Beyond 7 Figures: Build, Scale, Profit

Charles Gaudet - CEO of Predictable Profits
  • 5.0 (71)
  • Entrepreneurship
  • Updated Weekly

Growing a business is hard – and most people underestimate the amount of hard-work and strategic thinking that's involved to grow and scale your company.

  1. When Success Starts Suffocating You feat. Jonathan Maddock

    5d ago

    When Success Starts Suffocating You feat. Jonathan Maddock

    Learn how to protect your mental health while building a high-growth business. Success can be one of the most dangerous things that happens to an entrepreneur. As your business grows, so do the responsibilities, the pressure, the expectations, and the weight of carrying everyone who depends on you. Too often, founders convince themselves the answer is simply to work harder—until the stress, anxiety, burnout, or depression become impossible to ignore. In this deeply personal episode, Charles Gaudet sits down with entrepreneur and author Jonathan Maddock to discuss one of the least talked about challenges in entrepreneurship: mental health. Jonathan openly shares his journey after being diagnosed with bipolar disorder, how that diagnosis helped him better understand both his greatest strengths and biggest risks as a leader, and why addressing mental health ultimately made him a stronger entrepreneur, husband, and father. Charles also shares his own experience navigating grief, emotional suppression, and seeking professional help after losing his father. Together, they explore why vulnerability isn't weakness, why emotional regulation is a leadership skill, and how taking care of yourself may be the highest ROI investment you can make in your business. KEY TAKEAWAYS: Entrepreneurs experience significantly higher rates of mental health challenges than the general population, making proactive self-care a leadership necessity. Working harder is often the wrong response to stress because sacrificing sleep, exercise, nutrition, and recovery compounds the problem instead of solving it. Mental health conditions can also amplify entrepreneurial strengths, but only when they're properly understood and managed. Emotional regulation—not emotional suppression—is one of the most valuable skills founders can develop. Breathwork, mindfulness, exercise, and intentional recovery help shift your brain out of reactive mode so you can make better decisions under pressure. Creating psychological safety within your company starts with leaders who model healthy vulnerability while maintaining confidence and stability. Your family often experiences the consequences of entrepreneurial stress long before you recognize it yourself. Building a successful business should never come at the expense of your health, relationships, or ability to enjoy the success you've created. CONNECT WITH JONATHAN MADDOCK: Website: fortivianstrata.com/suffocatedbysuccess LinkedIn: https://www.linkedin.com/in/jonathanmaddock/ Growing a business can be hard, but it shouldn't be a struggle. Make sure to rate, review, and subscribe on your favorite podcast platform so you never miss an episode of top-level growth strategies! Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits X: x.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Websites: www.PredictableProfits.com www.predictableprofits.com/community https://start.predictableprofits.com/community

    40 min
  2. Why "I See You Everywhere" Doesn't Mean More Sales

    Jun 19

    Why "I See You Everywhere" Doesn't Mean More Sales

    If you're posting consistently, showing up on LinkedIn every day, and creating more content than ever before—but your pipeline hasn't moved—you're not alone. In this episode, Charles Gaudet sits down with Tom Trush and Joe Beecroft to unpack one of the biggest misconceptions in modern marketing: visibility alone does not create revenue. The reality is that content has become a commodity. AI has made it easier than ever to publish, but harder than ever to stand out. The businesses winning today aren't simply producing more content. They're strategically using content to build brand recall, accelerate trust, shorten the sales cycle, and create pre-sold buyers. Together, Charles, Tom, and Joe break down the difference between content that gets attention and content that drives action. They reveal how modern buyers actually make decisions, why the traditional marketing funnel is failing, and how a strategic mix of consumption and conversion content can dramatically improve your results. If you've ever wondered why your audience says, "I see you everywhere," but still doesn't buy, this episode will show you how to bridge that gap. KEY TAKEAWAYS:  Content has shifted from being a competitive advantage to a commodity, making strategy more important than volume.   Visibility alone does not create pipeline growth unless people associate you with a specific problem you solve.   The businesses that win focus on a handful of clear content pillars instead of trying to speak to everyone.   Brand recall—the number of people searching for your company by name or going directly to your website—is one of the strongest indicators of future revenue growth.   Modern buyers move through cycles of exploration and evaluation rather than a simple linear funnel.   The more relevant content prospects consume, the shorter the sales cycle becomes.   Buyers often consume content silently, meaning your best prospects may never like, comment, click, or engage publicly.   Consumption-based content builds trust and demand, while conversion-based content reveals intent and creates measurable opportunities.   Retargeting allows you to strategically amplify visibility and accelerate the journey toward becoming a pre-sold buyer.   Companies that think in systems rather than isolated marketing tactics are positioned to capture outsized market share in today's environment.  Growing your business is hard, but it doesn't have to be. In this podcast, we discuss top-level strategies for growing and scaling your business beyond seven figures. The show features a mix of pure content and expert conversations designed to help you implement what matters most and create predictable growth. Enjoy the show. Please remember to rate, review, and subscribe so you don't miss future episodes. Your support helps us continue improving and bringing you valuable conversations each week. Register for the upcoming workshop: Visit Predictable Profits to learn more about the workshop mentioned in this episode, where you'll learn how to build a visibility and retargeting strategy designed to create pre-sold buyers and accelerate growth. Follow Charles Gaudet and Predictable Profits:  Facebook: facebook.com/PredictableProfits   Instagram: instagram.com/predictableprofits   Twitter: twitter.com/charlesgaudet   LinkedIn: linkedin.com/in/charlesgaudet  Visit Charles Gaudet's Websites: www.PredictableProfits.com www.predictableprofits.com/community https://start.predictableprofits.com/community Growing a business can be hard, but it shouldn't be a struggle. Make sure to rate, review, and subscribe on your favorite podcast platform so you never miss an episode of top-level growth strategies!     Mixed & Edited by Next Day Podcast info@nextdaypodcast.com

    58 min
  3. The New Rules of LinkedIn: Why Thought Leadership Beats Lead Generation feat. Justin Rowe

    Jun 5

    The New Rules of LinkedIn: Why Thought Leadership Beats Lead Generation feat. Justin Rowe

    Learn how to leverage B2B thought leadership, adapt to the new LinkedIn algorithm, and survive the rise of AI filters to outpace your competition. The game of B2B marketing has completely transformed. It's no longer just about pushing content out into the void; it's about navigating a shifting ecosystem where buyer discernment is at an all-time high and AI algorithms act as the new gatekeepers. If you think you can simply drop a link, log off, and watch the leads roll in, you're missing the massive shift happening right now. In this episode, Charles Gaudet sits down with Justin Rowe, founder of Impactable and one of the most brilliant minds in digital advertising, to unpack the exact playbook for building authority on LinkedIn and YouTube. From navigating the newly updated LinkedIn algorithm to understanding how "AI filters" are vetting your business before a human ever does, this conversation breaks down the high-level strategies needed to capture demand and scale your business beyond seven figures. KEY TAKEAWAYS: The Rise of the AI Gatekeeper: In enterprise sales, a staggering 75% of RFPs now pass through an AI filter before ever reaching human eyes. If your digital footprint lacks frameworks, original thought, and proof, you risk being suppressed by the "AI gods" before you even get a meeting. Cracking the "LinkedIn 360 Brew" Algorithm: Pushed in February 2026, LinkedIn's newest algorithmic update heavily penalizes "post-and-bounce" behavior. To maximize organic reach, leaders must treat the platform like a physical networking event: engage for 20 minutes before posting, publish, and linger for another 10 to 20 minutes to reply to the community. Organic Amplification to Evergreen Ads: Stop guessing what content to put money behind. Spend six months building an organic motion, identify the specific posts driving DMs or comments from your Ideal Customer Profile (ICP), and pluck those out to sponsor as evergreen client-acquisition assets. Drowning Out the "AI Slop": AI has made it easier than ever to churn out surface-level content, resulting in a wave of generic digital slop. Real competitive advantage belongs to leaders who focus on the "white space"—sharing unique points of view, contrasting frameworks, and real operational experiences that competitors can't replicate. Curating an ICP Network vs. Accepting Hodgepodge Requests: Growing an audience organically isn't enough if it's filled with people trying to sell to you. True channel growth requires intentionally sending 15 targeted connection requests a day to your exact ICP while maintaining a strict filter on who you let in. The Bingeable ROI of YouTube vs. The LinkedIn Feed: While LinkedIn is ideal for text-based text posts and high engagement, its feed eventually buries even your best work. YouTube demands a harder, longer grind for B2B channels, but its playlist structure creates a "bingeable library" where a single discovery can lead a prospect to consume 10 videos in one sitting. RESOURCES MENTIONED: Impactable: Learn more about scaling B2B results via Impactable.com Impactable YouTube Channel: Access the free, high-value LinkedIn Ads Beginners 101 Playlist. YouTube Channel Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com www.predictableprofits.com/community https://start.predictableprofits.com/community Enjoyed the episode? Growing a business can be hard, but it shouldn't be a struggle. Make sure to rate, review, and subscribe on your favorite podcast platform so you never miss an episode of top-level growth strategies! Mixing, editing, and show notes provided by NEXT DAY PODCAST

    46 min
  4. The Exit Strategy That Turns Your Business Into an Irresistible Acquisition

    Apr 24

    The Exit Strategy That Turns Your Business Into an Irresistible Acquisition

    Learn how to build an exit strategy that makes your business impossible to pass up. Exit strategy isn't just for when you're ready to walk away, it's the smartest growth move you can make right now. In this episode, we dive into two powerful conversations: first, how to leverage Amazon without losing control of your brand, and second, how to position your business so buyers are competing to acquire it at maximum value. Whether you're scaling on Amazon or preparing for a future exit, the decisions you make today determine what your business is worth tomorrow. KEY TAKEAWAYS: Being where your buyers are matters more than whether you personally like the platform they're shopping on. Choosing between Amazon's 1P vendor central and 3P seller central can be the difference between protecting your brand pricing and watching your entire retail network collapse. A good, better, best product model lets you keep your premium offerings off Amazon while still capturing new-to-brand customers through the platform. It never matters what your math is when selling your business — it only matters what the buyer's math is. The biggest exits happen when a buyer outside your industry wants what you've built to solve a problem they can't easily solve on their own. Identifying three to five different buyer categories expands your pool and drives up your valuation far beyond what a single logical buyer would offer. Fear of a competitor acquiring your business is one of the most powerful pieces of leverage you have in any acquisition negotiation. Recapitalization lets you take meaningful money off the table now while staying in the game for a potentially larger second exit down the road. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites:  www.PredictableProfits.com www.predictableprofits.com/community https://start.predictableprofits.com/community

    21 min
  5. How AI Agents Are Giving Founders an Unfair Advantage feat. Mike Koenigs

    Apr 17

    How AI Agents Are Giving Founders an Unfair Advantage feat. Mike Koenigs

    Learn how to leverage AI agents to build faster, smarter, and more profitable businesses without burning yourself out. AI agents are no longer something you plan for in the future they are working right now for the founders who are paying attention, and in this episode, I sit down with one of my favorite people on the planet to show you exactly what that looks like in practice. We go deep into how AI agents are being used today to automate creative work, produce films, manage workflows, and even build the software that builds the software. If you have ever felt like you are falling behind with AI, this conversation is going to light a fire under you, because the scoreboard has reset and the window to get ahead is open right now. Mike Koenigs is a 5x serial entrepreneur with five exits, a 19x bestselling author, a stage 3a colorectal cancer survivor, and the guy founders call when they are ready to build their next act. Peter Diamandis calls him an arsonist of the mind, and Tony Robbins has said he is an extraordinary man who brings insights so valuable that you need to take advantage of what he has to offer. Mike has taken the stage at MIT, NASA, the United Nations, Abundance 360, Tony Robbins events, Strategic Coach, and Genius Network, demonstrating hands-on AI systems in real time. He is the founder of The Superpower Accelerator and AI Accelerator, co-host of two top 1% podcasts, and has spent four decades working with companies like Sony, BMW, and 20th Century Fox, as well as hundreds of entrepreneurs building high-net, low-overhead businesses they actually love. KEY TAKEAWAYS: AI agents can fully automate creative workflows including scriptwriting, mood boards, video production, and voiceover without needing a large team behind you. Your competitive edge is not the tools you use but the context, experience, and creative thinking you bring to the way you use them. Mike's go-to AI stack includes NotebookLM, Claude, Manus, Replit, and Gemini, and with those tools alone he can build almost anything he needs. We are moving from an output-based economy to an outcome-based economy, and the founders who will win are the ones who lead with creative thinking and critical problem-solving. AI does not have taste and does not know what finished looks like, which means your vision, judgment, and experience remain your greatest assets. The biggest trap in AI is not falling behind but getting pulled into infinite possibility without clear constraints, which costs you focus and precious time. Building agents that handle repetitive background work frees you up to operate as the architect, the creative force driving outcomes rather than the one doing the manual lifting. The founders who come out ahead are the ones who wake up curious every single day, embrace discomfort, and keep showing up to learn and apply before anyone else does. Connect with Mike Koenigs: aiaccelerator.com/free Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites:  www.PredictableProfits.com www.predictableprofits.com/community https://start.predictableprofits.com/community

    39 min
  6. Thought Leadership Is Your Greatest Competitive Advantage feat. Beth Laguardia Cooper

    Apr 10

    Thought Leadership Is Your Greatest Competitive Advantage feat. Beth Laguardia Cooper

    Learn how to use thought leadership to separate yourself from the competition Thought leadership is the new currency for CEOs who want to stay ahead, and in this episode, I sit down with Beth LaGuardia Cooper to talk about why a book is still one of the most powerful tools you can use to build trust, establish authority, and convert readers into high-value clients. We get into why AI-generated books miss the mark, how I used my own book to go from breakout speaker to keynote, and what it really takes to craft a book that doesn't just impress people but actually moves them to work with you. Beth LaGuardia Cooper is the President of Advantage Media Group, overseeing publishing and authority-building services across some of the most recognized brands in the space, including Forbes Books, Entrepreneur Books, and SXSW Books. With a background that includes scaling American Public Education from $20M to $600M in annual revenue, Beth brings a rare combination of marketing mastery and publishing expertise that makes her one of the most qualified people in the world to help CEOs turn their knowledge into a lasting authority asset. KEY TAKEAWAYS: Thought leadership is a core competitive advantage because the market will always reward those who can deliver outcomes over those who simply produce output. A book positions you in a category of one, separating you from every competitor who relies solely on commoditized deliverables. AI-generated books lack the humanity, trust, and authentic voice that cause readers to connect with you and ultimately want to work with you. The most successful books for business owners are strategically designed to move readers to a specific action, not just impress them with knowledge. Giving your book away is one of the highest-leverage moves you can make because consumption drives conversion more than any other marketing activity. Writing a book builds your expert profile across search engines, media, and speaking platforms in ways that no other single asset can replicate. Working with a publisher who specializes in business owners ensures your book is crafted to generate leads, not just praise. Knowing your purpose and what unique value you bring to the world is the essential first step before putting your message into a book. Connect with Beth LaGuardia Cooper: Website: theauthoritycompany.com LinkedIn: Beth LaGuardia Cooper Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites:  www.PredictableProfits.com www.predictableprofits.com/community https://start.predictableprofits.com/community

    51 min
  7. The AI Leadership Edge Most CEOs Are Missing

    Apr 3

    The AI Leadership Edge Most CEOs Are Missing

    Learn how to leverage AI leadership to make faster, smarter decisions and outpace your competition. AI leadership isn't just a buzzword. It's the single biggest competitive advantage available to CEOs and business owners right now, and most of them are completely missing it. In this episode, I sit down with copywriting expert Tom Trush and AI strategist Geoff Woods to break down how the most forward-thinking leaders are using AI not for the small stuff, but for the strategic thinking that drives 80% of their results. We cover everything from using AI to sharpen your copy and uncover competitor weaknesses, to deploying it as a strategic thinking partner that helps you solve problems in hours that used to take months. KEY TAKEAWAYS: AI does the heavy lifting in copywriting, but the 20% of human refinement is what separates copy that converts from copy that doesn't. If your AI-generated content looks and reads like AI, your credibility takes a hit the moment your audience notices it, so always wash the AI stink off your copy. Using AI to analyze your competitors' websites alongside your super consumer profile reveals insights and positioning gaps you would never find on your own. A leader's job isn't to predict the future but to prepare their company to survive and thrive across a variety of possible futures. The biggest mistake most leaders make with AI is using it for the 80% of tasks that only drive 20% of results instead of applying it to the strategic priorities that truly move the needle. Strategic thinking is the difference between growing your business and going out of business, and AI can dramatically elevate the speed and quality of that thinking. The real competitive advantage isn't knowing the answers. It's knowing how to ask the questions that other people haven't thought to ask yet. Whenever you're hitting a ceiling in your business, you're missing a person, and in today's world, AI can help you identify exactly who or what that is. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites:  www.PredictableProfits.com www.predictableprofits.com/community https://start.predictableprofits.com/community

    21 min
  8. How Virtual Assistants Free Founders and Drive Real ROI feat. Brad Stevens

    Mar 27

    How Virtual Assistants Free Founders and Drive Real ROI feat. Brad Stevens

    Learn how to leverage virtual assistants to unlock real revenue & escape the founder's trap. Virtual assistants are one of the most underestimated growth levers available to founders today, and in this episode, I sit down with Brad Stevens to break down exactly how to use them strategically alongside AI to multiply your output, free up your highest-value time, and generate a return on investment that most founders never thought possible from an assistant. Brad Stevens is the Founder and CEO of Outsource Access, an offshore virtual services firm he scaled to 500 employees in just 4.5 years, ranked #326 on the Inc 5000, and the only outsourcing company to win both the 2023 and 2024 Real Leaders Impact Award. A Wharton graduate, Harvard Business School executive education alumnus, and TEDx speaker with over 230,000 views, Brad has built multiple businesses with distribution across 18 countries and advises founders globally on scaling, automation, and building high-performance virtual teams. KEY TAKEAWAYS: Virtual assistants are not an expense but a strategic investment with a minimum 5-to-1 ROI target within the first 60 days. The fastest path to scale combines AI plus a human assistant plus a proven framework, outperforming any single approach on its own. Using a two-question exercise with your team surfaces hidden constraint points and unlocks hours of misdirected effort across every department. Hiring an assistant who is smarter than you at being an assistant is the key to getting results most founders never experience. LinkedIn is one of the most powerful and underutilized lead generation tools for B2B founders, and a virtual assistant can help you squeeze every opportunity out of it. Reverse prompting your assistant by sharing the goal and asking how they can help consistently produces better and faster results than prescribing every step. The founder's trap deepens when you stay buried in tasks inside your zone of competence rather than operating in your zone of genius where you deliver the most value. Consistency and genuine market relevance are the two non-negotiables for building the kind of top-of-mind awareness that converts cold contacts into high-value clients. Connect with Brad Stevens: Website: outsourceaccess.com LinkedIn: Brad Stevens 44 Email: tools@outsourceaccess.com (put "profits" in the subject line Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com www.predictableprofits.com/community https://start.predictableprofits.com/community

    56 min
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About

Growing a business is hard – and most people underestimate the amount of hard-work and strategic thinking that's involved to grow and scale your company.

Information

  • Creator
    Charles Gaudet - CEO of Predictable Profits
  • Years Active
    2019 - 2026
  • Episodes
    300
  • Rating
    Clean
  • Copyright
    © Copyright 2024 All rights reserved.
  • Show Website
    Beyond 7 Figures: Build, Scale, Profit

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