyright
    © Copyright 2024 All rights reserved.
  • Show Website
    Beyond 7 Figures: Build, Scale, Profit

You Might Also Like